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Text Content

 * HIA HUB Story
 * The Skincare Edition
 * Getting There
 * Schedule
 * Speakers
 * FAQ
 * Tickets

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ع
X
30 Oct - 3 Nov
 * Activities
 * HIA HUB Story
 * The Skincare Edition
 * Speakers
 * Schedule
 * Speakers
 * Getting There
 * FAQ

ع
Tickets


IS BACK

The region’s largest fashion, beauty, and lifestyle conference returns to
Riyadh's dynamic JAX District from 30 October – 3 November 2024.

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Location address goes here
Day 3 - 1 Nov




BELLA HADID

In Conversation with the Global Model and Entrepreneur
Book One Day Pass
-->
Full Programme Available
Download Now


RECENTLY ANNOUNCED

Day 4 - 2 NOV



DANIELLA RAHME


A candid conversation with Daniella Rahme
Book One day pass
Day 4 - 2 Nov



YASMINE SABRI


Yasmine Sabri, Unveiling the Woman Behind the Spotlight
Book One day pass
Day 5 - 3 Nov



FIFI ABDOU


Fifi Abdou on Redefining Arab Entertainment
Book One day pass
Day 2 - 31 Oct



NOOR STARS


Redefining Digital Success
Book One day pass
Day 5 - 3 Nov



YARA AL NAMLAH


Generational Beauty: Inheriting Skincare Wisdom
Book One day pass


DISCOVER WHAT'S IN THE HUB

 * Talks & Panels
 * Brand Activations
 * Performances
 * Masterclasses
 * Workshops
 * Talks & Panels
 * Retail
 * Professional Talks
 * Talks & Panels
 * Brand Activations
 * Performances
 * Masterclasses
 * Workshops
 * Talks & Panels
 * Retail
 * Professional Talks
 * Talks & Panels
 * Brand Activations
 * Performances
 * Masterclasses
 * Workshops
 * Talks & Panels
 * Retail
 * Professional Talks

 * Talks & Panels
 * Brand Activations
 * Performances
 * Masterclasses
 * Workshops
 * Talks & Panels
 * Retail
 * Professional Talks
 * Talks & Panels
 * Brand Activations
 * Performances
 * Masterclasses
 * Workshops
 * Talks & Panels
 * Retail
 * Professional Talks
 * Talks & Panels
 * Brand Activations
 * Performances
 * Masterclasses
 * Workshops
 * Talks & Panels
 * Retail
 * Professional Talks


MASTERCLASSES

Exclusive Masterclass led by industry experts.

Day 5 - 3 Nov



BASSAM FATTOUH


Mastering Timeless Beauty: A Masterclass with Renowned Makeup Artist Bassam
Fattouh
Book masterclass pass
Day 4 - 2 Nov



FERNANDO GARCIA & LAURA KIM


Crafting Couture: A Fashion Masterclass with Oscar de la Renta Creative
Directors Laura Kim & Fernando Garcia
Moderated by:
Mai Badr
Book masterclass pass
Day 3 - 1 Nov



INGE THERON


Facial Fitness: A Skincare Masterclass with FaceGym Founder Inge Theron
Book masterclass pass
Day 2 - 31 Oct



MARIA TASH


A Masterclass in the Art of Piercing, Fine Jewelry Design, and Ear Curation with
Maria Tash.
Book One Day pass
Stay tuned for More Masterclasses
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WORKSHOPS

Your One Day Pass includes access to all workshops. Gain practical skills and
connect with professionals.
Dive into hands-on learning!

Book your one day pass
Book your one day pass
Day 2 - 31 Oct



WELLBEING WORKSHOP


with: Jason Keith & Marina Kurban
Day 3 - 1 Nov



BRONZED GLAM BY YSL BEAUTY


with: Iman Boutari
Moderated by:
Daim Gaw

Everyday



DISCOVER THE GUERLAIN SKINCARE ESSENTIALS WITH THE SECRET OF FACIALIST GESTURES


with: Daniel Hamdan

Day 3 - 1 Nov



DO MORE FOR YOUR PORES. SEE MORE FROM YOUR SKIN.


