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Submitted URL: https://contact.near.com/e3t/Ctc/2K*113/cCL-F04/VWZgBG7Jn1s7W4L-HHS6q981dW4TqGZG54t0wQN6G5Tr-3qgyTW8wLKSR6lZ3msN10S-5MMqJ...
Effective URL: https://near.com/blogs/data-security-vs-data-privacy-whats-the-difference/?utm_campaign=EM-23Q3-G-Privacy%20blog%...
Submission: On October 10 via api from US — Scanned from DE
Effective URL: https://near.com/blogs/data-security-vs-data-privacy-whats-the-difference/?utm_campaign=EM-23Q3-G-Privacy%20blog%...
Submission: On October 10 via api from US — Scanned from DE
Form analysis 10 forms found in the DOM
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<option value="Sri Lanka">Sri Lanka</option>
<option value="Sudan">Sudan</option>
<option value="Suriname">Suriname</option>
<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
<option value="Syria">Syria</option>
<option value="Taiwan">Taiwan</option>
<option value="Tajikistan">Tajikistan</option>
<option value="Tanzania">Tanzania</option>
<option value="Thailand">Thailand</option>
<option value="Timor-Leste">Timor-Leste</option>
<option value="Togo">Togo</option>
<option value="Tonga">Tonga</option>
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<option value="Trinidad and Tobago">Trinidad and Tobago</option>
<option value="Tunisia">Tunisia</option>
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<option value="Turkmenistan">Turkmenistan</option>
<option value="Tuvalu">Tuvalu</option>
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<option value="Viet Nam">Viet Nam</option>
<option value="Vietnam">Vietnam</option>
<option value="Virgin Islands">Virgin Islands</option>
<option value="Western Sahara">Western Sahara</option>
<option value="Yemen">Yemen</option>
<option value="Zambia">Zambia</option>
<option value="Zimbabwe">Zimbabwe</option>
<option value="Åland Islands">Åland Islands</option>
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</div>
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<legend class="hs-field-desc" style="display: none;"></legend>
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<legend class="hs-field-desc" style="display: none;"></legend>
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for="utm_medium-64d7f564-a653-4f67-891d-08f941bc6b25"><span>UTM Medium</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
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</div>
</fieldset>
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for="utm_campaign-64d7f564-a653-4f67-891d-08f941bc6b25"><span>UTM Campaign</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
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for="utm_content-64d7f564-a653-4f67-891d-08f941bc6b25"><span>UTM Content</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
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<fieldset class="form-columns-1">
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for="utm_term-64d7f564-a653-4f67-891d-08f941bc6b25"><span>UTM Term</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
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for="rm_c1-64d7f564-a653-4f67-891d-08f941bc6b25"><span>rm_c1</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="rm_c1" class="hs-input" type="hidden" value=""></div>
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</fieldset>
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* Operations 17
Operations cookies help make a website usable by enabling basic functions
like page navigation and access to secure areas of the website. The website
cannot function properly without these cookies.
* Cookiebot
1
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CookieConsentStores the user's cookie consent state for the current domain
Expiry: 1 yearType: HTTP
* LinkedIn
1
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bscookieThis cookie is used to identify the visitor through an
application. This allows the visitor to login to a website through their
LinkedIn application for example.
Expiry: 1 yearType: HTTP
* YouTube
1
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CONSENTUsed to detect if the visitor has accepted the marketing category
in the cookie banner. This cookie is necessary for GDPR-compliance of the
website.
Expiry: 2 yearsType: HTTP
* cdn.dreamdata.cloud
5
#.#-#-#-#-#.ackUsed to contain user’s survey and quiz answers in Local
Storage.
Expiry: PersistentType: HTML
#.#-#-#-#-#.inProgressUsed to contain user’s survey and quiz answers in
Local Storage.
Expiry: PersistentType: HTML
#.#-#-#-#-#.queueUsed to contain user’s survey and quiz answers in Local
Storage.
Expiry: PersistentType: HTML
#.#-#-#-#-#.reclaimEndUsed to contain user’s survey and quiz answers in
Local Storage.
