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CASEY MERCHANDISE

The convenience store chain specializes in selling drinks and food, gas, snacks
and general merchandise. Its stores are well-known for their clean facilities
and welcoming staff. The company gives employees an extensive benefits package
that includes dental and medical insurance as well as tuition reimbursement. The
company does not only operate its stores but also the distribution centre
located in Ankeny (Iowa) and a warehouse at Terre Haute (Indiana).

In the last decade of the 1980s Casey broadened its product offerings, adding
school supplies and household items to its range of beauty products, as well as
pet and photography supplies. In 1989, the company's brand of chicken takeaway
was sold at 36 percent of its stores. In 1989, the average Casey store cost
approximately $680,000 for its opening. As the wholesaler for its own stores,
the company was able to purchase items at massive discounts and control quality.
Satellite dishes allowed each store to directly connect with the headquarters.
This helped improve the efficiency of distribution and cut down on gasoline as
well as delivery costs.

Due to smoking bans and higher taxes on cigarettes from the state, the company
reorganized its merchandise mix to focus on high margin items like coffee, candy
and other prepared foods. They also relocated their cigarettes racks in order to
make them more prominent. A few customers changed brands as a result of the
shift, but overall sales decreased by 5 percent. Tickets for lottery were
returned on the shelves after fourteen years of absence, increasing revenues by
5 percent.

Casey's sales total is accounted for by one-quarter of merchandise, while the
bulk of them are made up of gasoline and food. Casey has more than 2,400
locations across 16 states.

The stores are situated in small towns and rural regions where competitors from
big grocery chains and other convenience stores is minimal. This is a business
strategy that allows the company to focus on customer service, and to maintain a
an excellent product selection.

The business is growing its footprint and opening more stores across states. The
company is also adding gas stations in certain locations. The company can now
offer more fuel options, such as LNG and liquefied petrol gas.

Casey Merchandise, based in Ankeny (Iowa), is the third largest retailer of c
stores of the United States. The business offers a wide variety of private label
products. It also partners with other companies in order to offer their own
brand names.



CASSEY STORES CAN NOW USE the MERCHANDISING TOOLS

Casey Merch andise has announced that it will implement RELEX Solutions'
unifying space planning solution and supply chain across the entire area of 2400
stores in 2022. Through the implementation of the solution, Casey will be able
to streamline its operations for managing inventory by integrating logic into a
framework of business rules that the system utilizes to create plansograms for
each store on a store-by-store basis.

Casey will be able better connect to guests through data-driven insight and
personalized messages. Therefore, it hopes to enhance the efficiency of its
stores and generate greater revenues for its partners.

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