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 * Media Services
   * Paid Search
   * Paid Shopping
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   * Display, Video + Programmatic
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 * Media Services
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   * Paid Search
   * Paid Shopping
   * Paid Social
   * Display, Video + Programmatic
   * Amazon + Retail Media Services
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   * Deep Search™
   * Adlucent Index™
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LET’S PROVE OUTPERFORMANCE
HAS NO LIMIT

Make performance marketing breakthroughs, not bets. We combine our scientific
approach with purpose-built technology to achieve sustained growth and
next-level profitability.

Let’s Talk


Mail


ACTIVATE MEDIA

Generate Revenue.

Launch, optimize, and scale media across search, shopping, social, display, and
retail media networks. Our custom, scientific approach for sustained growth
generates more revenue, profitability, and new customer acquisition for your
business.

Media Services

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MODEL ANALYTICS

Make Cost-Saving Decisions.

Action your first-party data with AI-driven customer analytics, product
insights, predictive modeling, and incrementality testing. We combine the power
of human + machine to make smarter, predictive, data-driven decisions tailored
to your business objectives and paid media campaigns.

Data + Analytics

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CONNECT DATA

Use Your Data Effectively.

Easily import, transform, and export all your data sources with no coding
required. Activate product feed, customer, sales, cross-platform, and retail
store data across digital advertising channels to power outperformance.

Technology Solutions

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BETTER EVERY DAY™

Rooted in science and inspired by ingenuity, we are a team of relentlessly
curious scientific marketers here to build transparent partnerships with our
retail and lead generation clients to outperform and crush marketing goals.


About us

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60%

average revenue growth on new clients

20+

years of performance media experience

$10B+

offline sales influenced

#1

largest shopping ads agency in the U.S.




WE’RE SERIOUS ABOUT YOUR SUCCESS. SERIOUSLY.

Our customers’ wins are our biggest victories. See what we’ve accomplished
together.



B2C BRAND

Discover how Global Healing was able to harness the power of Performance Max to
fuel their performance marketing with Adlucent.

Read the story

B2C BRAND

Learn how KingSize was able to reimagine their paid social strategy with
Adlucent to drive order volume.

Read the story

B2C BRAND

Discover how Adlucent helped their client breakthrough their performance plateau
with a new paid search strategy.

Read the story

B2C BRAND

Learn how Adlucent used new performance creative to help their client achieve
breakthrough results with their paid social campaigns.

Read the story

B2C BRAND

Discover how Adlucent used display, video, and programmatic advertising in their
client’s paid search strategy to drive full-funnel demand for their retail
client.

Read the story

B2C LEAD GEN

Read how Adlucent revamped their client’s lead generation campaign strategy to
drive outperformance.

Read the story

B2C LEAD GEN

Discover how Adlucent leveraged Quality Score optimizations to boost their
client’s paid search performance.

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B2C RETAILER

Read how Adlucent leveraged Advantage+ Shopping in their paid social strategy to
maintain consistent performance for a new client.

Read the story



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WE EAT, SLEEP, AND BUILD NETWORKS

Our partnerships fuel our business — and put you first in line for the newest
advertising products, issue escalation, and continual training. Access premium
strategy, support and insights to leave your competition in the dust.




LEARN FROM THE EXPERTS

Our featured resources are designed to help you perform better. Check out our
insider tips and tricks to help you crush your goals.

Learn more

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Blog Post

May 13, 2024


RETAIL MEDIA NETWORKS AND THE CALL FOR STANDARDIZATION

Dive into the challenges and opportunities of retail media networks (RMNs) as we
explore the need for standardization in measurement metrics. Discover actionable
insights for optimizing revenue and navigating the evolving landscape of digital
marketing.

Learn more

Blog Post

May 1, 2024


BARKLEYOKRP ACQUIRES PERFORMANCE MEDIA AND MARKETING TECHNOLOGY COMPANY ADLUCENT

Acquisition of Google’s Largest Shopping Ads Agency in the U.S. Bolsters
Performance Media and Technology Practice, Further Expanding BarkleyOKRP’s
Full-Service Capabilities and “Big Indie” Market Presence

Learn more

Blog Post

March 12, 2024


YOUR BRAND’S RESPONSIBILITY TO REPRESENTATION IN THE AGE OF GENERATIVE AI

Explore the intersection of AI and marketing creativity and the imperative
responsibility brands have to foster representation. Learn how to navigate the
challenges of AI-generated content while championing authentic representation
and inclusivity in digital narratives.

Learn more
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