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PRIVACY CENTER
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Last Updated: August 20, 2021
MARRIOTT GROUP GLOBAL PRIVACY STATEMENT
The Marriott Group values you as our guest and recognizes that privacy is
important to you. We want you to be familiar with how we collect, use, and
disclose your Personal and Other Data (collectively, “Data”).
Data Covered by this Privacy Statement
The Data We Collect
Cookies and Other Data
How and Where We Collect Your Data
Why We Collect Your Data
How and When We Share Your Data
Your Data, Your Choices: Your Privacy Preferences & Rights
Other Important Provisions
Contact Us
Related Links
CALIFORNIA PRIVACY STATEMENT
Read the Marriott Group California Consumer Privacy Statement.
PRIVACY PREFERENCES
At Marriott, we respect your privacy and want to provide you with the options,
information, and choices below to express your preferences: what and how much
you share with us and when and how you hear from us.
COOKIE PREFERENCES
Open
We want to learn what is relevant to you and ensure you have a personalized
experience. As described in more detail in our Global Privacy Statement, we use
digital tools like cookies and tags on our webpages. Cookies also help us
provide, protect, and improve our services. To adjust your preferences, please
visit our Tracking Preferences page.
COMMUNICATION PREFERENCES
Open
We want to engage with you in a way that is valuable to you, including how often
you want to hear from us. To set your preferences, please sign in to your
loyalty account profile and select Communication Preferences. To unsubscribe,
use the link at the bottom of any of our communications to you. NOTE: Even if
you choose to opt out of communications, we will continue to send you
transactional messages, such as information about your reservations or stays,
including confirmation and pre-arrival emails, or account security updates.
DATA SHARING PREFERENCES
Open
Notice for California and Nevada Residents: To update your data sharing
preferences under the California Consumer Privacy Act (CAL. CIV. CODE § 1798.135
(a)(1)) or the Nevada Privacy Law (NRS Ch. 603A, Sec. 2(2)), please:
1. Submit your preferences.
2. Visit our tracking preferences link.
Read the Marriott Group California Consumer Privacy Statement.
PRIVACY RIGHTS
Open
If you would like to request access, or to change, delete, or restrict the use
or object to the processing of your Personal Data that you have previously
provided to us, or if you would like to receive an electronic copy of your
Personal Data for purposes of transmitting it to another company (to the extent
these rights are provided to you by law), please complete this form. If you have
any questions about the form or our process, feel free to contact us at
privacy@marriott.com, or by mail at:
Marriott International, Inc.
Global Compliance, Privacy
10400 Fernwood Road
Bethesda, MD 20817
United States of America
EEA Contact Information:
Luxury Reservations Limited
10 Earlsfort Terrace
Dublin D02 T380
Ireland
For your protection, we only fulfill requests for the personal data associated
with the email address and/or loyalty account number that you identify in your
request, and we may need to verify your identity before fulfilling certain
requests. When permitted by law, we may charge an appropriate fee to cover the
costs of responding to your request.
Marriott acknowledges and respects our guests’ privacy and we will try to comply
with your request as soon as reasonably practicable and consistent with
applicable law.
LANGUAGES
Open
* English
* العربية
* Français canadien
* Nederlands
* Français
* ქართული
* Deutsch
* Indonesia
* Italiano
* 日本語
* 한국어
* Malaysia
* polski
* Português
* Русский
* 中文
* Español
* ภาษาไทย
* Türkçe
* English (Nigeria)
DATA COVERED BY THIS PRIVACY STATEMENT
This Privacy Statement describes the privacy practices of the Marriott Group for
data that we collect:
* through websites operated by us from which you are accessing this Privacy
Statement, including Marriott.com and other websites owned or controlled by
the Marriott Group (collectively, the Websites);
* through the software applications made available by us for use on or through
computers and mobile devices (the Apps);
* through our social media pages that we control from which you are accessing
this Privacy Statement (collectively, our Social Media Pages);
* through email messages that we send you that link to this Privacy Statement
and through your communications with us online or in person;
* from third parties such as Authorized Licensees, Owners and Franchisees, and
Other Sources, such as public databases, marketing partners and other third
parties; and
* when you visit or stay as a guest at one of our properties, or at homes and
villas offered on the Homes and Villas by Marriott International platform
(Homes and Villas), or through other offline interactions (collectively,
Property Visits and Offline Interactions).
Collectively, we refer to the Websites, the Apps, and our Social Media Pages, as
the “Online Services” and, together with the Property Visits and Offline
Interactions, the “Services.”
