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USERTESTING ILLUMI AWARDS 2022

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WHAT ARE THE ILLUMI AWARDS?

Human insight is a key ingredient for excellent customer experiences, product
and marketing innovation, and team success. UserTesting's illumi awards
celebrate the individuals and organizations who use UserTesting to make a
meaningful difference.


2022 ILLUMI AWARD WINNERS


ESSILORLUXOTTICA - COMMUNITY LEADER AWARD

The world’s largest eyewear manufacturer tested their online Virtual Mirror
tool, so shoppers trying on Ray-Ban or Oakley glasses find the perfect fit.


AMAZON SELLER SERVICES - OUTSTANDING ENTERPRISE SUCCESS STORY AWARD

The world's largest online retailer uses insights from existing and potential
customers to understand their perceptions of Seller Central and improve the
seller experience.


EXXONMOBIL - OUTSTANDING INNOVATOR AWARD

The multinational oil and gas corporation leverages human insight to adapt to
the changing needs of customers.


COSTA COFFEE - GLOBAL SUCCESS STORY AWARD

The world's second-largest coffee shop chain designed and tested a smooth
pre-order function for in-store pickups using their Click & Collect app.


ATHLETIC GREENS - OUTSTANDING EMERGING BUSINESS AWARD

The makers of the all-in-one health drink use human insight to hone their
marketing messaging in a perfect blend that customers love.


ADT - TRANSFORMATION AWARD

The home security company assessed perceptions of products from their key
competitors to guide product development and help shape their marketing.


TESCO BANK - HUMAN INSIGHT TO ACTION AWARD

The UK retail bank understands customer behaviors, tests marketing materials,
and developed their online claims process.


DEEZER - CUSTOMER-DRIVEN EVANGELIST AWARD

The music streaming service developed the Flow Moods AI function, automatically
generating mood-based playlists for millions of customers.


SPREAD GROUP - OUTSTANDING COLLABORATOR AWARD

Europe's largest made-to-order business leveraged competitor insight to launch
new features and increase sales of organic products by 20%.


SCHELL GAMES - GROUNDBREAKER AWARD

The game developer tested their top 15 virtual reality games with human insight
and now earns average online reviews of 4.86 out of 5 stars.


2022 DISTINGUISHED LUMINARIES

In special recognition of companies who have achieved extraordinary success
using human insights to deliver world-class CX, UX, marketing or product
innovation.





Human understanding. Human experiences.


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