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 * Solutions
   OUR Solutions VIEW ALL
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 * Solutions
   * OVERVIEW
   * Publisher Solutions
   * Buyer Solutions
   * App Developer Solutions
   * CTV/OTT Publisher Solutions
   * Commerce Media Solutions
 * Products
   * OVERVIEW
   * FOR PUBLISHERS:
   *     PUBMATIC SSP
   *     CONNECT
   *     IDENTITY HUB
   *     OPENWRAP
   * FOR BUYERS:
   *     PUBMATIC SSP
   *     CONNECT
   *     ACTIVATE
   * FOR COMMERCE MEDIA
   *     CONVERT
   *     CONNECT
 * Resources
   * OVERVIEW
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   * Research
   * Case Studies
   * Events
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 * About
   * OVERVIEW
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WHO WILL WIN
THEIR FAIR SHARE
OF COMMERCE MEDIA?

READ THE REPORT



INTRODUCING


COMMERCE MEDIA
MONETIZATION DELIVERED



THE SUPPLY CHAIN
OF THE FUTURE

READ THE REPORT



THE FUTURE OF
PROGRAMMATIC.
DELIVERED.




PUBMATIC MAXIMIZES CUSTOMER VALUE BY DELIVERING THE PROGRAMMATIC DIGITAL
MARKETING SUPPLY CHAIN OF THE FUTURE



CUSTOMER-SPECIFIC
SOLUTIONS

Our omnichannel sell-side platform leverages a specialized infrastructure built
to deliver scalable and flexible innovation, helping our clients realize the
full potential of their digital advertising strategies.

UNBIASED
APPROACH

As an independent technology company, we provide the inventory, data and
insights our clients need to drive results and give them control of the levers
that drive success for their business.

MEASURABLE
QUALITY

We have had a dual focus on transparency and building solutions that solve the
industry’s most pressing problems, substantiated by customers and third-party
verification companies, while serving as a champion of the open internet since
2006.

CUSTOMER-SPECIFIC
SOLUTIONS

Our omnichannel sell-side platform leverages a specialized infrastructure built
to deliver scalable and flexible innovation, helping our clients realize the
full potential of their digital advertising strategies.

UNBIASED
APPROACH

As an independent technology company, we provide the inventory, data and
insights our clients need to drive results and give them control of the levers
that drive success for their business.

MEASURABLE
QUALITY

We have had a dual focus on transparency and building solutions that solve the
industry’s most pressing problems, substantiated by customers and third-party
verification companies, while serving as a champion of the open internet since
2006.

 1. 
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OUR SOLUTIONS
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 5. 

PubMatic’s unique demand and marketing of SPO deals with their key buy-side
relationships really pushed our partnership forward, helping maximize our
revenue. PubMatic’s team was there every step of the way to support us and our
advertisers to ensure deals were accepted and spend flowed quickly.

SCOTT KELLIHER
HEAD OF REVENUE
NEWSBREAK

Learn How NewsBreak Sees 107% Increase In Revenue Across PubMatic-Monetized
Inventory

We’re thrilled with the results we’ve seen since implementing OpenWrap OTT. We
saw an immediate uplift in both bid requests and overall programmatic revenue.
The PubMatic teams worked hand in hand with our local Southeast Asia and China
teams to identify the optimal monetization setup for our platform, and get it
implemented quickly and efficiently.

FRANKIE FU
VP INTERNATIONAL
iQIYI INTERNATIONAL

Learn How PubMatic’s OTT Unified Auction Solution Drives Results for iQIYI

By partnering with PubMatic and leveraging their addressable solutions, we’ve
seen a demonstrable uplift in performance across a variety of key metrics. This
has enabled us to deliver more value to our clients and maintain a competitive
advantage despite the challenges associated with the depreciation of third-party
cookies. PubMatic has consistently provided us with world-class support. Their
deep knowledge of both the buy-side and the sell-side of digital advertising
means that they truly understand how to deliver value for our Meaningful
Marketplace.

DAVIDE COSTANTINO
HEAD OF DIGITAL HUB
HAVAS MEDIA GROUP ITALY

Learn How PubMatic and Havas Exceed Viewability Target with New Cookieless
Targeting Solution

Finding new, more efficient ways to activate data is vital to the success of our
client’s campaigns. PubMatic’s Ad Solutions team helped us to explore new ways
to activate data without being reliant on the DSP. By using PubMatic’s Connect
we were able to get our data partners to pass the usual segments into the
platform to be targeted via a deal ID creating a new supply chain with a trusted
partner where the data now sits closer to the source of the inventory. By being
closer to the inventory, we were able to deliver the activity without
sacrificing performance and, in most cases, drive better results.

JOE FLACK
PROGRAMMATIC TECHNICAL LEAD
DENTSU

Learn How PubMatic and dentsu Improved CPM by 37% via Sell-Side Data Targeting

Activating PubMatic's Consumer Experience Auction Package provided incremental
campaign benefits. We saw improvements across engagement rates and CPMs, and
most notably, we reached smaller, niche publishers and achieved an increase in
our measurable audible online video inventory. We have consistently exceeded our
Audible Rates benchmark through buying via these packages.

LAURA TAYLOR
CENTER OF EXCELLENCE, PROGRAMMATIC TRADER
GOODWAY GROUP

Learn How PubMatic and Goodway Group Unlock Superior ROI With Consumer
Experience Auction Package


WE HELP YOU STAY AHEAD OF INDUSTRY TRENDS

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 * REPORTS
 * BLOG
 * EVENTS

WHO WILL WIN THEIR FAIR SHARE OF COMMERCE MEDIA?

Advertiser interest, and retail media ap...


QUARTERLY GLOBAL VIDEO ADVERTISING SPEND TRENDS: Q2 2023

PubMatic’s Quarterly Video Ad Spend repo...

4 FUNDAMENTAL TRUTHS TO DRIVE COMMERCE MEDIA SUCCESS IN 2024

The vast majority (83%) of retailers say...


DE&I 2023 – THE VALUE OF DIVERSITY

Today, PubMatic released our seventh-ann...

DMEXCO 2023

Sep 20 - Sep 21


PROGRAMMATIC I/O NEW YORK 2023

Sep 26 - Sep 27
REPORTS


WHO WILL WIN THEIR FAIR SHARE OF COMMERCE MEDIA?

Advertiser interest, and retail media ap...


QUARTERLY GLOBAL VIDEO ADVERTISING SPEND TRENDS: Q2 2023

PubMatic’s Quarterly Video Ad Spend repo...
MORE REPORTS
BLOG


4 FUNDAMENTAL TRUTHS TO DRIVE COMMERCE MEDIA SUCCESS IN 2024

The vast majority (83%) of retailers say...


DE&I 2023 – THE VALUE OF DIVERSITY

Today, PubMatic released our seventh-ann...
MORE BLOG POSTS
EVENTS


DMEXCO 2023

Sep 20 - Sep 21


PROGRAMMATIC I/O NEW YORK 2023

Sep 26 - Sep 27
MORE EVENTS


SCALE THAT DELIVERS VALUE


877

GLOBAL EMPLOYEES


1.4T

ADVERTISER BIDS PER DAY


10.2

PETABYTES OF NEW DATA PROCESSED DAILY

PubMatic has created a global infrastructure to maximize customer value and put
our customers in control of their digital advertising business.



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PubMatic maximizes customer value by delivering digital advertising’s supply
chain of the future.
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