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<< Back to McAfee Smart AI Hub


MCAFEE UNVEILS AI DEEPFAKE IMAGE DETECTION ON YAHOO NEWS



In a world where artificial intelligence (AI) continues to evolve at a breakneck
pace, ensuring the integrity of the news has never been more critical. With
AI-generated deepfake images becoming increasingly sophisticated, the need for
tools that help distinguish between reality and AI-created content is paramount.
 

In a first-of-its-kind collaboration, McAfee and Yahoo News have embarked on a
groundbreaking partnership to bolster the credibility of images on the Yahoo
News platform. This collaboration integrates McAfee’s sophisticated deepfake
image detection technology into Yahoo News's content quality system, offering
readers an added layer of trust. 

PROTECT YOUR DIGITAL WORLD WITH SMART AI

LEADING THE WAY WITH 10+ YEARS OF AI INNOVATION


Get protection now


THE GROWING CONCERN OVER DEEPFAKES

Recent studies have shown a growing concern around the manipulation of content
using AI, with two-thirds of Americans more worried about deepfakes today than
they were just a year ago. This surge in concern isn't unfounded—AI technology
is becoming more accessible, and with it comes the potential for its misuse.  

Yahoo News, which provides content from a broad assortment of top publishers as
well as content creators and original reporting, already implements strong
content quality standards. And with McAfee’s new deepfake image detection
technology, Yahoo News is able to identify AI-generated and manipulated images
with even more speed, scale, and accuracy.


HOW THE TOOL WORKS 

Yahoo News is integrating McAfee’s AI detection technology, designed to
efficiently detect AI-generated or manipulated images, into its robust content
quality system. When McAfee’s tool identifies an image that may be AI-generated
or altered, it flags it for review by the Yahoo News editorial standards team.
This scalable and efficient approach to content validation allows Yahoo News to
continue delivering high-quality journalism while rapidly authenticating image
content, giving readers the ability to distinguish between real and altered
images in a time when it's becoming increasingly difficult to discern authentic
content from AI-manipulated material.



AI image manipulation detected 


BEYOND NEWS: HOW MCAFEE’S OTHER AI DETECTION TECHNOLOGIES PROTECT CONSUMERS

McAfee’s AI-based protections extend beyond deepfakes to also protect against
text scams. Last year alone, Americans lost a staggering $330 million to text
scams, with an average loss of $1,000, as reported by the Federal Trade
Commission. The surge in sophisticated AI-generated scams is making it
increasingly difficult to discern reality from deceit. This is where our AI
steps in, empowering you to connect freely online, knowing we’re protecting you
from scammers. 


EXPLORE MCAFEE’S AI-POWERED PROTECTIONS

McAfee+ provides all-in-one protection for your personal info and devices,
powered by Smart AI to defend against the latest threats and scams.




Antivirus harnesses our patented, Smart AI™ technology for real-time protection
from new and evolving threats, including zero-day threats.




Text Scam Detector uses advanced AI to scan for suspicious links in texts and
automatically filters them once set up.




McAfee Deepfake Detector uses advanced AI 
to quickly scan and alert you if a
video contains AI-generated audio.




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* Important Terms and Offer Details:



+Subscription, Free Trial, Pricing and Automatic Renewal Terms:

-Subscription, Free Trial, Pricing and Automatic Renewal Terms:

The amount you are charged upon purchase is the price of the first term of your
subscription. The length of your first term depends on your purchase selection.
30 days before your first term is expired, your subscription will be
automatically renewed on an annual basis and you will be charged the renewal
subscription price in effect at the time of your renewal, until you cancel
(Vermont residents must opt-in to auto-renewal.)Unless otherwise stated, if a
savings amount is shown, it describes the difference between the introductory
first term price (available only to customers without an existing McAfee
subscription) and the renewal subscription price (e.g., first term price vs.
each year thereafter).Pricing is subject to change. If the renewal price
changes, we will notify you in advance so you always know what’s going on.You
can cancel your subscription or change your auto-renewal settings any time after
purchase from your My Account page. To learn more, click here.You will be
provided a full refund upon request, by contacting Customer Support within 30
days of your initial purchase or 60 days of auto-renewal.Your subscription is
subject to our License Agreement and Privacy Notice. Subscriptions covering
"all" devices are limited to supported devices that you own. Product features
may be added, changed or removed during the subscription term.  Not all features
may be available on all devices.  See System Requirements for additional
information.Free Trial Terms: At the end of your trial period you will be
charged $39.99 for the first term. After the first term, you will be
automatically renewed at the renewal price (currently $109.99/yr). We will
charge you 7-days before renewal. You can cancel at any time before you are
charged. Plans with unlimited device protection cover only household devices
that you own for personal, non-commercial use, and are subject to our fair use
policy. If you have an issue adding a device, please contact Customer Support.

+**Free Benefits With Auto-Renewal:

-**Free Benefits With Auto-Renewal:

 * For many qualifying product subscriptions McAfee offers additional benefits
   for free when you are enrolled in auto-renewal. You can check your
   eligibility for these benefits in your My Account page. Not all benefits are
   offered in all locations or for all product subscriptions.  System
   Requirements apply.   Turning off auto-renewal terminates your eligibility
   for these additional benefits. 
 * Virus Protection Pledge (VPP): If we cannot remove a virus from your
   supported device we’ll refund you the amount you paid for your current term
   subscription.  The refund does not apply to any damage or loss caused by a
   virus.  You are responsible for backing up your data to prevent data loss.
   See terms here: mcafee.com/pledge.

+‡Additional Terms Specific to Identity Monitoring Service:

-‡Additional Terms Specific to Identity Monitoring Service:

Eligibility: McAfee® Identity Monitoring Service Essentials is available within
active McAfee+ Premium, McAfee+ Advanced, McAfee+ Ultimate, McAfee Total
Protection and McAfee LiveSafe subscriptions. Not all identity monitoring
elements are available in all countries. See License Agreement for more
information. Your subscription is subject to our License Agreement and Privacy
Notice. Product features may be added, changed or removed during the
subscription term. Some features may require registration and a valid ID number
to activate. See System Requirements for additional information.While McAfee
Identity Monitoring Service provides you tools and resources to protect yourself
from identity theft, no identity can be completely secure.US Only:
Fair Credit Reporting Act: You have numerous rights under the FCRA, including
the right to dispute inaccurate information in your credit report(s). Consumer
reporting agencies are required to investigate and respond to your dispute, but
are not obligated to change or remove accurate information that is reported in
compliance with applicable law. While this plan can provide you assistance in
filing a dispute, the FCRA allows you to file a dispute for free with a consumer
reporting agency without the assistance of a third party.Identity theft coverage
is not available in New York due to regulatory requirements.

  TechMate :



  TechMaster Single Incident Services :


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