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Nov 15th, 16th

01 Days
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07 Hours
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59 Minutes
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26 Seconds
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WE NEED TO TALK ABOUT ENGAGEMENT, IN ANY EVENT.

Join us and thousands of event pros and marketing leaders to talk about firing
up attendees, leads, customers – or any human – before, during, and after your
next big event
Nov 15th, 9am EST | Nov 16th, 9am GMT
01 Days
:
07 Hours
:
59 Minutes
:
26 Seconds
Sign up now Explore sessions
Sign up now Explore sessions
Join us and thousands of event pros and marketing leaders to talk about firing
up attendees, leads, customers – or any human – before, during, and after your
next big event


THE TURN OF EVENTS
THE AGE OF ENGAGEMENT


Events have certainly changed in the last couple of years. But the biggest
change is that people expect to get more out of events.

Attendees want a Netflix-like catalogue, Disney-level productions, in
TikTok-style mediums. We the organizers, expect more – reach, data, interaction,
and better ROI – in far less time, and with a lot fewer resources. All that’s a
challenge, no doubt, but for those willing to take it on, a world of exciting
opportunities is waiting.

Virtually Live! ‘22 will give event professionals, marketers, and anyone
creating digital experiences the know-how and tools to inject all that more into
unique events that live on.

Sign up



MEET OUR SPEAKERS

Rachel Lockwood

Director EMEA Field Marketing

Amazon Web Services

Peter Alexander

CMO

Check Point

Matan Berkowitz

Impact Entrepreneur, TED speaker, Artist, Music Technologist

Kerry Mentel Throckmorton

VP Marketing and Communications and Chief of Staff

Oracle, NetSuite

Emily Ketchen

CMO of Intelligent Devices Group
Lenovo

Bob Bejan

Vice President Global Events,

Microsoft

Roman Faminou

Product Marketing Manager,

Google

Amit Bivas

Vice President Enterprise Marketing,

monday.com

Stacy Nawrocki

Head of Product Management
IBM Watson Media

Mohanbir Sawhney

Associate Dean, Digital Innovation

Kellogg School of Management

Sarah McConnell

Vice President Demand Generation,

Qualified

Sara Gorlick

Vice President Events
Rakuten

Alex Rosemblat

Chief Marketing Officer
Datadog

Steven McNellie

Senior Platform Manager
Airbnb

Nadia Hitman

Vice President Brand Marketing
Simply (formerly JoyTunes)

Daniel Simon

Vice President, Head of Strategic Marketing
HERE Technologies

Conrad Mills

B2B Marketing Analyst
Forrester

Clara Galan

Product Marketing Leader
Adobe Live

Paul Knegten

CMO
Outbrain

Heather Combs

Head of Global Brand Strategy & Insights
Adobe

Leah Belsky

Chief Revenue Officer

Coursera

Hans Hansen

CEO
Brand3D

Jill Kramer

Chief Marketing and Comminications Officer
Accenture

Ada Agrait

SVP Global Head of Corporate Marketing
SAP

Alvio Barrios

SVP Customer Experience
Cisco

Amy Jaick

Chief Marketing and Communications Officer
Columbia Business School

Sophie Mellor

EMEA Events Program Manager
Amazon Web Services

Scott Ready

Global Head of Accessibility and Inclusion
Verbit

Laura Heisman

CMO
VMware

Melinda Kraft

Business Systems Analyst Lead
University of Michigan

Mor Kristal Paul

Events and Production Team Lead at
monday.com

Jaime Hunt

VP and Chief Marketing Officer
Old Dominion University

Leslie Tom

SVP Trailblazer Ranch Experience

Salesforce

Rachel Lockwood

Director EMEA Field Marketing

Amazon Web Services

Peter Alexander

CMO

Check Point

Matan Berkowitz

Impact Entrepreneur, TED speaker, Artist, Music Technologist

Kerry Mentel Throckmorton

VP Marketing and Communications and Chief of Staff

Oracle, NetSuite

Emily Ketchen

CMO of Intelligent Devices Group
Lenovo

Bob Bejan

Vice President Global Events,

Microsoft

Roman Faminou

Product Marketing Manager,

Google

Amit Bivas

Vice President Enterprise Marketing,

monday.com



Emily Ketchen is CMO and Vice President for the Intelligent Devices Group at
Lenovo. She leads a global team that drives marketing campaigns, oversees brand
marketing, customer insights, and creative direction across all IDG business
segments – including defining marketing strategy to grow the Lenovo brand and
drive expansion worldwide.