with: Elinor Castaldi

Day 4 - 2 NOV



MASTERING YOUR SIGNATURE STYLE AND IMAGE WITH RENOWNED STYLE EXPERT, ÖZLEM ÇAKIR


with: Özlem Çakır
Day 4 - 2 NOV



POWERFUL EFFICACY WITH RIGOROUS SAFETY FOR SENSITIVE SKIN


with: Giselle Venter

Day 3 - 1 Nov | Day 4 - 2 Nov | Day 5 - 3 Nov



WORKSHOP BY DIOR SKINCARE: UNLOCKING THE SECRETS TO YOUTHFUL, RADIANT SKIN


with: Sara Faily

Day 5 - 3 Nov



DECODING SKINCARE WITH THE ORDINARY


with: Rita Silva

Day 3 - 1 Nov



WORKSHOP BY SHISEIDO POTENTIAL HAS NO AGE


with: Saori Umebayashi

Day 3 - 1 Nov | Day 4 - 2 Nov | Day 5 - 3 Nov



HUBLOT WATCH ACADEMY


with: Quentin Delava
3 workshops per day
5 People only per session

Day 2 - 31 Oct



PERFORMANCE “PAINTING TURNS INTO DRESS” BY ARTIST MARINA FEDOROVA


with: Marina Fedorova
Day 5 - 3 Nov



WHAT'S NEXT?
KEY TRENDS DRIVING CHANGE IN FASHION & EMERGING LIFESTYLES


with: Elena Marinoni

Day 2 - 31 Oct



A HIA MAGAZINE WORKSHOP: CRAFTING IMPACTFUL FASHION EDITORIALS AND RESONANT
CONTENT


with: Jeff Aoun, Abdelrahman El Shahed, Nour Aldhahri, Abdulrahman AlAbed, &
Mashael Al Dakheel
Stay tuned for More workshops!
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TALKS & PANELS

Your One Day Pass includes access to all Talks and panels.

Book your one day pass
Book your one day pass
Day 4 - 2 Nov



A CANDID CONVERSATION WITH DANIELLA RAHME

Details


DANIELLA RAHME

Lebanese-Australian actress


DIMA HIJAZI

Reporter and Producer at Billboard Arabia
Details
Day 2 - 31 Oct



MOATASEM AL NAHAR ON CRAFTING A TIMELESS PRESENCE ON & OFF SCREEN

Details


MOATASEM AL NAHAR

Middle Eastern actor


NADA BAESHEN

TV Host, Entrepreneur, and fashion enthusiast
Details
Day 1 - 30 Oct



THE FUTURE OF E-COMMERCE AND HOW TO HYPER-PERSONALIZE THE GULF'S DIGITAL MARKET

Details


AMIT KESWANI

Chief Omnichannel Officer, Chalhoub Group


ALEXANDRA VAN HOUTTE

Founder & CEO, Tagwalk


KATIE GOLDING

Chief Marketing Officer, SRMG
Details
Day 2 - 31 Oct



DRIVING SKINCARE GROWTH: CONSUMER-DRIVE TRENDS AND OMNICHANNEL PARTNERSHIPS

Details


SALEM KAISSI

SVP Beauty, Chalhoub Group


MAHA RIFAI

Co-founder and chief Scientific Officer, Beesline


ELYES JERIBI

Chief Strategy Officer, Nice One


YOUSSEF BENKIRANE

General Manager L'Oréal LUXE


SUJATA ASSOMULL

Journalist and Author
Details
Day 5 - 3 Nov



GENERATIONAL BEAUTY: INHERITING SKINCARE WISDOM

Details


YARA AL NAMLAH

Influencer & Founder of Treat


AMANI AL-AYED

Yara Al Namlah’s Mother, Visual Artist & founder of VD design


JOELLE TAMER

Senior Editor, Hia Magazine
Details
Day 2 - 31 Oct



BEAUTY IN RETAIL: MAXIMIZING GROWTH OPPORTUNITIES FOR HOME-GROWN AND
INTERNATIONAL BRANDS

Details


HIND SEBTI

Founder and CGO Waldencast


HASMIK PANOSSIAN

Regional Managing Director, Sephora ME


DAVID VERCRUYSSE

President Managed Companies, Chalhoub Group


YOUSSEF BENKIRANE

General Manager L'Oréal LUXE


LYNN AL KHATIB

VP Communications, Chalhoub Group
Details
Day 5 - 3 Nov



FIFI ABDOU ON REDEFINING ARAB ENTERTAINMENT

Details


FIFI ABDOU

Egyptian Icon


MAHMOUD ORABY

Content Producer at Billboard Arabia
Details
Day 4 - 2 Nov



DEMYSTIFYING YOUR SKIN: A DEEP DIVE INTO UNDERSTANDING YOUR SKIN BIOLOGY

Details


DR. ANNIE BLACK

International Scientific Director, Lancôme


JENNIFER PALMER

Senior Vice President, Global Skincare Category & Brand Scientific Authority
Strategy, Estée Lauder


DR. ABDULRAHEEM ALAWNEH

Manager of R&D Strategy, Shiseido


SHAM ALZAHABI

Chemist & Aesthetic Clinic Owner


LARA AKKARI

Strategy & Communication Director, Hia Magazine
Details
Day 1 - 30 Oct



CAPITALIZING ON KSA AND BEYOND: UNVEILING MARKET OPPORTUNITIES IN SAUDI ARABIA

Details


BURAK ÇAKMAK

CEO, Saudi Fashion Commission


PATRICK CHALHOUB

Group President, Chalhoub Group


MAZROUA ALMAZROUA

Chief Marketing & Experience Officer, KAFD


RITU UPADHYAY

Middle East Bureau Chief, WWD
Details
Day 1 - 30 Oct



FASHION FUTURES DIGITIZED: GATEWAY TO THE SAUDI FASHION INDUSTRY'S INSIGHTS AND
INNOVATION

Details


STIJN GROENINK

Senior Partner & Executive board member at Metyis


AMMAR BOGARI

General Manager for Strategy & Business Development, Fashion Commission


DR. RAWAN MAKI

Director of Advisory, The Business of Fashion
Details
Day 2 - 31 Oct



NOOR STARS: REDEFINING DIGITAL SUCCESS IN CONVERSATION WITH TIKTOK

Details


NOOR STARS

Entrepreneur & Content Creator


MELINA MALLIAROUDAKI

Celebrity and Public Figure Partnerships Manager at TikTok MENA
Details
Day 4 - 2 Nov



