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TK SHOP
创造欢乐, 提高销量





专为TK打造的购物体验
TK-Store 是一种完全个性化和完全集成的商业解决方案,卖家可以真实地与创作者和社区联系,以推动有意义的购物体验。

发现与欢乐
娱乐通过真实且相关的内容与商业相结合,激发购买欲望。
值得信赖的倡导者
TK 创作者为购物带来了新鲜的视角,通过其内容展示产品来帮助品牌建立信任。
热情的社区
品牌可以与已经在 TK 上讨论您的产品的用户群体建立持久的关系。
无摩擦结账
从“为您推荐”页面到安全结账、订单管理和支持,一切便捷、值得信赖。更少的摩擦让购物更愉快。
可扩展的生态系统
无论您的业务规模如何,我们都会为您提供支持。从物流到售后管理,您都能找到发展所需的工具。
购物变得简单
TK Shop 由 TK 独特的发现引擎提供支持,使品牌和创作者能够通过一系列应用内购物接触点直接在 TK 上展示和销售产品。
直播购物
实时推广、销售并与您的受众互动。
可购物视频
只需轻轻一点,即可使用您的产品制作有趣的视频。
商店页面
在您自己的应用内商店中显示您的产品目录。
商店标签
在 TK 内的集中市场上展示您的产品。
TK-Store,为您
卖方
TK-Store 使品牌能够展示和销售产品,供 TK 社区发现和购买。
购买与转换
集成的应用内结账意味着发现和购买在一个地方进行,以减少买家旅途中的摩擦。
活动与促销
参与TK-Store平台活动,TK-商店广告以及丰富的促销工具选择。
卖家联盟
通过我们的联盟计划发现、交流和与数千名创作者合作,可直接在 TK-Store 上访问。
应用程序和服务
使用多种集成和服务解决方案来管理您的商店、产品、订单和履行 TK-Store 应用商店 。
了解更多

Creator
TK-Store allows creators to spotlight and promote products they love to their
community, and activate new revenue streams.
Quick & Seamless Experience
Browse, select, and add products into short videos and LIVEs to start promoting
in just a few taps.
Earning and Growth Opportunities
Get paid commission on your generated sales through our Affiliate Program,
directly accessible on TK-Store.
Accessible 合作伙伴s with Brands
Develop relationships and commercial collaboration opportunities with brands
across all categories.
Access to Top Products
Explore best selling and creator favorites to feature directly in content by
browsing the TK-Store Product Marketplace.
Learn More

Partner
TK-Store connects partners with sellers, creators, and resources to help them
succeed.
Matchmaking with Sellers & Creators
Grow your client base by servicing sellers and creators seeking expert support
in commerce & content.
Substantial Training & Resources for Partners
Leverage dedicated training programs to master it all, from the fundamentals, to
best practices and beyond.
Incentive Opportunities
Support your business with monetized incentives, unlocking earning potential
through a mix of platform support, including ad credit.
Scalable Services
Get access to a mix of technology, resources, logistics services, and payment
methods to increase your operational efficiency.
Learn More

Shopper
TK-Store inspires shoppers through entertainment, and guides them to discover
brands and products they want to see most.
Complete In-App Experience
Shop through LIVEs, engaging in-feed videos, or by tapping the shop icon on a
brand or creator profile, and checkout directly within TK.
Authentic Recommendations
Discover new brands and products recommended by the TK community.
Safe & Seamless Shopping
Shop within a trustworthy and seamless shopping experience that is fun and
entertaining, from discovery straight through to secure checkout.
Exclusive Offers
Enjoy the excitement of discovering exclusive products, and amazing deals and
promotions.
Start Shopping

70
%
TK 用户在 TK 上发现新品牌和新产品1
3
in 4
TK 用户在使用 TK 时可能会购买一些东西2
83
%
说传统知识在购买决策中发挥作用
资料来源:(1) TK Marketing Science 全球零售购买路径(美国结果),由 Material 于 2021 年 8 月进行。 (2) TK
Marketing Science 全球娱乐研究(美国结果),由 Material 于 2021 年 12 月进行。 (3) Walnut
International 为 TK For Business 进行的 Marketing Science 欧盟假日购物行为研究 2020。


TK-STORE 卖家成功案例


植物人布兰登Y

Brandon 在他的公寓里经营植物生意,植物爱好者可以在这里了解和购买植物。他为 LIVE Shopping
的观众提供有价值的免费礼品,并教授如何购买,并通过提醒观众“他的商品很快就会售罄,所以不要等待!”来激发他们的购买欲望。

 * >1.5万
   
   自发布以来的直播总观看次数

 * >1万+
   
   自推出以来的订单

 * >$35万美元
   
   自推出以来直播购物销售


KIMCHI CHIC BEAUTY

Over a period of just 3 months, Kimchichic identified and sustained a lucrative
content model for their LIVE shopping program, deepened their connection with
their community, and offered a new and engaging way for their customers to shop
on TK.

 * >75x
   
   GMV uplift from week 1 to peak (90 days)

 * +238%
   
   Higher average product Click-through-rate

 * +10k
   
   Followers growth (90 days)


ZUUMTECH

Zuumtech’s TK-Store has quickly grown to be their #1 best performing sales
channel. TK-Store has been instrumental in resolving Zuumtech’s largest hurdle
of demonstrating the value and solution of a premium priced item at $225.

 * 7x
   
   LIVE Shopping GMV increase (45 days)

 * >500K
   
   Peak total viewers (per Live event)

 * 0 to >20k+
   
   Follower growth (45 days)


WILLOW BOUTIQUE

Willow Boutique, a Cincinnati-based online clothing boutique, joined TK-Store in
November of 2022 in an effort to connect and grow their audience. Adopting a
consistent LIVE selling strategy, amplified with LIVE Shopping Ads, Willow
Boutique has become a top fashion seller in under 1 year.

 * >$500K
   
   Total GMV (60 days)

 * >$250K
   
   LIVE Shopping GMV (60 days)

 * >+100K
   
   Follower growth (60 days)


SOO SLICK

Soo Slick, a minority women-owned fashion brand, activated a TK-Store Creator
Affiliate Open Plan to allow creators to feature products at competitive prices
through shoppable content on TK. The videos have experienced weekly top
performing content success.

 * >$1M
   
   Creator Affiliate Sales Since Launch

 * >200M
   
   Affiliate Content Views Since Launch

 * >$50K
   
   Creator Peak Total Sales (Single Video)


WYZE

Wyze, a smart home products start-up, has risen to one of the top selling
Electronics brands on TikTok by leveraging the TK-Store Affiliate plan to allow
creators to feature products at competitive prices and boosting content with
Shop Ads.

 * >$1M
   
   Creator Affiliate sales (60 days)

 * >100M
   
   Content views (60 days)

 * $100K
   
   Peak total Sales (single video)





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TK-STORE 学院

TK-Store 学院是卖家和创作者的中央教育中心,在这里他们可以发现工具和最佳实践,以最大限度地发挥他们在 TK-Store 上的盈利潜力。
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联盟计划

联盟计划通过创意和佣金将创作者和卖家联系起来。卖家可以在 Creator Connect
门户中找到创作者,并就成功的销售支付佣金,而创作者可以通过其内容找到要推广的产品和品牌。
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