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Home » Home Remodeling Marketing
HOME REMODELING MARKETING STRATEGY
In the current economy, remodeling companies have a hard time finding new
customers. With the record-high interest rates, people are reluctant to spend
time on home renovations. In the long run, the current situation can cause
businesses to close if they do not adapt to severe competition.
One of the best ways to not only survive the crisis but also to grow is to
change customer acquisition and retention. In many cases, remodeling contractors
do not have a strategic vision or any plan for these activities.
As a result, their customer acquisition is chaotic and heavily depends on word
of mouth and sheer chance. It’s not the right approach for an economic recession
we’re currently living in.
Home remodeling marketing can fix this issue, bringing your customer acquisition
and retention the much-needed structure and regularity.
Created by dNOVO Group home remodeling marketing experts, this guide will equip
you with all the knowledge necessary to grow your business. You will build a
marketing funnel, revamp your marketing efforts, boost your sales and increase
your revenues.
KEY ELEMENTS OF HOME REMODELING MARKETING STRATEGY
An efficient digital marketing strategy for a home remodeling company requires
several tactics working together in unison. These are:
1. Website
2. SEO
3. Content
4. SMM
5. PPC
6. Email campaigns
In the following sections, we’ll take a closer look at each of these elements of
a home remodeling marketing strategy.
DIGITAL MARKETING GUIDES FOR CONTRACTORS
Quickly, before we begin, there’s one more thing, we’d like to discuss. This
guide is one among many in the series created specifically for contractors. We
requested our best marketing strategists to create comprehensive guides in
marketing and SEO to help businesses to survive the recession and grow.
Here are other guides in the series:
* Roofing Marketing
* Roofing SEO
* Contractor Marketing
* Contractor SEO
* Construction Marketing
* Construction SEO
* Landscaping Marketing
* Landscaping SEO
* HVAC Marketing
* Plumbing Marketing
* Windows & Doors Marketing
Share it with other contractors who might need them. Now let’s get back to our
home remodeling marketing guide. We start with:
REMODELING COMPANY WEBSITE
Website is the basis of your digital marketing efforts. It is the center point
of your lead generation. Attract potential customers to your website with PPC
campaigns and SEO work. Convert them with high-quality content and smart CTAs.
When planning the website for your remodeling business, plan the following pages
and elements:
1. Home Page
A home page is a short recount of what your remodeling company does, your unique
selling point, and why it’s the best your target audience can find.
Source
2. Remodeling services pages
Service pages are important landing pages for your SEO and PPC campaigns. They
increase your chances of ranking higher for specific keywords.
3. Contact page, CTAs, and widgets
Make it easy for potential customers to convert. Don’t limit yourself to just a
contact page. Create request appointment widget that can be reached from any
page with just one click on a CTA. Don’t forget to provide your phone number in
the header and footer of each page.
4. Service area pages
Service area pages are great for local SEO. They also boost general SEO on the
whole. They can become landing pages for your Google ads.
5. Gallery
Share your completed remodeling projects in a gallery. People like before and
after photos, they can convert remodeling leads into actual customers.
Source
6. Menu
The menu is essential for easy navigation along your website. It also helps with
interlinking and SEO.
7. Blog
The blog is necessary to support the SEO of your service pages and service area
pages. Create blogs on various topics related to remodeling projects and place
links to your service pages there.
8. Positive reviews
Encourage customers to leave positive reviews on your Google Business Profile
and in various business listings. Next, showcase these reviews and ranks on your
website. It will help build the trust of your potential customers.
Source
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is one of the most efficient methods for remodeling
companies to gain new customers. Through meticulous daily work, SEO teams make
sure that potential leads can find your website online.
In this section, we discuss the basics of SEO strategy for remodeling
businesses.
KEYWORD RESEARCH
Your potential customers use various keywords to look for remodeling services
online. Keywords differ in several parameters that you need to take into account
when doing the keyword research:
* the number of searches per month, i.e., volume;
* the difficulty of getting to the top of search results;
* the intent that people have when looking for a keyword;
* length (short-tail & long-tail keywords);
* the role in content (focus keyword and LSI keywords).