Expiry: PersistentType: HTML
#.#-#-#-#-#.reclaimStartUsed to contain user’s survey and quiz answers in
Local Storage.
Expiry: PersistentType: HTML
* near.com
4
debugThis cookie is used to detect errors on the website - this
information is sent to the website's support staff in order to optimize
the visitor's experience on the website.
Expiry: PersistentType: HTML
__utmzCollects data on where the user came from, what search engine was
used, what link was clicked and what search term was used. Used by Google
Analytics.
Expiry: 180 daysType: HTTP
bp_ut_sessionDetermines which parts of the website should be accessible
for the specific users, based on login-status, geographical location or
other parameters.
Expiry: 5000 daysType: HTTP
elementorUsed in context with the website's WordPress theme. The cookie
allows the website owner to implement or change the website's content in
real-time.
Expiry: PersistentType: HTML
* vimeo.com
zoominfo.com
hubspot.com
3
__cf_bm [x3]This cookie is used to distinguish between humans and bots.
This is beneficial for the website, in order to make valid reports on the
use of their website.
Expiry: 1 dayType: HTTP
* widget.sndcdn.com
1
sc_anonymous_idUsed in context with the 3D-view-function on the website.
Expiry: 10 yearsType: HTTP
* zoominfo.com
1
_cfuvidThis cookie is a part of the services provided by Cloudflare -
Including load-balancing, deliverance of website content and serving DNS
connection for website operators.
Expiry: SessionType: HTTP
* Preferences 3
Preference cookies enable a website to remember information that changes the
way the website behaves or looks, like your preferred language or the region
that you are in.
* Vimeo
2
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playerSaves the user's preferences when playing embedded videos from
Vimeo.
Expiry: 1 yearType: HTTP
sync_activeContains data on visitor's video-content preferences - This
allows the website to remember parameters such as preferred volume or
video quality. The service is provided by Vimeo.com.
Expiry: PersistentType: HTML
* near.com
1
wp-wpml_current_languageDesignates the country code that is calculated
based on the user's IP address. Used to determine what language should be
used for the visitor.
Expiry: SessionType: HTTP
* Statistics 12
Statistic cookies help website owners to understand how visitors interact
with websites by collecting and reporting information anonymously.
* Google
1
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tdRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: SessionType: Pixel
* Hubspot
3
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__hsscIdentifies if the cookie data needs to be updated in the visitor's
browser.
Expiry: 1 dayType: HTTP
__hssrcUsed to recognise the visitor's browser upon reentry on the
website.
Expiry: SessionType: HTTP
__hstcSets a unique ID for the session. This allows the website to obtain
data on visitor behaviour for statistical purposes.
Expiry: 180 daysType: HTTP
* LinkedIn
2
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AnalyticsSyncHistoryUsed in connection with data-synchronization with
third-party analysis service.
Expiry: 30 daysType: HTTP
ln_orRegisters statistical data on users' behaviour on the website. Used
for internal analytics by the website operator.
Expiry: 1 dayType: HTTP
* Neustar
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abThis cookie is used by the website’s operator in context with
multi-variate testing. This is a tool used to combine or change content on
the website. This allows the website to find the best variation/edition of
the site.
Expiry: 1 yearType: HTTP
* Vimeo
1
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vuidCollects data on the user's visits to the website, such as which pages
have been read.
Expiry: 2 yearsType: HTTP
* cdn.dreamdata.cloud
2
ajs_anonymous_idThis cookie is used to count how many times a website has
been visited by different visitors - this is done by assigning the visitor
an ID, so the visitor does not get registered twice.
Expiry: PersistentType: HTML
ajs_anonymous_idThis cookie is used to identify a specific visitor - this
information is used to identify the number of specific visitors on a
website.
Expiry: 1 yearType: HTTP
* near.com
2
ziwsSessionCollects statistics on the user's visits to the website, such
as the number of visits, average time spent on the website and what pages
have been read.
Expiry: SessionType: HTML
ziwsSessionIdCollects statistics on the user's visits to the website, such
as the number of visits, average time spent on the website and what pages
have been read.
