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INTRODUCING MARKETING CLOUD GROWTH EDITION. GROW YOUR SMALL BUSINESS WITH
MARKETING AUTOMATION ON THE #1 AI CRM.

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BUILD BETTER RELATIONSHIPS THAT DRIVE GROWTH WITH MARKETING CLOUD.

Action all your data faster with unified profiles and analytics. Deploy smarter
campaigns across the entire lifecycle with trusted AI. Personalize content and
offers across every customer touchpoint.

Watch demo Explore AI




SEE HOW TOP BRANDS ACTIVATE DATA AND AI WITH SALESFORCE TO GROW THEIR BUSINESS.

  






HERE’S WHAT SETS MARKETING CLOUD APART.

28 %
increase in overall marketing ROI
27 %
increase in customer lifetime value
31 %
increase in customer engagement

*Salesforce Customer Success Metrics


DISCOVER WHY MARKETING CLOUD IS THE #1 MARKETING PLATFORM.

Actionable data from any source AI that deploys smarter campaigns
Personalization across the #1 AI CRM


ACTIONABLE DATA FROM ANY SOURCE


CUSTOMER DATA PLATFORM

Drive growth with faster access to centralized data that's seamlessly activated
to any channel.

Learn more


MARKETING ANALYTICS

Optimize campaigns and spend with unified marketing performance data and AI
insights.

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AI THAT DEPLOYS SMARTER CAMPAIGNS


MARKETING AI

Optimize every step of the campaign process with trusted, purpose-built AI.

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MARKETING CLOUD ENGAGEMENT

Increase conversion with relevant engagement across email, mobile, ads, and web.

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B2B MARKETING AUTOMATION

Grow revenue by aligning marketing and sales around every account.

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PERSONALIZATION ACROSS THE #1 AI CRM


PERSONALIZATION

Drive ROI across your marketing programs with cross-channel personalization.

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CUSTOMER LOYALTY

Increase profitability and loyalty with better engagement and personalized
rewards.

Learn more


MARKETING FOR SMALL BUSINESS

Grow your small business faster with marketing automation on the world's #1 AI
CRM.

Learn more





GARTNER NAMED SALESFORCE A LEADER IN CUSTOMER DATA PLATFORMS. SEE WHY.

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GARTNER NAMED SALESFORCE A LEADER IN THE 2023 MAGIC QUADRANT™ FOR MULTICHANNEL
MARKETING HUBS.

Read the report


EVERYTHING YOU NEED TO MAXIMIZE ROI.

From support, expert guidance, and resources to our trusted partner ecosystem,
we're here to help you get more value from Salesforce in the AI era.

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STAY UP TO DATE ON ALL THINGS MARKETING.

Sign up for our monthly marketing newsletter to get the latest research,
industry insights, and product news delivered straight to your inbox.

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> AI, DATA, AND CRM ARE HOW WE ACHIEVE THE PROMISE OF SPEAKING DIRECTLY TO
> CONSUMERS WITH THE THING THAT MATTERS MOST TO THEM.
> 
> Doug Martin
> Chief Brand and Disruptive Growth Officer, General Mills

Read the story


> WITH OVER 500 MILLION FANS WORLDWIDE, HOW DO WE UNDERSTAND WHO THEY ARE AND
> CONTINUE TO GROW THAT AUDIENCE? IT’S THOSE PERSONALIZED JOURNEYS AND ALWAYS-ON
> CAPABILITIES.
> 
> Matt Kemp
> Sr. Manager, CRM & Customer Service Ops, Formula 1

Read the story



DISCOVER MORE ABOUT MARKETING GPT WITH FREE LEARNING ON TRAILHEAD.





KEEP UP WITH THE LATEST MARKETING TRENDS, INSIGHTS, AND CONVERSATIONS.

Analyst Report


SALESFORCE NAMED A LEADER IN THE FORRESTER WAVE™: CROSS-CHANNEL MARKETING HUBS,
Q1 2023. SEE WHY.

Read the report
Article


GET INSIGHTS FROM 6,000 MARKETERS ON CHANGING TRENDS, PRIORITIES, AND CHALLENGES
DEFINING THE PROFESSION.

Learn more
Blog


LEARN 3 WAYS MARKETERS CAN USE GENERATIVE AI TODAY TO BETTER CONNECT WITH
CUSTOMERS.

Read the blog
Guide


EXPLORE 5 INTERACTIVE CUSTOMER JOURNEYS THAT DRIVE LOYALTY AND ROI.

