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The
Sleep
Geek

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JAMES WILSON


THE SLEEP GEEK

Read more about me
Not sleeping? Find out about our new kipmate tool



ABOUT ME

I’m James Wilson, (AKA The Sleep Geek) and I am a sleep expert, and you might be
surprised to hear, a poor sleeper! I inherited my poor sleep, and it is
something that will be with me until the day I die.

I have helped hundreds of thousands of poor sleepers sleep better, (including
myself) but I am not going to tell you that I have found a magic cure, a special
technique, or the secret ingredient to better sleep. Anyone who promises no
sleepless nights ever again, is a bit of a fibber.

But I can help, I believe having a better understanding of our own sleep, and
access to simple and effective resources can help improve our sleep. Whether
you’re an individual who wants to sleep better, an organisation or sports team
who want their people to have the best sleep possible, a brand who wants to help
amplify the credibility of your product or service, or you work in the media and
want to speak to an expert who has lived the life of a poor sleeper, then I can
help you.




MY TIMELINE

I was born into the world of sleep. I was the third generation of my family to
sell beds and mattresses, with our family business Duckers, being a well-known
brand in the 70’s and 80’s.

I worked for my Mum and Dad and then set up my own sleep shop, We Love Sleep.
But I had a dark secret, I was a poor sleeper and I had inherited this from my
Grandpa Frank. Ironically, he founded Ducker’s Sleep Products with his brother.
I spent a lot of my life ignoring that I couldn’t sleep. It was particularly bad
in my teenage years where I played for Rotherham United’s Academy for a short
time.
(Although I can’t place the blame on my poor sleep for not becoming a
professional footballer, talent, or lack thereof, was also an issue.)

When I was running We Love Sleep, I employed a number of sleep experts and one
in particular inspired me. He was patronising, misogynistic and had the attitude
that it was poor sleepers’ fault that they slept poorly. I felt that us poor
sleepers deserved better, and that’s when I started to train as a sleep
practitioner.

I realised in the early part of my career that the methods I had been taught
needed refining to be more flexible and easier to apply to our everyday lives.
Existing approaches and expertise offered prescriptive advice, delivered in a
boring and academic way, that took no account of the individual.

So I developed The Sleep Geek Approach, a way of tackling sleep problems by
better understanding the sleep needs of an individual. From then, I have
improved the sleep of hundreds of thousands of poor sleepers, from cradle to
grave, with people who do every job imaginable including celebrities, medal
winners, England football internationals and people working shifts with the
pressures of life to deal with too.


Go to kipmate


KIPMATE FOR ORGANISATIONS

All this knowledge and experience, plus that of some other sleep experts I
admire, went into developing kipmate, a sleep toolbox that improves the sleep
health of individuals, organisations and sports teams in a way that is
affordable, simple to apply and extremely effective.

With kipmate you will finally understand who you are as a sleeper, pinpoint what
it is that is causing your issues and get targeted tools and content that give
you a quick and easy way to sort your sleep. No long-winded questionnaires, no
excruciatingly patronising content and real people who care about your sleep.

For organisations and sports teams kipmate also offer seminars either remotely
or in person, drop-in sessions for poor sleepers to talk about their sleep
issues with me.




SUPPORT I OFFER TO ORGANISATIONS

We offer seminars, webinars, and one on one support to organisations. This can
include drop-in appointments for colleagues who struggle with their sleep,
remote video calls and bespoke video content built around your organisation’s
particular sleep issues.

