www.leadforensics.com Open in urlscan Pro
2606:4700::6812:1f3c  Public Scan

Submitted URL: https://d2n09h04.na1.hubspotlinks.com/Ctc/2O+113/d2N09H04/VWzN6-13ZWh0W6R5y3q8sj2KrW5d86_w5fMdmsN74Pqvv3pyd0W95jsWP6lZ3ntW7LRBgn2kxx0r...
Effective URL: https://www.leadforensics.com/blog/ip-address-trackers-how-do-they-work/?utm_campaign=Content%20Marketing%202024&utm_medium=em...
Submission: On June 03 via manual from TW — Scanned from DE

Form analysis 6 forms found in the DOM

<form id="v403_71095655x3bdfx42b7xb68bx6b46f9d07749form" onsubmit="return false" data-hs-cf-bound="true">
  <!-- ========= FIELD 1 ========= -->
  <p class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749label v403_71095655x3bdfx42b7xb68bx6b46f9d07749displaytrue">
  </p>
  <div class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749field v403_71095655x3bdfx42b7xb68bx6b46f9d07749displaytrue">
    <input id="v403_71095655x3bdfx42b7xb68bx6b46f9d07749prompt1" type="text" placeholder="Name" value="" data-key="fullName" required="">
  </div>
  <div class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749field v403_71095655x3bdfx42b7xb68bx6b46f9d07749displayfalse">
  </div>
  <!-- ========= FIELD 2 ========= -->
  <p class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749label v403_71095655x3bdfx42b7xb68bx6b46f9d07749displayfalse">
  </p>
  <div class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749field v403_71095655x3bdfx42b7xb68bx6b46f9d07749displaytrue">
    <input id="v403_71095655x3bdfx42b7xb68bx6b46f9d07749prompt2" type="text" placeholder="Email (Work)" value="" data-key="emailAddress" required="">
  </div>
  <div class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749field v403_71095655x3bdfx42b7xb68bx6b46f9d07749displayfalse">
  </div>
  <!-- ========= FIELD 3 ========= -->
  <p class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749label v403_71095655x3bdfx42b7xb68bx6b46f9d07749displayfalse">
  </p>
  <div class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749field v403_71095655x3bdfx42b7xb68bx6b46f9d07749displaytrue">
    <input id="v403_71095655x3bdfx42b7xb68bx6b46f9d07749prompt3" type="text" placeholder="Phone" value="" data-key="phoneNumber" required="">
  </div>
  <div class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749field v403_71095655x3bdfx42b7xb68bx6b46f9d07749displayfalse">
  </div>
  <!-- ========= FIELD 4 ========= -->
  <p class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749label v403_71095655x3bdfx42b7xb68bx6b46f9d07749displayfalse">
  </p>
  <div class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749field v403_71095655x3bdfx42b7xb68bx6b46f9d07749displayfalse">
    <input id="v403_71095655x3bdfx42b7xb68bx6b46f9d07749prompt4" type="text" placeholder="Phone Number" value="" data-key="phoneNumber">
  </div>
  <div class="v403_71095655x3bdfx42b7xb68bx6b46f9d07749field v403_71095655x3bdfx42b7xb68bx6b46f9d07749displayfalse">
  </div>
</form>

