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NEW GEN Z 101: Unlock & Outlast Microtrends

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SEE WHAT FORTUNE 100 CMOS ARE READING ABOUT TODAY:


3 STATS SHOW HOW SOCIAL MEDIA IS INFLUENCING YOUNG EUROPEANS’ STYLE

Social media dominates young Europeans’ fashion behaviors and choices—and is
changing the rules of fashion

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3 #CORES PROVING GEN Z AND MILLENNIALS ARE IN CHARGE OF STYLE

Social media is creating fashion trends, making all style feel like a #core or
#aesthetic.

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TAYLOR SWIFT IS THE NEWEST CELEBRITY PRIVATE JET CONTROVERSY ON THE VIRAL LIST

TL;DR Taylor Swift has been called out for having the highest emissions of all
celebrity

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GEN Z 101 WEBINAR


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LEARN THE GEN Z BEHAVIORS DRIVING THE LATEST MICROTRENDS

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A new Gen Z microtrend seems to pop up daily, leaving many marketers scrambling
to jump on board or even decipher it. But before you even wrestle with a
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behaviors behind the microtrends. 

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BEHAVIORAL REPORTS

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YPulse is constantly immersed in youth culture, and collects millions of data
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specific to the things that are driving their purchases, revealing the brands
they think are cool, making the world a better place, and more. These
diagnostics roll up into one score to assess brand love—and how you stack up
against the biggest players across industries.
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