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ADOBE AUDIENCE MANAGER


ACTING ON INSIGHT REQUIRES AN AUDIENCE & A BEST-IN-CLASS DMP.

Create and activate the best audiences on any channel or device with Adobe
Audience Manager, our best-in-class data management platform.

Watch 2-minute product tour



BENEFITS

Step up to our data management platform.
Go beyond limited, media-based integrations. Adobe Audience Manager ties into
your whole marketing stack, including the entire Adobe Experience Cloud.

Reimagine audience segmentation.
We move past traditional audience segmentation to give you exceptional control
over how to combine data sources into audience segments.

Knowing your customer matters.
Gain unrivaled insight using your own data and data from external sources.

Win with real-time action.
We understand that action is key. Which is why we built Audience Manager to
quickly bring in data, deliver up-to-the-minute insights, and activate segments
in real time to deliver incredible experiences.

Explore all benefits

Watch the 2 minute product tour


SEE THE FUTURE OF DATA MANAGEMENT

Learn more about our Real-Time CDP


IMPROVE CONVERSION WITH ADOBE AUDIENCE MANAGER.

According to Forrester, Adobe Audience Manager helps brands improve conversion
by upselling current customers by 42%.


Get the details


PROVEN LEADERSHIP FOR DELIVERING QUALITY CUSTOMER INTELLIGENCE.

See why we’re a Leader in The Forrester Wave™: Data Management Platforms, Q2
2019.


Read full report


HOW WE'RE DIFFERENT

Fast-track your Analytics expertise with step-by-step learning and recommended
events.

Learn more about Experience League



Agnostic platform

Adobe Audience Manager pulls together data from any source, creates audiences,
and exports segments to any destination. And unlike some data management
platforms, we don’t sell data, which ensures you can shop unbiased for
third-party sources. It works as part of the Adobe Experience Cloud technology
stack but also integrates seamlessly with third-party solutions you may be
using, so you can always deliver the best experiences for your customers.

Learn more about our agnostic platform



Transparency

As a complete and transparent data management solution, our core features are
built in-house and included without additional fees. Custom data sets can also
be provisioned without extra costs. Our technology and modeling methods are
clearly documented, so you have all the options available from the start to make
the most of our data management platform.



AI Technology

Artificial intelligence is the wave of the future, but for us the future is
already here. Our AI and machine learning framework, Adobe Sensei, takes our DMP
to the next level. Now, you can find valuable new audiences and estimate
audience-segment reach with higher confidence. But that’s just a start. We’re
introducing Data Science Workspace to allow your data scientists to use their
own algorithms or utilize multiple built-in models to bring you even deeper
insights.

Learn more about AI technology



Privacy and control

From ingestion to activation, Audience Manager provides tight user-level
management with preference settings and opt-out controls to safely manage data.
By designing with privacy in mind, we continue our strong foundation of
certified security controls. Audience Manager is GDPR-compliant and includes
first-to-market, patented data export controls, so data usage complies with
privacy and user agreements.

Learn more about AI technology


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RECOMMENDED FOR YOU

Advertising

Better decisions happen when you have a full-scale view of every customer.
Customer Journey Management connects the dots in a single, easy-to-use
interface.

Read now

Adobe Target: A/B Test, Personalize & Automate

Find out about A/B & multivariate testing, omnichannel personalization,
AI-powered automation & scale, and so much more with Adobe Target!

Get details

Customer Journey Analytics analyzes data from every moment

Better decisions happen when you have a full-scale view of every customer.
Customer Journey Management connects the dots in a single, easy-to-use
interface.

Get details

--------------------------------------------------------------------------------


CUSTOMER STORIES FOR YOU

National Bank of Canada decreased cost per action by 30%

The National Bank of Canada uses Adobe Experience Cloud to encourage data-based
decisions across digital, lowering their costs by streamlining the process. Read
their story.

Read now

BT Sport drives 39% increase in visits.

BT Sport creates customer-centric website and mobile app with Adobe Experience
Cloud.

Read now

Discover how Lenovo saved $11m in costs

Lenovo, a $50 billion technology company, uses Adobe to put their customers
first.

Read now

View all customer stories


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Adobe Audience Manager

Adobe Audience Manager



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