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THE DATA WE COLLECT
At touchpoints throughout your guest journey, we collect Personal Data in
accordance with the law, and to serve you better. Personal Data is information
that may identify you as an individual or relate to you as an identifiable
individual. We collect and process the following types of Personal Data about
you:
* Name
* Gender
* Postal address
* Telephone number
* Email address
* Financial information (such as credit and debit card number or other payment
data)
* Language preference
* Date and place of birth
* Nationality, passport, visa, or other government-issued identification data
* Important dates: birthdays, anniversaries, and special occasions
* Membership or loyalty program data (including co-branded payment cards,
travel partner program affiliations)
* Employer details (for business-related bookings)
* Travel itinerary, tour group, or activity data
* Prior guest stays or interactions, goods and services purchased, special
service and amenity requests
* Social media account ID, profile photo and other data publicly available, or
data made available by linking your social media and loyalty accounts
In more limited circumstances, we may also collect:
* Data about family members and companions, names, and ages of children
* Biometric data
* Images, video and audio data via: (a) security cameras located in public
areas, such as hallways and lobbies, in our properties; and (b) body-worn
cameras carried by our loss prevention officers and other security personnel
We may also collect information about your Preferences that we use to make your
current and future stays and experience with us more enjoyable, including
information about your interests and other relevant information that we learn
about you during your stay. This may also include any likes and dislikes about
our services that you tell us about so that we can improve our services, and
specific dietary, health restrictions or personal needs to ensure your
wellbeing. We may also collect your “Personal Preferences,” that may include
details of your special anniversaries (such as your birthday or wedding
anniversary), what type of activities you prefer to take part in when staying
with us, and your hobbies. Personal Preferences may also include details about
who you usually travel with, their relationship to you, and your marital status.
If you submit any Personal Data about other people to us or our Service
Providers (e.g., if you make a reservation for another individual), you
represent that you have the authority to do so and you permit us to use the data
in accordance with this Privacy Statement.
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COOKIES AND OTHER DATA
We may also collect “Other Data” that generally do not reveal your specific
identity or do not directly relate to an identified individual. To the extent
Other Data reveal your specific identity or relate to an individual, we will
treat Other Data as Personal Data. Other Data include:
* Your browser or device. We collect certain data through your browser or
automatically through your device, such as your Media Access Control (MAC)
address, computer type (Windows or Apple), screen resolution, operating
system name and version, device manufacturer and model, language, internet
browser type and version and the name and version of the Online Services
(such as the Apps) you are using. We use this data to ensure that the Online
Services function properly.
* Your use of the Apps. We collect certain data when you download and use an
App, such as App usage data, the date and time the App on your device
accesses our servers, and what data and files have been downloaded to the App
based on your device number. We use this data to ensure that the Online
Services function properly. Our Apps may contain software development kits
(SDKs) from third parties which may collect and transmit Other Data to enable
various features in the App. We may also collect mobile device advertising
identifiers to enhance and personalize your experience and deliver relevant
products, content, or ads to show you on our Website, Apps, or external
advertising.
* Changing Your App Preferences for Collecting Mobile Device Advertising
Identifiers. You can set your preferences in our Bonvoy™ Mobile App by
logging into the app, going to the “Account” section of the app, select the
settings button (circle gear icon) in the upper right-hand corner of the
Account section, select your “Communication Preferences” and then, “Offers
from our Partners.” In addition, you can reset advertising identifiers or
disable them within your mobile device’s privacy settings.
* Optional App Features. Our Apps may contain optional features made
available to developers by the device’s operating system. To improve your
experience, we may require your permission for the use of your device’s
location, camera, or other functions (e.g. using your device’s camera to
capture your credit card information). You may choose not to allow the use
of such functions, in which case the App features relying on such functions
may not be available to you. Go to your device’s settings to manage these
permissions.
* Cookies. We collect certain data from cookies, which are pieces of data
stored directly on the computer or mobile device that you are using. Cookies
allow us to collect browser type, time spent on the Online Services, pages
visited, referring URL, language preferences, and other aggregated traffic
data. We use functional cookies to obtain the data for security purposes, to
facilitate navigation, to display content more effectively, to collect
statistical data, to personalize your experience while using the Online
Services, and to recognize your computer to assist your use of the Online
Services. We also gather statistical cookie data about use of the Online
Services to continually improve design and functionality, understand how they
are used and assist us with resolving questions. Advertising cookies further
allow us to select which advertisements or offers are most likely to appeal
to you and display them while you are using the Online Services. We also use
them to send marketing emails and to track responses to online advertisements
and marketing emails. You can learn more about cookies at:
http://www.allaboutcookies.org/manage-cookies/index.html.
* Manage Cookie Preferences:
* You can choose whether to accept cookies by managing your tracking
preferences by clicking on “Tracking Preferences” located at the bottom
of our home page or by changing the settings on your browser. If,
however, you do not accept cookies, you may experience some inconvenience
in your use of the Online Services. For example, we will not be able to
recognize your computer, and you will need to log in every time you
visit. You also will not receive advertising or other offers from us that
are relevant to your interests and needs. At this time, we do not respond
to browser “Do-Not-Track” signals.
* Third Party Advertising:
* We may use third-party advertising companies to serve advertisements
regarding goods and services that may interest you when you access and
use the Online Services, other websites, or online services. To serve
such advertisements, these companies place or recognize a unique cookie
on your browser (including through use of pixel tags). If you would like
more information about this practice, and to learn about your choices in
connection with it, please visit
http://www.networkadvertising.org/managing/opt_out.asp and
http://www.aboutads.info/.
