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MURAL ACQUIRES LUMA INSTITUTE, ESTABLISHES LEADERSHIP IN COLLABORATIVE
INTELLIGENCE

MURAL Tackles $542 Billion Issue of Inefficient Collaboration With a New
Discipline and System For Building Connection and Fostering Innovation at Work
March 28, 2022

SAN FRANCISCO — March 28, 2022 — MURAL, the leading provider of digital
workspaces for guided visual collaboration, announced today that it has acquired
LUMA Institute (LUMA), a recognized global leader that equips people to be
collaborative problem solvers through its acclaimed learning experiences,
digital resources, and certification programs. LUMA transforms how teams
collaborate and innovate at enterprise scale.

The LUMA acquisition establishes category leadership for MURAL as the company
launches its blueprint for a Collaborative Intelligence System, a new approach
that connects teams to unlock their genius, taking insights and ideas from
possibility to reality. MURAL’s Collaborative Intelligence System will aim to
solve the prevailing sense of disconnection felt by teams globally and address
the $542 billion cost of inefficient team collaboration.

“Bad meetings, lost ideas, and frustrated teams are all symptoms of
disconnection. These problems come from leaving collaboration to chance,” said
Mariano Suarez-Battan, co-founder and CEO of MURAL. “LUMA has pioneered a
different way to collaborate for over a decade, helping enterprise teams around
the world innovate and do their best work together. As a part of MURAL, LUMA
will help advance collaboration design, a new discipline that will level up how
people work together. This acquisition is the first public step in our mission
to support collaborative intelligence for the new hybrid workplace.”

LUMA created the LUMA System, a fundamental collection of design methods that
Harvard Business Review called a “taxonomy of innovation.” The LUMA System
provides a common language for collaboration and has been used by teams working
at more than 3,000 organizations worldwide. Building on years of partnership
between the two companies, the LUMA team will support MURAL’s deployment of the
Collaboration Design Institute in late 2022, where the discipline of
collaboration design will be taught and learned through self-service curriculum,
cohort-based learning, certifications, and communities. 

Collaboration design helps people connect and innovate together — building on a
legacy of design thinking methods and facilitation expertise to move teams from
ideas to action. Cultivating visual thinkers, developing relational
intelligence, and creating psychological safety are critical elements of
collaboration design. MURAL expects more than 250 million knowledge workers must
develop collaboration design skills by 2025.

“As a company founded to help organizations innovate by transforming the way
people work together, we’ve always been inspired by MURAL’s mission to transform
enterprise collaboration,” said Chris Pacione, co-founder and CEO of LUMA. “This
is the perfect opportunity for us to bring our pioneering approach to design and
collaboration to the masses, and accelerate the formation and expansion of
MURAL’s Collaboration Design Institute.”


THE COLLABORATIVE INTELLIGENCE SYSTEM

The Collaborative Intelligence System™ connects teams to unlock their potential
and increase the innovation capacity of enterprises, creating a culture of
effective collaboration where everyone is connected, contributing, and empowered
to deliver business-driving outcomes.



The Collaborative Intelligence System has three central components: the
Collaboration Design Institute, Collaboration Spaces, and Collaboration
Insights. 

 1. The Collaboration Design Institute™(CDI) will support and advance the new
    discipline of collaboration design. Collaboration designers work to inspire
    teams to connect and innovate, bringing purpose and intention to the
    collaboration process and fostering relational intelligence and
    psychological safety. Coming in late 2022, the CDI™ will offer training,
    curriculum development, certification, research, and consultation for
    professional collaboration designers. Furthermore, the CDI will support
    those who seek to level up teamwork with collaboration design know-how.
    MURAL’s acquisition of LUMA Institute is a pivotal first step in the
    development of the CDI. 
 2. Collaboration Spaces make up the center of the Collaborative Intelligence
    System, empowering the practice of collaboration design for synchronous and
    asynchronous workflows, in-person and in-room collaborations, and more. The
    collaboration space is called a mural, an award-winning, interactive visual
    thinking canvas. Collaboration spaces are enhanced with powerful
    facilitation features, guided methods, and advanced collaboration
    capabilities and drive participation and engagement in meetings and
    workshops. The MURAL app is fully integrated with enterprise tech stack
    tools such as Microsoft Teams, Zoom, Webex by Cisco, Slack, and Jira — with
    many more integrations being developed and an API for building custom
    solutions, ensuring teams can move ideas and solutions into existing
    processes and workflows. 
 3. Emerging Collaboration Insights™ features will offer actionable information
    so that leaders may empower teams and improve how work gets done together.
    Drawing on qualitative and quantitative data from a variety of sources,
    responsibly and with respect for privacy, organizations will be able to
    measure and improve collaboration at every level of the organization, from
    individual teams to the entire enterprise.  