Bob Bejan is Microsoft’s Corporate Vice President: Global Events, Studios, and
Marketing Community,

responsible for the development, production, and execution of global events and
experiential marketing. For the last 18 months, Bob and the team have
transformed from a global live events organization into an interactive
television network, broadcasting globally. Named the 2021 PCMA Business Events
Strategist of the Year, he is responsible for the Microsoft Production Studios
delivering programming and training around the world.

For 30 years, Bob has consistently landed senior-level positions in a variety of
industries and mediums, including: Writer/Composer/Co-Producer of the Teenage
Mutant Ninja Turtles Albums and Tour, Inventor/Co-Founder of Interfilm (The
world’s first interactive movie/game), Founding Executive Creative and
Production: Warner Bros. Interactive, Founding Executive Producer; The Microsoft
Network, Founding Executive; Microsoft Advertising. Bob received his BA in
Theater from the University of the Pacific.

Roman is a Product Marketing Manager in the EMEA Google Ads Marketing team. In
this role, he helps agencies and other third parties grow with Google’s product
solutions. Roman has spent over 11 years at Google across three offices and four
roles, including advanced product support and go-to-market.

Amit is a seasoned marketing executive with extensive experience planning,
developing, and executing B2B and B2C marketing strategies from the ground up.
His success stems from the potent combination of people management skills, a
strong data analytics and statistics background, business acumen, creativity,
passion, and a keen eye for detail. In brief, Amit is the rare executive who
merges both the art and science of marketing.

Stacy Nawrocki serves as the Head of Product Management and Go – To – Market
Leader for IBM Watson Media. In this role, Stacy is responsible for strategic
technology direction, product management, sales, and customer success.
Previously, Stacy was Head of Product Marketing for The Weather Company and
Marketing Leader for IBM Analytics Media & Entertainment Solutions. Stacy was
also VP of Marketing at Jahia and Director of Marketing at Qumu. Stacy studied
Business Administration at California State University Long Beach and the
University of San Francisco

Prof. Sawhney is the Associate Dean for Digital Innovation and the McCormick
Foundation Professor at Northwestern’s Kellogg School of Management. He is a
globally recognized scholar, consultant, and speaker in innovation, product
strategy, modern marketing, and AI strategy. He has co-authored seven management
books, dozens of academic articles, thirty case studies, two strategy
simulations, and has created eight online executive education courses. He
consults widely for leading technology companies and technology startup firms.
Prof. Sawhney holds a Ph.D. in Marketing from the Wharton School, an MBA from
IIM Calcutta, and a B . Tech. from IIT Delhi. He received the Distinguished
Alumni award from IIM Calcutta in 2016 and the Global Alumni Recognition Award
from IIT Delhi in 2022.

Sarah McConnell is the VP Demand Generation at Qualified. Sarah has developed an
expertise in building SaaS start-up marketing programs from the ground up by
implementing technology, processes, and teams. Prior to joining Qualified, Sarah
held several digital marketing and demand generation roles at B2B SaaS companies
where she specialized in driving scalable pipeline and revenue growth.

Sara Gorlick, CMP kicked off her corporate event planning career over a decade
ago with a 1,500-person Health Care Summit. After being thrown into the fire of
logistics, floor plans, programming, and solving on-site crises she was hooked.
She then went global to learn the hotel side of the business at the
InterContinental Hotel in Tel Aviv. For the last decade, she has been directing
events for a global eCommerce company. Sara has a passion for corporate events
and lives by her event planner code to keep positive, productive, calm, and
kind. She has won a number of event planning awards including the BizBash
Corporate Planner of the Year Award and the Event Solutions Spotlight Award for
Corporate Event Planner of the Year

