www.innovid.com
Open in
urlscan Pro
141.193.213.10
Public Scan
Submitted URL: http://tvsquared.net/
Effective URL: https://www.innovid.com/solutions/advertising-measurement/
Submission: On November 07 via manual from US — Scanned from DE
Effective URL: https://www.innovid.com/solutions/advertising-measurement/
Submission: On November 07 via manual from US — Scanned from DE
Form analysis 1 forms found in the DOM
POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2529493/a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b
<form id="hsForm_a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2529493/a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b"
class="hs-form-private hsForm_a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b hs-form-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b hs-form-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b_469f94eb-65f2-47a5-82c9-d352e7b0cf3f hs-form stacked hs-custom-style"
target="target_iframe_a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" data-instance-id="469f94eb-65f2-47a5-82c9-d352e7b0cf3f" data-form-id="a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" data-portal-id="2529493">
<fieldset class="form-columns-2">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" class="" placeholder="Enter your First name"
for="firstname-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b"><span>First name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" class="" placeholder="Enter your Last name" for="lastname-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b"><span>Last
name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="lastname-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" name="lastname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" class="" placeholder="Enter your Email" for="email-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b"><span>Email</span><span
class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" class="" placeholder="Enter your Company name"
for="company-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b"><span>Company name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="company-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" name="company" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization" value=""></div>
</div>
<div class="hs_jobtitle hs-jobtitle hs-fieldtype-text field hs-form-field"><label id="label-jobtitle-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" class="" placeholder="Enter your Job Title" for="jobtitle-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b"><span>Job
Title</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="jobtitle-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" name="jobtitle" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="organization-title" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_client_type__c hs-client_type__c hs-fieldtype-select field hs-form-field"><label id="label-client_type__c-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" class="" placeholder="Enter your Company Type"
for="client_type__c-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b"><span>Company Type</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><select id="client_type__c-a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" class="hs-input is-placeholder" name="client_type__c">
<option disabled="" value="">Please Select</option>
<option value="Agency">Agency</option>
<option value="Brand">Brand</option>
<option value="Other">Other</option>
<option value="Partner">Partner</option>
<option value="Press Contact">Press Contact</option>
<option value="Publisher">Publisher</option>
<option value="Tech Provider">Tech Provider</option>
</select></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="legal-consent-container">
<div class="hs-richtext">
<p>By submitting this form, you acknowledge our <a href="https://www.innovid.com/privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a> and agree to receive marketing communications about our products and services. You may
unsubscribe from these communications or opt-out at any time.</p>
</div>
</div>
</fieldset>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Sign Up"></div>
</div><input name="hs_context" type="hidden"
value="{"embedAtTimestamp":"1699336704180","formDefinitionUpdatedAt":"1692907401987","lang":"en","legalConsentOptions":"{\"legitimateInterestSubscriptionTypes\":[1244638],\"communicationConsentCheckboxes\":[{\"communicationTypeId\":2915540,\"label\":\"I agree to receive other communications from Innovid.\",\"required\":false}],\"legitimateInterestLegalBasis\":\"LEGITIMATE_INTEREST_PQL\",\"communicationConsentText\":\"<p>Innovid is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:</p>\",\"processingConsentType\":\"IMPLICIT\",\"processingConsentText\":\"<p>In order to provide you the content requested, we need to store and process your personal data. If you consent to us storing your personal data for this purpose, please tick the checkbox below.</p>\",\"processingConsentCheckboxLabel\":\"<p>I agree to allow Innovid to store and process my personal data.