POST /blog/ip-address-trackers-how-do-they-work/#gf_12

<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_12" id="gform_12" action="/blog/ip-address-trackers-how-do-they-work/#gf_12" data-formid="12" novalidate="" data-hs-cf-bound="true">
  <div class="gform-body gform_body">
    <div id="gform_fields_12" class="gform_fields top_label form_sublabel_below description_below validation_below">
      <fieldset id="field_12_1" class="gfield gfield--type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
        data-js-reload="field_12_1">
        <legend class="gfield_label gform-field-label gfield_label_before_complex">Name<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></legend>
        <div class="ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row" id="input_12_1">
          <span id="input_12_1_3_container" class="name_first gform-grid-col gform-grid-col--size-auto">
            <input type="text" name="input_1.3" id="input_12_1_3" value="" aria-required="true" placeholder="First Name">
            <label for="input_12_1_3" class="gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text">First</label>
          </span>
          <span id="input_12_1_6_container" class="name_last gform-grid-col gform-grid-col--size-auto">
            <input type="text" name="input_1.6" id="input_12_1_6" value="" aria-required="true" placeholder="Last Name">
            <label for="input_12_1_6" class="gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text">Last</label>
          </span>
        </div>
      </fieldset>
      <div id="field_12_2" class="gfield gfield--type-email field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_12_2"><label
          class="gfield_label gform-field-label" for="input_12_2">Email</label>
        <div class="ginput_container ginput_container_email">
          <input name="input_2" id="input_12_2" type="email" value="" class="large" placeholder="Email Address" aria-invalid="false">
        </div>
      </div>
      <div id="field_12_9" class="gfield gfield--type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
        data-js-reload="field_12_9"><label class="gfield_label gform-field-label" for="input_12_9">How did you hear about us?<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
        <div class="ginput_container ginput_container_select"><select name="input_9" id="input_12_9" class="large gfield_select" aria-required="true" aria-invalid="false">
            <option value="" selected="selected" class="gf_placeholder">How did you hear about us?</option>
            <option value="Search Engine">Search Engine</option>
            <option value="In-Person Event">In-Person Event</option>
            <option value="Webinar">Webinar</option>
            <option value="Podcast">Podcast</option>
            <option value="Email">Email</option>
            <option value="LinkedIN">LinkedIN</option>
            <option value="Facebook">Facebook</option>
            <option value="Instagram">Instagram</option>
            <option value="TikTok">TikTok</option>
            <option value="YouTube">YouTube</option>
            <option value="Content Download">Content Download</option>
            <option value="Trade Press">Trade Press</option>
            <option value="Influencer">Influencer</option>
            <option value="Recommendation">Recommendation</option>
            <option value="Other">Other</option>
          </select></div>
      </div>
      <div id="field_12_3" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_3">
        <div class="ginput_container ginput_container_text"><input name="input_3" id="input_12_3" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_12_4" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_4">
        <div class="ginput_container ginput_container_text"><input name="input_4" id="input_12_4" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_12_5" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_5">
        <div class="ginput_container ginput_container_text"><input name="input_5" id="input_12_5" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_12_6" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_6">
        <div class="ginput_container ginput_container_text"><input name="input_6" id="input_12_6" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_12_7" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_7">
        <div class="ginput_container ginput_container_text"><input name="input_7" id="input_12_7" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_12_8" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_8">
        <div class="ginput_container ginput_container_text"><input name="input_8" id="input_12_8" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_12_10" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_10">
        <div class="ginput_container ginput_container_text"><input name="input_10" id="input_12_10" type="hidden" class="gform_hidden" aria-invalid="false" value="3da5427c-6225-4357-af60-7bdb88a7028a"></div>
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        <div class="ginput_container ginput_container_text"><input name="input_11" id="input_12_11" type="hidden" class="gform_hidden" aria-invalid="false" value="fb801717-79dc-4d70-aaeb-9e323713c2c0"></div>
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        <div class="ginput_container ginput_container_text"><input name="input_12" id="input_12_12" type="hidden" class="gform_hidden" aria-invalid="false" value="593"></div>
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      <div id="field_12_13" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_13">
        <div class="ginput_container ginput_container_text"><input name="input_13" id="input_12_13" type="hidden" class="gform_hidden" aria-invalid="false" value="1892349091.1717378337"></div>
      </div>
      <div id="field_12_14" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_12_14"><label
          class="gfield_label gform-field-label" for="input_12_14">Comments</label>
        <div class="ginput_container"><input name="input_14" id="input_12_14" type="text" value="" autocomplete="new-password"></div>
        <div class="gfield_description" id="gfield_description_12_14">This field is for validation purposes and should be left unchanged.</div>
      </div>
    </div>
  </div>
  <div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_12" class="gform_button button" value="Submit"
      onclick="if(window[&quot;gf_submitting_12&quot;]){return false;}  if( !jQuery(&quot;#gform_12&quot;)[0].checkValidity || jQuery(&quot;#gform_12&quot;)[0].checkValidity()){window[&quot;gf_submitting_12&quot;]=true;}  "
      onkeypress="if( event.keyCode == 13 ){ if(window[&quot;gf_submitting_12&quot;]){return false;} if( !jQuery(&quot;#gform_12&quot;)[0].checkValidity || jQuery(&quot;#gform_12&quot;)[0].checkValidity()){window[&quot;gf_submitting_12&quot;]=true;}  jQuery(&quot;#gform_12&quot;).trigger(&quot;submit&quot;,[true]); }"><span
      aria-hidden="true"></span> <input type="hidden" name="gform_ajax" value="form_id=12&amp;title=1&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme">
    <input type="hidden" class="gform_hidden" name="is_submit_12" value="1">
    <input type="hidden" class="gform_hidden" name="gform_submit" value="12">
    <input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
    <input type="hidden" class="gform_hidden" name="state_12" value="WyJbXSIsIjFkZDNjN2FkOGIzMmI1YzNjZDAxN2E3NTdiOTE1ZWQwIl0=">
    <input type="hidden" class="gform_hidden" name="gform_target_page_number_12" id="gform_target_page_number_12" value="0">
    <input type="hidden" class="gform_hidden" name="gform_source_page_number_12" id="gform_source_page_number_12" value="1">
    <input type="hidden" name="gform_field_values" value="">
  </div>
</form>