If you want your website to rank in search engine results for a certain keyword,
you must create a dedicated content piece. On the surface, it might seem that
you need to focus your efforts on keywords with high volume.
In practice, such keywords can have high difficulty and informational intent.
Let’s take the word remodeling for example. It has a decent volume. However,
it’s difficult to target and you’ll need at least 93 backlinks.
Source
If you look at the search results, you will see that you’ll compete with
websites like Wikipedia and large news outlets. To win them over, you’ll need to
invest a lot of time and money into it. The keyword with informational intent
isn’t worth the investment.
That’s why choosing a keyword with lower difficulty and/or different intent
(commercial or transactional) can help you immensely.
For example, kitchen remodeling has a higher volume, slightly lower difficulty
and commercial intent. People with this intent usually look into the providers
of remodeling services.
Source
Finally, you can play with the word itself, since there are several ways you can
write it. Though Canadians have a strong preference for remodeling over
remodelling, there are still cases when they use the second version.
You can also use the shorter version of this keyword, for example, kitchen
remodel price:
Source
The screenshots above are just one example of looking for a suitable keyword for
search engine rankings. You need to do this type of work for multiple keywords.
ON-PAGE SEO
Once you’ve chosen your keyword and created a dedicated piece of content, you
need to place it strategically on your website page.
Here’s the list of places for your focus keyword:
1. Title of the page (H1)
2. The first paragraph of the text
3. One keyword per 100 words of the text
4. At least one subheading of the second level (H2)
5. URL
6. Meta title and meta description
7. Alt texts of images.
On-page SEO helps search engines to identify the topic of your page. Remember,
that crawlers will also look for the LSI keywords. These are keywords that are
related to the focus keywords. For example, if you create a page for bathroom
remodeling services, here are some LSIs that Google will look expect to see in
your text:
Source
TECHNICAL SEO
Search engines assess websites not only by the keywords but also by the UX they
provide to website visitors. Out of two websites with content of similar
quality, they will rank higher the one with better performance.
That’s why your remodeling business needs to pay special attention to technical
SEO. Here are six tips to improve your website UX:
1. Create mobile version
2. Create an easy-to-understand website architecture.
3. Improve navigation by interlinking, pagination, breadcrumbs and menu.
4. Avoid page cannibalization by removing duplicate content and creating
canonical tags.
5. Help crawlers by creating redirects, sitemap XML and robots TXT, and
indexing pages.
6. Increase website speed by switching to WEBP image format, changing domain
provider, and cleaning your code.
These simple things will not only get you better rankings but also improve the
experience of your potential clients.
Source
OFF-PAGE SEO
Search engines rank higher on pages that other websites consider authoritative.
It’s especially critical for competitive markets like remodeling industry.
Authority is achieved by backlink acquisition. Backlinks are links that are
placed on other websites and refer to your website. Not all backlinks are
equally valuable.
Pages dedicated to home remodeling have more impact than pages dedicated to
unrelated topics. Online encyclopedias, news outlets, journals, and other
remodeling contractors are also good sources of backlinks.
However, links from websites of dubious reputation can be harmful. That’s why,
you’ll need to pay special attention to all your backlinks. You’ll need to reach
out to website owners to get good backlinks and request link disavows in Google
Search Console for malicious ones.
LOCAL SEO FOR REMODELING CONTRACTORS
Since the majority of companies in remodeling industry are local businesses,
their area of operation is limited. To avoid clients outside your service area,
we suggest Local SEO.
Source
Local SEO benefits for a remodeling contractor include:
1. Attracting high-quality remodeling leads.
2. Not wasting resources on potential clients outside your area of service
3. Competing more easily as a local business compared to nation-wide or
international competition.
