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Why Crystal?
Overview

Tools + Features

Discover the features and tools in our platform


Data

Learn how our AI generates personality data


Privacy + Security

We prioritize privacy and security above all else

Capabilities
Prospecting

Understand the person behind the name


Writing

Hyper-personalize every message


Hiring

Hire candidates with the perfect fit

Playbooks

Be prepared for every meeting with a playbook


Enrichment/API

Enrich your contacts with rich personality data


Integrations

Integrate personality data into your tech stack

Meetings

Leverage personality data for your online meetings

NEW SERVICE
‍Hire your personal research team
Get bespoke, in-depth reports about the executives and accounts you'll be
meeting.
Learn more
Solutions
Roles
Sales

Know your buyer before you sell
‍


Management

Run internal 1:1 and group meetings more effectively

Marketing

Segment your contacts into accurate buyer personas


HR Professionals

Hire more intelligently with access to rich personality data

Services
Intelligence

On-demand service helping you prepare for key executive meetings

NEW SERVICE
‍Hire your personal research team
Get bespoke, in-depth reports about the executives and accounts you'll be
meeting.
Learn more
Pricing
Resources
Learn
Case Studies

Discover Crystal's potential with case studies


Blog

Read up on the latest personality insights


Updates

See our latest product updates
‍

ROI Calculator

Understand the revenue impact of personality data


Partner Directory

View our list of certified partners
‍


Become a Partner

Inquire about becoming a Crystal Partner

About Us
Company

Crystal's vision and mission for business communication


Career

Open roles at Crystal
‍

NEW SERVICE
‍Hire your personal research team
Get bespoke, in-depth reports about the executives and accounts you'll be
meeting.
Learn more
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PERSONALITY DATA FOR EVERYONE YOU MEET

IN AN AI-DOMINATED WORLD, HUMAN RELATIONSHIPS MATTER MORE THAN EVER... THAT'S
WHERE CRYSTAL COMES IN.

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data you can trust:


Slide 2 of 4.




Trusted by 1,000+ organizations globally




I'VE PERSONALLY USED CRYSTAL TO PREPARE FOR HUNDREDS OF MEETINGS OVER THE PAST
5+ YEARS, INCLUDING SOME VERY IMPORTANT ONES WITH KEY CLIENTS.

Sander van't Noordende
Chief Executive Officer, Randstad




AFTER 15 YEARS OF WORKING WITH SALES PEOPLE OF ALL TYPES, CRYSTAL HAS EMPOWERED
MY TEAM TO BE MORE CONFIDENT IN EVERY INTERACTION.

Marie Hale

Chief Executive Officer, @revenue





"IN ANY INDUSTRY, IN ANY ECONOMY, AND AT EVERY LEVEL, GREAT SELLING ALWAYS
STARTS WITH A DEEP UNDERSTANDING OF THE BUYER WHO SITS ON THE OTHER SIDE OF THE
TABLE."

Bob Perkins

Strategic Advisor, Crystal
Founder, AAISP








why use crystal


IT'S EASY TO CONNECT WITH PEOPLE WHO ARE SIMILAR TO YOU.
CRYSTAL HELPS YOU ADAPT TO PEOPLE WHO ARE DIFFERENT FROM YOU.

Tips for Drivers (Di)

DO: Be concise and to the point
DON'T: Sound hesitant or passive

Tips for Harmonizers (Is)

DO: Point out mutual friends or associates
DON'T: Rush into business discussions

Tips for Planners (Sc)

DO: Use a calm, collected tone
DON'T: Pry for information

Tips for Editors (Cs)

DO: Share something new that you learned
DON'T: Be overly enthusiastic or optimistic

Tips for Skeptics (Cd)

DO: Quickly demonstrate your expertise
DON'T: Use an overly casual tone

Tips for Architects (Dc)

DO: Show that you did your research
DON'T: Talk too much

Our value


BUILD A TEAM OF EXCELLENT COMMUNICATORS.



Crystal gives everyone rich personality data and tools to deeply understand
themselves, their colleagues, and their customers.

Know Your Buyer
Know Your Team
Know Yourself


KNOW YOUR BUYER

By leveraging personality data and insights, sales teams gain a deeper
understanding of a buyer's communication preference, motivation, and
decision-making style.

This allows sellers to craft tailored selling strategies that result in stronger
connections, deeper relationships, and more closed deals.

Learn more


Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation


KNOW YOUR TEAM

Understand your coworkers better, navigate interpersonal differences, and build
high-performing teams.

Be conscious of the natural dynamics of your team, including one-on-one
relationships and large groups.