GET /

<form role="search" method="get" class="et_pb_searchform" action="/" data-hs-cf-bound="true">
  <div>
    <label class="screen-reader-text" for="s">Search for:</label>
    <input type="text" name="s" placeholder="Search website" class="et_pb_s" style="padding-right: 44px;">
    <input type="hidden" name="et_pb_searchform_submit" value="et_search_proccess">
    <input type="hidden" name="et_pb_include_posts" value="yes">
    <input type="hidden" name="et_pb_include_pages" value="yes">
    <input type="submit" value="⚲" class="et_pb_searchsubmit" style="">
  </div>
</form>

POST /blog/ip-address-trackers-how-do-they-work/#gf_21

<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_21" id="gform_21" action="/blog/ip-address-trackers-how-do-they-work/#gf_21" data-formid="21" novalidate="" data-hs-cf-bound="true">
  <div class="gform-body gform_body">
    <div id="gform_fields_21" class="gform_fields top_label form_sublabel_below description_below validation_below">
      <fieldset id="field_21_2" class="gfield gfield--type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
        data-js-reload="field_21_2">
        <legend class="gfield_label gform-field-label gfield_label_before_complex">Name<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></legend>
        <div class="ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row" id="input_21_2">
          <span id="input_21_2_3_container" class="name_first gform-grid-col gform-grid-col--size-auto">
            <input type="text" name="input_2.3" id="input_21_2_3" value="" aria-required="true" placeholder="Full name">
            <label for="input_21_2_3" class="gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text">Full Name</label>
          </span>
        </div>
      </fieldset>
      <div id="field_21_3" class="gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
        data-js-reload="field_21_3"><label class="gfield_label gform-field-label" for="input_21_3">Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
        <div class="ginput_container ginput_container_email">
          <input name="input_3" id="input_21_3" type="email" value="" class="large" placeholder="Business email" aria-required="true" aria-invalid="false">
        </div>
      </div>
      <div id="field_21_18" class="gfield gfield--type-phone gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible"
        data-js-reload="field_21_18"><label class="gfield_label gform-field-label screen-reader-text" for="input_21_18">Direct dial<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
        <div class="ginput_container ginput_container_phone"><input name="input_18" id="input_21_18" type="tel" value="" class="large" placeholder="Direct dial" aria-required="true" aria-invalid="false"></div>
      </div>
      <div id="field_21_5" class="gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible"
        data-js-reload="field_21_5"><label class="gfield_label gform-field-label" for="input_21_5">Website<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_5" id="input_21_5" type="text" value="" class="large" placeholder="Website URL" aria-required="true" aria-invalid="false"> </div>
      </div>
      <div id="field_21_11" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_11">
        <div class="ginput_container ginput_container_text"><input name="input_11" id="input_21_11" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_21_12" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_12">
        <div class="ginput_container ginput_container_text"><input name="input_12" id="input_21_12" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_21_13" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_13">
        <div class="ginput_container ginput_container_text"><input name="input_13" id="input_21_13" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_21_14" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_14">
        <div class="ginput_container ginput_container_text"><input name="input_14" id="input_21_14" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_21_15" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_15">
        <div class="ginput_container ginput_container_text"><input name="input_15" id="input_21_15" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_21_16" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_16">
        <div class="ginput_container ginput_container_text"><input name="input_16" id="input_21_16" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
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      <div id="field_21_17" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_17">
        <div class="ginput_container ginput_container_text"><input name="input_17" id="input_21_17" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
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      <div id="field_21_19" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_19">
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      <div id="field_21_20" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_20">
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      <div id="field_21_21" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_21">
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        <div class="ginput_container ginput_container_text"><input name="input_22" id="input_21_22" type="hidden" class="gform_hidden" aria-invalid="false" value="1892349091.1717378337"></div>
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      <div id="field_21_23" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_23">
        <div class="ginput_container ginput_container_text"><input name="input_23" id="input_21_23" type="hidden" class="gform_hidden" aria-invalid="false" value="1892349091.1717378337"></div>
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      <div id="field_21_24" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_21_24"><label
          class="gfield_label gform-field-label" for="input_21_24">Name</label>
        <div class="ginput_container"><input name="input_24" id="input_21_24" type="text" value="" autocomplete="new-password"></div>
        <div class="gfield_description" id="gfield_description_21_24">This field is for validation purposes and should be left unchanged.</div>
      </div>
    </div>
  </div>
  <div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_21" class="gform_button button" value="Try For Free"
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IP ADDRESS TRACKERS – HOW DO THEY WORK?



