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Home » Piano News » Piano Named Best Subscription Platform in 2021 Digiday
Technology Awards
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December 3, 2021 Alexis Fillon


PIANO NAMED BEST SUBSCRIPTION PLATFORM IN 2021 DIGIDAY TECHNOLOGY AWARDS

Piano has been named Best Subscription Platform in the 2021 Digiday Technology
Awards, which recognize companies advancing the digital media industry by
fostering technology-focused innovation.

While the COVID-19 pandemic battered many businesses, the publishing industry
experienced high growth and engagement as consumers flocked to support national
and local media outlets. As advertising dollars dwindled, these websites needed
to differentiate their revenue streams, and Piano provided a solution to
optimize reader revenue through subscription programs.

Piano enables publishers and brands to orchestrate and optimize customer
journeys across paywalls, content and personalized experiences. Successful
subscription strategies require ongoing optimization—testing content, pricing,
user journeys and more. Piano makes this process easy with its drag-and-drop
interface.

By using this tool to expand the lifecycle and value of every digital
interaction, Piano’s clients—including IBM, CNBC, Nielsen, The Wall Street
Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and
more—have strengthened audience engagement, increased business agility and
driven more revenue.

“We’ve entered a whole new era of opportunity for publishers and other digital
businesses as they move to not only understand the user data they’re collecting,
but then bring it to life for analysis and targeting,” said Trevor Kaufman, CEO,
Piano. “We’re uniquely positioned to help our customers solve this ‘last mile
problem’ for data — using it in real time to influence customer behavior. This
is what sets us apart for optimizing subscription conversion and retention, and
we’re proud Digiday has recognized that.”

In February 2021, Piano launched significant enhancements to its flagship
product, Composer, adding new capabilities to apply real-time propensity models,
recommend content based on performance and prevent accidental churn. The update
also prepared Piano’s platform for the impending deprecation of third-party
cookies by enabling audience segmentation and activation based on zero- and
first-party data attributes.

Piano’s complete digital experience cloud empowers every team to understand and
influence customer behavior through superior digital analytics and audience
activation tools. The platform was also recognized as Data Management Solution
of the Year in the 2021 Data Breakthrough Awards and Product of the Year in the
2020 BIG Awards for Business.

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Piano Ranked 274th Fastest-Growing Company in North America on the 2021 Deloitte
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FURTHER READING

 * ‹
 * ›

3 days ago
Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced
Analytics

PIANO ANNOUNCED A PARTNERSHIP WITH SNOWFLAKE TO HELP BUSINESSES UNDERSTAND AND
ACTIVATE THEIR DATA AT SCALE.

Read Article
Piano Analytics Wins New Product of the Year in 2021 BIG Awards for Business

PIANO ANALYTICS WAS RECOGNIZED AS PRODUCT OF THE YEAR IN THE BUSINESS
INTELLIGENCE GROUP’S BIG AWARD FOR BUSINESS. THE AWARD PROGRAM RECOGNIZES
COMPANIES, PRODUCTS AND PEOPLE LEADING THEIR INDUSTRIES.

Read Article
Piano Ranked 274th Fastest-Growing Company in North America on the 2021 Deloitte
Technology Fast 500™

PIANO RANKED NO. 274 ON THE DELOITTE TECHNOLOGY FAST 500™, A RANKING OF THE 500
FASTEST-GROWING TECHNOLOGY COMPANIES IN NORTH AMERICA.

Read Article
about a month ago
Piano and Digiday Report Finds 50% of Surveyed Executives Don’t Have Systems to
Analyze a Complete Picture of Customer Data

PIANO ANNOUNCED THE RESULTS OF AN ORIGINAL REPORT ON HOW ORGANIZATIONS ARE
NAVIGATING DIGITAL ANALYTICS CHALLENGES AND OPPORTUNITIES.

Read Article
3 months ago
Monthly News Roundup: October 2021

READ THE BEST ANALYTICS STORIES FROM THE LAST MONTH FROM MARTECH, CMS WIRE, THE
DRUM AND AITHORITY.

Read Article
3 months ago
Piano Academy Petite Amsterdam 2021 in Review

PIANO ACADEMY RETURNED IN SEPTEMBER 2021 WITH PRESENTATIONS FOR PUBLISHERS AND
BROADCASTERS ON SUBSCRIPTIONS, ANALYTICS AND PERSONALIZATION.

Read Article
Piano Introduces Global Experiences for Easier Brand Experiences Management

PIANO’S NEW GLOBAL EXPERIENCES ENABLE PUBLISHERS TO CREATE, DEPLOY AND MANAGE
EXPERIENCES ACROSS ALL CONNECTED APPS WHILE RETAINING BRAND-SPECIFIC AUTONOMY.

Read Article
4 months ago
Piano Wins Grand Globee in the 2021 CEO World Awards

THE GLOBEE AWARDS HAVE RECOGNIZED PIANO AS A GRAND WINNER IN THE 9TH ANNUAL 2021
CEO WORLD AWARDS.