MURAL’s Collaborative Intelligence System offers teams and organizations an
ever-growing toolkit of workflows and guided methods. These structured
activities encourage both relational intelligence and problem solving while
reducing bias and improving diversity of ideas. In addition, MURAL's thriving
community of members and collaboration designers go beyond custom, on-demand
service offerings to uplift and empower teamwork by sharing best practices,
inspiration, and success stories. Finally, MURAL’s Collaborative Intelligence
System is enterprise-grade, meeting the most stringent of IT and regulatory
requirements. 


ANALYST ENDORSEMENTS

 * "Collaboration is not technology; it is what people do together to reach
   common goals," according to Wayne Kurtzman, IDC Research Director for
   Collaboration and Communities. "The right technology enables collaboration to
   scale. Increasingly, people are opting for more visual ways of engaging. The
   hyper-evolving business landscape calls for greater creativity, inclusion,
   problem-solving and collaboration. The LUMA acquisition is a statement from
   MURAL that they both understand the complexities ahead and will be ready to
   help businesses meet those challenges."
 * "The acquisition of LUMA shows rare insight in the world of digital
   collaboration, in that most orgs adopt collaboration with very little design
   in the process, leaving much of the human potential of the resulting
   interactions untapped” said Dion Hinchcliffe, VP and Principal Analyst,
   Constellation Research. “MURAL's acquisition of LUMA will allow its platform
   to be embedded much more deeply and meaningfully into its customers' most
   strategic activities."


CUSTOMER ENDORSEMENTS

Though it was only introduced recently, MURAL is already supporting practices of
collaboration design at companies like Autodesk, SAP, IBM, and Intuit.

 * “It will never be enough to bring the brightest minds together and hope for
   the best. By capturing ideas and measuring teamwork, collaborative
   intelligence helps us go from start to finish and collaborate with
   confidence.” – Nico Valencia, Head of Innovation, Corporate Responsibility,
   Intuit
 * “Human-centered design (HCD) methods are ‘power tools’ for anyone
   facilitating complex discussions to get to an outcome. In addition to the
   methods, we all need a digital platform to support working in this way, and
   it's even more important now in a ‘remote-first’ or ‘hybrid’ world. MURAL
   brings all this together with collaborative intelligence.” – Rob Dickins,
   Chief of Staff, Autodesk


LEARN MORE ABOUT COLLABORATIVE INTELLIGENCE AND LUMA INSTITUTE

 * Collaborative Intelligence at MURAL.co
 * Hear from Chris Pacione, CEO LUMA Institute


ABOUT MURAL

MURAL is a collaborative intelligence company. We connect teams to unlock their
potential, increasing the innovation capacity of the enterprise. MURAL creates a
culture of effective collaboration — where everyone is connected, contributing,
and empowered to deliver business-driving outcomes. Try MURAL for free
www.mural.co.

MURAL is a registered trademark of Tactivos, Inc.


ABOUT LUMA INSTITUTE

LUMA Institute® is a recognized global leader that equips people to be
collaborative problem solvers through its acclaimed learning experiences,
digital resources, and certification programs. Founded in 2010, LUMA transforms
how teams collaborate and innovate at enterprise scale. The LUMA Principle
guides the company’s work by inviting people to Look carefully, Understand
deeply, Make resourcefully, and Adapt accordingly. Organizations around the
world rely on the LUMA System of Innovation, a modular and adaptive collection
of design methods. LUMA has reached people in more than 140 countries on six
continents through private innovation programs for enterprise clients, public
workshops that are open to all, and a digital platform called LUMA Workplace®.
Join us and let’s Make Things Better®.


Media Contact:
Leah Taylor, Public Relations for MURAL
Contact: press@mural.co
Press Kit: https://mur.al/presskit
MURAL Homepage
Newsroom
MURAL Acquires LUMA Institute, Establishes Leadership in Collaborative
Intelligence
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 * PRODUCT

 * Enterprise Ready
 * Security
 * Features
 * Solutions
 * Industries
 * Facilitation Superpowers
 * Templates
 * Integrations
 * New Features
 * Changelog


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 * Remote Facilitation Guide
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 * Blog
 * Hire an expert
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   Beta
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 * MEMBERSHIP

 * Pricing
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 * Education
 * Nonprofits
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   hiring
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 * Contact Us


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 * Windows 10
 * Microsoft Teams
 * Surface Hub

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Terms of Use

© 2022 Tactivos, Inc. dba MURAL. Some rights reserved.

Back to Newsroom


MURAL ACQUIRES LUMA INSTITUTE, ESTABLISHES LEADERSHIP IN COLLABORATIVE
INTELLIGENCE

March 28, 2022
MURAL Tackles $542 Billion Issue of Inefficient Collaboration With a New
Discipline and System For Building Connection and Fostering Innovation at Work

SAN FRANCISCO — March 28, 2022 — MURAL, the leading provider of digital
workspaces for guided visual collaboration, announced today that it has acquired
LUMA Institute (LUMA), a recognized global leader that equips people to be
collaborative problem solvers through its acclaimed learning experiences,
digital resources, and certification programs. LUMA transforms how teams
collaborate and innovate at enterprise scale.