Local SEO comprises two practices:
1. Using keywords with the names of locations
2. Creating a Google Business Profile
Google Business Profile is great for local businesses. It enables a remodeling
company to appear on Google Maps and in local searches. People will see your
business hours, contact details, and can build a route to your office if they
want to visit.
CONTENT MARKETING STRATEGY FOR REMODELING COMPANIES
To convert potential customers into real ones, your remodeling business needs
high-quality content. Webiste content must attain several goals:
1. Support SEO efforts
2. Educate target audience
3. Build trust
4. Convert leads
Your content strategy will comprise of the following activities:
1. Create website pages
2. Write blogs
3. Optimize the old content
CONTENT CLUSTERS
Content strategy should be based on the keywords your remodeling company chose
for its website. Before discussing how to pick content topics and plan content
strategy, we’d like to discuss clusters.
They play an important role in search engine marketing. That’s why if you want
to succeed in your content marketing strategy, we highly recommend using them in
your work.
Clusters are pieces of content within a website that are interlinked and related
by one topic. Each cluster has a central content piece to which all other
content pieces refer.
Usually, a service page or a service area page is the central content of the
cluster. For example, you have a kitchen remodeling service page. You can also
create blog posts related to this topic like:
* 10 kitchen remodeling ideas in 2025
* best floor for kitchen remodeling
* kitchen remodeling DIY
* worst kitchen remodeling projects to learn from
Source
There are three ways you can go about clusters. First, you can create a cluster
as a whole over some period of time. Second, you can create centrepieces for
each cluster independently and then create supporting content cluster by
cluster.
Finally, you can create service pages and then fill each cluster bit by bit. We
suggest against the first practice since it might take a while before you
finalize the cluster. Service pages should always take priority in your content
creation plan, speaking of which.
CONTENT PLAN
A content plan is a document containing the essential information about the
content your team is planning to create. Such information includes but isn’t
limited to the following:
1. focus keyword
2. content title
3. content type (service page, blog, pdf, etc.)
4. links to text and images
5. steps in content piece creation
6. people in charge of each step
7. link to the published content on website & social media platforms
Source
The steps in content creation are:
1. choose the focus keyword and LSI keywords
2. write content and metadata (meta title and meta description)
3. create images to support content
4. proofread and edit content
5. stage content on the page
6. on-page SEO
7. publish content
8. share content on social media platforms
9. edit and optimize content based on its performance
HOW TO CHOOSE CONTENT TOPICS FOR THE REMODELING INDUSTRY
In this section, we give basic tips on how to choose content topics for service
pages and blogs.
Source
1. Take your keywords and distribute them for pages and blogs.
2. Create a list of FAQs of your existing customers.
3. Check your direct and indirect competition for content ideas.
4. Look at home remodeling forums and see what people discuss there.
Writing the answers to the clients’ FAQs and sharing your insights on the topics
people discuss online will help you create a list of topics to write about.
SOCIAL MEDIA MARKETING
SMM is one of the most effective marketing strategies for a remodeling
contractor.
Benefits of social media marketing for your home remodeling company:
1. Provides you with backlinks from high-authority websites.
2. Gives your website traffic.
3. Your posts can become viral.
4. Your social media followers can share your posts.
5. Happy customers can tag your business in their posts.
6. People can leave online reviews on your socials.
7. You can reach out to potential clients.
8. Content can be reusable without punishment.
WHICH SOCIAL MEDIA PLATFORMS TO CHOOSE
Source
Choosing a social media platform you need to understand your customers and the
type of content you are willing to share. For example, if your target audience
is predominantly baby boomers, going to TikTok doesn’t make much sense.
If you aren’t ready to commit to creating regular videos, we also suggest
avoiding platforms like YouTube. If you don’t think you can create visually
appealing photos on a regular basis, Instagram might also be out of reach.