</p>\",\"privacyPolicyText\":\"<p>By submitting this form, you acknowledge our <a href=\\\"https://www.innovid.com/privacy-policy/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Privacy Policy</a> and agree to receive marketing communications about our products and services. You may unsubscribe from these communications or opt-out at any time.</p>\",\"isLegitimateInterest\":true}","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/119.0.6045.105 Safari/537.36","pageTitle":"Advertising Measurement - Innovid","pageUrl":"https://www.innovid.com/solutions/advertising-measurement/","isHubSpotCmsGeneratedPage":false,"formTarget":"#hbspt-form-469f94eb-65f2-47a5-82c9-d352e7b0cf3f","rumScriptExecuteTime":9279.700004577637,"rumTotalRequestTime":11635.700004577637,"rumTotalRenderTime":11683.700004577637,"rumServiceResponseTime":2356,"rumFormRenderTime":48,"locale":"en","timestamp":1699336704320,"originalEmbedContext":{"portalId":"2529493","formId":"a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b","region":"na1","target":"#hbspt-form-469f94eb-65f2-47a5-82c9-d352e7b0cf3f","isBuilder":false,"isTestPage":false,"isPreview":false,"isMobileResponsive":true},"correlationId":"469f94eb-65f2-47a5-82c9-d352e7b0cf3f","renderedFieldsIds":["firstname","lastname","email","company","jobtitle","client_type__c"],"captchaStatus":"NOT_APPLICABLE","emailResubscribeStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.4100","sourceName":"forms-embed","sourceVersion":"1.4100","sourceVersionMajor":"1","sourceVersionMinor":"4100","allPageIds":{},"_debug_embedLogLines":[{"clientTimestamp":1699336704266,"level":"INFO","message":"Retrieved pageContext values which may be overriden by the embed context: {\"pageTitle\":\"Advertising Measurement - Innovid\",\"pageUrl\":\"https://www.innovid.com/solutions/advertising-measurement/\",\"userAgent\":\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/119.0.6045.105 Safari/537.36\",\"isHubSpotCmsGeneratedPage\":false}"},{"clientTimestamp":1699336704269,"level":"INFO","message":"Retrieved countryCode property from normalized embed definition response: \"DE\""}]}"><iframe
name="target_iframe_a0e3aa90-8d9a-405a-91a6-c50ce5f9bd7b" style="display: none;"></iframe><input type="hidden" id="ct_bot_detector_event_token_4840" name="ct_bot_detector_event_token"
value="e8a6f5a626f8f894f2bfceb506417385b37e6e3eeee450ce6f8c5a05c39acbe4">
</form>Text Content
YOUR CHOICE REGARDING COOKIES ON THIS SITE.
We use cookies to optimize site functionality, tailor advertising, and provide
the best possible user experience. Please view our privacy policy for more
information.
Do not sell or share my personal information
Do not sell or share my personal information OKShow details
OK
Do not sell or share my personal information Allow selection Allow all cookies
Necessary
Preferences
Statistics
Marketing
Show details
Cookie declaration [#IABV2SETTINGS#] About
Necessary (50) Preferences (5) Statistics (32) Marketing (87) Unclassified
(7)
Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
NameProviderPurposeExpiryTypec [x2]CisionUsed in order to detect spam and
improve the website's security. SessionHTTPJSESSIONID [x2]Quotemedia
AmobeePreserves users states across page
requests.SessionHTTP#.#-#-#-#-#.ackcdn.rudderlabs.comUsed to contain user’s
survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.inProgresscdn.rudderlabs.comUsed to contain
user’s survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.queuecdn.rudderlabs.comUsed to contain user’s
survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.reclaimEndcdn.rudderlabs.comUsed to contain
user’s survey and quiz answers in Local
Storage.PersistentHTML#.#-#-#-#-#.reclaimStartcdn.rudderlabs.comUsed to contain
user’s survey and quiz answers in Local
Storage.PersistentHTMLtest_cookieGooglePending1
dayHTTPembed/v3/counters.gif [x2]HubspotUsed to implement forms on the
website.SessionPixel__cf_bm [x6]Glassdoor
Hubspot
Tvsquared
Innovid
Cision
VimeoThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTP_cfuvidGlassdoorThis cookie is a part of the services provided
by Cloudflare - Including load-balancing, deliverance of website content and
serving DNS connection for website operators. SessionHTTP_GRECAPTCHAGoogleThis
cookie is used to distinguish between humans and bots. This is beneficial for
the website, in order to make valid reports on the use of their website.180
daysHTTPrc::aGoogleThis cookie is used to distinguish between humans and bots.
This is beneficial for the website, in order to make valid reports on the use of
their website.PersistentHTMLrc::bGoogleThis cookie is used to distinguish
between humans and bots. SessionHTMLrc::cGoogleThis cookie is used to
distinguish between humans and bots. SessionHTMLrc::fGoogleThis cookie is used
to distinguish between humans and bots. PersistentHTMLBIGipServer#TvsquaredUsed
to distribute traffic to the website on several servers in order to optimise
response times.SessionHTTP__cfruidInnovidThis cookie is a part of the services
provided by Cloudflare - Including load-balancing, deliverance of website
content and serving DNS connection for website operators.
