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Text Content

Product
Products
Service
Data extraction & loading

Integrate and manage data from all sources


Marketing common data model

Make your marketing data analysis-ready

Data transformation

Automate cross-channel normalization


Changelog

Latest news about our data sources and new report types

Professional Service

Expand your analytics capabilities with a team of professionals that will make
sense out of your data.

Solutions
Improvado for
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Case studies
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Mid-Market Brands

Agency
Insurance and Finance

Build a portrait of your target audience

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Increased visibility

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Get to know your audience

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Understand your customers

Food & Beverages

Know what drives customers

Healthcare

Health & wellness analytics

Healthcare software provider

How a Renowned Healthcare Provider Aggregates Marketing Data With Zero Human
Effort

Hyperconnect

How Improvado helped Hyperconnect integrate marketing data into its existing
data infrastructure

Large grocery chain

Improvado helps a large grocery chain to transform its marketing

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From the blog
Google Ads Dashboard Overview & Metrics to Include
Sign InTalk to an expert




AUTOMATE YOUR ENTIRE MARKETING REPORTING


Save your team 27% of time
Get reports you can trust
No vendor lock


Book a call


Problem


MARKETERS SPEND 27% OF THEIR TIME ON MANUAL REPORTING


Instead of analytics, they have to export spreadsheets and join data. With so
many campaigns running, it drives friction and inaccurate reports.

By automating marketing analytics, you empower your team to ask more questions
and get more answers. This lead to a higher marketing performance in the long
run.



YOUR SHORTEST PATH TO ADVANCED MARKETING ANALYTICS

Improvado comes with customizable connectors, dashboards, and reports. We
already ensured the data quality, so you won't have to.
Explore


MARKETERS SPEND 27% OF THEIR TIME ON MANUAL REPORTING

💢

Instead of analytics they have to export spreadsheets and join data. With so
many campaigns running it drives friction and inaccurate reports.

💢

By automating marketing analytics you empower your team ask more questions and
get more answers. This lead to a higher marketing performance in the long run.




YOUR SHORTEST PATH TO ADVANCED MARKETING ANALYTICS

📊

Improvado comes with customizable connectors, dashboards, and reports. We
already ensured the data quality, so you won't have to.





READY TO RECREATE THE CUSTOMER JOURNEY?

Explore



"WE HAVE A DEDICATED SUPPORT REP WHO HAS BEEN WONDERFUL, DATA HAS BEEN RELIABLE
AND ACCESSIBLE, AND DEVELOPERS HAVE BEEN OPEN TO PRETTY MUCH ALL OF OUR
QUESTIONS AND REQUESTS."

Digital Marketing Manager
Enterprise (> 1000 emp.)



IMPROVADO SAVES ABOUT 90 HOURS PER WEEK AND ALLOWS US TO FOCUS ON DATA ANALYSIS,
RATHER THAN ROUTINE DATA AGGREGATION, NORMALIZATION, AND FORMATTING.

Jeff Lee
Head of Marketing Data




WITH IMPROVADO, WE TRACK VARIOUS CUSTOM METRICS SUCH AS CAC OVER CERTAIN
CHANNELS INSTEAD OF TYPICAL BOUNCE RATE AND DEFAULT SALES METRICS


Brian Russel
Head of Design, Layers










READY TO ACTIVATE YOUR DATA?

explore
Solution


NO MORE BLACK BOXES

You have full control over each step of data flow and attribution.
You can back up, migrate or retrieve data at any time.
Data ownership is yours — no vendor lock.
You get entirely transparent reporting and keep complete ownership over your
data. You know everything that happens after data comes out of an ad platform
and down to your dashboard.

Learn more
Cross-channel
mapping
Data
Deduplication
Naming
convention


Extract
Transform
Centralize
Analyze


WE NOW RELY FULLY ON IMPROVADO FOR MULTIPLE DASHBOARDS THAT WE USE FOR
DAY-TO-DAY MARKETING OPERATIONS AND STRATEGY, AS WELL AS FOR PRESENTATIONS TO
EXECUTIVE LEADERSHIP.

Waleed Noury
Senior Media Analyst


300+ Data sources & Destinations


CENTRALIZE ALL YOUR MARKETING DATA


Best granularity on the market.
Custom integrations upon request.
Flat file ingestion available.
Data delivery SLA-guaranteed.
Explore catalog
Coming Soon
Coming Soon
Coming Soon
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Coming Soon
Coming Soon
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Coming Soon


READY TO ACTIVATE YOUR DATA?

explore


GET AN ANALYTICS PARTNER, NOT JUST A SOFTWARE


Improvado goes from vendor to partner with customization services. We liberate
marketers from both data hassles and needs to fight for internal IT resources.
Our team of marketing analysts has been through hundreds of projects in a dozen
of industries.

Professional Services operates as an extension of your team and solves any
issues at any point of your data pipeline: from extraction to visualization and
beyond.

Learn more


END-TO-END MARKETING ANALYTICS
FOR HEALTHCARE

Handling ePHI/PHI data? Improvado complies with HIPAA, provides cross-device
identity resolution, and delivers enhanced returns on marketing investments for
your omnichannel efforts.

HIPAA


Health Insurance Portability
and Accountability Act





CONTACT US TO HIT YOUR REVENUE GOAL FASTER



Marketing budgetBelow $500kBetween $500k and $10MAbove $10MSkip for now
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FREE MARKETING STACK ANALYSIS



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IMPROVADO - THE ENTERPRISE REVENUE DATA PLATFORM

Improvado automates the annoying parts of data management. No more manual
anything. Just automate.






FROM THE BLOG

How to Build a Google Analytics Dashboard & What Metrics to Include
Google Ads Dashboard Overview & Metrics to Include
How to Build a Web Analytics Dashboard & Which Metrics to Include
Slide 1 of 2.










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