WHAT CONTENT TO SHARE ON SOCIAL MEDIA
1. Photos and videos of completed projects
2. Photos and videos of your work in progress
3. Links to your website pages and blog posts
4. Special offer announcements
PAY PER CLICK FOR HOME REMODELING BUSINESS
Pay-per-click is one of the most efficient digital marketing strategies. Many
campaigns have shown 200% ROI which is an exceptional result for a marketing
campaign.
Pay-per-click is an advertising strategy that requires you to only pay when
people click on your banner ad.
Types of PPC:
1. Social media ads
2. Google ads
3. Website ads
4. Local services ads.
Google ads are one of the most popular types, since many website owners now
choose to work with Google and other ad providers rather than search for clients
directly.
Benefits of PPC:
1. High ROI
2. Target audience segmentation
3. Getting traffic before SEO kicks in
4. Getting before the organic results in the SERP
Example of PPC landing page:
Steps in planning PPC campaign:
1. Set up campaign goals
2. Allocate budget
3. Choose PPC provider
4. Choose audience segment
5. Create (or choose) landing page
6. Set up campaign tracking
7. Launch campaign and track results
8. Tweak campaign.
EMAIL MARKETING STRATEGY
Email marketing is a great lead generation and customer retention strategy for a
remodelling business. One of the major benefits of email marketing is the
opportunity to warm up leads and retain existing customers.
EMAIL MARKETING STEP-BY-STEP
In this section, we will discuss how to carry out an email marketing campaign.
Step 1. Plan your email marketing campaing
As we mentioned before there are three ways you can leverage email: customer
acquisition, lead warm-up and retention.
You can segment your audience and create 3 separate campaigns. Warm-up and
retention campaigns can actually be merged into one if you don’t have enough
resources. We suggest starting with only one campaign. This way you can see what
works and what doesn’t.
Step 2. Acquire the tech stack
There are plenty of online tools that can help you do mass send-outs to a list
of contacts on a regular basis. At this stage, you should also test the send-out
and program the email sequence.
Step 3. Acquire email contacts
Source
There are two main ways to acquire contact data of potential customers. First,
you can buy lead lists from a third-party provider. Second, you can collect this
data on your website. All you need is a good widget with a mandatory email
field.
Step 4. Send out your first email sequence
You can then tweak the sequence and get better results.
3 DIGITAL MARKETING IDEAS TO BOOST YOUR LEAD GENERATION
In this section, we discuss three marketing ideas that will help you generate
leads more efficiently.
1. MAKE A PROFILE ON BUSINESS DIRECTORIES
People are actively using online business directories to look for contractors.
The common understanding is that directories check businesses before listing
them. Also, they have unbiased online reviews that can help people make the
right choice.
The benefits of business listings for a remodeling contractor include:
1. Backlinks from reputable website
2. Boosting your online reputation
3. Traffic to your website
4. More leads, especially high-quality leads.
2. REMEMBER ABOUT TRADITIONAL MARKETING STRATEGIES
In the digital era, it’s easy to forget about traditional marketing focusing
entirely on your online visibility. However, you should never underestimate the
power of century-proven traditions.
Home remodeling Marketing tactics that still work:
1. Door hanger ads.
2. Direct mail.
3. Leaflets.
4. Street banners.
5. Participation in community events.
6. Partnering with local businesses.
3. HIRE REMODELING MARKETING AGENCY
Building and implementing marketing strategies for an SMB can be hard. When it
comes to remodeling contractors, more often than not, it’s the business owner
who does the majority of the work. Meanwhile, hiring a large in-house team is
rarely cost-efficient.
The remodeling marketing agency can help you build and implement marketing
strategies, boost your online visibility, attract prospective clients, and grow
conversions.
dNOVO Group has years of experience in growing online sales for remodeling
contractors through organized and cost-efficient marketing efforts.
Are you ready to grow your remodeling business?
Book a free one-hour consultation!