SessionHTTPCookieConsentCookiebotStores the user's cookie consent state for the
current domain1 yearHTTPwpEmojiSettingsSupportsInnovidThis cookie is part of a
bundle of cookies which serve the purpose of content delivery and presentation.
The cookies keep the correct state of font, blog/picture sliders, color themes
and other website settings.SessionHTMLcrumbSquarespaceEnsures visitor
browsing-security by preventing cross-site request forgery. This cookie is
essential for the security of the website and visitor.
SessionHTTPli_gcLinkedInStores the user's cookie consent state for the current
domain180
daysHTTPbot_detector_browser_supports_cookiesmoderate.cleantalk.orgThis cookie
determines whether the browser accepts
cookies.PersistentHTMLbot_detector_event_tokenmoderate.cleantalk.orgThis cookie
is used to distinguish between humans and bots.
PersistentHTMLbot_detector_has_scrolledmoderate.cleantalk.orgThis cookie is used
to distinguish between humans and bots.
PersistentHTMLbot_detector_headlessmoderate.cleantalk.orgThis cookie is used to
distinguish between humans and bots. This is beneficial for the website, in
order to make valid reports on the use of their
website.PersistentHTMLbot_detector_mouse_movedmoderate.cleantalk.orgThis cookie
is used to distinguish between humans and bots.
PersistentHTMLbot_detector_page_hitsmoderate.cleantalk.orgThis cookie is used to
distinguish between humans and bots.
PersistentHTMLbot_detector_pointer_datamoderate.cleantalk.orgThis cookie is used
to distinguish between humans and bots. This is beneficial for the website, in
order to make valid reports on the use of their
website.PersistentHTMLbot_detector_referrermoderate.cleantalk.orgThis cookie is
used to distinguish between humans and bots.
PersistentHTMLbot_detector_referrer_previousmoderate.cleantalk.orgThis cookie is
used to distinguish between humans and bots.
PersistentHTMLbot_detector_screen_infomoderate.cleantalk.orgThis cookie is used
to distinguish between humans and bots.
PersistentHTMLbot_detector_user_agentmoderate.cleantalk.orgThis cookie is used
to distinguish between humans and bots. PersistentHTMLAWSALBTGTypeformRegisters
which server-cluster is serving the visitor. This is used in context with load
balancing, in order to optimize user experience. 7
daysHTTPAWSALBTGCORSTypeformRegisters which server-cluster is serving the
visitor. This is used in context with load balancing, in order to optimize user
experience. 7 daysHTTPtest_rudder_cookiecdn.rudderlabs.comThis cookie determines
whether the browser accepts cookies.1 yearHTTPASP.NET_SessionIdWestPreserves the
visitor's session state across page
requests.SessionHTTPbscookie [x2]LinkedInThis cookie is used to identify the
visitor through an application. This allows the visitor to login to a website
through their LinkedIn application for example.1
yearHTTP_splunk_rum_sidcdn.signalfx.comDetects and logs potential errors on
third-party provided functions on the website.SessionHTTPCONSENT [x2]YouTubeUsed
to detect if the visitor has accepted the marketing category in the cookie
banner. This cookie is necessary for GDPR-compliance of the website. 2 yearsHTTP
Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.