* Pixel Tags and other similar technologies. We collect data from pixel tags
(also known as web beacons and clear GIFs), which are used with some Online
Services to, among other things, track the actions of users of the Online
Services (including email recipients), measure the success of our marketing
campaigns, and compile statistics about usage of the Online Services.
* Analytics. We collect data through Google Analytics and Adobe Analytics,
which use cookies and technologies to collect and analyze data about use of
the Services. These services collect data regarding the use of other
websites, apps, and online resources. You can learn about Google’s
practices by going to www.google.com/policies/privacy/partners/ and opt
out by downloading the Google Analytics opt out browser add-on, available
at https://tools.google.com/dlpage/gaoptout. You can learn more about Adobe
and opt out by visiting http://www.adobe.com/privacy/opt-out.html.
* Your IP Address. We collect your IP address, a number that is automatically
assigned to the device that you are using by your Internet Service Provider
(ISP). An IP address is identified and logged automatically in our server
log files when a user accesses the Online Services, along with the time of
the visit and the pages that were visited. We use IP addresses to calculate
usage levels, diagnose server problems and administer the Online Services.
We also may derive your approximate location from your IP address.
* Aggregated and Segmented Data. We may aggregate data that we collect, and
this aggregated data will not personally identify you or any other user. We
may also use both Personal Data and Other Data to divide customers into
segments, or groups, in order to provide more relevant advertising.
* Precise Location-Based Services. With your consent, we may collect the
precise physical location of your device by using satellite, cell phone
tower, Wi-Fi signals, or other technologies. We will collect this data if
you opt-in through the App or other program (either during your initial
login or later) to improve special offers and to enable location-driven
capabilities on your device. If you have opted-in to share your location,
the App or other program will continue to collect location data based on
how you chose to share the data.
* Precise Location Opt-Out: The user can specify via the device’s operating
system to always share location, only when the App is in use, or never.
If you choose only when the App is in use, we will have access to the
data until you log off or close the application or if you use your
phone’s or other device’s settings to disable location capabilities for
the Bonvoy™ App or other program.
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HOW AND WHERE WE COLLECT YOUR DATA
This Privacy Statement describes the privacy practices of the Marriott Group for
Personal and Other Data that we collect through the following:
* Marriott Group. We collect Personal Data and Other Data from other companies
within the Marriott Group for the purposes described in this Privacy
Statement, such as providing and personalizing the Services, communicating
with you, facilitating the loyalty programs and to accomplish our business
purposes.
* Owners, Franchisees & Joint Ventures. We collect Personal Data and Other Data
from Owners of Marriott Group branded properties that we manage, from
Franchisees of Marriott Group branded properties that are independently owned
and operated under a franchise agreement with us, and from Joint Venture
Partners. Owners and Franchisees are independent from the Marriott Group.
Franchisees include their third party operators and management companies.
* Homes and Villas Property Management Companies. We collect Personal Data and
Other Data from companies and their service providers who manage Homes and
Villas properties, your booking of Homes and Villas, and provide additional
support to you during your stay at Homes and Villas (“Homes and Villas
Property Management Companies”). Homes and Villas Property Management
Companies are independent from the Marriott Group.
* Authorized Licensees. We collect Personal Data and Other Data from companies
when we enter into a license or similar agreement to sell goods and services
under a Marriott Group brand (“Authorized Licensees”). Examples of Authorized
Licensees include our time share partner, Marriott Vacations Worldwide
Corporation, Cruise Yacht Optco Ltd. d/b/a The Ritz-Carlton Yacht Collection,
developers of Marriott Group branded real estate, and co-branded credit card
partners. Authorized Licensees are independent from the Marriott Group.
* On-Property and/or Travel Providers. We may collect your Personal Data and
Other Data from spa, restaurant, health club, concierge, and other outlets at
our properties.
* Linked Accounts. We collect Personal Data and Other Data when you use your
loyalty program number or Online Services login to receive or register for
certain third party services. These companies include businesses such as
airlines and rental car providers, and restaurant reservation and car
services partners. Additionally, your social media account provider allows
you to connect your social media account to your Online Services account or
log into your Online Services account from your social media account. When
you enroll in those services, we disclose your Personal Data and Other Data
to those third parties. If you do not want us to collect your Personal Data
or Other Data in this way, do not provide your loyalty program number to
third parties, do not use your Online Services login to register for
third-party promotions and do not connect your Online Services account with
accounts on third-party services.
* Promotional Activity. We collect Personal Data and Other Data from with third
parties who may provide promotions to you, such as sweepstakes, contests, or
other offers.
* eFolio Program. If you are an employee of a company that participates in the
Marriott Group eFolio Program and book your room using a company corporate
code or pay for your expenses using a corporate credit card, we may collect
Personal Data and Other Data related to your stay or employment. This Privacy
Statement does not apply to the handling of your Personal Data by your
employer, credit card company or bank, and we are not responsible for their
practices.
* Other Sources & Service Providers. We collect Personal Data and Other Data
from various third parties, such as public databases, joint marketing
partners and online travel agencies (OTAs).