Start the tour
See all resources


READY TO TAKE THE NEXT STEP?


TALK TO AN EXPERT.

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STAY UP TO DATE.

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to your inbox.
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SALESFORCE MARKETING CLOUD FAQ


WHAT IS SALESFORCE MARKETING CLOUD?

Salesforce Marketing Cloud is an AI-powered, cloud-based digital marketing
platform within the Salesforce Customer 360 ecosystemMarketers can segment their
audience, deliver personalized messages, track campaign performance, engage
leads and accounts, and optimize strategies based on real-time insights. It
helps make every moment count to drive customer loyalty and more effective
marketing outcomes.


WHAT DOES MARKETING CLOUD DO?

Marketing Cloud help you make every moment count with the power of AI, data, and
CRM. Marketing Cloud offers a connected suite of tools, nativelu built on the #1
CRM, for unifying and activating first-party customer data, managing and
automating marketing campaigns across various channels, including email, ads,
mobile, and web, delivering real-time personalization, connecting lead
generation and account-based marketing (ABM), and automating performance and
spend insights to maximize efficient growth.


WHAT ARE THE COMPONENTS OF MARKETING CLOUD?

The Salesforce Marketing Cloud is comprised of 5 main capability areas for
marketers. Each component focuses on specific aspects of digital marketing and
collectively forms a comprehensive suite of tools to manage and optimize
marketing efforts. The key products within Marketing Cloud into Data Cloud for
Marketing (customer data platform), Personalization (real-time next best
actions), Engagement (email, mobile, advertising, journeys, and oyalty
management), Account Engagement (marketing and sales alignment, lead generation,
and ABM), and Intelligence (performance insights, analytics and reporting).


WHAT IS MARKETING SOFTWARE?

Marketing software is a suite of tools and capabilities to help businesses
manage and optimize their marketing efforts across various channels. Salesforce
Marketing Cloud allows businesses to create, automate, and personalize marketing
campaigns using email, social media, mobile messaging, advertising, and web
channels. It offers features such as unified customer profiles, rapid audience
segmentation, content creation, campaign management, analytics, and customer
journey mapping. The software integrates with Salesforce CRM via Salesforce Data
Cloud, enabling native data synchronization and a unified view of customer
interactions. Salesforce Marketing Cloud empowers businesses with the tools they
need to engage customers effectively, deliver personalized experiences, and
drive better marketing outcomes.


WHAT ARE THE BENEFITS OF MARKETING SOFTWARE?

Marketing software offers numerous benefits to businesses, including automation
of tasks, improved productivity, personalized customer experiences, enhanced
engagement, data-driven insights, streamlined collaboration, scalability to
accommodate growth, and integration with other systems. It automates repetitive
tasks, allowing marketers to focus on strategic activities, while also enabling
personalized interactions and targeted messaging. With powerful analytics,
businesses can gain valuable insights to optimize their marketing strategies and
measure ROI. The software facilitates collaboration among teams, scales with
business needs, and integrates with other systems to support a holistic approach
to marketing. Overall, marketing software empowers businesses to streamline
operations, engage customers effectively, leverage data-driven decision-making,
and drive growth.


DOES MY BUSINESS NEED MARKETING SOFTWARE?

If you run marketing campaign across multiple channels, marketing software can
greatly benefit your business through automation, personalization, and
data-driven decision-making. Marketing software streamlines processes, improves
productivity, enables personalized customer experiences, and provides valuable
insights for optimizing marketing strategies. It helps businesses stay
competitive in today's digital landscape and grow more efficiently. Assess your
marketing needs, resources, and goals to determine which marketing software is
most valuable to your business objectives.


HOW DO I CHOOSE THE RIGHT MARKETING SOFTWARE?

Choosing the right marketing software involves considering several key factors.
Start by identifying your specific marketing needs and goals. Evaluate the
features and capabilities of different software options, ensuring they align
with your requirements. Consider factors such as ease of use, scalability,
integration with existing systems, and customer support. Take advantage of demos
to assess its user-friendliness. Read reviews, seek recommendations, and
consider the reputation and track record of the software provider. Pay attention
to data security, privacy, and compliance with regulations. Finally, evaluate
the cost and value proposition to ensure the software fits within your budget
and offers a strong return on investment. By carefully assessing these factors,
you can choose the marketing software that best suits your business needs.




NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

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