YASMINE SABRI, UNVEILING THE WOMAN BEHIND THE SPOTLIGHT

Details


YASMINE SABRI

Egyptian actress


NADIA BSAT

Presenter of Businessweek Asharq Bloomberg
Details
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Live
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THE SKINCARE EDITION

Where global experts and enthusiasts unite for an unparalleled journey into
cutting-edge skincare and wellness.

Step into an immersive world of skincare at THE SKINCARE EDITION: unfiltered,
the middle east's first-of-its-kind event for professionals and enthusiasts.
Explore exclusive experiences brought to you by global brands, offering unique
skin analyses and valuable insights into skincare practices and active
ingredients.

SOME OF PARTICIPATED BRANDS


MORE THAN 30 SKINCARE BRANDS

#Unfiltered


OUR PARTNERS

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Keep an eye ON HUb new activities
Subscribe to The Skincare Edition too



HIA HUB PAST EVENTS

 

 





 
 

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TICKETS


 * One Day Passes
 * Multiple days passes

100 SAR including VAT
GENERAL ENTRY PASS
Access Includes
 * Exhibits
 * Activations
 * Talks
 * Workshops
 * Professional Talks
 * Performances
 * Retail Marketplace
 * VIP Benefits
 * Masterclasses

Book One day pass
500 SAR including VAT
VIP ENTRY PASS *
Access Includes
 * General Entry Access to All Exhibits, Talks, Workshops, Performances,
 * Professional talks
 * Front Row Seating at talks & Workshops
 * Private Brand Events
 * VIP Lounge
 * Stage VIP Zones
 * Masterclasses

* Limited Quantity
Book VIP pass
650 SAR
including VAT
Masterclass pass
Access Includes
 * Exhibits
 * Activations
 * Talks
 * Workshops
 * Professional talks
 * Performances
 * Retail Marketplace
 * VIP Benefits
 * Masterclasses

* Limited Quantity
Book Masterclass pass
100 SAR including VAT
The Skincare Edition
Professional Pass
Access Includes
 * Exhibits
 * Activations
 * Talks
 * Workshops
 * Professional talks
 * Performances
 * Retail Marketplace
 * VIP Benefits
 * Masterclasses

* Guest Receives an E-Certificate Upon Successfully Attending a Professional
Talk.
Book Skincare Edition pass
350 SAR including VAT
GENERAL ENTRY
4 DAYS PASS
Access Includes
 * Exhibits
 * Activations
 * Talks
 * Workshops
 * Professional Talks
 * Performances
 * Retail Marketplace
 * VIP Benefits
 * Masterclasses

Book four day pass
2000 SAR including VAT
VIP ENTRY PASS
5 days pass *
Access Includes
 * General Entry Access to All Exhibits, Talks, Workshops, Performances,
 * Professional talks
 * Front Row Seating at talks & Workshops
 * Private Brand Events
 * VIP Lounge
 * Stage VIP Zones
 * Masterclasses

* Limited Quantity
Book 5 days VIP pass
Ticket terms *
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TERMS OF TICKETING

1. Your purchase of a ticket constitutes your acceptance of these terms and
conditions. You must produce a valid ticket to gain access to the event and you
must keep possession of such ticket at all times during the event. Your ticket
may be invalidated if any part of it is removed, altered or defaced. 

2. You must be 16 years old or older to be eligible to purchase a ticket. No
children, newborns, or infants are allowed at the event. The ticket holder is
responsible for ensuring compliance with this age restriction. Any underage
attendees found at the event will be denied entry without the right to a
refund. 

3. All ticket sales are final. For clarification, you are not entitled to a
refund if your ticket is lost, stolen or damaged (including if it is lost in the
mail) and, in such event, we are not required to replace it unless we can
identify the seat corresponding to the ticket, or in the case of a general
admission ticket can identify and cancel the relevant ticket. We may charge a
reasonable administration fee in these circumstances. 

4. All tickets are strictly non-transferrable and must not be sold nor
advertised for sale. Tickets obtained from unauthorized sellers may be voided.
SRMG reserves the right to cancel any ticket purchased, resold, or transferred
in violation of these terms without notice. 