* Online Services. We collect Personal or Other Data when you interact with our
Online Services, by performing such actions as, but not limited to, browsing,
making a reservation, purchasing goods and services from our Websites or
Apps, communicating with us or otherwise connecting with us or posting to
social media pages, or signing up for a newsletter or participating in a
survey, contest or promotional offer.
* Customer Care Centers. We collect Personal Data when you make a reservation
over the phone, communicate with us by email, fax, or via online chat
services or contact customer service. These communications may be recorded
for purposes of quality assurance and training.
* Internet-Connected Devices. We collect Personal and Other Data from
internet-connected devices available in our properties. For example, when you
connect a device to the hotel’s internet, or when a smart home assistant may
be available for your use to tailor your accommodations and experience.
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WHY WE COLLECT YOUR DATA (LEGAL BASIS)
PURPOSEDESCRIPTION OF ACTIVITIES ASSOCIATED WITH PURPOSELEGAL BASESBooking &
Guest RegistrationThere are a number of activities associated with this purpose,
such as: facilitating reservations and bookings of hotel accommodations and
related services; engaging in pre‑arrival communications (logistics, changes,
preferences, etc.); and processing payments and security deposits.
Performance of contract for the individual with the guest booking the room
Legitimate interests for the individual booking the room, for example, honoring
his/her preferences, as well as for any individuals accompanying the primary
guest (e.g., spouse, children, friends)
Legal obligations relating to financial transactions, such as the obligation to
maintain books and records
On-Site Reception & Stay ServicesThere are a number of activities associated
with this purpose, such as: facilitating check-in and check-out; processing
payments; providing consistent and personalized service and advice about the
on-site services (based on past usage or expressed preferences); providing
concierge, luggage storage and parking services; making arrangements with
third‑party providers on behalf of guests (such as coordinating tours and other
sightseeing excursions; arranging taxi, shuttle and chauffeur services; and
facilitating reservations and bookings at restaurants and events); administering
and facilitating access to Wi-Fi, TV and other connectivity services (including
access to business center amenities, such as fax and photocopying services) and
entertainment systems (such as PlayStations and music players); facilitating
in-room dining (including taking into account any dietary, health restrictions
or other personal needs expressed by the guest); housekeeping services
(including preferences for special pillows, duvets and other amenities expressed
by the guest) and dry-cleaning services; handling customer requests, inquiries
and complaints; and determining eligibility for age‑restricted goods and
services (such as alcohol or in-room adult entertainment).
Performance of contract, such as processing payments
Legitimate interests, such as honoring the guest’s preferences (e.g., for a room
near the elevator or on a top floor)
Consent, such as collecting information regarding dietary preferences that the
guest chooses to provide
Legal obligations, such as collecting national ID numbers where legally required
Conferences & EventsThere are a number of activities associated with this
purpose, such as: communicating with customers about conferences and other event
planning (“Events”); facilitating reservation and bookings of Events; engaging
in pre Event communications (logistics, accommodations, changes, etc.);
preparing for and coordinating Events in accordance with customer instructions,
expectations and preferences; facilitating catering; communicating about billing
and recovering amounts owed; processing payments and security deposits;
performing credit checks; handling customer requests, inquiries and complaints;
and communicating with participants during Events.
Performance of contract, such as collecting information regarding a planned
Event
Legitimate interests, such as responding to customer complaints or concerns
relating to an Event
Legal obligations relating to financial transactions, such as the obligation to
maintain books and records
Marriott Operations & General BusinessThere are a number of activities
associated with this purpose, such as: administering customer-care services to
facilitate and address inquiries, comments and complaints about any of our
services (such as in person, through phone lines, email, or on social media);
handling security and fraud prevention; administering online services (including
troubleshooting, data analysis, testing, system maintenance, support, reporting
and the hosting of data); monitoring and analyzing usage of services and using
data analytics to improve services, marketing, programs, overall customer
experience, gathering feedback, carrying out pilot programs for potential new
services and both developing new and improving existing services; and
facilitating mergers, acquisitions and other reorganizations and restructurings
of our business (including prospective transactions).
Performance of contract, such as ensuring that online services are functioning
so that individuals can make reservations or manage loyalty accounts
Legitimate interests, such as responding to customer complaints and concerns
which may include, where applicable law permits, recording customer service
calls
Consent, such as for marketing programs
Legal obligations relating to financial transactions, such as the obligation to
maintain books and records
Emergency & Incident ResponseThere are a number of activities associated with
this purpose, such as: ensuring the security of on-site services; responding to,
handling and documenting on-site accidents and medical and other emergencies
(including facilitating in‑house doctor services); actively monitoring
properties to ensure adequate incident prevention, response and documentation
(including CCTV); requesting assistance from emergency services; and sending
notifications and alerts in the event of incidents or emergencies (such as via
SMS, email, call, audio-visual device prompts, etc.).