NameProviderPurposeExpiryTypeloglevelInnovidMaintains settings and outputs when
using the Developer Tools Console on current
session.PersistentHTMLCookieConsentBulkSetting-#CookiebotEnables cookie consent
across multiple websitesPersistentHTMLtf_respondent_ccTypeformUsed to implement
forms on the website.6 monthsHTTPplayerVimeoSaves the user's preferences when
playing embedded videos from Vimeo.1 yearHTTPsync_activeVimeoContains data on
visitor's video-content preferences - This allows the website to remember
parameters such as preferred volume or video quality. The service is provided by
Vimeo.com.PersistentHTML
Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
NameProviderPurposeExpiryTypec.gifMicrosoftCollects data on the user’s
navigation and behavior on the website. This is used to compile statistical
reports and heatmaps for the website
owner.SessionPixelrl_anonymous_idcdn.rudderlabs.comRegisters statistical data on
users' behaviour on the website. Used for internal analytics by the website
operator. PersistentHTMLrl_group_idcdn.rudderlabs.comRegisters statistical data
on users' behaviour on the website. Used for internal analytics by the website
operator. PersistentHTMLrl_group_traitcdn.rudderlabs.comRegisters statistical
data on users' behaviour on the website. Used for internal analytics by the
website operator. PersistentHTMLrl_traitcdn.rudderlabs.comRegisters statistical
data on users' behaviour on the website. Used for internal analytics by the
website operator. PersistentHTMLrl_user_idcdn.rudderlabs.comRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. PersistentHTMLcollectGoogleUsed to send data to Google
Analytics about the visitor's device and behavior. Tracks the visitor across
devices and marketing channels.SessionPixel__hsscjs.hs-banner.comIdentifies if
the cookie data needs to be updated in the visitor's browser.1
dayHTTP__hssrcjs.hs-banner.comUsed to recognise the visitor's browser upon
reentry on the website.SessionHTTP__hstcjs.hs-banner.comSets a unique ID for the
session. This allows the website to obtain data on visitor behaviour for
statistical purposes.180 daysHTTP_clckMicrosoftCollects data on the user’s
navigation and behavior on the website. This is used to compile statistical
reports and heatmaps for the website owner.1 yearHTTP_clskMicrosoftRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. 1 dayHTTP_gaGoogleRegisters a unique ID that is used to
generate statistical data on how the visitor uses the website.400
daysHTTP_ga_#GoogleUsed by Google Analytics to collect data on the number of
times a user has visited the website as well as dates for the first and most
recent visit. 400 daysHTTP_gatGoogleUsed by Google Analytics to throttle request
rate1 dayHTTP_gidGoogleRegisters a unique ID that is used to generate
statistical data on how the visitor uses the website.1
dayHTTP_hjAbsoluteSessionInProgressHotjarThis cookie is used to count how many
times a website has been visited by different visitors - this is done by
assigning the visitor an ID, so the visitor does not get registered twice.1
dayHTTP_hjFirstSeenHotjarThis cookie is used to determine if the visitor has
visited the website before, or if it is a new visitor on the website.1
dayHTTP_hjIncludedInSessionSample_#HotjarCollects statistics on the visitor's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been read.1 dayHTTP_hjSession_#HotjarCollects
statistics on the visitor's visits to the website, such as the number of visits,
average time spent on the website and what pages have been read.1
dayHTTP_hjSessionUser_#HotjarCollects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been read.1 yearHTTP_hjTLDTestHotjarRegisters statistical data
on users' behaviour on the website. Used for internal analytics by the website
operator. SessionHTTPhubspotutkjs.hs-banner.comSets a unique ID for the session.
This allows the website to obtain data on visitor behaviour for statistical
purposes.180 daysHTTPln_orLinkedInRegisters statistical data on users' behaviour
on the website. Used for internal analytics by the website operator. 1
dayHTTPAnalyticsSyncHistoryLinkedInUsed in connection with data-synchronization
with third-party analysis service. 30 daysHTTPdd_cookie_test_#TypeformRegisters
data on visitors' website-behaviour. This is used for internal analysis and
website optimization. 1 dayHTTPtracking_session_idTypeformDetermines when the
visitor last visited the different subpages on the website, as well as sets a
timestamp for when the session started.1 dayHTTPvuidVimeoCollects data on the
user's visits to the website, such as which pages have been read.2
yearsHTTP_cltkMicrosoftRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator.
SessionHTMLCLIDMicrosoftCollects data on the user’s navigation and behavior on
the website. This is used to compile statistical reports and heatmaps for the
website owner.1 yearHTTPtdGoogleRegisters statistical data on users' behaviour
on the website. Used for internal analytics by the website operator.