5. In booking this ticket, you acknowledge and agree:

 * a. to abide by all the terms and conditions and adhere to any other
   responsible terms and conditions or restrictions provided by the organizer of
   the event before or during the event; 
 * b. that we reserve the right to cancel any ticket and refund the amount paid
   in full where there has been an error in ticket pricing, whether due to human
   error or a transactional malfunction of the Website, and offer to rectify
   such an error by re-processing the transaction with the correct ticket
   pricing; 
 * c. in case of event cancellation or rescheduling by the organizer, refunds
   will be issued. If the event is cancelled due to unforeseen circumstances or
   rescheduled, the refund policy will be specified at that time; 
 * d. that we have the right to add or vary the advertised program, seating
   arrangements and audience capacity and deny admission with reasonable cause
   including due to intoxication, unsociable behaviour, failing to observe
   lawful directions, possession of invalid or insufficient tickets or ID or
   health and safety precautions’; 

6. The ticket holder is solely responsible for checking the date, time,
location, and the age (+16) restriction of the event. Early arrival is
recommended, and the organizer of the event shall have the right to refuse any
late entries and the ticket holder shall not have the right to claim for any
compensation whatsoever. 

7. All tickets holders and their belongings may be subject to search when
entering the venue. Prohibited and dangerous items will be confiscated. Any item
which the organizer of the event or venue security personnel consider as
security risk or that may be used to damage the venue or interfere with the
event will be confiscated. 

8. No professional cameras and video recorders are permitted at the venue,
except as permitted by applicable law and SRMG regulations. 

9. The ticket holder consents to photographs, video, sound recordings of ticket
holder be captured and used in printed and electronics media, including the
internet as an attendee at the venue. 

10. SRMG accepts no liability for bodily injury, illness, or death of any
visitor (including ticket holder) and / or loss of or damage to personal effects
arising out of or in connection with the event. 

11. SRMG shall have the right to assign, transfer or sub-contract its rights and
obligations stipulated under these ticket terms without any notification or
consent required. Unless expressly stated otherwise, a ticketholder may not
assign, transfer or sub-contract any rights or obligations stipulated under the
ticket terms. 

12. SRMG’s failure to require a ticketholder or a visitor to perform any
provision in these ticket terms shall not affect SRMG’s full right to require
such performance at any time thereafter, nor shall a waiver of a breach of any
provision hereof be taken or held to be a waiver of the provision itself. 

13. These terms and your access to the event are governed by and construed in
accordance with the laws of the Kingdom of Saudi Arabia. Any dispute,
difference, controversy or claim arising out of or in connection with these
terms will be subject to the exclusive jurisdiction of the Courts of Riyadh,
Kingdom of Saudi Arabia. 

In case of a force majeure, SRMG shall not be liable for any failure to perform
its obligations under these terms where such failure is due to circumstances
beyond its reasonable control, including but not limited to natural disasters,
government restrictions, pandemics, or any other events that may be classified
as force majeure. 

All attendees must comply with any health regulations or requirements in place
at the time of the event, including but not limited to proof of vaccination,
masks, and other measures as required by law or the event organizer. 

Close
 * Day 5 - 3 Nov
   
   
   MASTERING TIMELESS BEAUTY: A MASTERCLASS WITH RENOWNED MAKEUP ARTIST BASSAM
   FATTOUH
   
   With: Bassam Fattouh
   
   
   
   Join renowned makeup artist Bassam Fattouh for an exclusive masterclass that
   delves into the artistry behind his signature looks. With decades of
   experience working with some of the most iconic faces in the region, Bassam
   will share his expert techniques for creating timeless, flawless beauty.
   Ideal for beauty professionals and enthusiasts alike, this masterclass is an
   unmissable opportunity to learn from one of the industry's most celebrated
   artists.
   
   Book one day pass
 * Day 4 - 2 Nov
   
   
   CRAFTING COUTURE: A FASHION MASTERCLASS WITH OSCAR DE LA RENTA CREATIVE
   DIRECTORS LAURA KIM & FERNANDO GARCIA
   
   With: Fernando Garcia & Laura Kim
   
   
   
   Join renowned design duo Laura Kim and Fernando Garcia for an exclusive
   masterclass offering a rare glimpse into their creative journey and unique
   approach to fashion. Learn the secrets behind their creative collaboration,
   design process, and how they bring their ideas to life. This excluisve
   session provides unparalleled insight into the artistry, teamwork, and
   craftsmanship that define their work.
   
   Book one day pass
 * Day 3 - 1 Nov
   
   
   FACIAL FITNESS: A SKINCARE MASTERCLASS WITH FACEGYM FOUNDER INGE THERON
   
   With: Inge Theron
   
   
   
   Join Inge Theron, founder of FaceGym, for a transformative masterclass that
   explores the power of facial muscles in enhancing your appearance. Inge will
   introduce the unique concept behind FaceGym, explaining how targeted facial
   workouts can sculpt, tone, and rejuvenate the face. The session will feature
   a live demonstration, with a master trainer performing FaceGym techniques on
   a model, while Inge guides you through the benefits and science behind each
   move. The masterclass will conclude with simple face yoga exercises that you
   can incorporate into your daily routine for glowing, youthful skin.
   
   Book one day pass
 * Day 2 - 31 Oct
   
   
   A MASTERCLASS IN THE ART OF PIERCING, FINE JEWELRY DESIGN, AND EAR CURATION
   WITH MARIA TASH.
   
   With: Maria Tash
   
   
   
   Join Maria Tash for an inspiring masterclass where she shares her journey in
   creating innovative beauty and jewelry pieces that defy convention. Discover
   her passion for pushing boundaries, solving design challenges, and crafting
   unique customer experiences.
   