Performance of contract, such as ensuring the safety of guests and personnel
through interactions with on-site security personnel
Legitimate interests, such as monitoring properties through CCTV to ensure the
safety of guests and personnel
Legal obligations, such as documenting on‑site accidents
Individuals’ vital interests, such as contacting medical or emergency services
for an ill guest
Legal & ComplianceThere are a number of activities associated with this purpose,
such as: complying with applicable laws; complying with legal processes;
responding to requests from public and government authorities; meeting national
security or law enforcement requirements; enforcing our terms and conditions;
protecting our operations; protecting the rights, privacy, safety, or property
of the Marriott Group, guests, visitors and other relevant individuals; and
allowing us to pursue available legal remedies and limiting the damages that
Marriott may sustain.
Legal obligations, such as complying with legal processes
Legitimate interests, such as enforcing terms and conditions to protect
trademarks
Individuals’ vital interests, such as contacting emergency services in case of
disturbances and incidents involving guests
Spa, Beauty, Golf, & Fitness ServicesThere are a number of activities associated
with this purpose, such as: facilitating reservations and bookings; determining
eligibility for services; honoring disability or other health-related
restrictions and providing appropriate and safe activities, services and
treatments; providing consistent and personalized service based on past usage
and preferences expressed by the individual; processing payments; arranging
requested professionals for specific treatments and services; and handling
customer requests, inquiries and complaints.
Performance of contract, such as processing payments
Consent, such as collecting information about back problems when providing
massage services
Legitimate interests, such as providing personalized services (e.g., offering
golfing opportunities based on past activity)
Legal obligations relating to financial transactions, such as the obligation to
maintain books and records
Individuals’ vital interests (e.g., when an individual becomes ill while using
the fitness equipment)
Food & Beverage ServicesThere are a number of activities associated with this
purpose, such as: facilitating reservations; honoring dietary preferences;
providing consistent and personalized service based on past usage and
preferences expressed by the individual; processing payments; arranging
reservations; and handling customer requests, inquiries, and complaints.
Performance of contract, such as processing payments
Consent, such as collecting information about dietary, health restrictions, or
personal needs of a guest when ordering food
Legitimate interests, such as providing personalized services (e.g., offering
red wine to a guest based on previous requests)
Legal obligations relating to financial transactions, such as the obligation to
maintain books and records
Individuals’ vital interests (e.g., when an individual becomes ill in one of the
restaurants)
Child-Related Services (for Parents & Legal Guardians)There are a number of
activities associated with this purpose, such as: facilitating babysitting/hotel
nanny, kids club and junior golf program services; facilitating reservations and
bookings; preparing for and coordinating hotel accommodations and services in
accordance with guest preferences, instructions and expectations; payment and
billing services; dining services (for example, special menus for children or
special discounts for breakfast for children under a certain age).
Performance of contract, such as having a child of a certain age stay in the
room with his/her parents may amount to extra charges or discounts
Consent of parent or legal guardian, such as accommodating needs of children
Legitimate interests, such as providing a crib or child-sized bathrobes and
other amenities for children
Legal obligations relating to financial transactions, such as the obligation to
maintain books and records
Individuals’ vital interests, such as when a child becomes ill while
participating in kids’ club
Loyalty Programs, Accounts, & Relationship ManagementThere are a number of
activities associated with this purpose, such as: registering users in loyalty
and other client account programs and payment card programs; determining
eligibility for various programs and related services; administering loyalty
programs; providing consistent and personalized service based on past usage and
the preferences expressed by members; ensuring access to Online Services;
processing payments; notifying members about changes to programs, terms and
conditions; and handling members’ requests, inquiries and complaints.
Performance of contract, such as assessing points and distributing benefits
Consent, such as honoring the mode of communication preferences (e.g., email,
SMS)
Legitimate interests, such as managing members’ choices regarding how they wish
to earn, track, and use points
Legal obligations relating to financial transactions such as the obligation to
maintain books and records
Marketing, Promotions, Contests & Third Party ProductsThere are a number of
activities associated with this purpose, such as: communicating about products
and services that may be of interest to guests; providing personalized
advertisements for products and services on selected websites; facilitating
participation in sweepstakes, contests and other promotions (such as best
vacation photo contests on social media); and handling customer requests,
inquiries and complaints.
Performance of a contract, such as fulfilling obligations associated with a
contest
Consent, such as honoring the mode of communication preferences (e.g., email,
SMS)
Legitimate interests, such as providing advertisements for similar products and
services
Legal obligations, such as handling information consistent with rules relating
to sweepstakes
MORE INFORMATION ABOUT YOUR PERSONAL PREFERENCES
Our goal is to serve you better and meet your expectations and preferred level
of hospitality at each stage, from the moment that you book with us through to
when you check out. See below to learn more.
