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COPY CHIEF RADIO

Nobody writes alone. This show is going to be different because it’s real time
marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff
that’s proven timeless, effective copy writing and marketing tactics. However,
things change fast in this business and we’re constantly examining what's making
sales for people.
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Copy Chief Radio
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All Episodes
Archives
Now displaying: Page 1
CCR318: Lizzie Mills builds a copywriting family business 0
Sep 12, 2024

Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one
of the first members through the door in 2014.

She felt like the greenest copywriter in the place, but not for long. 

The veteran copywriters were more than happy to guide her and show her the
ropes. 

Today, Lizzie, along with her husband, Steve, lead their family business and
have achieved more success than “she ever dreamed.”

All this, while growing their family of three to six, and homeschooling their
four children.

During our conversation, Lizzie shares…

 * Her two biggest pieces of advice for new copywriters…

 * How she and Steve survived (and actually grew!) their business through the
   harsh Australian lockdowns (with only two clients)... 

 * Why going “in-house” was the best decision of her career…

And…

 * What her “empire” would look like if she decides to build one!



 * Download this Episode

CCR316: How Tom became Rich Schefren’s new copywriter 0
Jul 9, 2024

Tom Hammaker’s life in copywriting took a radical turn last month when he was
hired to become Rich Schefren’s copywriter. 

Better yet, Tom won the gig in a six-week competitive search against dozens of
other copywriters – some with more than 20 years in the game. 

We called it “The Goods,” and clearly Tom has them. 

In this episode you’ll hear directly from Tom how he approached “The Goods,” his
strategy for the final copy test, and what it’s like to work with one of the
best marketing teams in the world, led by a bonafide legend of Direct Response.

 



 * Download this Episode

CCR315: The Evocative Power of Scent and Story with Helida Dodd 0
Jun 18, 2024

In this episode of Copy Chief Radio, we explore the captivating world of perfume
and its unexpected parallels with the storytelling engineer-turned-perfumer
Helida Dodd. Helida shares insights into how creating a perfume is similar to
crafting a narrative. 

 



 * Download this Episode

CCR314: Coffee w/ Kev - Landing six-figure copy gigs 0
May 21, 2024

I recently took 25 copywriters through the process of landing a six-figure
copywriting gig. 

The Grand Prize was becoming the primary copywriter for Rich Schefren and being
Chiefed by Mark Ford!

It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone
survived, but no one is the same. 

Here’s what we learned, and what you need to know if you want to land the best
gigs in copywriting. 

 



 * Download this Episode

CCR313: The Minimum Is Everything with Aaron Winter 0
May 7, 2024

How do you build a career or a team in the Era of Large Language Models and what
happens to talent development when even the lowest intern needs full-stack CMO
skills?  

In this episode of Copy Chief Radio, we're going on a mind-bending ride with
Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for
Motley Fool and Agora Financial. Aaron is the hidden-hand mentor behind Dan
Ferrari, Julie Hassett, Jen Adams, Ning Li, Mike Abramov, Austin Lee, Sam Woods
(and even... David Deutsch?!?). 

 



 * Download this Episode

CCR312: Creating Unforgettable Customer Journeys with Jason Friedman 0
Apr 23, 2024

In this episode,  we're going behind the curtain with Jason Friedman, CEO of CX
Formula. Today, Jason reveals how any business can direct their customer
experience to not just satisfy but to dazzle and delight. 

 



 * Download this Episode

CCR311: Getting clients to say “Yes!” w/Sara Estes 0
Apr 9, 2024

In this episode, Sara explains how she was able to position herself as the top
choice for this contract, and how they responded to her “bombshell” after
offering it to her. 

 



 * Download this Episode

CCR310: Profit Partnerships w/ Chris Mason 0
Mar 19, 2024

Today, we're discussing how freelance copywriters can forge profit partnerships
with their clients, as emphasized by Chris Mason, to attain financial stability
and success in their work.

 


 * Download this Episode

CCR309: Kevin Rogers is out to save copywriting 0
Feb 27, 2024

Today I’m sharing who’s behind the problem (yeah, I’m naming names), and how I
hope to change it for copywriters who have “The Goods.” 

