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DIGITAL MARKETING REPORT

 1. Home
 2. What We Think
 3. Digital Marketing Report



What happened last quarter, and what does that mean as we close out 2021?

With rampant ecommerce competition still going strong, paid media saw some
serious cost increases after July, when COVID-19 cases were highest and online
shopping surged. Conversely, organic search for travel in the US saw its most
significant increase in July. What will these trends look like heading into the
holidays?

Since its launch in 2011, the Digital Marketing Report (DMR) has become one of
the most highly regarded and frequently cited reports in the digital marketing
industry. How are key performance indicators across Google, Facebook, Amazon,
and Instagram faring? Where are the opportunities and what shifts can you make
to your strategy?

 




FEATURED HIGHLIGHTS:

 * Mobile, defined as phone and tablet, drove 64% of organic search visits in
   Q3, tying its previous high. Paid search mobile click traffic set a new
   record of 72%.
 * Paid search spend in travel increased 28% Y/Y, driven by a 6% increase in
   clicks and a 21% increase in CPC. There was renewed interest on the consumer
   side for exploring travel compared to Q3 2020, and advertisers spent more to
   fight for that traffic.
 * Retail faced difficult comps in Q3 2021 after an exceptional 2020. Traffic
   was down Y/Y across Amazon Sponsored Products (-61%), Amazon Sponsored Brands
   (-11%), Google paid search (-11%), and Google organic search (-8%).
 * Facebook ad spend increased 24% Y/Y. CPMs rose substantially as advertisers
   dealt with more limited targeting pools and reporting due to iOS14 tracking
   updates.


SERVICES:

Performance Media & Digital Advertising

Amazon and eRetail Marketing

Programmatic Media & Display

Search Engine Marketing (PPC)

Search Engine Optimization (SEO)

Shopping & Feeds

Social Media Marketing


REGION:

US / Global


SHARE:

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SERVICES:

Performance Media & Digital Advertising

Amazon and eRetail Marketing

Programmatic Media & Display

Search Engine Marketing (PPC)

Search Engine Optimization (SEO)

Shopping & Feeds

Social Media Marketing


REGION:

US / Global

Merkle’s Q3 2021 Digital Marketing Report: Benchmarks for the Quarter

Learn More



ABOUT THE DIGITAL MARKETING REPORT

Each quarter, the Digital Marketing Report (DMR) takes a detailed look at
performance across digital channels, including paid search, SEO, product ads,
CSEs, programmatic, and social media. It also provides insight into major
digital trends including share of traffic for search engines, digital platforms,
and across devices. Using many of our long-standing clients as an index, Merkle
has compiled these reports since 2011 to provide the industry with a set of
trustworthy benchmarks that can be leveraged to inform analysts and improve
advertising.


PAST EDITIONS OF THE DIGITAL MARKETING REPORT


DIGITAL MARKETING REPORT: Q3 2021

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DIGITAL MARKETING REPORT: Q2 2021

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DIGITAL MARKETING REPORT: Q1 2021

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DIGITAL MARKETING REPORT: Q4 2020

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DIGITAL MARKETING REPORT: Q3 2020

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DIGITAL MARKETING REPORT: Q2 2020

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DIGITAL MARKETING REPORT: Q1 2020

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DIGITAL MARKETING REPORT: Q4 2019

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DIGITAL MARKETING REPORT: Q3 2019

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DIGITAL MARKETING REPORT: Q2 2019

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DIGITAL MARKETING REPORT: Q1 2019

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DIGITAL MARKETING REPORT: Q4 2018

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DIGITAL MARKETING REPORT: Q3 2018

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DIGITAL MARKETING REPORT: Q2 2018

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DIGITAL MARKETING REPORT: Q1 2018

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DIGITAL MARKETING REPORT: Q4 2017

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DIGITAL MARKETING REPORT: Q3 2017

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DIGITAL MARKETING REPORT: Q2 2017

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DIGITAL MARKETING REPORT: Q1 2017

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DIGITAL MARKETING REPORT: Q4 2016

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DIGITAL MARKETING REPORT: Q3 2016

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DIGITAL MARKETING REPORT: Q2 2016

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DIGITAL MARKETING REPORT: Q1 2016

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DIGITAL MARKETING REPORT: Q4 2015

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DIGITAL MARKETING REPORT: Q3 2015

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DIGITAL MARKETING REPORT: Q2 2015

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DIGITAL MARKETING REPORT: Q1 2015

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DIGITAL MARKETING REPORT: Q4 2014

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DIGITAL MARKETING REPORT: Q3 2014

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DIGITAL MARKETING REPORT FOR Q2, 2014

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DIGITAL MARKETING REPORT FOR Q1, 2014

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DIGITAL MARKETING REPORT FOR Q4, 2013

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DIGITAL MARKETING REPORT FOR Q3, 2013

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DIGITAL MARKETING REPORT FOR Q2, 2013

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DIGITAL MARKETING REPORT FOR Q1, 2013

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DIGITAL MARKETING REPORT FOR Q4, 2012

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DIGITAL MARKETING REPORT FOR Q3, 2012

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DIGITAL MARKETING REPORT FOR Q2, 2012

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DIGITAL MARKETING REPORT FOR Q1, 2012

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DIGITAL MARKETING REPORT FOR Q4, 2011

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Asia Pacific
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 * Americas
 * EMEA
 * Asia Pacific

 * Columbia, MD (HQ)
 * Austin, TX
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 * Little Rock
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 * Toronto
 * Vancouver

 * London
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 * Amsterdam
 * Barcelona
 * Belgrade
 * Bristol, UK
 * Brussels
 * Dubai
 * Edinburgh

 * Gijon
 * Gothenburg
 * Hamburg
 * Madrid
 * Munich
 * Rotterdam
 * St. Gallen, Sui.
 * Stockholm
 * Zurich

 * Singapore
 * Beijing
 * Hong Kong
 * Nanjing

 * Pune, India
 * Shanghai
 * Sydney

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 * marketing@merkleinc.com


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