PERSONAL PREFERENCESPURPOSESLEGAL BASESAnniversariesWhen you stay with us, we
want to help you celebrate any special occasion, such as an anniversary,
birthday. For example, we may make a note of these dates to allow us to provide
you with a birthday or anniversary gift.Consent, where applicableActivity type
and hobbies (such as trips to beach, babysitting, fitness, travel and
transportation details, kids club theater, restaurant etc.)We want to ensure
that we provide you with services that enhance your Marriott experience. To do
this, we may retain your preferences about the types of activities that you like
to take part in, so that we can ensure we are able to offer you similar
experiences when you stay with us in the future.Consent, where
applicableRelationships (husband, wife, son, daughter, etc.)We understand that
your Preferences may change depending on who you are traveling with (such as
your preferred room type). We may keep a record of your relationships to assist
us with making your Marriott stay as comfortable as possible. For example, if we
know you are traveling with small children, we can proactively plan for
additional accommodations such as a crib or roll-away bed.
Legitimate interest, in order to provide you with exceptional service
Consent, where applicable
Preferences for properties, clubs, and facilitiesWhen you are staying with us,
we want to make sure that we can provide you with services to enhance your
Marriott experience. To do this, we may retain your preferences for our
properties, clubs, and facilities, based on your past stay preferences, of our
kids’ clubs, nanny services, spa and beauty services, golf, restaurant, and
fitness facilities.
Legitimate interest, in order to provide you with exceptional service
Consent, where applicable
Dietary preferencesWhen you stay with us, we want to ensure that you are safe,
that we are looking after your wellbeing, and to provide you with services to
enhance your Marriott experience. For example, we may make a note of your dining
or beverage preferences so that we are prepared if you request room service or
dine at one of our cafes or restaurants.
Legitimate interest, in order to provide you with exceptional service
Consent, where applicable
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HOW AND WHEN WE SHARE YOUR DATA
Our goal is to provide you with the highest level of hospitality and Services,
and to do so, we may share Personal Data and Other Data with the following:
* Marriott Group. We disclose Personal Data and Other Data to other companies
within the Marriott Group for the purposes described in this Privacy
Statement, such as providing and personalizing the Services, communicating
with you, facilitating the loyalty programs and to accomplish our business
purposes. We share your Personal Data and Other Data used for making
reservations with the applicable property and Marriott entity to fulfil and
complete your reservation.
* Franchisees. We disclose Personal Data and Other Data to Franchisees of
Marriott Group branded properties for the purposes described in this Global
Privacy Statement. Franchisees have a limited right to use certain Personal
Data for their own purposes and therefore qualify as independent data
controllers for the following processing: Franchisees manage and coordinate
your stay at hotels that they operate so they may use your Personal Data for
that purpose. Franchisees may also use your Personal Data for compliance with
their own legal obligations, including maintaining books & records and other
compliance obligations.
* Owners: We disclose Personal Data and Other Data to Owners of Marriott Group
branded properties for the purposes described in this Global Privacy
Statement. Owners have a limited right to use certain Personal Data for their
own purposes and therefore qualify as independent data controllers for the
following processing: Owners may use your Personal Data for complying with
their own legal obligations, including maintaining books & records and other
compliance obligations.
* Homes and Villas Property Management Companies. We disclose Personal Data and
Other Data to Homes and Villas Property Management Companies and their
service providers for the purpose described in this Privacy Statement, such
as providing, facilitating, and personalizing the Services, facilitating the
loyalty programs and their own marketing.
* Authorized Licensees. Where allowed by law we disclose Personal Data and
Other Data to our Authorized Licensees, including Marriott Vacations
Worldwide, Ritz-Carlton Yacht Collection, Marriott Group branded real estate,
co-branded credit cards from American Express, Chase and other banks, for the
purposes described in this Privacy Statement, such as providing and
personalizing the Services, fulfilling your requests and providing their own
marketing. For example, this sharing enables you to purchase Marriott branded
goods and services, including time share properties and Marriott Group
branded real estate.
* On-Property and/or Travel Providers. We may share your information with spa,
restaurant, health club, concierge and other outlets at our properties to
provide you with services and their own marketing such as with Disney
Destinations, LLC and Walt Disney Travel Company when you stay at one of our
properties affiliated with Walt Disney World®. This sharing also enables us
to provide you with a single source for purchasing packages that include
travel-related services, such as airline tickets, rental cars, and vacation
packages.
* Linked Accounts. We partner with certain third parties that allow you to
enroll in their services. For example, certain companies allow you to use
your loyalty program number or Online Services login to receive or register
for their services. These companies include businesses such as airlines and
rental car providers, and restaurant reservation and car services partners.
Additionally, your social media account provider allows you to connect your
social media account to your Online Services account or log into your Online
Services account from your social media account. When you enroll in those
services, we disclose your Personal Data and Other Data to those third
parties. If you do not want us to share your Personal Data or Other Data in
this way, do not provide your loyalty program number to third parties, do not
use your Online Services login to register for third-party promotions and do
not connect your Online Services account with accounts on third-party
services. Data shared in this way will be governed by the third party’s
privacy policy and not this Privacy Statement.
* Promotional Activity. We partner with third parties who may provide
promotions to you, such as sweepstakes, contests, or other offers.
* eFolio Program. If you are an employee of a company that participates in the
Marriott Group eFolio Program and book your room using a company corporate
code or pay for your expenses using a corporate credit card, an extract of
your folio detailing the goods and services provided to you may be sent to
your company and to the credit card company. This Privacy Statement does not
apply to the handling of your Personal Data by your employer, credit card
company or bank, and we are not responsible for their practices.
