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START YOUR BOUTIQUE

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HOW TO START AN ONLINE CLOTHING BOUTIQUE

Starting an online boutique business can be a fun way to share your sense of
style with other women. But if you’re not sure on how to start an online
boutique then no worries, I’ve got you covered.

I’ve compiled a no hassle list of 10 steps you should complete to start your
online boutique!







PICKING YOUR TARGET MARKET

When starting an online clothing boutique the first thing you have to ask
yourself is: “who do I want to sell to?”

Think about your target customer. This will help with purchasing inventory for
your online boutique, knowing where to do your marketing and even choosing a
unique boutique name that will attract him/her.

 

Choose your boutique name. Your boutique needs a name, so obviously it’s one of
the steps you should take in opening an online boutique. I suggest you read my
article on How to Choose a Name for Your Boutique for tips you should keep in
mind when naming your online boutique. After you’ve settled on a name for your
business, then it’s time to get the domain name. I love buying my domains from
Namecheap because they include FREE domain privacy protection with each
purchase. Click here to purchase your domain name now

 


BUSINESS PLANS, LEGAL FILINGS AND SALES TAX

 

Create a business plan. You need a business plan when starting an online
boutique— but I’ve made it easy for you— just read my blog post on How to Create
a Business Plan for Your Online Boutique where it goes over everything you
should include in a business plan for an online boutique. If you fail to plan
then you are planning to fail. It’s imperative to not skip this step, plus I’ve
included a one-page business plan template to help you keep it super simple and
stress free!

 

File for your LLC. You’ll need to create a business entity in order to do
business with wholesale vendors. You can create an LLC at IncFile (when you
click this link, we earn a commission at no cost to you which helps us to
continue creating new content every week so that you can start and grow your
online boutique) by the way — it’s cheaper than using LegalZoom .

Before filing, you can also learn more about the benefits of having an LLC
instead of running your business as a Sole Proprietorship.

Click here for help forming your business entity now!

 

Get your FREE Employer Identification Number from irs.gov. An EIN is like a
social security number for your business. You must create a business entity
BEFORE applying for your EIN.

 

Set up your business bank account. The bank you use doesn’t matter but you want
to avoid a bank that charges you monthly fees. Find an online bank, local bank
or credit union in your area that offers business banking.

 

File for your reseller/sales tax permit from your state. Here’s a super helpful
resource from TaxJar that can help you find all the info you’ll need to register
for a sales tax permit in your state. They even offer a service where they set
up your sales tax registration on your behalf. 


GETTING CLEAR ON YOUR CREATIVE INSPIRATION

 

Create a mood board to help you gather your creative vision for your online
boutique. You can easily create secret boards on Pinterest to get this step
done. I recommend that you create a brand mood board (You can learn more about
this in Online Boutique Success®, my step-by-step coaching program that shows
you how to start an online boutique in 3 months…without feeling stuck,
frustrated or confused about what to do next). Click here to join Online
Boutique Success® and get help starting and growing your online boutique.

 

One of the things I also recommend when figuring out how to start an online
clothing boutique is to create an ideal customer mood board – use this to create
a collage of his/her style, hobbies, interests and desires. This will help you
make more accurate buying and marketing decisions. 

 

And lastly, I recommend you create an inventory mood board to plan out pieces
that you’ll offer BEFORE you buy them. You want your boutique offerings to be a
curated collection not a just a random mashup of things you like. You should
create this mood board every time you prepare to make seasonal purchases for
your online boutique.

 


FINANCING YOUR ONLINE BOUTIQUE

 

How much does it cost to start an online boutique? It depends on your goals.
Some people want a lifestyle business, something they can do on the side that
pays some bills and let’s them go on vacation for a few weeks every year. While
others might want a 50,000 square foot warehouse and 30 employees. Your goals
will determine how much you will need to invest to start an online boutique.

 

I usually recommend around $3,500 in starter capital. That can cover business
formation, any necessary licenses and permits, basic operational expenses,
buying your initial inventory and marketing. If you have a clear plan then that
can help you make real progress. If you haven’t saved up yet, there are other
financing options.

 

Business owners have been leveraging business credit for decades to get the
funds they need to start the right way, without having to penny pinch through a
launch or delaying because of cash flow.

 

You can access business credit too! And the best part: it’s completely separate
from your personal credit profile or credit score. Click here to learn how to
get financing to launch and grow your online boutique by enrolling in our Fund
Your Dream Boutique™ training. 



 


BUYING INVENTORY FOR YOUR ONLINE BOUTIQUE

Purchase inventory for your shop. It’s important that you allocate a portion of
your starter capital specifically for purchasing merchandise. Once you have your
purchasing budget in mind you want to start buying wholesale inventory for your
store. 

 

If you’re just getting familiar with retail buying as a boutique owner, save
time with my wholesale vendor lists. I’ve curated a list of 120+ women’s
clothing vendors trusted by companies such as Pink Lily, Vici, Fashion Nova, and
Boohoo. 

 

Or if you’d like to start an infant/ children’s boutique, I’ve compiled a list
of 60+ trustworthy infant & children’s fashion vendors.

 

For those of you interested in starting a home decor and gifts online boutique,
I’ve compiled a list of 50+ home goods vendors trusted by companies such as
Wayfair, Joss & Main and Hayneedle. 

 

You can visit the vendor websites and place product orders from the comfort of
your couch. You can also apply to attend trade shows.  

 


DESIGNING YOUR ONLINE BOUTIQUE WEBSITE

 

Choose an eCommerce platform and design your online boutique. I recommend using
Shopify because it’s super user friendly, has great customer service and is a
platform that will grow with you as your business grows!

 

By the way, my website creation course Designed to Sell shows you step-by-step
how to create a professional website in just a few days (including everything
from creating pages, customizing a theme, creating beautiful graphics, making
discounts, adding a blog, setting up shipping, fulfilling orders and more! Click
here to learn how to design your own Shopify website!

 


GETTING CUSTOMERS TO SHOP AT YOUR ONLINE BOUTIQUE

 

Market your store. Marketing is how people will know your online boutique
exists. You cannot grow a business without having a monthly marketing budget!
There are a few marketing strategies you can employ. You can use paid ads, work
with influencers, and leverage email, content and social media marketing.

 



 * « How to Identify Your Target Customer
 * How Much Inventory You Need When Starting an Online Boutique? »

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BOUTIQUE OWNERS!

This Online Boutique Business Plan will help you get a clear understanding of
what you need to do and have BEFORE you're ready to officially launch your
online boutique!

GET YOUR FREE BUSINESS PLAN NOW
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