Alex Rosemblat is CMO at Datadog and before that VP Marketing at the company for
almost a decade. Prior to Datadog, Alex served as the Product Marketer for
Dell’s Cloud and Virtualization product family (via the acquisition of Kernel),
bringing virtualization management and cloud monitoring software products to
market. Alex has several years of experience with enterprise software and
related technologies through product management, IT consulting, and pre-sales
engineering with Symantec (via the acquisition of SwapDrive) and Epic Systems
Corporation. He holds a BS in Commerce, specializing in IT, from the University
of Virginia and an MBA from the MIT Sloan School of Management

With over 15 years of live streaming experience, Steven believes in the power of
live to connect people and bring them closer to experiences. At Airbnb, Steven
manages their Kaltura MediaSpace account as well as remote capture tools. He
believes in utilizing video to help foster a sense of community and to
contribute to positive culture within the enterprise space. Outside of Airbnb,
Steven enjoys exploring the VR community. Using the immersive capabilities of
360° filmmaking, Steven has been making yoga and meditation experiences
accessible to more people.

With a background in high-growth tech startups and international household
brands like Unilever, General Mills, and P&G, Nadia has two decades of
experience in global consumer marketing. Originally from London, she has a
passion for building profitable, meaningful brands that have an impact on
millions of people worldwide.

Daniel is a seasoned marketing leader with two decades of multi-discipline
experience in global and regional roles at Daimler, Mercedes – Benz, eBay, and
HERE Technologies. He is passionate about building brands that create customer
value and about empowering teams and individuals to achieve the most ambitious
goals. As the Head of Strategic Marketing at HERE Technologies, his teams
deliver the overarching brand positioning, marketing strategy, campaign and
messaging frameworks, content and creative assets, website experience, and
events to drive awareness and demand. Daniel holds certificates in Coaching
Agile Transitions and Agility in the Enterprise by ICAgile. He is a participant
in the current 2022/23 cohort of Columbia Business School Executive Education’s
Chief Marketing Officer Program

Conrad has worked in B2B technology marketing for over 20 years at a mix of
large enterprises and smaller organizations. He’s worked across a range of
marketing disciplines including strategy, branding, content, digital, and PR
with his core expertise in demand generation.

Clara Galán leads product marketing for Adobe Live, a creative live-streaming
platform on Behance. Clara has been at Adobe for the past five years, and
previously managed global educator community programs. Prior to Adobe, Clara
focused on marketing and building communities for Amazon (Kindle), Remind.com,
and The George Lucas Educational Foundation ( Edutopia). Before transitioning
into the technology sector, Clara began her career as a K12 educator in the San
Francisco Bay area teaching English Language Arts and World Languages. Clara
currently lives in Barcelona, Spain, and enjoys learning about technologies to
improve education and build learning communities.

Paul is the CMO of Outbrain, leading strategic marketing and positioning for the
company. Prior to joining Outbrain, Knegten was CMO of Beeswax, acquired by
Comcast in 2021 to power their programmatic CTV platform. Over the last two
decades, Paul has held executive marketing roles evangelizing the power of
data-driven, programmatic advertising at MediaMath, Yahoo!, and Dapper, in
addition to co-founding Amitree, an Accel-backed tech startup

Heather Combs, Head of Global Brand Strategy & Insights at Adobe, is a marketing
leader with deep brand-building experience across B2B and B2C. At Adobe, Heather
leads a team responsible for driving brand relevance globally, from deeply
understanding the customer to our product portfolio to how we position our brand
for the future. She is passionate about the importance of creativity and the
impact Adobe continues to have in enabling everyone – from the next generation
of creators to entrepreneurs to businesses – to make their mark on the world.
Prior to Adobe, Heather led brand efforts at Visa and Levi Strauss & Co. Beyond
her marketing career, Heather is also a world-renowned musician, where she has
shared the stage with many inspiring artists such as Stevie Nicks, Tom Petty,
and Bonnie Raitt. She is a super fan of baseball, free-thinking, great
storytelling, laughing as much as possible, and fanning the flame of creativity
within us all