SessionPixelyt-player-headers-readableYouTubeUsed to determine the optimal video
quality based on the visitor's device and network settings. PersistentHTML
Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
NameProviderPurposeExpiryTypetrack/cmf/genericCisionPresents the user with
relevant content and advertisement. The service is provided by third-party
advertisement hubs, which facilitate real-time bidding for
advertisers.SessionPixelsp.plOathRegisters user behaviour and navigation on the
website, and any interaction with active campaigns. This is used for optimizing
advertisement and for efficient retargeting. SessionPixelMR [x2]MicrosoftUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences. 7 daysHTTPMUID [x2]MicrosoftUsed widely by
Microsoft as a unique user ID. The cookie enables user tracking by synchronising
the ID across many Microsoft domains.1 yearHTTPSRM_BMicrosoftTracks the user’s
interaction with the website’s search-bar-function. This data can be used to
present the user with relevant products or services. 1
yearHTTPANONCHKMicrosoftRegisters data on visitors from multiple visits and on
multiple websites. This information is used to measure the efficiency of
advertisement on websites. 1 dayHTTPSMMicrosoftRegisters a unique ID that
identifies the user's device during return visits across websites that use the
same ad network. The ID is used to allow targeted ads.SessionHTTPCMIDCasale
MediaCollects visitor data related to the user's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
loaded, with the purpose of displaying targeted ads.1 yearHTTPCMPROCasale
MediaCollects data on visitor behaviour from multiple websites, in order to
present more relevant advertisement - This also allows the website to limit the
number of times that they are shown the same advertisement. 3
monthsHTTPCMPSCasale MediaCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.3
monthsHTTPrumCasale MediaCollects data related to the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted
ads.SessionPixelrl_page_init_referrercdn.rudderlabs.comRegisters how the user
has reached the website to enable pay-out of referral commission fees to
partners.PersistentHTMLrl_page_init_referring_domaincdn.rudderlabs.comRegisters
how the user has reached the website to enable pay-out of referral commission
fees to partners.PersistentHTMLtv2track.phpTvsquaredCollects data on visitor
behaviour from multiple websites, in order to present more relevant
advertisement - This also allows the website to limit the number of times that
they are shown the same advertisement. SessionPixeltuuidDemandBaseCollects
visitor data related to the user's visits to the website, such as the number of
visits, average time spent on the website and what pages have been loaded, with
the purpose of displaying targeted ads.400 daysHTTPtuuid_luDemandBaseContains a
unique visitor ID, which allows Bidswitch.com to track the visitor across
multiple websites. This allows Bidswitch to optimize advertisement relevance and
ensure that the visitor does not see the same ads multiple times. 400
daysHTTPlastExternalReferrer Meta Platforms, Inc.Detects how the user reached
the website by registering their last
URL-address.PersistentHTMLlastExternalReferrerTime Meta Platforms, Inc.Detects
how the user reached the website by registering their last
URL-address.PersistentHTMLIDEGooglePending1 yearHTTPpagead/landingGoogleCollects
data on visitor behaviour from multiple websites, in order to present more
relevant advertisement - This also allows the website to limit the number of
times that they are shown the same advertisement.
SessionPixelads/ga-audiencesGoogleUsed by Google AdWords to re-engage visitors
that are likely to convert to customers based on the visitor's online behaviour
across
websites.SessionPixelpagead/1p-user-list/#GooglePendingSessionPixel__ptq.gifHubspotSends
data to the marketing platform Hubspot about the visitor's device and behaviour.
Tracks the visitor across devices and marketing channels.SessionPixel_fbp Meta
Platforms, Inc.Used by Facebook to deliver a series of advertisement products
such as real time bidding from third party advertisers.3
monthsHTTP_gcl_auGoogleUsed by Google AdSense for experimenting with
advertisement efficiency across websites using their services. 3
monthsHTTP_mkto_trkMarketoContains data on visitor behaviour and website
interaction. This is used in context with the email marketing service
Marketo.com, which allows the website to target visitors via email. 400
daysHTTP_tq_id.TV-#-1.01efTvsquaredPending400
daysHTTPconversion/1hk03gInnovidPendingSessionPixelconversion/1hk1a3InnovidPendingSessionPixelconversion/1hk1b7InnovidPendingSessionPixelconversion/1hk255InnovidPendingSessionPixelconversion/1hk259InnovidPendingSessionPixelconversion/1hk35lInnovidPendingSessionPixelsmcx_252690361_last_shown_atInnovidPendingSessionHTTPuuidGoogleThis
cookie is used to optimize ad relevance by collecting visitor data from multiple
websites – this exchange of visitor data is normally provided by a third-party
data-center or ad-exchange.3 monthsHTTPbcookieLinkedInUsed by the social
networking service, LinkedIn, for tracking the use of embedded services.1
yearHTTPli_sugrLinkedInCollects data on user behaviour and interaction in order
to optimize the website and make advertisement on the website more relevant. 3
monthsHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInEnsures
visitor browsing-security by preventing cross-site request forgery. This cookie
is essential for the security of the website and visitor. 30
daysHTTP__hmplHubspotCollects information on user preferences and/or interaction
with web-campaign content - This is used on CRM-campaign-platform used by
website owners for promoting events or
products.PersistentHTMLep#SurveyMonkeySaves user states across page requests
when completing a web-based survey.3 monthsHTTPsyncTelariaCollects data on user
behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. SessionPixeltv_UIDMTelariaPending400
daysHTTPtvidTelariaPresents the user with relevant content and advertisement.