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TABLE OF CONTENTS
1. Home Remodeling Marketing Strategy
2. Key Elements of Home Remodeling Marketing Strategy
3. Digital Marketing Guides for Contractors
4. Remodeling Company Website
5. Search Engine Optimization
6. Keyword Research
7. On-page SEO
8. Technical SEO
9. Off-page SEO
10. Local SEO for Remodeling Contractors
11. Content Marketing Strategy for Remodeling Companies
12. Content Clusters
13. Content Plan
14. How to Choose Content Topics for the Remodeling Industry
15. Social Media Marketing
16. Which social media platforms to choose
17. What content to share on social media
18. Pay Per Click for Home Remodeling Business
19. Email Marketing Strategy
20. Email Marketing Step-by-Step
21. 3 Digital Marketing Ideas to Boost Your Lead Generation
22. 1. Make a Profile on Business Directories
23. 2. Remember about Traditional Marketing Strategies
24. 3. Hire Remodeling Marketing Agency
25. Home Remodeling Marketing Strategy
26. Key Elements of Home Remodeling Marketing Strategy
27. Digital Marketing Guides for Contractors
28. Remodeling Company Website
29. Search Engine Optimization
30. Keyword Research
31. On-page SEO
32. Technical SEO
33. Off-page SEO
34. Local SEO for Remodeling Contractors
35. Content Marketing Strategy for Remodeling Companies
36. Content Clusters
37. Content Plan
38. How to Choose Content Topics for the Remodeling Industry
39. Social Media Marketing
40. Which social media platforms to choose
41. What content to share on social media
42. Pay Per Click for Home Remodeling Business
43. Email Marketing Strategy
44. Email Marketing Step-by-Step
45. 3 Digital Marketing Ideas to Boost Your Lead Generation
46. 1. Make a Profile on Business Directories
47. 2. Remember about Traditional Marketing Strategies
48. 3. Hire Remodeling Marketing Agency
49. Home Remodeling Marketing Strategy
50. Key Elements of Home Remodeling Marketing Strategy
51. Digital Marketing Guides for Contractors
52. Remodeling Company Website
53. Search Engine Optimization
54. Keyword Research
55. On-page SEO
56. Technical SEO
57. Off-page SEO
58. Local SEO for Remodeling Contractors
59. Content Marketing Strategy for Remodeling Companies
60. Content Clusters
61. Content Plan
62. How to Choose Content Topics for the Remodeling Industry
63. Social Media Marketing
64. Which social media platforms to choose
65. What content to share on social media
66. Pay Per Click for Home Remodeling Business
67. Email Marketing Strategy
68. Email Marketing Step-by-Step
69. 3 Digital Marketing Ideas to Boost Your Lead Generation
70. 1. Make a Profile on Business Directories
71. 2. Remember about Traditional Marketing Strategies
72. 3. Hire Remodeling Marketing Agency
73. Home Remodeling Marketing Strategy
74. Key Elements of Home Remodeling Marketing Strategy
75. Digital Marketing Guides for Contractors
76. Remodeling Company Website
77. Search Engine Optimization
78. Keyword Research
79. On-page SEO
80. Technical SEO
81. Off-page SEO
82. Local SEO for Remodeling Contractors
83. Content Marketing Strategy for Remodeling Companies
84. Content Clusters
85. Content Plan
86. How to Choose Content Topics for the Remodeling Industry
87. Social Media Marketing
88. Which social media platforms to choose
89. What content to share on social media
90. Pay Per Click for Home Remodeling Business
91. Email Marketing Strategy
92. Email Marketing Step-by-Step
93. 3 Digital Marketing Ideas to Boost Your Lead Generation
94. 1. Make a Profile on Business Directories
95. 2. Remember about Traditional Marketing Strategies
96. 3. Hire Remodeling Marketing Agency
97. Home Remodeling Marketing Strategy
98. Key Elements of Home Remodeling Marketing Strategy
99. Digital Marketing Guides for Contractors
100. Remodeling Company Website
101. Search Engine Optimization
102. Keyword Research
103. On-page SEO
104. Technical SEO
105. Off-page SEO
106. Local SEO for Remodeling Contractors
107. Content Marketing Strategy for Remodeling Companies
108. Content Clusters
109. Content Plan
110. How to Choose Content Topics for the Remodeling Industry
111. Social Media Marketing
112. Which social media platforms to choose
113. What content to share on social media