Expiry: SessionType: HTML
* Marketing 55
Marketing cookies are used to track visitors across websites. The intention
is to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
* Adobe Inc.
2
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demdexVia a unique ID that is used for semantic content analysis, the
user's navigation on the website is registered and linked to offline data
from surveys and similar registrations to display targeted ads.
Expiry: 180 daysType: HTTP
dpmSets a unique ID for the visitor, that allows third party advertisers
to target the visitor with relevant advertisement. This pairing service is
provided by third party advertisement hubs, which facilitates real-time
bidding for advertisers.
Expiry: 180 daysType: HTTP
* Casale Media
3
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CMIDCollects visitor data related to the user's visits to the website,
such as the number of visits, average time spent on the website and what
pages have been loaded, with the purpose of displaying targeted ads.
Expiry: 1 yearType: HTTP
CMPROCollects data on visitor behaviour from multiple websites, in order
to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Expiry: 3 monthsType: HTTP
CMPSCollects visitor data related to the user's visits to the website,
such as the number of visits, average time spent on the website and what
pages have been loaded, with the purpose of displaying targeted ads.
Expiry: 3 monthsType: HTTP
* DemandBase
2
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tuuidCollects visitor data related to the user's visits to the website,
such as the number of visits, average time spent on the website and what
pages have been loaded, with the purpose of displaying targeted ads.
Expiry: 400 daysType: HTTP
tuuid_luContains a unique visitor ID, which allows Bidswitch.com to track
the visitor across multiple websites. This allows Bidswitch to optimize
advertisement relevance and ensure that the visitor does not see the same
ads multiple times.
Expiry: 400 daysType: HTTP
* Google
4
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IDEUsed by Google DoubleClick to register and report the website user's
actions after viewing or clicking one of the advertiser's ads with the
purpose of measuring the efficacy of an ad and to present targeted ads to
the user.
Expiry: 1 yearType: HTTP
test_cookieUsed to check if the user's browser supports cookies.
Expiry: 1 dayType: HTTP
pagead/1p-user-list/#Tracks if the user has shown interest in specific
products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement
efforts and facilitates payment of referral-fees between websites.
Expiry: SessionType: Pixel
_gcl_auUsed by Google AdSense for experimenting with advertisement
efficiency across websites using their services.
Expiry: 3 monthsType: HTTP
* Hubspot
2
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__ptq.gifSends data to the marketing platform Hubspot about the visitor's
device and behaviour. Tracks the visitor across devices and marketing
channels.
Expiry: SessionType: Pixel
hubspotutkSets a unique ID for the session. This allows the website to
obtain data on visitor behaviour for statistical purposes.
Expiry: 180 daysType: HTTP
* LinkedIn
6
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collectCollects data on user behaviour and interaction in order to
optimize the website and make advertisement on the website more relevant.
Expiry: SessionType: Pixel
bcookieUsed by the social networking service, LinkedIn, for tracking the
use of embedded services.
Expiry: 1 yearType: HTTP
li_gcStores the user's cookie consent state for the current domain
Expiry: 180 daysType: HTTP
li_sugrCollects data on user behaviour and interaction in order to
optimize the website and make advertisement on the website more relevant.
Expiry: 3 monthsType: HTTP
lidcUsed by the social networking service, LinkedIn, for tracking the use
of embedded services.
Expiry: 1 dayType: HTTP
UserMatchHistoryUsed to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Expiry: 30 daysType: HTTP
* Neustar
1
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uCollects data on user visits to the website, such as what pages have been
accessed. The registered data is used to categorise the user's interest
and demographic profiles in terms of resales for targeted marketing.
Expiry: 1 yearType: HTTP
* Openx
1
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w/1.0/cmPresents the user with relevant content and advertisement. The
service is provided by third-party advertisement hubs, which facilitate
real-time bidding for advertisers.
Expiry: SessionType: Pixel
* Telaria
2
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tv_UIDMPending
Expiry: 400 daysType: HTTP
tvidPresents the user with relevant content and advertisement. The service
is provided by third-party advertisement hubs, which facilitate real-time
bidding for advertisers.