The service is provided by third-party advertisement hubs, which facilitate
real-time bidding for advertisers.1 yearHTTPr/beaconAmobeeUsed to track the
visitor across multiple devices including TV. This is done in order to re-target
the visitor through multiple channels. SessionPixeluidAmobeeCollects anonymous
data related to the user's visits to the website, such as the number of visits,
average time spent on the website and what pages have been loaded, with the
purpose of displaying targeted ads.180
daysHTTP#-visitorIdTypeformPendingPersistentHTML__tld__cdn.rudderlabs.comUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences. SessionHTTPattribution_user_idTypeformUsed
in context with the website’s pop-up questionnaires and messengering. The data
is used for statistical or marketing purposes.1 yearHTTPGNWTrackerWestUsed to
implement blog or article content onto the website from other websites. This
implementation also allows the origin-website to track on the website.
SessionHTTPLAST_RESULT_ENTRY_KEY [x2]YouTubeUsed to track user’s interaction
with embedded content.SessionHTTPnextId [x2]YouTubeUsed to track user’s
interaction with embedded content.SessionHTTPrequests [x2]YouTubeUsed to track
user’s interaction with embedded
content.SessionHTTPTESTCOOKIESENABLED [x2]YouTubeUsed to track user’s
interaction with embedded content.1
dayHTTPyt.innertube::nextId [x2]YouTubeRegisters a unique ID to keep statistics
of what videos from YouTube the user has
seen.PersistentHTMLyt.innertube::requestsYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEYYouTubeUsed to track user’s
interaction with embedded
content.PersistentHTMLYtIdbMeta#databases [x2]YouTubeUsed to track user’s
interaction with embedded
content.PersistentIDByt-remote-cast-available [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installed [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devices [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-id [x2]YouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-period [x2]YouTubeStores the user's
video player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-app [x2]YouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-name [x2]YouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTMLA3YahooCollects information
on user behaviour on multiple websites. This information is used in order to
optimize the relevance of advertisement on the website.1
yearHTTPLogsDatabaseV2:V#||LogsRequestsStoreYouTubePendingPersistentIDBremote_sidYouTubeNecessary
for the implementation and functionality of YouTube video-content on the
website. SessionHTTPServiceWorkerLogsDatabase#SWHealthLogYouTubeNecessary for
the implementation and functionality of YouTube video-content on the website.
PersistentIDBVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on
pages with integrated YouTube videos.180
daysHTTPVISITOR_PRIVACY_METADATAYouTubePending180 daysHTTPYSCYouTubeRegisters a
unique ID to keep statistics of what videos from YouTube the user has
seen.SessionHTTP
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
NameProviderPurposeExpiryTyperl_sessioncdn.rudderlabs.comPendingPersistentHTML1x1.gifAmazonPendingSessionPixelapp_93303_DetailedQuoteTabQuotemediaPendingPersistentHTMLapp_93303_InteractiveChartQuotemediaPendingPersistentHTMLapp_93303_PriceHistoryQuotemediaPendingPersistentHTMLCX_252690361SurveyMonkeyPending1
yearHTTPnewsroom/tiWestPendingSessionPixel
[#IABV2_LABEL_PURPOSES#] [#IABV2_LABEL_FEATURES#] [#IABV2_LABEL_PARTNERS#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_BODY_FEATURES#]
[#IABV2_BODY_PARTNERS#]
Cookies are small text files that can be used by websites to make a user's
experience more efficient.