   Maria will unveil the magic of Tash Studio’s tools, allowing for personalized
   visualizations of jewelry and curated ear designs. Experience her exquisite
   pieces that seamlessly blend artistry with technical mastery, celebrating
   individuality and self-expression in every creation.
   
   Book one day pass


Close
 * Day 2 - 31 Oct
   
   
   WELLBEING WORKSHOP
   
   With: Jason Keith & Marina Kurban
   
   
   
   The first wellbeing island of its kind in the Maldives, JOALI BEING is a go
   to destination for wellbeing seekers as it helps them reconnect with
   themselves in the beauty of nature and embark on a transformative journey of
   self-discovery and renewal with the goal to return home with a new sense of
   “weightlessness.” The journey to weightlessness, led by the wellbeing
   specialists at JOALI BEING, commences with an insightful introduction to the
   four pillars of wellbeing — Mind, Skin, Microbiome, and Energy — presented by
   Özgür Cengiz, the Global Wellness Development Director. Discover how these
   pillars are integral to JOALI BEING's holistic philosophy, designed to
   restore balance and enhance your experience. Following this, join an
   immersive workshop that draws inspiration from nature’s wisdom, designed to
   enhance your wellbeing journey and strengthen your connection to the
   restorative power of the natural world.
   
   Book one day pass
 * Day 3 - 1 Nov
   
   
   BRONZED GLAM BY YSL BEAUTY
   
   With: Iman Boutari
   
   
   
   A passionate advocate for creative expression, Iman has been representing YSL
   Beauty in the Middle East for years, developing its makeup artistry with a
   bold and timeless approach. Aligned with the YSL woman's uncompromising
   attitude, she encourages others to break boundaries, embrace their own makeup
   rules, and play with colors to express their unique personalities. As part of
   Tom Pecheux's global team and YSL Beauty Makeup's worldwide team, her work
   spans prestigious events such as the Cannes and Venice Festivals as well as
   Coachella, with highlights including retail events in Berlin and London.
   
   Book one day pass
 * Everyday
   
   
   DISCOVER THE GUERLAIN SKINCARE ESSENTIALS WITH THE SECRET OF FACIALIST
   GESTURES
   
   With: Daniel Hamdan
   
   
   
   Bees produce some of the world's most effective natural healing substances.
   Guerlain Research has been working continuously with honeys and royal jelly
   to create the skincare collection Abeille Royale. Join the Guerlain workshop
   sessions with our Expert to discover the Guerlain skincare routine and take
   the moment to learn the unique facialist gestures for a visibly younger
   looking skin.
   
   Book one day pass
 * Day 3 - 1 Nov
   
   
   DO MORE FOR YOUR PORES. SEE MORE FROM YOUR SKIN.
   
   With: Elinor Castaldi
   
   
   
   Join us for a fun and interactive Benefit workshop, designed like a lively
   university class, where you'll not only dive into the Pore Care Collection
   but also deepen your understanding of skincare and skin health. The workshop
   will guide you through the science behind pores and their role in skin
   health, emphasizing how factors like oil production, skin texture, and
   environmental stressors impact pore appearance. Led by a skincare expert
   "PROfessor," you'll explore both the latest pore care innovations and the
   importance of a well-rounded skincare routine. By the end, you'll graduate
   from "The Beneversity" with your PHD in Pores, a deeper understanding of
   skincare, and a personalized graduation certificate.
   
   Book one day pass
 * Day 4 - 2 Nov
   
   
   MASTERING YOUR SIGNATURE STYLE AND IMAGE WITH RENOWNED STYLE EXPERT, ÖZLEM
   ÇAKIR
   
   With: Özlem Çakır
   
   
   
   Discover how to create a personal style that reflects your authentic self.
   This workshop will cover understanding how to align your appearance with your
   desired image, recognizing your body type, and selecting the right clothing,
   silhouettes, colors, and accessories. Learn to blend high-end and affordable
   fashion, incorporate vintage pieces, and invest in timeless items that
   elevate your unique and lasting style.
   
   Book one day pass
 * Day 4 - 2 Nov
   
   
   POWERFUL EFFICACY WITH RIGOROUS SAFETY FOR SENSITIVE SKIN
   
   With: Giselle Venter
   
   
   
   A Workshop by Giselle Venter, Retail Operations Director EMEA, Clinique, on
   the perfect balance of ingredients with formulas carefully calibrated for
   results and safe for sensitive skin from Clinique
   
   Book one day pass
 * Day 3 - 1 Nov | Day 4 - 2 Nov | Day 5 - 3 Nov
   
   
   WORKSHOP BY DIOR SKINCARE: UNLOCKING THE SECRETS TO YOUTHFUL, RADIANT SKIN
   
   With: Sara Faily
   
   
   
   An exclusive skincare panel discussion led by Dior Skincare Expert Sara Faily
   will reveal how Dior places longevity at the heart of beauty. Groundbreaking
   innovations, combining advanced science and botanical expertise, help the
   skin appear younger and healthier, redefining the standards of luxury
   skincare. The discussion will explore the essential elements for achieving
   visible improvements in skin health, with a focus on Dior's reverse-aging
   technology—a true game-changer. Attendees will also gain insight into
   must-have products and the transformative role of science in skincare
   routines. This workshop offers valuable information to revolutionize any
   skincare regimen and unlock the potential for long-lasting, radiant skin.
   