IP addresses are paramount to online connectivity, and they offer B2B marketing
and sales teams some incredible opportunities.




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Tracking IP addresses can advance your website analysis, boost marketing
campaign success and benefit lead generation for sales success. But how can IP
addresses be tracked?

IP address tracking technology has been part of our digital world for years,
it’s right that we understand how they can be best used to maximize our
strategies and improve results. Let’s discover how IP address trackers work,
what they can offer our businesses and what types of tools feature IP tracking
capabilities.








THE IP HANDSHAKE

Before we delve too deeply into the tracking tools themselves, it’s important to
understand what makes IP address packing possible. It’s nothing particularly
special or magic, it is in essence, part of the Internet Protocol whereby IP
addresses must “shake hands” before they work together.

Every time your device connects to a website or another network, you need to
exchange IP addresses to ensure data can be properly sent and received between
the two parties. It’s like texting a friend- you need to have swapped mobile
numbers to make it work – if one of you hid or encrypted your number, you
couldn’t properly communicate.

Proper communication requires both IP addresses to be fully open, revealing
themselves to the other. It is this exchange that makes IP tracking possible.

Struggles can occur when working with IP addresses because of the many
categories they can fall into. Private IP addresses for example are exclusive,
and don’t let their IP be identified by anyone other than their trusted network.

Those using a private IP address connect to a router with a public IP address,
allowing them to properly access to the online world- but this can trick IP
address trackers, as they shake the hand of the public router as opposed to the
device accessing their site.


RECORDING IP ADDRESSES

As IP addresses are automatically identified thanks to the handshake, IP address
trackers can easily collect the data they need and record any further movements.

This process of recording is usually done through a JavaScript code attached
onto the website tracking IP addresses. This code gathers a vast amount of data
for website analytics whilst also gathering the IP address in question.

Whilst recording IP addresses is a perfectly legal procedure, differing
regulations place different rules on how an IP address is perceived.

The GDPR for example classes IP addresses pertaining to individuals as “personal
data”, so they cannot be seen, stored, handled or processed without the
appropriate lawful basis of processing and the necessary documentation.

Because of this, a clear majority of IP address trackers record all IP
addresses, but never relay them back to the user.

To ensure compliance, only the data extracted from specific IPs (such as static,
business and public) is reported back to the user, and all other information
(including the IP address itself) is then deleted. Before recording any IP
address, do your research and ensure you remain compliant.


EXTRACTING DATA

Now the IP address has been identified and recorded, the IP address tracker is
ready to extract valuable data. The precise data you’ll gain depends heavily on
the specific tool you use, though the majority use IP addresses to determine
location.