The law states that we can store cookies on your device if they are strictly
necessary for the operation of this site. For all other types of cookies we need
your permission.
This site uses different types of cookies. Some cookies are placed by third
party services that appear on our pages.
You can at any time change or withdraw your consent from the Cookie Declaration
on our website.
Learn more about who we are, how you can contact us and how we process personal
data in our Privacy Policy.
Your consent applies to the following domains: innovidxp.innovid.com,
info.innovid.com, investors.innovid.com, www.innovid.com
Cookie declaration last updated on 06.11.23 by Cookiebot
Close Window
* Solutions
* Ad Serving
* Creative Management
* Advertising Measurement
* Identity Resolution
* Sell-Side Solutions
* Resources
* Newsroom
* News
* Reports
* Case Studies
* Blog
* Videos
* Fundamentals
* Fundamentals of CTV
* Reimagine TV Advertising
* Converged TV Measurement
* About
* Leadership
* Partners
* Awards
* Careers
* Diversity
* Investors
* Log In
* Contact Us
* Contact Us
* Solutions
* Connected TV Advertising
* Ad Serving
* Creative Management
* Advertising Measurement
* Identity Resolution
* Sell-Side Solutions
* Resources
* Newsroom
* News
* Reports
* Case Studies
* Blog
* Videos
* Fundamentals
* Fundamentals of CTV
* Reimagine TV Advertising
* Converged TV Measurement
* About
* Leadership
* Partners
* Awards
* Careers
* Diversity
* Investors
* Privacy Policy
* Terms of Use
Solutions > Advertising Measurement
INNOVIDXP: REIMAGINE CONVERGED
TV MEASUREMENT
THE PREMIERE, MEDIA-UNBIASED PLATFORM FOR LINEAR, CTV, AND DIGITAL VIDEO
MEASUREMENT AND ATTRIBUTION.
CONVERGED TV
AD MEASUREMENT & OUTCOMES
Built for brands, designed with agencies, and approved by the top publishers,
InnovidXP goes beyond traditional TV measurement: We don’t just validate
results. We deliver them. Our pioneering ability to optimize outcomes in
real-time is made possible by Innovid’s unique market position as an ad server,
attribution partner, and the bridge between. Unifying ad measurement with ad
management, we work to save you money through optimization, simplify your life
with automation, and innovate your marketing strategy.
Request a Demo caret
MORE THAN INSIGHTS,
INNOVIDXP DRIVES RESULTS.
TV measurement is experiencing a revolution, driven by emerging platforms,
diversified datasets, and an industry-wide quest for universal metrics.
InnovidXP leads it. We empower advertisers to measure linear and digital TV
advertising alongside one another — analyzing total reach and outcomes at scale
via a unique, unbiased solution. Built to scale locally, nationally, and even
globally, InnovidXP can take you beyond static measurement to transform
learnings into media and messaging strategy, automate insights into action, and
instantly optimize campaign outcomes, all within a single destination.
Talk to an expert caret
THE INNOVIDXP DIFFERENCE:
* Unlock our pixel-less, turn-key solutions in a day, already certified by
thousands of top publishers.
* Trustworthy cross-publisher results as measured by a media-unbiased partner,
who doesn’t need to prioritize owned, operated, or arbitraged inventory.
* Leverage our unmatched, straight-from-the-source view into streaming data of
over 1 billion MRC-accredited video impressions served daily.
* Actionable insights to drive media strategy chiefly through granular
inter-publisher comparisons of reach, frequency, unique reach, and outcomes.
* Enable Instant Optimization with a single button click, to allow creative
delivery decisioning to be informed by InnovidXP measured outcomes, ensuring
the best-performing ads find the right audience.
Request a Demo caret
MEASUREMENT AND OUTCOMES
IN A SINGLE DESTINATION
Built by an expert team of data scientists and engineers, the real-time and
always-on InnovidXP eXPerience delivers reach, frequency, incremental reach, and
attributed outcomes across linear, CTV and digital video buys, no matter your
campaign size, goals, or geography. Access your results with easy-to-use tools,
flexible data visualizations, and anytime export functionality.
With InnovidXP, you can:
* Measure the unique reach and overlap of linear vs. streaming video.
* Measure the unique reach and overlap across and between individual media
suppliers.
