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PROGRAMMATIC
AD TECHNOLOGY
BUILT FOR
ENGAGEMENT

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Discover our platform


WHO WE ARE

Zemanta is the world’s first multi-channel demand-side platform built for
post-click behavior optimization.



READ MORE

Zemanta is built entirely around the idea of helping advertisers generate
engagement – whether visits, views, leads, or conversions – all from their
programmatic advertising campaigns.

We exist to fundamentally improve the overall online advertising experience in
ways that make consumers truly want to interact with advertising.

WHAT WE DO

Zemanta helps advertisers break through the fundamentally-flawed reach and
frequency metrics by determining which placements and creatives lead to the
right users engaging with their ads and websites.
 

READ MORE

This unique approach offers advertisers the opportunity to capture true consumer
engagement and return on ad spend.

Through advanced AI and automation, Zemanta One empowers brands and agencies to
buy advertising that is optimized for post-click engagement, making the most of
every advertising dollar spent across display, video and native placements on
the web.

WHAT SETS US APART

We incorporate your web analytics data into Zemanta’s platform, its automated
campaign management and bidder. Unlike other DSPs, we offer seamless Google
Analytics and Adobe integration.



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Zemanta allows you to bid using goals like Cost per Minute on Site (Time on
Site).

Zemanta was originally built on a foundation of context and semantics – not
cookies and audience targeting. So, Zemanta can target audiences and impressions
like other DSPs, but as the world moves away from those approaches we are
positioned to help advertisers survive and thrive. Zemanta’s unique background
in semantic analysis and approach to bidding & optimizing campaigns provides for
an even bigger advantage for advertisers leveraging our platform.




TRUSTED BY BRANDS & AGENCIES

Worldwide




GO BEYOND THE CPM

Platform

Zemanta’s self-serve programmatic advertising management platform – Zemanta One
– is a straightforward yet powerful answer to the complexity of today’s digital
media buying. It allows brands and agencies to centralize all their digital
media buying and adapt their creatives from one single platform across native,
video and display on multiple devices.

Zemanta One offers some of the most advanced features in the industry to empower
you and your teams to deliver successful end-to-end programmatic campaigns.

Discover our platform



OUR ADVANCED AI AND AUTOMATION FEATURES ACCURATELY PREDICT YOUR CTR TO MINIMIZE
CPC, ENABLING YOU TO ACQUIRE TRAFFIC IN THE MOST COST-EFFECTIVE WAY POSSIBLE.

Try our demo for free


0.39%

Avg. CTR


$ 0.14

Avg. CPC


$ 0.49

Avg. CPM


50 BILLION

Daily Auctions

Explore data



REACH. ENGAGE. CONVERT.

Omnichannel

NATIVE

Leverage the power of Native Advertising with a targeted, non-interruptive and
highly engaging ad experience across more than 50 native ad exchanges.

Learn more

DISPLAY

Add a performance layer to your Display strategy by going beyond reach and
frequency. Get your Display ads in front of engaged customers ready to take
action.

Learn more

VIDEO

Maximize awareness and strengthen your brand identity by reaching attentive and
qualified customers with eye-catching and immersive Video ads.

Learn more


ACCESS THE WORLD’S MOST PREMIUM PUBLISHERS & SSPS

Supply Partners

With direct access to 50+ native, video and display networks across all devices,
Zemanta offers unparalleled scale on the world’s most premium publishers and
SSPs.

Check our supply partners




BLOG POSTS & UPDATES

Latest news

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ZEMANTA IS A PROUD VERIFIED PARTNER FOR PUBLICIS EMEA

Aug 17, 2021

At Zemanta, we are very proud to be verified by Publicis Media EMEA as their
trusted partner. ‍Publicis Media comprises five global brands: Starcom, Zenith,
Spark Foundry, Blue 449, and Performics, all powered by digital-first,
data-driven global practices that...


ZEMANTA NAMED 2021 PROGRAMMATIC POWER PLAYER BY ADEXCHANGER

Jul 5, 2021

Zemanta takes a well-deserved place on the prestige list of 2021 Programmatic
Power Players, recognized as a fast-growing ad technology business and one of
the top strategic partners in the media and advertising industry, especially for
Programmatic Strategy and...


THE FUTURE OF DIGITAL ADVERTISING IN THE COOKIELESS WORLD

May 3, 2021

What is cookieless advertising? Cookie rejection occurs when browsers either
block a cookie or delete it after it has been placed. This hurts advertisers who
rely on cookies for targeting and measurement. Without cookies, their path to
conversion is obscured, which...


CASE STUDIES

Success stories …
See more case studies

Insurance

Client Case Study

MACIF DRIVES 46%
GREATER ENGAGEMENT
WITH ZEMANTA

See Case Study

Technology

Client Case Study

CABIFY INCREASES APP DOWNLOADS BY 50% WITH ZEMANTA

See Case Study

News Publisher

Client Case Study

ZEMANTA REACHES
HIGHEST USER RETENTION
FOR VERIZON MEDIA

See Case Study
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