   Book one day pass
 * Day 5 - 3 Nov
   
   
   DECODING SKINCARE WITH THE ORDINARY
   
   With: Rita Silva
   
   
   
   An insightful workshop that simplifies skincare and empowers you to make
   informed decisions about your routine. Beginning with an introduction to the
   brand’s ethos of transparency and accessibility, this session will dive into
   how to identify the best ingredients for your specific skin concerns, whether
   it’s hydration, even skin tone, brightness, or blemishes. Discover how to
   craft the right regimen tailored to your needs with the help of expert
   guidance. The session will conclude with a Q&A, offering personalized advice
   and tips.
   
   Book one day pass
 * Day 3 - 1 Nov
   
   
   WORKSHOP BY SHISEIDO POTENTIAL HAS NO AGE
   
   With: Saori Umebayashi
   
   
   
   Curious about how to prevent and combat skin aging? Join us for an exclusive
   interactive workshop led by our Japanese skincare expert from Shiseido. Don’t
   miss this opportunity to deepen your skincare knowledge—and get a chance to
   win our latest innovation!
   
   Book one day pass
 * Day 3 - 1 Nov | Day 4 - 2 Nov | Day 5 - 3 Nov
   
   
   HUBLOT WATCH ACADEMY
   
   With: Quentin Delava
   
   3 workshops per day
   7:00 - 8:00 PM sold out
   8:30 - 9:30 PM
   8:30 - 9:30 PM
   5 People only per session
   
   Passionate about the mechanics of watches and innovation, Quentin studied
   watchmaking at the technical school of La Vallée de Joux in Switzerland.
   After obtaining his diploma, he continued his studies and graduated with a
   bachelor's degree in marketing and management in Haute Horlogerie from ISG
   Luxury Management School in Geneva.
   
   Quentin is now working for Hublot, where he is in charge of hospitality at
   the manufacture. He welcomes clients and guides them through the workshops,
   showcasing the craftsmanship and expertise required to create a Hublot
   timepiece.
   
   By coming to Riyadh, Quentin aims to share the passion that thrives at the
   Hublot manufacture in Switzerland. He wants to teach participants about the
   technical aspects of watchmaking thru an exclusive experience.
   
   Book one day pass
 * Day 2 - 31 Oct
   
   
   PERFORMANCE “PAINTING TURNS INTO DRESS” BY ARTIST MARINA FEDOROVA
   
   With: Marina Fedorova
   
   
   
   Dresses created from artworks hold a central position in the concept. The
   artist paints on canvas, allows the oil to dry, removes the paintings from
   subframes, and then uses them as a unique material to create dresses. Marina
   Fedorova designs the dresses, creates folds, and acts as a full-fledged
   fashion designer by utilizing oil paintings in her creations.
   
   Book one day pass
 * Day 5 - 3 Nov
   
   
   WHAT'S NEXT?
   KEY TRENDS DRIVING CHANGE IN FASHION & EMERGING LIFESTYLES
   
   With: Elena Marinoni
   
   
   
   This workshop explores the latest trends in fashion and emerging lifestyles,
   delving into how luxury is being redefined in the modern landscape. Using a
   data-driven approach, the session will analyze shifts in consumer behavior,
   focusing on how trendsetters and influencers drive online conversations on
   social media. Attendees will explore the evolving context of fashion, beauty,
   accessories, food, and their mutual cross-contaminations, with real-world
   case studies highlighting how brands adapt to and shape these dynamics. The
   workshop provides insights into the evolving luxury market, offering
   actionable strategies for those aiming to stay ahead of the curve.
   
   Book one day pass
 * Day 2 - 31 Oct
   
   
   A HIA MAGAZINE WORKSHOP: CRAFTING IMPACTFUL FASHION EDITORIALS AND RESONANT
   CONTENT
   
   With: Jeff Aoun, Abdelrahman El Shahed, Nour Aldhahri, Abdulrahman AlAbed, &
   Mashael Al Dakheel
   
   
   
   Book one day pass


Close
 * Day 4 - 2 NOV
   
   
   A CANDID CONVERSATION WITH DANIELLA RAHME
   
   Talk
   
   
   Join Daniella Rahme for an intimate discussion on embracing authenticity in
   entertainment. She shares her journey through challenging roles,
   behind-the-scenes stories, and insights on mental health, self-confidence,
   and blending her Australian-Lebanese heritage. With exciting projects ahead,
   including a 2025 Netflix original, Daniella offers advice for aspiring
   actresses and discusses fashion trends that inspire her. Celebrate the power
   of authenticity in a fast-paced industry with Daniella’s candid perspective
   
   Book one day pass
 * Day 4 - 2 Nov
   
   
   YASMINE SABRI, UNVEILING THE WOMAN BEHIND THE SPOTLIGHT
   
   with: Yasmine Sabri
   
   
   An intimate conversation with celebrated actress and icon, Yasmine Sabri. In
   this exclusive talk, Yasmine will open up about the journey that shaped her
   career, the challenges of navigating the entertainment industry, and her
   personal evolution beyond the screen. From her roles in film to her
   philanthropic work and commitment to self-growth, Yasmine shares the
   passions, values, and experiences that define her both professionally and
   personally.
   
