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SELDON BLOG

 * Ed Shee
 * August 8, 2021

CONTENTS

 * Developer Relations Explained
 * What is Developer Relations?
 * What does Seldon do?


DEVELOPER RELATIONS EXPLAINED

A couple of weeks ago I published a blog about MLOps and mentioned how I’d
“given up trying to explain what I do to non-technical friends and family”. I
foolishly implied that the fault is theirs for not understanding the technology
I work with or my niche job role. The reality is that it’s totally my
fault because I clearly haven’t figured out a concise way to explain what I do.
The more I think about it, the more I realise that being able to explain my job
in simple terms actually helps me to define my role far more than it helps
anyone else. Being totally honest, you probably don’t even care what I do
anyway. So here goes…


WHAT IS DEVELOPER RELATIONS?

Let’s start answering what is DevRel? (developer relations), arguably, the
easier part — Developer Relations. Sometimes called Developer Advocacy,
Developer Evangelism or DevRel (if you’re one of the cool kids 😎) the job is a
weird blend of responsibilities.

The “Developer” part of it is pretty easy to comprehend — basically everything
DevRel does is related to software developers. This is actually a really
important distinction because, as you’ll come to see, a lot of the functions
DevRel provides overlap with more traditional job roles.

The “Relations” term is where it becomes a lot more unclear. I usually try to
explain this bit using these three commonly understood jobs:

 * Marketing — driving awareness and usage of your product or brand
 * Software Engineering — writing code and documentation for your product
 * Product Management — gathering user feedback and understanding market trends
   to improve your product

But those three jobs already exist so why do I need Developer Relations? Very
good question! In fact, the answer is that very few companies do need developer
relations (I told you it was niche!). The ones that do are almost always those
who offer highly technical products. When this is the case, the barriers in
between the traditional roles tend to break down:

 * Marketing can’t reach the right audience when they are demanding highly
   technical content and actively avoid the usual sales or marketing channels.
 * Product Managers struggle to understand new industry trends without being
   experts in the domain
 * The Engineering team are busy building a product and may not have time or the
   skill set to do everything



Image by Author

Developer Relations is the department that glues everything together and solves
these challenges. Experts in the product, the industry and with the relevant
soft skills to do public speaking engagements and manage communities.

People often ask what a typical day looks like for me but the reality is that no
two days are ever the same. I might write a code sample one day, speak at a
conference the next, and then help a customer architect a solution the day
after. The variation is what makes the job so much fun 😀.

Hopefully I’ve at least given you a rough idea of what i do, now for the hard
part; what my company does.


WHAT DOES SELDON DO?



The simplest explanation is that we’re an “AI startup”. It definitely makes us
sound cool, but it also doesn’t disentangle us from the thousands of other AI
startups out there. Most AI startups focus on a specific industry and then
either:

 1. Provide software that has machine learning built in to it
 2. Do machine learning for clients in the industry as consultants

Seldon does neither of those. In fact, if you work at one of those AI startups
there’s a good chance you’ve heard of Seldon because what we do is provide tools
for people who do AI.

Here’s an analogy; imagine machine learning is pizza instead 🍕. While most
companies in the pizza industry are busy making pizza, coming up with recipes
and sourcing the best ingredients, we’re the ones who supply the wood-fired
ovens, the paddles and the pizza cutting wheels. It doesn’t really matter if
you’re making italian-style, deep dish, sourdough or calzone, having an awesome
oven lets you cook more pizza, faster and more reliably.



Photo by David Beneš on Unsplash

What does that mean in terms of machine learning? Well, the output of machine
learning is what we call a model. It’s the set of complex algorithms that allow
you to predict or classify something. In order to actually use that model we do
what’s called “putting it into production” (“production” is just a term used in
the software industry for stuff that’s running for real rather than as
an experiment or prototype).

Running models “in production” is actually really hard. Seldon provides tools
that make it a lot easier, particularly at scale (think hundreds of thousands of
bank transactions being monitored every second for fraud, for example).

So there you have it, hopefully, a relatively simple explanation of what I get
up to and what my company does.

TL;DR — I do lots of nerdy stuff that looks a bit like marketing, product
management and software development all at once for an AI startup in London. 💻

Ed Shee

Ed comes from a cloud computing background and is a strong believer in making
deployments as easy as possible for developers. With an education in
computational modelling and an enthusiasm for machine learning, Ed has blended
his work in ML and cloud native computing together to cement himself firmly in
the emerging field of MLOps. Organiser of Tech Ethics London and MLOps London,
Ed is heavily involved in lots of developer communities and, thankfully, loves
both beer and pizza.



PrevPreviousWhat is MLOps?

NextWorking at the forefront of AI and powering open sourceNext

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