Read Article
4 months ago
Piano Announces New Digital Analytics Solution

PIANO ANNOUNCED THE LAUNCH OF PIANO ANALYTICS, AN ADVANCED ANALYTICS SOLUTION
BUILT FROM THE GROUND UP TO ADDRESS THE CHALLENGE MANY USERS FACE WITH
COMPLICATED AND YET, LIMITED, TOOLS AVAILABLE TODAY

Read Article
4 months ago
Monthly News Roundup: September 2021

IN HONOR OF THE RETURN TO SCHOOL IN MANY OF OUR MARKETS, WE’VE FOCUSED ON ALL
THINGS EDUCATIONAL WHEN IT COMES TO SUBSCRIPTIONS, PERSONALIZATION AND
ANALYTICS!

Read Article
4 months ago
Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with
Frictionless Technology

PIANO FRICTIONLESS CAN HELP DIGITAL PUBLISHERS DRIVE SUBSCRIPTION SUCCESS AFTER
APPLE’S APP STORE CHANGES TAKE EFFECT.

Read Article
4 months ago
Nick Worth Joins Piano as Inaugural Chief Client Officer

PIANO ANNOUNCED THAT NICK WORTH HAS JOINED THE ORGANIZATION AS ITS INAUGURAL
CHIEF CLIENT OFFICER. WORTH IS AN ACCOMPLISHED B2B SERVICE DELIVERY AND
MARKETING LEADER WITH A PROVEN TRACK RECORD OF DELI

Read Article
5 months ago
Monthly News Roundup: August 2021

HERE’S A QUICK RECAP OF THE TOP ANALYTICS STORIES WE’VE LOVED DIVING INTO THIS
MONTH FROM SNOWFLAKE, TECHREPUBLIC, IDC AND ADEXCHANGER.

Read Article
Piano Named to 2021 Inc. 5000 List of America’s Fastest-Growing Private
Companies

PIANO, A GLOBAL ANALYTICS AND ACTIVATION PLATFORM, HAS ONCE AGAIN BEEN
RECOGNIZED IN THE ANNUAL INC. 5000 LIST, THE MOST PRESTIGIOUS RANKING OF THE
FASTEST-GROWING PRIVATE COMPANIES IN THE US.

Read Article
5 months ago
Piano Named “Best MarTech Startup” in 2021 MarTech Breakthrough Awards Program

PIANO HAS BEEN SELECTED AS THE WINNER OF THE “BEST MARTECH STARTUP” AWARD IN THE
FOURTH ANNUAL MARTECH BREAKTHROUGH AWARDS PROGRAM CONDUCTED BY MARTECH
BREAKTHROUGH.

Read Article
6 months ago
Piano Named Organization of the Year in 2021 Sales and Marketing Technology
Awards

THE BUSINESS INTELLIGENCE GROUP HAS RECOGNIZED PIANO AS ORGANIZATION OF THE YEAR
IN THE 2021 SALES AND MARKETING TECHNOLOGY AWARDS, KNOWN AS “THE SAMMYS.”

Read Article
8 months ago
Piano Raises $88 Million, Adds LinkedIn to Investor Group

PIANO ANNOUNCED AN $88 MILLION FUNDRAISE, LED BY UPDATA PARTNERS WITH SUPPORTING
INVESTMENTS FROM RITTENHOUSE VENTURES AND LINKEDIN CORPORATION.

Read Article
9 months ago
Piano Releases Inaugural Subscription Performance Benchmark Report

FOR THE FIRST TIME EVER, WE’VE PACKAGED UP THIS DATA INTO OUR INAUGURAL,
BI-ANNUAL CUSTOMER JOURNEY BENCHMARKS REPORT SO YOU CAN SEE THE NUMBERS THAT
MATTER MOST TO YOUR SUBSCRIPTION BUSINESS.

Read Article
9 months ago
Piano Introduces Suspicious Activity Report, a Real-Time Solution for
Password-Sharing

IN RESPONSE TO THE PASSWORD-SHARING TREND, PIANO HAS RELEASED A SUSPICIOUS
ACTIVITY REPORT FOR PUBLISHERS TO IDENTIFY PASSWORD-SHARERS AND ENGAGE THEM WITH
APPROPRIATE COMMUNICATION, PRICING AND TERMS

Read Article
9 months ago
Piano Announces Premier Addressability Partners to Expand First-Party Data
Acquisition Capabilities

PIANO WILL GIVE CLIENTS CHOICE AND FLEXIBILITY IN HARNESSING THEIR OWN DATA FOR
ONSITE IN THE LEAD-UP TO THIRD-PARTY COOKIE DEPRECATION WITH A NEW SOLUTION AND
KEY PARTNERSHIPS.

Read Article
Return to Home
 
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