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HUMAN FOCUSED


DIGITAL DESIGN & DEVELOPMENT FOR WEB AND MOBILE



36,849 Products managed
10,918 Web Pages Powered
16 Countries Served



WE CRAFT DIGITAL EXPERIENCES, DESIGNED FOR YOUR CUSTOMERS, DRIVEN BY HUMAN
NATURE.

Our focus is the customer journey, from first discovering your product or
service through to completing a sale. We will help define your customer journey
and develop the products that provide a gateway to your business in the digital
space. We do this across 4 core services.

All Services

> I’d happily recommend Userism for anyone tackling an ambitious project.

> We have seen an immediate increase within our online presence and brand.

> Working with Userism has been a truly amazing experience.

> I’d happily recommend Userism for anyone tackling an ambitious project.

> We have seen an immediate increase within our online presence and brand.




CORE SERVICES

Web design & development
App design & build
Ecommerce & online shopping
Product Information Management (PIM)


WHATEVER YOUR GOAL IS, WE HAVE A RANGE OF METHODS TO SOLVE SOME FAMILIAR
PROBLEMS

Guide 5 mins


IDENTIFYING YOUR CUSTOMER JOURNEY

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Guide 9 mins


HOW TO CONDUCT A UX AUDIT: REVIEWING PRODUCTS FOR USABILITY ISSUES

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Standards set 5 mins


247 WEB USABILITY GUIDELINES

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Informative 4 mins


5 KEY BENEFITS PIM BRINGS AN ORGANISATION

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EXPERIENCE TEACHES US BUSINESS & SECTORS ALL HAVE A WIDE VARIETY OF UNIQUE
NEEDS.


SECTORS WE’VE WORKED WITH

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A selection of the wide range of sectors we’ve completed projects in since our
inception.




RETAIL

A primary focus for us is helping retailers sell more online, and across
multiple channels.

Retail


MANUFACTURING

We have a proven track record of helping manufacturers get organised with their
product data.

Manufacturing
View all Sectors


A HUMAN INSPIRED PROCESS BEGINS WITH UNDERSTANDING HUMANS & THE COMMONALITIES WE
ALL SHARE.

We spend a lot of our time thinking about humans. About the way the mind works
and how evolution has taught us to act in certain ways. We like to share our
thoughts too. If you find these articles helpful, get in touch, we’d love to
chat.

All Articles


HEURISTICS AND THE EVOLUTION OF JUMPING TO CONCLUSIONS

4 mins

Heuristics, is the term that describes the psychological concept behind the
brain making quick decisions on an everyday basis.

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COGNITIVE BIAS - HOW OUR MIND DECEIVES US

8 mins

The brain wants to jump to conclusions. A Cognitive Bias is an error in our
thinking that leads us to a wrong (or at least less right) conclusion.

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THE HALO EFFECT - A SECRET WEAPON TO GENERATE MORE INTEREST

6 mins

The Halo Effect is a cognitive bias that effects our perception of quality in
products, brands, businesses, or people.

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SOCIAL PROOF - WE LOOK TO OTHERS TO VALIDATE OUR BUYING DECISIONS

7 mins

Social proof, is the idea that when faced with a decision we are unsure about,
we will look to others to help guide our actions.

Read More





WE ARE ONLY WHO WE ARE BECAUSE OF OUR MULTI-DISCIPLINARY TEAM OF CURIOUS
THINKERS & CREATORS.

At Userism, we have an interesting blend of technology enthusiasts and human
focused designers and creators.

About us


STUDIO NEWS & INSIGHTS


WE'RE HIRING DESIGNERS AND DEVELOPERS

1 min

We have a number of opportunities currently to work in our Manchester office.

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WHY WE'RE PIMCORE DEVELOPERS

14 mins

There are not many technologies that we go all in on but Pimcore is one of them,
quite simply - we love it

Read More

All news & Insights


FREQUENT QUESTIONS

What is UX and why is it important?

UX is shorthand for User Experience. It's the term we use to describe how
someone interacts with your website or mobile app. User Experience Design, is
the process we go through to ensure people enjoy using your product and
understand it intuitively, rather than getting lost and not knowing how and
where to do things.

People will enjoy using your product and come back to it again if it has a good
user experience. If it has a bad user experience, they may get frustrated and
decide not to bother next time.

How much does a website cost?

That depends on a number of factors. In order to estimate the time it will take
to design and build your website we will look things like:

 * What features will it include?
 * How many pages is it likely to have?
 * What kind of content will appear on each page?
 * What platform will be best suited for the project?
 * Are there any integrations with other software required?

Every website project is different, therefore every estimate is treated
separately.

How much does an app cost?

Like with websites, the cost of an app will depend on a number factors,
including:

 * Features
 * Content
 * Platforms
 * Integrations

In order to start estimating costs we first go through a requirements gathering
process to discuss the project details and ensure we understand everything
correctly. There is no one size fits all approach to costing app development
projects. Each project is unique.

How long does it take to build a website?

As every website or app project is different, this is a hard question to answer
but there are some commonalities we’ve noticed over the years. The process of
designing and building a website goes through some typical stages: Project
discovery, User experience design, Wireframing & UI design, Front end
development, Back end development, Content creation, User acceptance testing &
Deployment.

Even our smallest projects go through these same steps and you can imagine there
are a number of those where you (as the client) need to get involved to review
the work done so far and make decisions along the way. So, when estimating the
time it will take to go from project start to having your website live, you need
to factor in time for reviewing decision making.

A good guide to start with might be (from project start to live):

 * A business brochure/portfolio site: 12 weeks
 * A medium sized product focused site (1000s of products): 12 - 24 weeks
 * A large full featured PIM/ecommerce site (10,000s of products): 24 - 48 weeks

What is a PIM and why might I need it?

PIM stands for Product Information Management. A PIM system is a piece of
software or web application that stores your product data. It's a database
that's geared towards your products and associated information.

You typically use a PIM to separate your product data from other data and
applications such as an ecommerce store. By doing this you have more control
over the data and can integrate with multiple systems more easily.

In the past PIM has been more for larger organisations with big product
datasets. In recent years though it's become much more accessible and relevant
to SME’s too.

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GOT A PROJECT IN MIND?

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   * Userism 4th Floor, Beehive Lofts, Beehive Mill, Jersey Street, Ancoats,
     Manchester M4 6JG

Digital design & development for web and mobile
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