* Service Providers. We disclose Personal Data and Other Data to third party
service providers including, for example, companies that provide website
hosting, data analysis, payment processing, order fulfilment, information
technology and related infrastructure provision, customer service, email
delivery, marketing, auditing, and other services.
Other Uses and Disclosures:
We will use and disclose Personal Data as we believe to be necessary or
appropriate: (a) to comply with applicable law, including laws outside your
country of residence; (b) to comply with legal process; (c) to respond to
requests from public and government authorities, including authorities outside
your country of residence and to meet national security or law enforcement
requirements; (d) to enforce our terms and conditions; (e) to protect our
operations, such as in the event of any reorganization, merger, sale, joint
venture, assignment, transfer or other disposition of all or any portion of the
Marriott Group business, assets or stock (including any bankruptcy or similar
proceedings); (f) to protect the rights, privacy, safety or property of the
Marriott Group, you or others; and (g) to allow us to pursue available remedies
or limit the damages that we may sustain.
We may use and disclose Other Data for any purpose, except where we are not
allowed to under applicable law.
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YOUR DATA, YOUR CHOICES: YOUR PRIVACY PREFERENCES & RIGHTS
At Marriott, we believe that you should have choices with respect to your data.
We provide you with the options, information, and choices below to express your
preferences: what and how much you share with us and when and how you hear from
us.
Communications and Preferences
* To change how and how often, we or our partners communicate with you, please
sign into your loyalty account profile and select Communication Preferences.
* You can also use the unsubscribe link at the bottom of any of our
communications.
* If you no longer wish to receive marketing-related emails, you may opt out by
visiting our unsubscribe page or by following the instructions in any such
email you receive from us.
* In addition, you can opt out from marketing-related emails by sending a
letter to: Internet Customer Care – Unsubscribe, 1818 North 90 Street, Omaha,
Nebraska 68114-1315 USA or Luxury Reservations Limited - Unsubscribe, 10
Earlsfort Terrace, Dublin D02 T380, Ireland
* NOTE: Even if you choose to opt out of marketing-related emails, we will
continue to send you transactional messages, such as information about your
reservations or stays, including confirmation and pre-arrival emails, or
account security updates.
* If you want to adjust your Stay Preferences, log into your loyalty account,
and choose Room Options, Stay Preferences.
Cookies and Other Data
For information on your choices related to Cookies and Other Data, please see
the Section on Cookies and Other Data, above.
How You Can Request to Access, Change, Delete, Restrict the Use or Object to the
Processing of Your Personal Data
If you would like to request to access, change, delete, restrict the use of, or
object to the processing of your Personal Data that you have previously provided
to us, or if you would like to receive an electronic copy of your Personal Data
for purposes of transmitting it to another company (to the extent these rights
are provided to you by law), please visit our Individual Rights Portal and
complete this form. If you have any questions about the form or our process,
feel free to contact us at privacy@marriott.com. Please see also, Contact Us.
For your protection, we only fulfill requests for the Personal Data associated
with the email address and/or loyalty account number that you identify in your
request, and we may need to verify your identity before fulfilling certain
requests. When permitted by law, we may charge an appropriate fee to cover the
costs of responding to your request.
Marriott acknowledges and respects our guests’ privacy and we will try to comply
with your request as soon as reasonably practicable and consistent with
applicable law.
Notice for California Residents
Customers who reside in California and have provided their Personal Data to us
can request, once per calendar year, information about our sharing of certain
categories of Personal Data to third parties and within the Marriott Group, for
direct marketing purposes. Such requests should be submitted to us at
privacy@marriott.com. California residents can find more information on
exercising their rights under the CCPA by reading our California Consumer
Privacy Statement or by calling 1-800-218-9316.
Notice for Nevada Residents
To exercise your individual rights under the Nevada Privacy Law (NRS Ch. 603A,
Sec. 2(2)), please visit our Individual Rights Portal and complete this form.
If you have given us consent in relation to particular action or activities, you
can withdraw your consent at any time by contacting us as indicated in Section
“Contact Us” below.
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OTHER IMPORTANT PROVISIONS
Non-Marriott Group Entities
This Privacy Statement does not address, and we are not responsible for the
privacy, data, or other practices of any entities outside of the Marriott Group,
including Franchisees, Owners, Homes and Villas Property Management Companies,
Authorized Licensees, Strategic Business Partners, or any third party operating
any site or service to which the Services link, payment service, loyalty
program, or website that is the landing page of the high-speed Internet
providers at our properties. The inclusion of a link on the Online Services does
not imply endorsement of the linked site or service by us. We generally have no
control over, and are not responsible for, any third party’s collection, use and
disclosure of your Personal Data.
In addition, we are not responsible for the data collection, use, disclosure, or
security policies or practices of other organizations, such as Facebook, Apple,
Google, Microsoft, RIM or any other app developer, app provider, social media
platform provider, operating system provider, wireless service provider or
device manufacturer, including with respect to any Personal Data you disclose to
other organizations through or the Apps or our social media pages.
