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 * School of CX
 * EXperience Summit
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VIRTUAL FIRESIDE CHAT: HOW MARKETING TEAMS SHOULD THINK ABOUT CX

by Aleksi Mäkelä | Jan 4, 2023 | General, Webinar | 0 comments


JOIN THIS WEBINAR WITH UBER AND CXFORUM TO LEARN HOW TO PROVIDE THE BEST
EXPERIENCES ACROSS THE ENTIRE CUSTOMER JOURNEY



Date: Thursday, January 26
Time: 9 AM EST (UTC -5)/, 4 PM EET (UTC +2)
Running time: 45 min

>> Save your free seat here



Customer Experience has become a buzzword for marketing teams. Experience
matters, but how do marketing teams impact and create experiences? We’ll talk
about this and many other current topics with Marco Ferrara, Marketing Manager
of UBER.

In this cozy fireside chat, we’ll discuss how to use the customer journey
approach and how UBER is doing it. We’ll show practical examples of how UBER
actually puts theoretical information into practice to create better
experiences. And how you can do it, too!

Welcome to join and learn from UBER, the world’s largest ride-sharing company!

Join the chat and ask your questions or come on board to listen only. The chat
will be moderated by Evely Kaasiku, CMO at Feedbackly.




IN THIS WEBINAR YOU WILL LEARN:


 * How marketing teams impact Customer Experience
 * How to use the customer journey approach in marketing
 * How to use customer journey templates and turn them into impactful actions
 * Practical examples of how UBER is using the customer journey approach

>> Save your free seat here

PS! No worries if you are not able to attend in real time. Register now and
we’ll send a recording afterward!




ABOUT THE SPEAKERS:



MARCO FERRARA
Marketing Manager @ Uber

Engineer at heart, Marco Ferrara has always been a firm believer in adding value
through analytical and data-driven Brand Marketing. His almost 10y career has
started in FMCG – from food to chemicals – and has led him into the tech world,
at Uber, where he has brought the same mentality of only bringing to life
measurable initiatives that have an impact.

Currently leading the SCEE region, he has helped reshape the Travel Media
Strategy to better fit with the real rider journey experience. He has also
launched the first Brand Marketing campaigns on both Mobility and Delivery in
Italy.

EVELY KAASIKU
Head of community @ CXforum, CMO @ Feedbackly,

Evely is a full-stack marketing professional who has always been interested in
human psychology and its impact on decision-making. She has almost 10 years of
experience in marketing, which includes various experience at B2C as well as
B2B. During her career, she has even led her own startup with a goal to change
the world of customer feedback collection – Customer Experience has always been
in her heart. Today, she is CMO at Feedbackly, the only CX platform that
provides an all-in-one solution for measuring customer emotions.



This webinar is brought to you by CXforum, Carepage, Feedbackly and Uber. 




SAVE YOUR FREE SEAT HERE:


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