114. Pay Per Click for Home Remodeling Business
115. Email Marketing Strategy
116. Email Marketing Step-by-Step
117. 3 Digital Marketing Ideas to Boost Your Lead Generation
118. 1. Make a Profile on Business Directories
119. 2. Remember about Traditional Marketing Strategies
120. 3. Hire Remodeling Marketing Agency
121. Home Remodeling Marketing Strategy
122. Key Elements of Home Remodeling Marketing Strategy
123. Digital Marketing Guides for Contractors
124. Remodeling Company Website
125. Search Engine Optimization
126. Keyword Research
127. On-page SEO
128. Technical SEO
129. Off-page SEO
130. Local SEO for Remodeling Contractors
131. Content Marketing Strategy for Remodeling Companies
132. Content Clusters
133. Content Plan
134. How to Choose Content Topics for the Remodeling Industry
135. Social Media Marketing
136. Which social media platforms to choose
137. What content to share on social media
138. Pay Per Click for Home Remodeling Business
139. Email Marketing Strategy
140. Email Marketing Step-by-Step
141. 3 Digital Marketing Ideas to Boost Your Lead Generation
142. 1. Make a Profile on Business Directories
143. 2. Remember about Traditional Marketing Strategies
144. 3. Hire Remodeling Marketing Agency
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Increase web leads that convert to patients
* Plastic Surgery Marketing
Get ahead of competition with proven strategies
* IVF Fertility Marketing
Learn how to market your IVF fertility clinic
* Chiropractor Marketing
Comprehensive Guide to patient acquisition
* Medspa Marketing
Develop your brand, increase traffic and get new clients
* Optometrist Marketing
Become notable in your area of service
* Physical Therapy Marketing
Get through to potential clients more easily
* LASIK Marketing
Get visibility and grow conversions
* Services & Industries
Services & Industries
Services
* Search Optimization
Rank #1 for high-volume high-intent keywrods
* Web Design
Get a website your potential clients will love
* Paid Search Marketing
Get above organic search results and win leads
* 360° Lead Generation
Boost lead generation and grow conversions
Industries
* Construction Marketing
Get new leads and build your construction business
* Roofing Marketing
Acquire, upsell and get referral business.
* Home Remodeling
Remake your lead gen to bring more revenue
* Landscaping Marketing
Attain quality leads that lead to profitable jobs
* Plumbing Marketing
Shower your business in qualified branded leads
* Paving Marketing
Pave the road to your business success
* Windows & Doors Marketing
Open new doors to your potential clients
* HVAC Marketing
Install, service and repair - grow it all
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Portfolio & Resources
Portfolio & Resources
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SEO-friendly websites that convert visitors to clients
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Real success stories that
make a lasting impact
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LET’S TALK +1 855 908 0588
Get in touch 416 912 1101
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dNOVO Group offers the most thorough internet marketing, SEO and Web Design
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+1 855 908 0588
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Contacts
Toronto Head Office
416 912 1101 290 Caldari Rd, Concord,
ON L4K 4J4, Unit 6
Toronto Regional Office
416 912 1101 82 Scollard, Toronto,
ON M5R 1G2, Suite B
Chicago Regional Office
312-940-1696 545 N McClurg Ct Suite 1808,
Chicago, IL 60611
Miami Florida Office
305 902 4846 1080 Brickell Ave, #1605,
Miami, FL 33110
Services
* Lawyer SEO
* Google Ads For Lawyers
* Lawyer Website Design
* Local Service Ads Lawyers
* Law Firm Video Production
* Medical Video Production
* Healthcare and Medical SEO
* Dental SEO
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* Medical Website Design
* Shopify SEO
* Geofencing Market
* Medical Marketing
Resources
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* Video Production
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* Personal Injury
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