Security
We seek to use reasonable organizational, technical, and administrative measures
to protect Personal Data. Unfortunately, no data transmission or storage system
can be guaranteed to be 100% secure. If you have reason to believe that your
interaction with us is no longer secure (for example, if you feel that the
security of your account has been compromised), please immediately notify us in
accordance with the “Contact Us” section, below.
Retention
We will retain your Personal Data for the period necessary to fulfill the
purposes outlined in this Privacy Statement unless a longer retention period is
required or permitted by law.
The criteria used to determine our retention periods include:
* The length of time we have an ongoing relationship with you and provide the
Services to you (for example, for as long as you have an account with us or
keep using the Services)
* Whether there is a legal obligation to which we are subject (for example,
certain laws require us to keep records of your transactions for a certain
period of time before we can delete them)
* Whether retention is advisable considering our legal position (such as, for
statutes of limitations, litigation, or regulatory investigations)
Sensitive Data
Unless specifically requested, we ask that you not send us, and you not
disclose, on or through the Services or otherwise to us, any Sensitive Personal
Data (e.g., social security number, taxpayer identification number, passport
number, driver’s license number, or other government-issued identification
number; credit or debit card details or financial account number, with or
without any code or password that would permit access to the account, credit
history; or information on race, religion, ethnicity, sex life or practices or
sexual orientation, medical or health information, genetic or biometric
information, biometric templates, political or philosophical beliefs, political
party or trade union membership, background check information, judicial data
such as criminal records, or information on other judicial or administrative
proceedings).
Use of Services by Minors
The Services are not directed to individuals under the age of sixteen (16), and
we request that they not provide Personal Data through the Services.
International Data Transfers
The Marriott Group is a global organization and provides a global service.
Transferring data internationally is essential to the Services so that you
receive the same high-quality service wherever you are in the world. As a
result, we will, subject to law, transfer Personal Data and Other Data collected
in connection with the Services, to entities in countries where data protection
standards may differ from those in the country where you reside, including
outside the EEA, UK, or Switzerland. By making a reservation, visiting, or
staying at a Marriott branded property or using any Marriott Group branded
service, you understand that we transfer your Personal Data globally.
In certain circumstances, courts, law enforcement agencies, regulatory agencies
or security authorities in those other countries may be entitled to access your
Personal Data.
Some of the countries are recognized by the European Commission as providing an
adequate level of data protection according to EEA standards (the full list of
these countries is available here). The Marriott Group enters into Standard
Contractual Clauses or another approved mechanism for cross-border transfer
where appropriate.
Updates to This Privacy Statement
The “Last Updated” legend at the top of this page indicates when this Privacy
Statement was last revised. Any changes will become effective when we post the
revised Privacy Statement on the Online Services. If you would like to review
the version of the Privacy Statement that was effective immediately prior to
this revision, please contact us at privacy@marriott.com.
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CONTACT US
If you have any questions about this Privacy Statement, please contact us at
privacy@marriott.com.
If you live in the United States or any other country outside of the European
Economic Area or Switzerland, the data controller responsible for your personal
data is Marriott International, Inc. with an address of:
Marriott International, Inc.
Global Compliance, Privacy
10400 Fernwood Road
Bethesda, MD 20817
United States of America
If you live in the European Economic Area or Switzerland, the data controller is
Luxury Reservations Limited, with an address of:
Luxury Reservations Limited
10 Earlsfort Terrace
Dublin D02 T380
Ireland
Additional Information
DATA CONTROLLER
The Marriott Group acts as an independent data controller in relation to our
owners and franchisees, who have a limited right to use the Data we collect as
described below:
Owners: As the hotel you are booked to stay in may not be owned by the Marriott
Group, we disclose Data to owners of Marriott Group branded properties for the
purposes described in this Global Privacy Statement. Owners have a limited right
to use certain Personal Data for their own purposes and therefore qualify as
independent data controllers in order to comply with their own legal
obligations, including maintaining books & records and other compliance
obligations.
Franchisees: In addition, some Marriott-branded hotels are owned and operated
under a franchise agreement with the Marriott Group. As such,we disclose Data to
franchisees of Marriott Group branded properties for the purposes described in
this Global Privacy Statement. Franchisees have a limited right to use certain
Personal Data for their own purposes and therefore qualify as independent data
controllers for the purposes of managing and coordinating your stay at hotels,
and for complying with their own legal obligations, including maintaining books
& records and other compliance obligations.
You can also:
* Contact our data protection officer responsible for your country or region
via MarriottDPO@marriott.com. In your email, please indicate the country from
which you are contacting us.
* Lodge a complaint with a data protection authority for your country or region
or where an alleged infringement of applicable data protection laws occurs.
For the EEA, a list of the national data protection authorities can be found
at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.
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RELATED LINKS
* Terms of Use for United States and Canada
* SMS Messaging Terms of Use
* Digital Entry Terms of Use
* Marriott Group Privacy Statement for the Collection of Non-Employee and
Non-Guest Personal Data
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