Expiry: 1 yearType: HTTP
* YouTube
20
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LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded
content.
Expiry: SessionType: HTTP
LogsDatabaseV2:V#||LogsRequestsStorePending
Expiry: PersistentType: IDB
nextIdUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
remote_sidNecessary for the implementation and functionality of YouTube
video-content on the website.
Expiry: SessionType: HTTP
requestsUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
ServiceWorkerLogsDatabase#SWHealthLogNecessary for the implementation and
functionality of YouTube video-content on the website.
Expiry: PersistentType: IDB
TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.
Expiry: 1 dayType: HTTP
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Expiry: 180 daysType: HTTP
VISITOR_PRIVACY_METADATAPending
Expiry: 180 daysType: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube
the user has seen.
Expiry: SessionType: HTTP
yt.innertube::nextIdRegisters a unique ID to keep statistics of what
videos from YouTube the user has seen.
Expiry: PersistentType: HTML
ytidb::LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded
content.
Expiry: PersistentType: HTML
YtIdbMeta#databasesUsed to track user’s interaction with embedded content.
Expiry: PersistentType: IDB
yt-remote-cast-availableStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-cast-installedStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-connected-devicesStores the user's video player preferences
using embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-device-idStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-fast-check-periodStores the user's video player preferences
using embedded YouTube video
Expiry: SessionType: HTML
yt-remote-session-appStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-session-nameStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
* assets.rampmetrics.com
1
_rm_drPending
Expiry: 1 dayType: HTTP
* cdn.dreamdata.cloud
9
ajs_group_idCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Expiry: PersistentType: HTML
ajs_group_propertiesCollects data on visitors. This information is used to
assign visitors into segments, making website advertisement more
efficient.
Expiry: PersistentType: HTML
ajs_user_idCollects data on visitors' preferences and behaviour on the
website - This information is used make content and advertisement more
relevant to the specific visitor.
Expiry: PersistentType: HTML
ajs_user_traitsCollects data on visitors. This information is used to
assign visitors into segments, making website advertisement more
efficient.
Expiry: PersistentType: HTML
__tld__Used to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: SessionType: HTTP
ajs%3AcookiesCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Expiry: 1 yearType: HTTP
ajs%3AtestCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Expiry: 1 yearType: HTTP
ajs_group_idThis cookie is used to assign specific visitors into segments,
this segmentation is based on visitor behavior on the website - the
segmentation can be used to target larger groups.
Expiry: 1 yearType: HTTP
ajs_user_idThis cookie is used to collect data on the visitor's behavior
on the website - this information can be used to assign the visitor to a
visitor segment, based on common preferences.
Expiry: 1 yearType: HTTP
* kit.fontawesome.com
1
pagead/landingCollects data on visitor behaviour from multiple websites,
in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same
advertisement.
Expiry: SessionType: Pixel
* widget.sndcdn.com
1
WIDGET::local::assignmentsUsed by audio-platform SoundCloud to implement,
measure and improve their embedded content/service on the website - The
collection of data also includes visitors’ interaction with embedded
content/service. This can be used for statistics or marketing purposes.
Expiry: PersistentType: HTML
* Unclassified 5
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
* Bugcrowd
1
Learn more about this provider
_crowdcontrol_session_keyPending
Expiry: SessionType: HTTP
* assets.rampmetrics.com
1
rm_zJ7RmzQmiieMNbbAuj4jPending
Expiry: 1 yearType: HTTP
* js.zi-scripts.com
1
_zitokPending
Expiry: 2 yearsType: HTTP
* near.com
1
unifiedScriptVerifiedPending
Expiry: SessionType: HTML
* widget.sndcdn.com
1
number(#)Pending
Expiry: SessionType: HTML
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* Data Security vs. Data Privacy – What’s the Difference?
Cate Zovod
VP Global Product & Industry Marketing
4 mins read
DATA SECURITY VS. DATA PRIVACY – WHAT’S THE DIFFERENCE?