 



 * Download this Episode

CCR307: Buyer Belief-Shifting with Stephen Hutson 0
Jan 23, 2024

My guest today, Stephen Hutson is an expert at building loyalty brands and has
thought a lot about buyer beliefs.



 * Download this Episode

CCR306: Kevin Rogers & Rob Tillman - 3 Best Copywriting Categories for 2024 0
Jan 16, 2024

Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in
2024. And also, the one place where your services are no longer needed. 

 



 * Download this Episode

CCR305: One-Person Brand w/ Carlos and Brenda Citron 0
Dec 19, 2023

In this podcast episode, Carlos and Brenda Citron, branding experts, advise
businesses to intentionally create a simple, customer-focused brand to boost
loyalty and success.



 * Download this Episode

CCR304: Paid To Create w/ TV Producer David Matthews 0
Dec 12, 2023

In the episode, I go deep into all three phases with celebrated author and
television writer and producer, David Matthews. 

 



 * Download this Episode

CCR303: Coffee w/ Kev - Over My Shoulder Writing A Sales Page 0
Nov 21, 2023

In this episode, you’ll pull up a chair next to me so I can walk you through my
latest sales letter. This is the kind of “look over my shoulder” insight we
rarely get to see in copywriting. 



 * Download this Episode

CCR302: Nicholas Kusmich - Kill Your Funnel Now 0
Oct 31, 2023

In this podcast episode, Kevin Rogers and Nicholas Kusmich discuss Kusmich's
journey from pastor to Facebook ads expert and key marketing strategies.



 * Download this Episode

CCR301: Marie Forleo “Write it rude” 0
Oct 17, 2023

Today's podcast episode is with Marie, a world-class marketer and passionate
copywriter.



 * Download this Episode

CCR300: John Carlton: “My only regret…” 0
Oct 3, 2023

I’ve interviewed John close to 50 times over the years, this is certainly one of
the best. A true must listen for anyone looking for an edge in sales, and in
life. 

 



 * Download this Episode

CCR299: Self-awareness for the win with Debbie Owen 0
Sep 19, 2023

My guest today, Debbie Owen, is an Enneagram coach who has taken things to
another level by incorporating neuro-science into the mix. 



 * Download this Episode

CCR298: Susan Berkley on shifting your human voice for influence 0
Sep 5, 2023

It only takes a little awareness and some simple tactics to use your voice with
confidence. You’ll leave this episode with both.



 * Download this Episode

CCR297: Justin Blackman - Next level copy voice 0
Aug 29, 2023

Today, my guest is Justin Blackman, who is THE GUY when it comes to brand voice,
the expert who has defined the brand voice for people like… Amy Porterfield, Stu
McLaren, and Todd Herman. 



 * Download this Episode

CCR296: Coffee w/Kev - Yes, you really must specialize 0
Aug 16, 2023


 * Download this Episode

CCR295: How Daniel Throssell declared war on me, and won! 0
Aug 8, 2023

For my money, there is no better, or more entertaining, email copywriter in the
game right now than Daniel Throssell.



 * Download this Episode

CCR294: Stress-Free Selling with Psychotherapist, Leah Benson 0
Jul 25, 2023

After listening to this quick episode, you’ll know exactly how to prepare
yourself to turn what used to feel like a high-pressure “performance” into an
easy-going “conversation.



 * Download this Episode

CCR293: Why Teachers Make Great Copywriters w/ Tania Yeo 0
Jul 11, 2023

Today I’m talking with Tania Yeo, a former language arts teacher on how she has
excelled at growing her skills and her career as a copywriter, just ONE YEAR
after leaving teaching. 



 * Download this Episode

CCR292: The secret side-door into financial copywriting w/ Joshua Lee Henry 0
Jun 20, 2023

On today’s episode, I’m talking with Joshua Lee Henry, a rising star in the
world of financial copywriting (recently promoted to copy chief at Banyan Hill
Publishing)...

 



 * Download this Episode


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