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Submitted URL: https://email.iab.com/e3t/Ctc/ZW*113/d2K-GN04/VWyk1Q8RSYf3VTHzPC1d5fqwV7Wb0N5386J5N7-7xzY3qgyTW95jsWP6lZ3lhW86GLB41vpK...
Effective URL: https://www.iab.com/events/legal-business-issues-in-the-metaverse/?utm_campaign=Legal%20and%20Business%20Issues%20in...
Submission: On September 07 via api from US — Scanned from DE
Effective URL: https://www.iab.com/events/legal-business-issues-in-the-metaverse/?utm_campaign=Legal%20and%20Business%20Issues%20in...
Submission: On September 07 via api from US — Scanned from DE
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McKinsey & Company estimates that by 2030 the value of the Metaverse could reach approximately $5 trillion. Aside from gaming, one of the first and most significant use cases for the Metaverse has been marketing & advertising. In this training, attendees will learn what the Metaverse is and is not, emerging marketing & advertising trends in the Metaverse, and the most significant business, regulatory, and legal issues involved with marketing in the Metaverse. Light Lunch will be provided for in-person attendees. The venue has a maximum capacity of 40 attendees. Register Now Discussion Topics * UNDERSTANDING THE METAVERSE Its various use cases and applications * INTELLECTUAL PROPERTY IN THE METAVERSE Trademarks, Copyright, Patents, and Rights of Publicity * REGULATORY ISSUES IN THE METAVERSE Financial & Tax Issues, Unlawful Conduct, Influencer Marketing, Native Advertising, Dark Patterns, and Contests/Sweepstakes/Promotions SPEAKERS & MODERATORS SPEAKERS & MODERATORS MATT SAVARE Partner Lowenstein Sandler, LLP Lowenstein Sandler, LLP - Partner View bio MATT SAVARE Partner Lowenstein Sandler, LLP Lowenstein Sandler, LLP - Partner Close bio A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients. Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses—in the following sectors: * Blockchain and Cryptocurrencies * Software (SaaS, PaaS, development, services) * Big data * Social media * Advertising, financial, and education technology * Media and entertainment * Life sciences * Retail (online and brick and mortar) * Beauty and fashion * Food and beverage * Government contracting * Investment management His work also includes counseling clients on information privacy and data security issues (including the California Consumer Privacy Act [CCPA]), cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands. During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos. Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS. Close bio ABOUT THE VENUE -------------------------------------------------------------------------------- Lowenstein Sandler LLP Office 1251 Avenue of the Americas, 17th Floor New York, NY 10020 View Map of Venue SPONSORS & PARTNERS -------------------------------------------------------------------------------- SPONSOR -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- * About IAB * Contact Us * Statements & Press * IAB Careers * Industry Careers * My IAB App * Privacy Policy * Terms of Use * Your Ad Choices Notifications PRIVACY PREFERENCE CENTER When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. 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