Leah is Chief Enterprise Officer at Coursera. Under Leahʼs leadership, Coursera
is helping thousands of businesses, governments, and universities reskill their
workforce and access a world-class education. Prior to Coursera, Leah was SVP at
Kaltura, an Intel Capital-funded video technology company, where she oversaw
enterprise growth, operations, services, and international expansion. Leah began
her career at the World Bank and the National Institutes of Health served on
President Obama’s Technology Policy Committee and was a member of the Council on
Foreign Relations. She also sits on the Board of Engine Advocacy, leading
technology and startup policy organization that promotes freedom of expression,
innovation, and access to knowledge. Leah is a graduate of Yale Law School and
received her undergraduate degree from Brown University. In 2020, she was listed
in Fortune Magazineʼs 40 under 40.

Over the last 20 years, Mr. Hansen has developed products and new ventures in
the areas of Artificial Intelligence, 3D technologies, Automation, Fitness and
Health Monitoring, and Social Web Services. He is driven by a strong passion for
scaling projects from unique ideas to large-scale commercial launches. He has a
“hands-on” approach that combines an up-to-date technical skillset (he recently
completed postgraduate courses in Artificial Intelligence and Blockchain
Strategy at Oxford University) with experience in international business
development and sales. His specialties include the development of complex apps,
consumer electronics, and cloud services that span from 3D visualization and
Virtual/Augmented Reality to Machine – to – Machine/Internet of Things.

Jill Kramer is Accenture’s chief marketing & communications officer, leading a
global team of approximately 2000 professionals focused on strengthening the
Accenture brand in the marketplace and helping grow the business. She is
responsible for brand, advertising, content, digital marketing, corporate and
financial communications, industry analyst, media relations and research,
insights, and analytics. She is also a member of Accenture’s Global Management
Committee. Previously, Jill led Accenture’s brand and advertising, where she was
responsible for the stewardship of the Accenture brand, leading all advertising
strategies, creative development, media planning, and buying. She also led the
media and communications strategy for the launch of Accenture’s new “Let There
Be Change” brand campaign in 2020, the company’s biggest brand move in more than
a decade. Before joining Accenture in 2015, Jill held successive senior
leadership roles at BBDO and DDB, two of the world’s most creative agencies, and
delivered award-winning business-to-business brand development, digital
marketing, and communications for some of the most iconic brands, including AT&T
and ExxonMobil. Jill serves on the board of directors of the Ad Council. She
holds a Bachelor of Arts in communications from the University of Massachusetts,
Amherst.

Ada Agrait is the SVP and Global Head of Corporate Marketing for SAP responsible
for leading all global corporate marketing, digital marketing, events,
engagement, and brand strategy for the company’s digital-first transformation.
Prior to SAP, Ada spent more than 17 years at Microsoft, most recently as VP of
Commercial Marketing. At Microsoft, she held senior leadership roles in MSN,
Bing, Windows Phone, Azure, and helped the company build its first global demand
center. Born and raised in Puerto Rico, Ada is passionate about empowering women
in diverse communities, helping them thrive in business, and fostering and
mentoring amazing talent.

Alvio Barrios is Senior VP of Customer Experience Lifecycle Solutions at Cisco.
His team of 2,000 professionals drives strategy, portfolio management, and the
go-to-market experience for customers and partners, generating a yearly global
$13.8B. Alvio has led high-performance teams at major telecom and networking
companies, such as Juniper Networks, Ciena, and Bellsouth, with a focus on
achieving significant growth and driving innovation. He holds a B.S.E. with
honors from FIU and has completed several executive leadership programs. He’s
listed among HITEC’s Top 100 Leaders for 2020. He also actively supports several
social causes.

Amy Jaick is the Chief Marketing and Communications Officer at Columbia Business
School. She works across functions and channels to create integrated programs
that bring CBS’s mission, vision, and values to life. Prior to joining CBS, Amy
built and led the first-ever corporate digital marketing and communications team
at ViacomCBS and helped launch Goodman Media’s digital business. Jaick has also
held the role of Director of Digital Marketing at Estimize, where she
implemented acquisition, engagement, and retention campaigns across mediums.
Before Estimize, she oversaw marketing for The Economist’s events business in
North and South America, after first serving as The Economist’s Communications
Manager for the region. Jaick initially began her career at Goodman Media
designing media relations programs for marquee clients. Jaick received her MBA
in marketing and strategy from New York University and a BA in psychology from
the University of Michigan.