Seminars/webinars include:

– General Sleep
– Shift Work and Sleep
– Menopause and Sleep
– Nutrition and Sleep
– Leadership and Sleep
– Kids and Sleep


SPORTS TEAMS

Through kipmate I work with individuals, governing bodies and teams. I offer a
bespoke service, with content suitable for both academy and senior sports people
that includes

– Support Across a Full Season
– Seminars/Webinars
– One on One Support
– Sleep Tracker Interpretation
– Travel Planning for competition and training
– Sleep Product Selection


CLIENT TESTIMONIALS

> “@thesleepgeek 5 night of sleep now! After over three years of no sleep this
> is literally a miracle for me. You are the God of Sleep“
> 
> Excerpt of tweet from a lady who had chronic sleep issues who had a 20 minute
> drop-in session

> "It was great, he’s such a good spokesperson! Funny, knowledgeable, never
> patronising, so human and lush"
> 
> - Journalist Mail+

> "James came in throughout the season and just fit right in. Shared insight,
> was approachable, challenged our relationship with sleep and all with a smile
> on his face."
> 
> - Jenny Coady Head of Performance and Wellbeing at West Ham United Women

> "Really good sleep geek webinar today. Thanks for all the useful information,
> really useful"
> 
> - Elizabeth Coyle, Coventry Building Society

> "He is very experienced and his passion for the subject comes across in his
> delivery. I’d highly recommend him."
> 
> - Debbie Fleiner, Head of Workplace Wellbeing, PES Health

> "A thoroughly enjoyable session with lots of learning points, for me, my
> family and my patients"
> 
> - Specialty and Associate Specialist (SAS) Doctor, Gloucestershire Hospitals
> NHS Foundation Trust

> "Was really excellent. Very knowledgeable, entertaining speaker - I took home
> many useful tips-I knew these years ago"
> 
> - Parent of an Elite Athlete, who attended a Sport said sleep seminar




BRAND PARTNERS

When buying sleep products and services it can be difficult for us to know who
to trust and which will suit us and our sleep issue best. I have teamed up with
a number of brands who have gone through a rigorous process to ensure their
products do what they say they are going to do, and that they are run by people
with a real commitment to solving sleep issues.


WORK WITH ME

I love working with brands who want to help people sleep better and love what
they do. Does this sound like you?

Are you a brand that wants to cut through the distracting noise and sleep
washing and help consumers understand how your product or service can help them
get a better night’s sleep. Do you want an expert who can amplify your
curability and explain the benefits of what you do in a way that is
entertaining, engaging and educational? Not just to consumers, patients and
users, but also in the media too? Are you looking to develop your product or
service offering and want insight to form an expert who talks to thousands of
poor sleepers every month and who has helped develop interventions, health
services, mattresses, pillows duvets, sleep aids and sleep tech? If so, then
let’s have a chat.

Check out this video from the award-winning campaign I did with OTO, a CBD brand
and the well-known dance act Faithless (we remixed their hit Insomnia into a
sleep track) for Sleep Month 2022.

Let's Talk


BRANDS I'VE WORKED WITH

As an expert I work with a number of sleep related brands, helping them with
product development, advice for their staff and customers and helping them help
people to sleep better. My aim is to steer clear of the snake oil and sizzle
that many sleep brands deliver, and help poor sleepers make better choices when
it comes to deciding on what to buy when trying to find answers to their sleep
issues.


DOCIASPORT

DOCIAsport is a multi- award winning consultancy working predominantly in the
sport and activity sector. The work is all about people, culture and behaviour
change and facilitating collaboration to deliver sustainable impact. DOCIA
stands for Duty Of Care In Action and it is therefore fitting that the company
is a business partner of James The Sleep Geek because our strapline ‘Take and
give care’ means if you don’t take care of yourself, you can’t give your best
care to others. Good self-care must start with good sleep.

WHY I WORK WITH THEM

I have spent the last 5 years working in sport,  across tens of different
sports, and at every level from academies and young athletes, right up to
working with International players and athletes competing at Olympic Games. What
I have learnt is my job is a whole lot harder when the culture of the team or
sport is creating stress, anxiety schedules and environments that just don’t
work. DOCIAsport’s – and their founder, Ian Braid’s – commitment to athlete well
being fits perfectly with my ambition to help those in sport create cultures
more conducive to healthy recovery.

Visit their website



ISSVIVA

Issviva’s aim is to create a better modern menopause, enabling every woman to
take control and be ready for this new life phase. We want to serve and connect
menopausal women to learn, share and be seen; each supported to understand their
hormonal journey and thrive. We want to be your partner in this journey for a
better menopause experience. Your access to advice, community and tailored
solutions.

