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CASE STUDIES

INDUSTRIES:



We generate new sales appointments for fractional CFOs & CMOs, biz dev
consultants and their B2B clients on a pay-per-result-only basis

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ORIENTATION
DIGITAL


COST REDUCTION


FRACTIONAL CFOS, EXPENSE REDUCTION CONSULTING, PROCUREMENT, GPOS.


BUSINESS GROWTH & DEVELOPMENT


CMOS, BUSINESS DEVELOPMENT CONSULTANTS AND THEIR B2B CLIENTS. SHADOW STAND-INS.




OTHER INDUSTRIES WE WORKED WITH:


MANUFACTURING


PACKAGING, BOTTLING, FOOD MANUFACTURING AND BIOSCIENCE.

See case study


CONSTRUCTION


READY-MIX CONCRETE; AGGREGATES, CEMENT AND OTHER BUILDING MATERIALS
MANUFACTURING.

See case study




GEOSPATIAL IMAGING & DATA


GEOMATICS & GIS, SURVEYING & DATA CAPTURE; SOFTWARE, PLATFORMS & ANALYTICS FOR
GEOSPATIAL DATA.


HOSPITALITY


HOTELS AND SPA CENTRES.

See case study




CASE STUDIES:


7 DAYS: 12 UPCOMING MEETINGS & 33 PEOPLE IN THE PIPELINE


A BUSINESS DEVELOPMENT CONSULTANT REACHED OUT LOOKING TO GENERATE OPPORTUNITES
FOR HIS CLIENT - A FOOD MANUFACTURING COMPANY TARGETING SMALL BRANDS, OFFERING
ITS NEW FLAVOR TECHNOLOGY & PRODUCTION CAPABILITIES (R&D, SMALL MOQ).
PROSPECTING WAS DIFFICULT: NOT MANY PLAYERS IN THE NICHE + HARD TO WEED OUT
UNQUALIFIED PROSPECTS (WE WANTED A SMALL SUBSET OF THE GIANT FOOD & BEV
INDUSTRY).






AFTER PRE-QUALIFYING MOST OF THE PROSPECTS MANUALLY AND FORMING A SUCCINCT,
PUNCHY, FACTS & FIGURES OFFER, IN JUST 7 DAYS WE HAD 33 COMPANIES IN THE
PIPELINE WANTING TO LEARN MORE AND 12 PEOPLE BOOKING MEETINGS ON OUR CALENDAR.


21 NEW APPOINTMENTS IN 4 WEEKS


A LOCAL CEMENT, AGGREGATE AND READY-MIX CONCRETE SUPPLIER WAS LOOKING TO GROW
THEIR READY-MIXED CONCRETE SERVICE. WITH A SIMPLE OFFER THAT FOCUSED ON
ADVANTAGES OVER COMPETITORS, WE REACHED OUT TO LOCAL CONSTRUCTION COMPANIES AND
MANAGED TO BOOK 21 SALES CALLS IN 4 WEEKS.


42% REPLY RATE, 15% CALL BOOKED RATE


ALTHOUGH UNUSUAL FOR HOSPITALITY—BEING A D2C INDUSTRY— WE RAN THIS SMALL-SCALE
B2B CAMPAIGN FOR A HOTEL THAT WAS LOOKING TO BRING IN MORE WEDDINGS TO BE
CELEBRATED AT THEIR VENUE.


TO INCREASE BOOKINGS FOR A 64-PEOPLE WEDDING PACKAGE, WE REACHED OUT TO EVERY
BOUTIQUE EVENT PLANNING AGENCY NEARBY. THE NUMBER OF AVAILABLE PROSPECTS WAS
INCREDIBLY SMALL (117), BUT INSTEAD OF GIVING UP, WE SAW IT AS AN OPPORTUNITY TO
ENGAGE MORE CLOSELY AND PERSONALLY WITH EVERY PROSPECT.






THIS APPROACH RESULTED IN A WHOPPING 42% REPLY RATE AND 18 OPPORTUNITIES FOR THE
SALES TEAM TO CLOSE - THAT IS AN UNBELIEVABLE 15% CALL BOOKING RATE.






FOR FULL TRANSPARENCY, THE OFFER WAS VERY UNIQUE AND DIDN’T REQUIRE UPFRONT
INVESTMENT FROM PROSPECTS, WHICH MADE IT AN EXTREMELY EASY SELL.

(ABOUT US)

Orientation Digital is a B2B lead generation agency for cost reduction and
business development consultants, with extensive experience in other industries.

We book you new sales appointments with qualified, nurtured, meeting-ready,
senior decision-makers who are familiar with your offer — piping hot and prime
for closing.

If we don’t reach an agreed-upon number of new appointments within a specified
time period - we refund you money.

You only pay for what you get.

We highly value human connection — all copy is carefully crafted by real humans
(no AI here), and your campaigns are looked after by people who care.


MEET THE FOUNDER:


ILYA BYKOV

Worked in marketing for 5+ years.

Transformed businesses in a range of industries, installed digital client
acquisition systems and ballooned revenues to +72% in 4 months.

Master’s degree in Marketing + postgraduate diploma in Digital Business.

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ilya[@]orientation[.]digital

[+44] [7490] [208975]

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© 2023 by

ILYA BYKOV


ORIENTATION
DIGITAL