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Platform
Platform
Overview of Parse.ly Setup
Roll out Parse.ly in your CMS
Content Conversion Engine
Prove your content's value
Content API for Developers
Personalize your content experiences
Data Pipeline for Analysts
Stream your real-time content data
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Content analytics made easy

Parse.ly gives creators, marketers and developers the tools to understand
content performance, prove content value, and deliver tailored content
experiences that drive meaningful results.

Get started today


OUR CUSTOMERS GET RESULTS

+105%

paying subscribers


+65%

page views


+400%

daily newsletter subscribers


+300%

recirculation


Learn how the Parse.ly Dashboard helps you win with content


ACT ON IMMEDIATE INSIGHTS OR HISTORICAL ANALYSIS

Use real-time data to keep a pulse on your current readership. Leverage
historical analysis to get a clear picture of what happened in the past and use
it to plan for the future.



SEE THE WHOLE PICTURE

With over 30 unique attention metrics, subscriber tracking, and segmentation at
your disposal, Parse.ly gives you everything you need. Stop worrying about
whether you're tracking the right things, and focus on acting instead of
analyzing.



COMBINE YOUR METRICS WITH AUDIENCE SEGMENTATION

"The ability to break things down by region—especially when cross-referenced
against Parse.ly's range of metrics like users, engaged time, social referrals
and interactions—is priceless," said Adam Blenford, Managing Editor of Digital
in Europe at Bloomberg.

63,200Engaged users

TRACK YOUR PRODUCTS IN ONE PLACE

Get the complete overview of where your audience is coming from (including web,
iOS, Android, AMP, Facebook Instant, Tweets, and Apple News) and what content
they're engaging with (whether it's text, audio, or video).



WHAT CUSTOMERS ARE SAYING

Parse.ly offers us a pretty unique view of our active subscribers because we
don’t have any other tools that actively track of retention.

We can see what types of stories subscribers are reading, how much time they’re
spending on the site, and what referral sources they come from.
Indu Chandrasekhar
Director of Audience Development, WIRED


Decisions are made on newsroom coverage with more data, and our editors have a
better understanding of what readers want to read.

From a structure perspective, we ensured that editors with digital DNA were
helping drive the coverage from a story assignment view. They had to own the
numbers and make coverage decisions based on what they were seeing in the
numbers. That structural change makes sure the data is actually getting used.
David Arkin
Senior Vice President of Content and Product, GateHouse Media


We chose Parse.ly because it's so user-friendly, especially for an editor who
wants to be able to report on how their content is doing right away.

Giving the team Parse.ly empowered them to become more analytics-driven.
Morgan Gibson
Senior Manager of Digital Content, WeddingWire


COMPANIES USING PARSE.LY EVERY DAY

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READY TO WIN MORE WITH YOUR CONTENT?

Join thousands of editors and content marketers who use Parse.ly every day.

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Content analytics
for everyone.

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