WHY I WORK WITH THEM

In my work in organisations, women living with the menopause, or who are
perimenopausal make up a large percentage of my audience. Many of the people I
talked to had been given poor advice around dealing with sleep issues at this
stage of their life, which often left them sleeping worse, and having a
significant impact on their physical and mental health. Issviva wants to create
a supportive community and give those at this stage of their life access to the
best experts, working not just with me, but with other well known health experts
like Dr Zoe Williams and Dr Shahzadi Harper.

Visit their website



MOTION NUTRITION

At Motion our aim is to make you feel good.

We believe that with better sleep, less stress and more energy everything in
life works better.  Instant fixes never work, even if they give a short relief.
Unplug helps you slow-fix your sleep, but doesn’t knock you out.  You shouldn’t
have to compromise when it comes to nourishing your body. That is why our
products are thoughtfully made to be free from junk – there are no fillers, no
synthetic flavourings, no soy and no gluten.   We apply the same concept to our
packaging.  We’re plastic free, using recyclable or compostable materials and
all the energy that powers our products comes from wind farms, so you can feel
good about that to

Use code  “SLEEPGEEK” to get 15% off your Motion Products

WHY I WORK WITH THEM

The world of sleep aids is full of hyperbole and ridiculous claims and
supplement brands can often be the worst culprits. What I love about Motion is
they don’t sell the sizzle, they sell the quality of their product. No fillers,
the best quality ingredients and no overblown claims. Their Unplug supplement
can help relax you as part of your pre sleep rituals, and they know it is
helpful for lots of people (including me) but they don’t overegg the pudding.
Just great products and honest marketing. Exactly what I want in  a brand
partner.

Visit their website



MATTRESS ONLINE

Mattress Online is the largest independent mattress retailer in the UK, with an
excellent reputation for customer service, quality and innovation.

Based in Rotherham, South Yorkshire, we’ve been in the business of helping the
UK to sleep since 2003 and we’re committed to helping our customers find the
perfect mattress for their sleep needs – and we invest in the sleep health of
our staff too with regular expert sleep training.

Your sleep is important, which is why we work with the best brands across our
website and retail stores, and we use our sleep expertise to help people find
the mattress that’s right for them – whether that be through advice guides,
videos or simply talking to our team.

We pride ourselves on making the buying process as simple as possible. Our
bespoke website, large product range and expanding fleet of delivery trucks mean
customers are able to find what they want quickly and start enjoying their
purchase the very next day.

Use this link to get an additional 20% off:

https://www.mattressonline.co.uk/Shop/Sale-C429/

WHY I WORK WITH THEM

When it comes to mattresses I have always been very careful who I work with. I
know mattresses (I am the third generation of my family to have worked in the
industry) and I spent years looking for a partner who I had a cultural fit with,
who cared about what products they sell to people, and cared that the people
sleeping on their products have the right product for them. I found this in
Mattress Online, a commitment to staff training and wellbeing that put sleep at
the centre of what they do, and a desire to match problems to products made them
the right partner for me. The fact that they are based in Rotherham, my
hometown, sealed the deal, proving all the best things come from Rotherham.

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MEDIA AND TV

I’ve written, presented and broadcast about sleep for over ten years. I was one
of the sleep experts on the Channel 4 series The Secrets of Sleep and I have
also appeared on The One Show, This Morning, BBC Breakfast, Steph’s Packed
Lunch, Channel 4 News, Sky Sports and Football Focus amongst many others.

I am the resident sleep expert on Radio 1’s Life Hacks, and have broadcast on
Radio 4, 5 Live, TalkSport, TalkRadio and most BBC local radio stations. I have
written and contributed to articles for publications including Time, Forbes,
Newsweek, The Financial Times, Men’s Health, Cosmopolitan, Glamour, Belle and
most daily newspapers.

Contact



GET IN TOUCH



If you want an expert who talks about sleep in a way that is simple, effective,
fun and engaging, then I reckon I could be the expert you are looking for.





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