   Book one day pass
 * Day 5 - 3 Nov
   
   
   FIFI ABDOU ON REDEFINING ARAB ENTERTAINMENT
   
   with: Fifi Abdou
   
   
   An inspiring conversation with Fifi Abdou, a trailblazer in dance and acting
   who has reshaped the Arab entertainment landscape over her decades-long
   career. Explore her remarkable journey, transformative contributions to the
   arts, and the lasting legacy that continues to captivate and inspire
   generations.
   
   Book one day pass
 * Day 2 - 31 Oct
   
   
   REDEFINING DIGITAL SUCCESS
   
   with: Noor Stars
   
   
   In this exciting session titled "Redefining Digital Success," YouTube star
   Noor Naeem, known as "Noor Stars," will share her insights on how to achieve
   success in the digital world. As the first YouTuber in the Middle East to
   reach 20 million subscribers, Noor offers a unique perspective that combines
   creativity with practical strategies. The session will cover her methods of
   engaging with followers, balancing creativity with business management, and
   her personal experience collaborating with some of the world's biggest
   brands. This session provides a unique opportunity to explore the secrets of
   digital success and gain inspiration from Noor's visionary approach.
   
   Book one day pass
 * Day 5 - 3 Nov
   
   
   GENERATIONAL BEAUTY: INHERITING SKINCARE WISDOM
   
   with: Yara Al Namlah
   
   
   Founder of Saudi skincare brand, Treat, Yara Al Namlah and her mother will
   share their personal experiences and family rituals that have shaped their
   skincare routines. From family remedies to modern skincare trends, they’ll
   discuss the importance of self-care, embracing natural beauty and the power
   of nurturing skin health from within.
   
   Book one day pass


Close
 * Day 4 - 2 Nov
   
   
   A CANDID CONVERSATION WITH DANIELLA RAHME
   
   With: Daniella Rahme Dima Hijazi
   
   
   Join Daniella Rahme for an intimate discussion on embracing authenticity in
   entertainment. She shares her journey through challenging roles,
   behind-the-scenes stories, and insights on mental health, self-confidence,
   and blending her Australian-Lebanese heritage. With exciting projects ahead,
   including a 2025 Netflix original, Daniella offers advice for aspiring
   actresses and discusses fashion trends that inspire her. Celebrate the power
   of authenticity in a fast-paced industry with Daniella’s candid perspective

 * Day 2 - 31 Oct
   
   
   MOATASEM AL NAHAR ON CRAFTING A TIMELESS PRESENCE ON & OFF SCREEN
   
   With: Moatasem Al Nahar Nada Baeshen
   
   
   An intimate conversation with actor Motasem Al Nahar exploring his approach
   to building a lasting impact both on screen and beyond. In this talk, Motasem
   explores how he draws from his own experiences to shape complex, relatable
   characters that resonate deeply with audiences. He will share insights into
   the creative process, his approach to embodying diverse roles, and how he
   navigates fame and his personal life.

 * Day 1 - 30 Oct
   
   
   THE FUTURE OF E-COMMERCE AND HOW TO HYPER-PERSONALIZE THE GULF'S DIGITAL
   MARKET
   
   With: Amit Keswani Alexandra Van Houtte Katie Golding
   
   
   Explore how technology and data are shaping the future of e-commerce in the
   Gulf. Key themes include the use of AI-driven psychological profiling to
   create personalized shopping experiences, the role of fashion data platforms
   in identifying trends and tailoring offerings to consumer preferences, and
   the importance of seamless omnichannel strategies that blend online and
   offline retail. Global experts from AI, fashion tech, and luxury retail will
   share insights into how brands can harness these innovations to cater to the
   Gulf’s evolving, digitally-savvy consumers.

 * Day 2 - 31 Oct
   
   
   DRIVING SKINCARE GROWTH: CONSUMER-DRIVE TRENDS AND OMNICHANNEL PARTNERSHIPS
   
   With: Salem Kaissi Maha Rifai Elyes Jeribi Youssef Benkirane Sujata Assomull
   
   
   The beauty and cosmetics industry in the Middle East is experiencing
   remarkable growth, driven by increasing consumer demand, evolving trends, and
   a rapidly expanding retail landscape. This talk will explore the pivotal role
   retailers play in this flourishing sector, highlighting how brands can seize
   growth opportunities through effective retail partnerships, both online and
   offline.
   
   Book one day pass
 * Day 5 - 3 Nov
   
   
   GENERATIONAL BEAUTY: INHERITING SKINCARE WISDOM
   
   With: Yara Al Namlah Amani Al-Ayed Joelle Tamer
   
   
   Founder of Saudi skincare brand, Treat, Yara Al Namlah and her mother will
   share their personal experiences and family rituals that have shaped their
   skincare routines. From family remedies to modern skincare trends, they’ll
   discuss the importance of self-care, embracing natural beauty and the power
   of nurturing skin health from within.
   
