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Family GuidebookIndependent PlayWho is SAMAMasterclass

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Find Family-Life Balance through Play
Your smart activity engine, all designed to fit into your everyday life.
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Family comes First
Mission
We focus on the family unit as a whole and revisit daily tasks accordingly to
nurture child development and family wellbeing seamlessly. You'll get to invite
your 2-5-year-old into the every day to build life skills, bond and reduce your
load.
“This can help me and my child better focus when we need to, which creates room
for more quality time”
- father of 1
“I hadn’t thought about approaching work-life balance this way! especially when
I have so many things to do”
- mother of 1
“I like the combination of stories and characters with insights! They’re
relatable and practical”
- mother of 2


A Smart Activity Engine with Tailored Guidance
Solution
Share what you enjoy and have at home
Share what you enjoy during the day, and what you have at home, we'll curate
activities you can set up instantly. If you run out of key items, we'll sort it
out with our easy shopping assistant.
Material Provision

Get Inspired, no matter how busy
Highlight what you're focusing on, we'll recommend well-rounded activities that
require less than 5 minutes of prep and little-to-no supervision. Your little
one will live alongside you and build valuable life skills.
Activity Example

Find out what works, even when offline
More than 70% of our activities are fully offline. With our integrated progress
tool, understand your child's interests, identify what is helping them focus,
and monitor their progress over time.

Enrich your parenthood knowledge in a fun way
Learn how to build a more fulfilling and well-rounded family life with our
research-backed Family Guidebook full of stories and tips from all modern walks
of life.

SAMA Supports Families
Every two weeks, we run part of the Agile Masterclass free of charge. It is a
playful 45 min online workshop during which parents create, reflect and find
ideas for better family life. No strings attached.
Join the next free session

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Receive exclusive updates and special offers, and free resources on independent
play and Agile family life!
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More Win-wins over Time
Benefits
Build Life Skills with Self-led Activities:
Nurture your little one’s focus, curiosity, confidence while reducing the
reliance on passive screen time and leveraging what you already have at home.

Reduce Parental Guilt and Load:
Save valuable time and money, delegate more and focus on what truly matters by
empowering your family in everyday situations.

Bond over Everyday Interests:
From cooking to story time, start with what you enjoy doing and share those
moments with your child in due course.


Part of your everyday. Accessible, Sustainable and Stimulating.
Example
Learn life skills through playful experiences integrated in your everyday.
Click here for an activity page example
WorkingCleaningOrganisingCookingGardeningStorytelling

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Receive exclusive updates and special offers, and free resources on independent
play and Agile family life!
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Start today with our Family Guidebook
Free Material
With SAMA, we’ve created a neighbourhood, full of original characters from all
walks of life. They will be your companions through our Family Guidebook: a
living resource full of research-driven tips, and insights to unlock the power
of independent play. From remote working to excess screen time, Check out
insightful comics.
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Busy Lee
Rahul's Dilemma: Screen or Scream?
Agile Amal & Fred
BONUS: We have a Notion template!
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play and Agile family life!
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