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AP Content Services logo
About AP Content Services
 * Digital platforms
 * Audiences
 * Results

Advertising Editorial sponsorship Custom content Media distribution
Download ad specs Contact us
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    * Digital platforms
    * Audiences
    * Results

 * Advertising
 * Editorial sponsorship
 * Custom content
 * Media distribution

Download ad specs Contact us
 * Home
 * Advertising

ADVERTISING



Activate
across
AP’s
web
or
mobile
news
properties
and
extended
media
network.
We
offer
a
variety
of
formats,
buying
methods
and
targeting
options
to
ensure
the
success
of
your
campaign.



FORMATS


Display Video Native Audio Social media High impact Takeovers and sponsorships

DISPLAY

Reach your chosen audiences with targeted display advertising across the AP News
site and app.

Download specs

Download specs
VIDEO

Captivate viewers with premium video placements among AP’s award-winning
content.

 * AP News pre-roll
 * AP YouTube pre-roll
 * Facebook/Instagram promotion
 * YouTube promotion
 * Native video

Download specs

Download specs
NATIVE

Context-aligned and natively adapted, your branded content will match the look
and feel of each individual site — whether it’s on AP News or across our member
network.

 * Native article
 * Native video
 * Native display

Download specs

Download specs
AUDIO

Deliver your message to audiences across their preferred listening platforms
with advertising among AP’s digital audio newscasts and podcasts.

 * Newscast 30-second post-roll
 * Podcast 15-second pre-roll
 * Podcast 15-second mid-roll
 * Podcast 15-second post-roll

Download specs

Download specs
SOCIAL
MEDIA

Promote your brand’s message or sponsor AP’s trusted editorial content across
social platforms. Your content will be posted from AP’s accounts, optimized to
your objectives and targeted to your preferred audiences.

 * Facebook
 * Instagram
 * Twitter
 * YouTube

Download specs

Download specs
HIGH
IMPACT

Extend the reach of custom content and sponsorships using high-impact display,
video and CTV ad formats, built by Undertone’s award-winning creative team and
distributed across their premium publisher network reaching 208MM+ people each
month.

Cross-screen and mobile-only options available:

 * High-impact display
 * Social display
 * Video and interactive video
 * CTV and interactive CTV

View all of Undertone's high impact solutions

View all of Undertone's high impact solutions
TAKEOVERS
AND
SPONSORSHIPS

Align your brand with AP’s coverage of a specific topic, event or series through
100% share of voice sponsorship of a section on the AP News site and app.

 * “Presented by” with brand logo
 * Traffic drivers with brand logo
 * Other inclusions and branded content extensions depending on the package

Download specs

Download specs
WAYS
TO
ADVERTISE





Whatever
buying
strategy
is
right
for
you,
we
will
work
collaboratively
to
deliver
your
advertising
on
our
digital
properties
and
beyond.



DIRECT



Purchase
a
deal
customized
for
your
specific
advertising
goals
—
from
sponsorships
and
targeted
display
advertising
to
native
promotion
and
video
advertising.



PROGRAMMATIC
GUARANTEED



Utilize
all
the
benefits
of
programmatic
buying
through
reserved,
guaranteed
inventory
at
a
price
point
specific
to
your
needs.



PREFERRED
DEALS



Access
specialized
packages
through
a
non-guaranteed
campaign
that
allows
you
priority
access
to
our
inventory.



PRIVATE
AUCTION



Join
a
group
of
select
media
buyers
to
access
limited
availability,
non-guaranteed
deals.



OPEN
AUCTION/
PROGRAMMATIC
INTEGRATIONS



Activate
against
a
wide
range
of
AP
News
inventory
through
the
open
marketplace
and
custom
programmatic
integrations.



TARGETING





We
offer
custom
audience
targeting
across
display,
video,
native
and
social
media
advertising.
Our
team
will
optimize
the
campaign
to
your
objectives
and
reach
the
most
suitable
audiences
for
your
message.



DEMOGRAPHIC



Target
users
within
your
desired
audience
with
attributes
such
as
age,
gender,
parental
status
and
more.



PSYCHOGRAPHIC



Target
your
advertising
to
users
based
on
interests,
lifestyles
and
affinities.



BEHAVIORAL



Target
your
advertising
to
users
who
indicate
actionable
attributes
like
product
affinities
and
in-market
audiences.



PURCHASE
INTENT



Target
based
on
users
who
have
recently
made
purchases
relevant
to
your
product
or
service.



LOCATION-BASED



Target
people
in
your
desired
country,
state,
zip
code
and
more.



CATEGORY/TAG-BASED



Target
people
viewing
content
focused
on
a
specific
topic,
such
as
business
content
on
AP
News
or
all
content
tagged
with
certain
categories
like
“professional
football”
or
“awards
season.”



IMPACTFUL
STORYTELLING,
REAL
RESULTS



Our
loyal
clients
rely
on
us
to
capture
compelling
stories
and
exceed
their
performance
goals,
as
demonstrated
by
our
case
studies.
Tap
into
our
comprehensive
optimization
and
reporting
services,
whatever
form
your
story
takes.



SHOWCASING HIROSHIMA PREFECTURE AS A PREMIER TRAVEL DESTINATION

The Hiroshima Tourism Association sought media production and advertising
services to promote Hiroshima Prefecture as an international travel destination.
AP Content Services produced and distributed custom content through the themes
of nature, history and culture, and exceeded expectations.

Read more


HIGHLIGHTING OSAKA AND KANSAI PRIOR TO THE G20 OSAKA SUMMIT

AP Content Services created and distributed content highlighting three main
stories: an introduction to Osaka, a focused spotlight on business in Osaka and
a dive into iPS cell research conducted at Kyoto University.

Read more

PROMOTING OKINAWA CONVENTION AND VISITORS BUREAU TO INTERNATIONAL AUDIENCES

AP Content Services created a teaser video, which was promoted via social media
amplification and native advertising.

Read more

WORLDWIDE REACH FOR THE GLOBAL GREEN GROWTH INSTITUTE

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned
to AP Content Services for content marketing and reporting from the conference

Read more

CONNECTING WITH THE CULTURE OF MIE PREFECTURE

The Mie Citizens Council enlisted AP Content Services to help encourage travel
and tourism through compelling custom photos and videos of the region.

Read more

Note





The
Content
Services
group
is
separate
from
the
AP
newsroom.
While
sponsorship
arrangements
are
available
surrounding
AP's
news
coverage,
these
do
not
include
any
brand
influence
or
oversight
of
the
coverage.
AP
Content
Services'
custom
brand
storytelling
projects,
conversely,
do
not
involve
AP
editorial
staff
and
do
invite
brand
input
and
review.



AP Content Services logo

WHO WE ARE

About AP Content Services Digital platforms Audiences Results

WHAT WE DO

Advertising Editorial sponsorship Custom content Media distribution
About AP Media center Careers Support Contact AP
Visit apnews.com Visit ap.org

Follow us on

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Contact us Download ad specs
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