   Book one day pass
 * Day 2 - 31 Oct
   
   
   BEAUTY IN RETAIL: MAXIMIZING GROWTH OPPORTUNITIES FOR HOME-GROWN AND
   INTERNATIONAL BRANDS
   
   With: Hind Sebti Hasmik Panossian David Vercruysse Youssef Benkirane Lynn Al
   Khatib
   
   
   What are the key factors for building and scaling successful beauty and
   skincare brands in today’s competitive landscape? Covering regional insights,
   unique market opportunities, and cutting-edge approaches, this talk will
   explore the strategies and innovations driving the success of the next
   generation of consumer beauty products.
   
   Book one day pass
 * Day 5 - 3 Nov
   
   
   FIFI ABDOU ON REDEFINING ARAB ENTERTAINMENT
   
   With: Fifi Abdou Mahmoud Oraby
   
   
   An inspiring conversation with Fifi Abdou, a trailblazer in dance and acting
   who has reshaped the Arab entertainment landscape over her decades-long
   career. Explore her remarkable journey, transformative contributions to the
   arts, and the lasting legacy that continues to captivate and inspire
   generations.
   
   Book one day pass
 * Day 4 - 2 Nov
   
   
   DEMYSTIFYING YOUR SKIN: A DEEP DIVE INTO UNDERSTANDING YOUR SKIN BIOLOGY
   
   With: Dr. Annie Black Jennifer Palmer Dr. Abdulraheem Alawneh Sham Alzahabi
   Lara Akkari
   
   
   Discover the secrets of your skin’s biology as we explore its unique traits,
   and the factors that influence its health and appearance. Guided by skincare
   experts, we'll demistify common misconceptions, clarify myths, and empower
   you with the knowledge to make informed decisions about your skincare
   routine.
   
   Book one day pass
 * Day 1 - 30 Oct
   
   
   CAPITALIZING ON KSA AND BEYOND: UNVEILING MARKET OPPORTUNITIES IN SAUDI
   ARABIA
   
   With: Burak Çakmak Patrick Chalhoub Mazroua AlMazroua Ritu Upadhyay
   
   
   This session is led by key figures from both the public and private sectors
   who are driving the growth and advancement of the luxury industry in KSA to
   provide critical insights into the booming fashion and retail sectors in
   Saudi Arabia and the wider region, spotlighting the rapid growth driven by
   economic diversification and shifting consumer preferences. Explore emerging
   opportunities from new retail formats to digital innovation, with the
   expansion of the luxury segment as the key driver of growth. Attendees will
   gain expert perspectives on how to harness these trends and position their
   brands to capitalize on the dynamic retail landscape of KSA and beyond.

 * Day 1 - 30 Oct
   
   
   FASHION FUTURES DIGITIZED: GATEWAY TO THE SAUDI FASHION INDUSTRY'S INSIGHTS
   AND INNOVATION
   
   With: Stijn Groenink Ammar Bogari Dr. Rawan Maki
   
   
   A presentation from the Fashion Commission to reveal their new platform which
   offers exclusive access to insights, trends, and innovations shaping the
   future of Saudi Arabia’s fashion industry. Stijn Groenink, Senior Partner &
   Executive Board Member at Metyis, and Ammar Bogari, General Manager for
   Strategy & Business Development at the Fashion Commission, will delve into
   the digital tool to demonstrate how investors and stakeholders can gain a
   deeper understanding of the initiatives driving growth, fostering creativity,
   and positioning Saudi fashion on the global stage.

 * Day 2 - 31 Oct
   
   
   NOOR STARS: REDEFINING DIGITAL SUCCESS IN CONVERSATION WITH TIKTOK
   
   With: Noor Stars Melina Malliaroudaki
   
   
   In this exciting session titled "Redefining Digital Success," YouTube star
   Noor Naeem, known as "Noor Stars," will share her insights on how to achieve
   success in the digital world. As the first YouTuber in the Middle East to
   reach 20 million subscribers, Noor offers a unique perspective that combines
   creativity with practical strategies. The session will cover her methods of
   engaging with followers, balancing creativity with business management, and
   her personal experience collaborating with some of the world's biggest
   brands. This session provides a unique opportunity to explore the secrets of
   digital success and gain inspiration from Noor's visionary approach.
   
   Book one day pass
 * Day 4 - 2 Nov
   
   
   YASMINE SABRI, UNVEILING THE WOMAN BEHIND THE SPOTLIGHT
   
   With: Yasmine Sabri Nadia Bsat
   
   
   <p>An intimate conversation with celebrated actress and icon, Yasmine Sabri.
   In this exclusive talk, Yasmine will open up about the journey that shaped
   her career, the challenges of navigating the entertainment industry, and her
   personal evolution beyond the screen. From her roles in film to her
   philanthropic work and commitment to self-growth, Yasmine shares the
   passions, values, and experiences that define her both professionally and
   personally. </p>


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