Sophie is an Events Program Manager at Amazon Web Services (AWS) – covering
Europe, Middle East, and Africa (EMEA) – running end-to-end strategy and
delivery on tentpole events including Summit Online, Innovate, and EMEA
@re:Invent. A tenured Amazonian for over 4 years, she started her journey as a
Site Merchandiser before taking on a new challenge at AWS, where she has held
various marketing roles to build her knowledge base, including Virtual Events
Program Manager, running large-scale pan – EMEA virtual events on multiple
platforms. As a true people person, Sophie loves working with dynamic teams and
stakeholders to pull off bar-raising events for our customers

Scott Ready, Global Head of Accessibility & Inclusion at Verbit, is an
intrapreneur and change agent focused on improving environments that impact the
lives and experiences of individuals with disabilities. He regularly speaks on
and “possibilitizes” about the improvement of environments with a Design
Thinking approach, resulting in a greater benefit for all. He attributes his
beginnings to his parents who are deaf and their community of leaders who
mentored him from a young age. He has applied this intrinsic knowledge to the
Interpreting, Relay Services, Government, Education, and Technology industries.
His expertise led him to be part of the establishment of the 3 rd statewide
Relay Service Center in 1989, prior to the passing of the ADA, and the first
online Interpreter Training Program. His influence has driven accessibility in
online technology and captioning forward

Laura Heisman is a marketing and communications executive with 25+ years of
experience. After serving as GitHub’s VP of communications and corporate
marketing, Laura joined VMware earlier this year as their CMO, in charge of all
global marketing efforts, including field and partner marketing. She’s also
spent more than a decade as VP of communications at Citrix, leading the
worldwide communications and brand awareness program, as well as a variety of
global brands and technology startups. Laura has acted as the executive sponsor
for Women Employee Resource Groups and continues to mentor women in technology
in her free time. She holds a bachelor of arts in communications from San Diego
State University

Melinda Kraft is a business systems analyst lead in ITS Teaching and Learning,
the unit which owns the enterprise learning management services and
applications, at the University of Michigan. As the Kaltura service owner, she
partners with academic and administrative units across the university and health
system to deploy customized Kaltura solutions for an amazing range of use cases.
With 81 MediaSpaces and six learning management system integrations to her
credit, Melinda is Michigan’s subject matter expert for all things Kaltura

Mor Kristal Paul is an Events and Production Team Lead at monday.com. Mor leads
the events team for the APAC & the Americas and is the project manager of
Elevate. As the project manager leading Elevate, monday.com’s annual customers’
conference she is responsible for the virtual and physical events for over 50K
participants in three time zones. Before joining monday.com she spent 15 years
at Kenes Group, producing global medical conferences. Starting off as a
Registration and Accommodation Manager, she was then promoted to a Project
Manager, Senior Project Manager, and Director of Client Accounts. Mor has worked
around the globe with various teams and cultures. When the COVID – 19 pandemic
began, she applied her skills in the virtual event space, and today is a leading
expert in global in-person and virtual conferences

Jaime is the VP and CMO for Old Dominion University in Norfolk, Virginia. She
has 18 years of experience in higher education, serving in marketing and PR
roles at several universities. She participated in university rebranding
projects, website redesigns, and in the development of integrated marketing
communications models. Throughout her career, Jaime has volunteered for
organizations such as the American Marketing Association and HighEdWeb. She’s a
regular conference speaker on a wide range of marketing communications topics.
Her work has earned nearly 40 industry awards. Jaime holds a bachelor’s degree
in journalism from UMN and a master’s degree in integrated marketing
communications from WVU

Leslie Tom is currently the Senior Vice President of Trailblazer Ranch
Experience at Salesforce.
A 16+ year veteran at Salesforce, Leslie has worked in a variety of marketing
leadership positions across partner marketing, corporate marketing, sponsorship
marketing, and product marketing to support the company’s vision. Throughout her
career, she has built highly-motivated, multi-disciplinary global teams that
deliver high-impact results.