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* August 23, 2023
Data security and data privacy are terms that are often used interchangeably,
but they represent very distinct aspects of data management. As a leading
provider of data intelligence and insights on consumer behavior, Near takes
privacy very seriously and is always striving to keep consumer identity and our
customer’s data secure and most importantly, private. That leads us to the
question:
HOW IS DATA PRIVACY DIFFERENT FROM DATA SECURITY?
Data security refers to protecting data from unauthorized access, cyber threats,
and more, while data privacy concerns the ethical and responsible use of
personal information. For example, a data secure process means data is held in a
secure location only accessible to certain individuals, but even so, it need not
be anonymized to be considered secure. On the other hand, data privacy measures
ensure that all personally identifiable data (PII) is anonymized and encrypted
to ensure nobody can use it to identify or track an individual.
TO VISUALIZE IT:
Data Security
Data is
anonymized
Data is moved to a
secure location
Data is de-anonymized for specific
users to run queries and tests
Data Privacy
Data is
anonymized
Data is moved to a
secure location
Access and queries are run
on anonymized data
To explain with an analogy, a journalist can provide either data security or
privacy to their sources. With data security, the journalist knows the source’s
identity, which means there is an inherent risk of exposure or data leak even if
the information is in the hands of only one person. On the other hand, if a
source is anonymous, they do not face the risk of exposure as their identity is
known to no one, even the journalist.
At Near, we prioritize data privacy not only for ethical and legal reasons but
also to foster trust and enable innovation. As a privacy-first company, Near
respects the rights of consumers and does not use data from individuals who have
opted out of sharing their data. Data privacy, therefore, is not limited to
protecting data from external threats; it also ensures that data is used
responsibly and transparently, respecting our principle of privacy by design.
MOVING TOWARDS DATA PRIVACY
Historically privacy compliance and data utility have had an inverse
relationship – increasing privacy compliance decreases data utility while
maximizing data utility compromises privacy. At Near, we are hard at work
building next-generation tools that overcome this trade-off, enabling both data
utility and data privacy. This makes data privacy a strategic move for
businesses worldwide rather than an ethical concern. This is especially
important in today’s world as consumers increasingly adopt digital channels for
shopping, entertainment, and more.
Let’s take a look at the strategic advantages of moving toward data privacy:
Foster Consumer Trust:
Apple is a great example of a brand that inspired its customer’s trust with its
emphasis on data privacy. Consumers today are aware and concerned about how
their data is being collected and used. By adopting a strong data privacy
framework, businesses can inspire trust and differentiate themselves from
competitors who still focus only on data security. There is also a need to
protect customers’ data.
Nurture Innovation:
Innovation is at the core of how Near approaches its products and platforms and
building for data privacy has enabled us to be more creative and resourceful in
our approach. We are always looking for ways to maximize data utility while not
compromising on privacy.
Ensure Compliance:
Data protection laws are becoming more stringent across regions like Europe, the
US, and Australia, and the rest of the world will soon catch up. By embracing
data privacy now, businesses can avoid fines and legal problems and ensure
compliance from the get-go.
Drive Sustainable Growth:
Data privacy is the future and building a solid foundation enabling data privacy
can set businesses up for long-term success. As discussed earlier, companies
that respect their consumer’s right to privacy are likely to foster customer
loyalty and attract a more extensive customer base.
As we navigate the future of the data intelligence landscape, it is essential
that businesses recognize that data security and data privacy are not mutually
exclusive concepts. By being an early adopter and maximizing both, businesses
will be poised to win in an increasingly data-driven world.
Want to learn more about how Near’s Consumer Behavior Data Intelligence platform
ensures both data quality and privacy? Check out our eBook: Not All Data Is
Created Equal or request a demo.
Want to keep updated on Near launches, events, and updates?
Email*
For information about how Near Inc. handles your personal data, please see our
privacy policy.
Related Posts
Platform and Data October 05, 2023
How Are Data Leaders Doing on Privacy and Security?..
Read Post
Platform and Data September 15, 2023
How To Ensure Your Consumer Behavior Data Is Privacy-Safe..
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