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Discover the rewards of being a loyalty leader.

Gathering Member Feedback
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Digital Experience Score (DXS®)
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Created to measure, manage and take action on member feedback.

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Studying Customer Loyalty Among US Financial Brands

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THE LINK BETWEEN MEMBER EXPERIENCE AND FINANCIAL PERFORMANCE

What is the financial impact of my credit union’s member experience program?

This is a question we hear often from credit union executives, especially those
who are considering making investments to proactively manage the member
experience.

Having collected more than 8 million surveys on behalf of more than 170 credit
unions over the years, Member Loyalty Group has gained key insights about the
link between loyalty scores and financial performance.

In our latest report, we compare key financial performance indicators of our
participating credit unions (committed to improving the member experience) with
the industry average for all credit unions with more than $100M in assets. The
results are clear – investing in the member experience pays off in ROA,
membership growth and more. .


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