Prior to joining Salesforce, Leslie worked in marketing leadership roles for 10+
years at Siebel Systems and Oracle. She holds a double major in Business and
Psychology from San Jose State University.

Rachel is the marketing director for the EMEA commercial and public sector field
marketing for Amazon Web Services (AWS). In her role, she is responsible for
local marketing strategy to drive awareness, demand generation, and customer
engagement. Rachel leads a team of marketers and operations that work across the
region to educate customers on the AWS products and services and drive
exceptional customer experience, communicating in the channels that customers
want to consume. Rachel has 20+ years of experience, gained from working across
functions to deliver outcome-based marketing to enterprises, start-ups, B2C, and
service organizations

Peter Alexander is Check Point’s Chief Marketing Officer and manages all
branding, communications, operational and strategic marketing for the company.
He joined Check Point in 2017. Previously Mr. Alexander served as CMO at
Harmonic Inc., the global leader in video delivery infrastructure, and he also
spent 15 years at Cisco Systems Inc. as head of Enterprise, Commercial, and
Field Marketing sequentially. Mr. Alexander began his career as a software
engineer at ROLM Corporation. He holds B.Eng in Electrical and Electronic
Engineering from Bradford University (UK), an MBA from U.C. Berkeley, and a
Commercial Pilot’s license

Award-winning inventor, musician, and entrepreneur. TED speaker, Forbes U30
alumni, visiting professor at CalArts. Matan is the co-founder of Shift, an
impact-driven innovation lab, and Tongo – the world’s first tongue – computer
interface. His inventions translate physical signals (brainwaves, heartbeats,
motion, etc.) into music, help people with disabilities to express themselves in
new ways, and have been featured in talks, performances, and interactive
installations all over the world. MatanB.com

Kerry oversees the global event and experiential marketing, creative,
communications, web design and development, and social impact teams. She also
serves as chief of staff to the executive vice president and founder of
NetSuite. She has more than 20 years’ experience across retail, services,
high-tech, event, and entertainment industries. Before NetSuite, she held
various positions with The San Francisco Giants and NCR Corporation. She holds a
bachelor’s degree in Communications from Indiana University




MARKETING
& EVENT PROS


LIVE
SESSIONS


NOT-TO-MISS
SPEAKERS


HANDS-ON
WORKSHOPS


WATCH-PARTIES & FUN
SURPRISES


FRESH DATA ON THE STATE
OF EVENTS


IT’S GOING TO BE ONE FOR THE AGES

Build your own agenda


FIVE TRACKS TO CHOOSE FROM

Learn all the latest and greatest about engaging, entertaining, and converting
during events or outside them, wherever and whenever in the customer journey or
user experience


BRAND & BEYOND

How to build a stand-out on-brand experience


R-O-EYES

Seamlessly fusing events into your funnel and touchpoints


SMALL DATA, HUGE IMPACT

Numbers and metrics to get to know and track


CALL TO INTERACTION

Evoking emotions and reactions by showing a good time


MORE WITH LESS

Leveling up your productions while downsizing resources


THERE’S MORE


Fun &

Networking

Interactivity
& Rewards

Insights

& Data

Sign up


SAVE THE DATE & THE ENVIRONMENT

We simply can’t afford to ignore climate change anymore. While virtual events
are inherently better for the environment since there’s no need for any
construction, wasteful swag, or air travel, we didn’t want to stop there.

That’s why we’ve teamed up with Dots.eco so that when you sign up, all you have
to do is tell us if you’d like us to plant a tree, secure land for wildlife,
clean up ocean plastic, save a sea turtle hatchling, or offset carbon emissions,
and we’ll make it happen.

Sign up



BUT DON'T JUST TAKE IT FROM US

Best CMO virtual event EVER!

Aviv, Pentera


I was duly impressed...Thank you!

Diane, Wells Fargo


...A successful, accurate, and engaging event

Tom, AWS


Best CMO virtual event EVER!

Aviv, Pentera


I was duly impressed...Thank you!

Diane, Wells Fargo


...A successful, accurate, and engaging event

Tom, AWS


Best CMO virtual event EVER!

Aviv, Pentera

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