* Evaluate which specific publishers, networks, and media partners drive the
most – or least – impact to campaign outcomes.
* Understand not only which media partners are top performers, but also the
most cost-effective way to buy their inventory (supply path optimization).
* See the immediate impact of your creative messaging by week, day, and even
daypart.
* Understand your universal cross-publisher ad frequency, enabling you to set
more accurate frequency caps at the individual providers, platforms, or
device level.
* Measure any KPI from web visits to online sales, sign-ups, and app activity.
Request a Demo caret
TV METRICS THAT MATTER
With a unified view of linear TV and digital TV advertising, InnovidXP enables
advertisers across global markets and industries to measure the KPIs that matter
most. Our always-on platform delivers transparency into converged TV metrics to
prove ROI and demonstrate business impact across key actions like sales,
registrations, app activities, web visits, audience reach, offline data, and
more. With InnovidXP, you can see real-time results, and apply them to campaigns
mid-flight.
Learn more about converged TV measurement caret
SUPERIOR DATA IS AT THE CORE
OF CONVERGED TV AD MEASUREMENT
InnovidXP leverages an arsenal of viewership and ad occurrence datasets spanning
ACR-data, smart TVs, and set-top-boxes to connect the dots across the landscape
of linear, CTV, and digital video. Our uncontested status as a media-unbiased
independent elevates measurement conversations above theoretical rating points
and subjective currency. We focus on data-driven, data-authenticated reporting
that validates at a local level to ensure nationally accurate results rather
than aggregation.
How Canva Succeeds with InnovidXP caret
COMPREHENSIVE, FUTURE-BUILT
IDENTITY INFRASTRUCTURE
Our best-in-class measurement methodology is powered by Innovid Key: an
advanced, next-generation identity infrastructure with an unmatched,
straight-from-the-source view across a footprint of 95 million US households.
Validated by over one billion MRC-accredited video impressions served daily. We
map these privacy-compliant data signals across partners to connect first-and
third-party audiences in a secure manner. The result is identity resolution at
scale, allowing advertisers to measure the impact of their messaging across
linear, CTV and digital video platforms while ensuring data transparency and
ownership.
Learn more about Innovid Key caret
TRUSTED. RELIABLE. COMPLIANT.
MEDIA INDEPENDENT
Ensure your campaign results are accurate and honest by working with a
completely independent partner.
PRIVACY FOCUSED
Personalization and privacy go hand-in-hand. Innovid is committed to protecting
and respecting consumer privacy, including the leading privacy regulations.
INTEROPERABLE
Choose which partners work best for your business needs and martech stack, with
a platform that is completely open and flexible.
WE WORK WITH EVERYONE, SO YOU CAN ADVERTISE TO ANYONE.
WHAT ELSE CAN WE HELP YOU WITH?
CREATIVE
Personalize for engagement.
Learn more caret
AD SERVING
Deliver ads on your terms.
Learn more caret
DEMO
See the platform in action.
Schedule a demo caret
Want to Learn How We Can Make Your Advertising Easier?
Let's Talk
* Solutions
* Connected TV Advertising
* Ad Serving
* Creative Management
* Advertising Measurement
* Identity Resolution
* Sell-Side Solutions
* Resources
* Newsroom
* News
* Reports
* Case Studies
* Blog
* Videos
* Fundamentals
* Fundamentals of CTV
* Reimagine TV Advertising
* Converged TV Measurement
* About
* Leadership
* Partners
* Awards
* Careers
* Diversity
* Investors
SUBSCRIBE TO OUR NEWSLETTER FOR INDUSTRY INSIGHTS, BENCHMARKS, AND MORE.
First name*
Last name*
Email*
Company name*
Job Title*
Company Type
Please SelectAgencyBrandOtherPartnerPress ContactPublisherTech Provider
By submitting this form, you acknowledge our Privacy Policy and agree to receive
marketing communications about our products and services. You may unsubscribe
from these communications or opt-out at any time.
© 2023 Innovid. All rights reserved.
* Contact
* Offices
* Privacy Policy
* Opt Out
* Consumer Privacy
* Terms of Use
* Facebook
* Instagram
* Twitter
* Linkedin
X
Opt-Out
Click OK to opt-out of Innovid advertising cookies.
OK