Whilst IP address tracking tools can’t get location data 100% correct every
time, they can often tell the rough location of the device connecting to the IP.
Drawing the information from various (sometimes outdated) databases, some IP’s
carry more exact location information than others, particularly static IP
addresses (as they never change).

Tracked dynamic IP addresses however tend to miss the mark slightly when
identifying device location, but the result is near enough to help users
understand broadly visiting areas (such as state/county).

More advanced tools can use IP addresses to provide even more valuable data, by
cross-referencing them to other databases holding business information. This can
then extract the business name and location, leading to contact details, key
decision makers and more.

IP address tracking can offer businesses enormously helpful and beneficial data.
Geo-location insight can help marketers design campaigns to better suit their
audience and run localized advertising to target their audience with individual,
impactful approaches.

Tools that have the additional ability to provide specific business details,
improve business lead generation, boosting sales pipeline success and producing
ROI.


TYPES OF IP ADDRESS TRACKERS

As there are many different types of IP address, there are equally many
differing types to tools to measure them. Some tools simply take an IP address,
and use public databases to draw out location information. These tools can be
used by anyone, at any time, they’re free and all you need is the IP address you
wish to track. Here are a few examples of these quick-track tools:

 * WhatIsMyIPAddress: This software also allows users to enter an IP address
   they wish to trace, providing basic information about the IP location, along
   with a map and pin.
 * Trace Email Source (on IP-Adress.com): This website allows you to track an IP
   address from an email, learning the location suspicious emails have stemmed
   from.
 * IP Location Finder (by Geolocation): Using their “Find IP Location” button,
   users can quickly gain IP location and server details including time zone,
   host-name, and basic address. These tools all benefit from being quick, easy
   IP address trackers, but they offer very little data that businesses can use
   for mass understanding and analysis.

Other IP address trackers are part of bigger tools, giving businesses more of
the information they need. Some web analytics software includes IP tracking as
part of their data capture and reporting function. As well as providing website
metrics and analysis, these tools use IP tracking to give users additional
insight into audience origin and visitor behaviour. Here are a few examples of
tools with this capability:

 * Google Analytics: This popular and free analytics tool uses IP tracking to
   provide details about the audience visiting the website in question,
   including geo-location and most visiting industries.
 * Matomo (formerly Piwik): Another free tool, offering advanced website metrics
   also uses IP tracking to better understand the most visiting locations.

These tools are vastly beneficial for marketing departments keen to gain a
deeper understanding of their online audience to better cater campaigns for
improved results. However, businesses keen to use IP tracking for improved
business lead generation, need to most advanced IP address tracker is a
ground-breaking tool that tracks the IP addresses visiting your website, then
runs them through a privately-owned database of business contacts (the largest
of its kind in the world) to provide advanced business data. Lead Forensics can
use IP address tracking to tell you:

 * The names and locations of businesses visiting your website
 * Names and contact details for key decision makers
 * A full breakdown of the time they spent on your site including pages viewed
   and referral

Generate high-quality, valuable leads, and fuel your sales pipeline with new
business opportunities – book your free demo and trial today!

I wrote this!


MEET MARTIN!

Martin is the Director of Brand and Communications at Lead Forensics. He's
worked in marketing for 20 years in both B2B and B2C. Martin is a member of the
Chartered Institute of Marketing and was also named an 'Inspirational Square' by
Squared Online in conjunction with Google.

Martin Boyle  - Director of Brand and Communications, Lead Forensics

Blog


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"Other.cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR
Cookie Consent plugin. The cookie is used to store the user consent for the
cookies in the category "Performance".viewed_cookie_policy11 monthsThe cookie is
set by the GDPR Cookie Consent plugin and is used to store whether or not user
has consented to the use of cookies. It does not store any personal data.

Functional
functional
Functional cookies help to perform certain functionalities like sharing the
content of the website on social media platforms, collect feedbacks, and other
third-party features.

CookieDurationDescription__cf_bm30 minutesThis cookie, set by Cloudflare, is
used to support Cloudflare Bot Management.__zlcmid1 year__zlcmid is a cookie set
by Zopim to help identify a user's chat session between page loads.bcookie2
yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to
recognize browser ID.bscookie2 yearsLinkedIn sets this cookie to store performed
actions on the website.langsessionLinkedIn sets this cookie to remember a user's
language setting.lidc1 dayLinkedIn sets the lidc cookie to facilitate data
center selection.UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn
Ads ID syncing.