Learn more


Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation


KNOW YOURSELF

Understand your personality and how it impacts your relationships, decisions,
and career.

Learn to leverage your natural strengths and identify blind spots to advance
your career.

Learn more


Advanced Prospecting

Understand the person behind the name before you ever meet them.

Personalized outreach

Get tips for personalizing emails and messages.

Tailored pitching

Identify quick do’s/don’ts and know where to focus your pitch.

Custom closing strategies

Understanding your prospect's personality before negotiation

how crystal works


ACCURATE PERSONALITY DATA FOR EVERY BUSINESS PROFESSIONAL



Scale emotional intelligence and excellent communication skills across your
entire business. Crystal’s personality data is derived from a predictive model
built around two main components:

Learn about our data

AI ANALYSIS

PREDICTIVE ANALYSIS OF PUBLICLY AVAILABLE DATA POINTS THAT CORRELATE WITH
PERSONALITY

Our AI analyzes a unique combination of publicly available traits, such as job
titles, industry experience, skills, interests, and other information found on a
profile page.

DISC ASSESSMENT

PROPRIETARY, ANONYMIZED PERSONALITY ASSESSMENT RESULTS

Our predictive model is based on millions of responses collected from our
proprietary DISC assessment, which is well-validated, reviewed, and completed by
thousands of people every month.


OUR TOOLS


USE CRYSTAL WHEREVER YOU WORK

With Crystal's easy-to-use suite of tools, you'll automatically get personality
insights for every coworker, customer, and prospect.




PROFILE DASHBOARD

Access tools and rich personality insights for yourself, coworkers, customers &
candidates.


CHROME EXTENSION

Uncover any personality & receive instant communication guidance with just one
click.


WRITING ASSISTANT

Customize your messaging to align with your recipient's unique personality.


PLAYBOOKS

Craft cheat sheets for every conversation and approach every meeting with
complete confidence.


ENRICHMENT

Gain a deeper understanding of your contact base through bulk personality
insights.


HIRING TOOL

Understand which personality types are best suited for the roles your team is
hiring for.


VIRTUAL MEETING

We integrate with online meeting platforms to show our personality data right
within the meeting video.


CALENDAR INTEGRATION

Start every meeting with knowing the communication style that is most natural
with your meeting participants.
Browse all features & tools
integrations

BRING PERSONALITY DATA INTO YOUR WORKFLOWS

Activate the power of personality data into applications that are already in
your day-to-day process.

Learn more

See all integrations
the results

PERSONALITY DATA PAYS FOR ITSELF

For 84% of buyers, being treated like a person — and not a number — is very
important to win their business.


12%

Increase in booked meeting rates
Learn more


31%

Increase in lead conversion rates
Learn more


35%

Acceleration in relationship building
Learn more


68%

Increase in outbound response rates
Learn more
Calculate ROI


HERE'S WHAT OUR CUSTOMERS HAVE TO SAY


Hear what business professionals from different industries and sizes say about
our personality data.
"They're (stakeholders) really leaning forward based on the way that we’ve
changed our approach using the information we gather through Crystal Knows."
Nicole Bergen
Founder, Elevate Marketing
"Crystal is like magic. It gives us x-ray vision — allowing us to see and
understand someone really quickly, just based on their LinkedIn profile."
Matt Kesby
Founder, GoTeam
"Crystal gives me insights and helps me connect with my clients at a far deeper
level than any Google search ever could."
John Barrows
Founder & CEO, Sell Better
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal
helps my team the most."
Brett Johnson
AVP of Global Engagement, High Radius
"When I started personalizing my emails with Crystal's advice, I started getting
way more responses. Much better ones, too!"
Isaac Garcia
Founder, Salesinsider.io
"I don't know where we would be without Crystal Knows as far as our company
culture and our hiring process. I absolutely love it."
Kayla Edwards
HR Director, Window World of North Atlanta
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful
relationships"
Heather Heefner
Founder & Owner, Dart Design Studio
"Crystal is like a cheat sheet in the sales process. You can use the right
communication style for every prospect, even in the first call."
Ben Jackson
VP of Sales, Flywheel
"As someone who’s focusing on understanding people’s pains, talking to them in a
language that's meaningful to them absolutely encourages and improves the
relationship.”
Richard Harris
Founder, The Harris Consulting Group






CURIOUS ABOUT CRYSTAL?



Our team can give you a personal, guided tour of our products and services
tailored to your company's needs.

Book your meeting


Product
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Personality
Personality typefree personality testfree disc testfree enneagram test16
personality testBig 5 test
Content
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Templatescrystal for introvertscrystal for extrovertscrystal for logical
thinkersCrystal for emotional thinkers
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