Performance
performance
Performance cookies are used to understand and analyze the key performance
indexes of the website which helps in delivering a better user experience for
the visitors.
Analytics
analytics
Analytical cookies are used to understand how visitors interact with the
website. These cookies help provide information on metrics the number of
visitors, bounce rate, traffic source, etc.

CookieDurationDescription__gtm_campaign_urlsessionThis cookie is used to collect
campaign information from the referring URL, used to improve campaign
relevance.__gtm_referrersessionThis cookie is used to identify and store the
referring URL to improve the quality of campaigns._ga2 yearsThe _ga cookie,
installed by Google Analytics, calculates visitor, session and campaign data and
also keeps track of site usage for the site's analytics report. The cookie
stores information anonymously and assigns a randomly generated number to
recognize unique visitors._ga_M827Q9YV222 yearsThis cookie is installed by
Google Analytics._gat_UA-22580480-11 minuteA variation of the _gat cookie set by
Google Analytics and Google Tag Manager to allow website owners to track visitor
behaviour and measure site performance. The pattern element in the name contains
the unique identity number of the account or website it relates to._gcl_au3
monthsProvided by Google Tag Manager to experiment advertisement efficiency of
websites using their services._gid1 dayInstalled by Google Analytics, _gid
cookie stores information on how visitors use a website, while also creating an
analytics report of the website's performance. Some of the data that are
collected include the number of visitors, their source, and the pages they visit
anonymously._session_id14 daysCookie set by G2 to store the visitor’s navigation
by recording the landing pages. This allows the website to present products and
indicate the efficiency of the website.Hotjar1 yearIn order to process data
about your visit to a website, Hotjar stores first-party cookies on your
browser.lfuuid9 years 8 months 7 days 9 hoursThis cookie is used to store
information on user preferences, to provide offers that are targeted to
individual interests.site_identity1000 daysThis cookie is set when the email
recipient clicks through a Live Web Tracking tracked link. This cookie is for
scout.salesloft.com. We do this to allow multi-site tracking.sli_token30
daysThis cookie is set when the email recipient clicks through a Live Web
Tracking tracked link.sliguid12 monthsThis cookie provides an anonymous user
identifier across multiple requests.slireg7 daysThis cookie identifies the
Salesloft server region that the Team’s data is on.slirequested12 monthsOnce the
sliguid cookie has been confirmed against a central server, this cookie is set
for every request that comes in.UnbounceSessionCookies to track page stats and
attribute a conversion event back to a specific page using the page ID and
variant letter. Unbounce cookies do not store any personally identifiable
information and cannot be used to identify an individual based on the
information stored in them directly.undefinedneverWistia sets this cookie to
collect data on visitor interaction with the website's video-content, to make
the website's video-content more relevant for the visitor.

Advertisement
advertisement
Advertisement cookies are used to provide visitors with relevant ads and
marketing campaigns. These cookies track visitors across websites and collect
information to provide customized ads.

CookieDurationDescription_ccpx_u1 yearUnique ID to facilitate advertising_fbp3
monthsThis cookie is set by Facebook to display advertisements when either on
Facebook or on a digital platform powered by Facebook advertising, after
visiting the website._li_ss – liadm.com29 DaysUnique ID to facilitate
advertisingfr3 monthsFacebook sets this cookie to show relevant advertisements
to users by tracking user behaviour across the web, on sites that have Facebook
pixel or Facebook social plugin.IDE1 year 24 daysGoogle DoubleClick IDE cookies
are used to store information about how the user uses the website to present
them with relevant ads and according to the user profile.lidid – liadm.com1
yearUnique ID to facilitate advertisingNextRoll13 monthsNextRoll cookies are
being used for the purpose of advertising.

test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to
determine if the user's browser supports cookies.tuid – usbrowserspeed.com1
yearUnique ID to facilitate advertising

Others
others
Other uncategorized cookies are those that are being analyzed and have not been
classified into a category as yet.

CookieDurationDescriptionAnalyticsSyncHistory1 monthNo descriptionli_gc2 yearsNo
descriptionloglevelneverNo description available.zte2095sessionNo description

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