The LUMA acquisition establishes category leadership for MURAL as the company
launches its blueprint for a Collaborative Intelligence System, a new approach
that connects teams to unlock their genius, taking insights and ideas from
possibility to reality. MURAL’s Collaborative Intelligence System will aim to
solve the prevailing sense of disconnection felt by teams globally and address
the $542 billion cost of inefficient team collaboration.

“Bad meetings, lost ideas, and frustrated teams are all symptoms of
disconnection. These problems come from leaving collaboration to chance,” said
Mariano Suarez-Battan, co-founder and CEO of MURAL. “LUMA has pioneered a
different way to collaborate for over a decade, helping enterprise teams around
the world innovate and do their best work together. As a part of MURAL, LUMA
will help advance collaboration design, a new discipline that will level up how
people work together. This acquisition is the first public step in our mission
to support collaborative intelligence for the new hybrid workplace.”

LUMA created the LUMA System, a fundamental collection of design methods that
Harvard Business Review called a “taxonomy of innovation.” The LUMA System
provides a common language for collaboration and has been used by teams working
at more than 3,000 organizations worldwide. Building on years of partnership
between the two companies, the LUMA team will support MURAL’s deployment of the
Collaboration Design Institute in late 2022, where the discipline of
collaboration design will be taught and learned through self-service curriculum,
cohort-based learning, certifications, and communities. 

Collaboration design helps people connect and innovate together — building on a
legacy of design thinking methods and facilitation expertise to move teams from
ideas to action. Cultivating visual thinkers, developing relational
intelligence, and creating psychological safety are critical elements of
collaboration design. MURAL expects more than 250 million knowledge workers must
develop collaboration design skills by 2025.

“As a company founded to help organizations innovate by transforming the way
people work together, we’ve always been inspired by MURAL’s mission to transform
enterprise collaboration,” said Chris Pacione, co-founder and CEO of LUMA. “This
is the perfect opportunity for us to bring our pioneering approach to design and
collaboration to the masses, and accelerate the formation and expansion of
MURAL’s Collaboration Design Institute.”


THE COLLABORATIVE INTELLIGENCE SYSTEM

The Collaborative Intelligence System™ connects teams to unlock their potential
and increase the innovation capacity of enterprises, creating a culture of
effective collaboration where everyone is connected, contributing, and empowered
to deliver business-driving outcomes.



The Collaborative Intelligence System has three central components: the
Collaboration Design Institute, Collaboration Spaces, and Collaboration
Insights. 

 1. The Collaboration Design Institute™(CDI) will support and advance the new
    discipline of collaboration design. Collaboration designers work to inspire
    teams to connect and innovate, bringing purpose and intention to the
    collaboration process and fostering relational intelligence and
    psychological safety. Coming in late 2022, the CDI™ will offer training,
    curriculum development, certification, research, and consultation for
    professional collaboration designers. Furthermore, the CDI will support
    those who seek to level up teamwork with collaboration design know-how.
    MURAL’s acquisition of LUMA Institute is a pivotal first step in the
    development of the CDI. 
 2. Collaboration Spaces make up the center of the Collaborative Intelligence
    System, empowering the practice of collaboration design for synchronous and
    asynchronous workflows, in-person and in-room collaborations, and more. The
    collaboration space is called a mural, an award-winning, interactive visual
    thinking canvas. Collaboration spaces are enhanced with powerful
    facilitation features, guided methods, and advanced collaboration
    capabilities and drive participation and engagement in meetings and
    workshops. The MURAL app is fully integrated with enterprise tech stack
    tools such as Microsoft Teams, Zoom, Webex by Cisco, Slack, and Jira — with
    many more integrations being developed and an API for building custom
    solutions, ensuring teams can move ideas and solutions into existing
    processes and workflows. 
 3. Emerging Collaboration Insights™ features will offer actionable information
    so that leaders may empower teams and improve how work gets done together.
    Drawing on qualitative and quantitative data from a variety of sources,
    responsibly and with respect for privacy, organizations will be able to
    measure and improve collaboration at every level of the organization, from
    individual teams to the entire enterprise.  

MURAL’s Collaborative Intelligence System offers teams and organizations an
ever-growing toolkit of workflows and guided methods. These structured
activities encourage both relational intelligence and problem solving while
reducing bias and improving diversity of ideas. In addition, MURAL's thriving
community of members and collaboration designers go beyond custom, on-demand
service offerings to uplift and empower teamwork by sharing best practices,
inspiration, and success stories. Finally, MURAL’s Collaborative Intelligence
System is enterprise-grade, meeting the most stringent of IT and regulatory
requirements. 


ANALYST ENDORSEMENTS

 * "Collaboration is not technology; it is what people do together to reach
   common goals," according to Wayne Kurtzman, IDC Research Director for
   Collaboration and Communities. "The right technology enables collaboration to
   scale. Increasingly, people are opting for more visual ways of engaging. The
   hyper-evolving business landscape calls for greater creativity, inclusion,
   problem-solving and collaboration. The LUMA acquisition is a statement from
   MURAL that they both understand the complexities ahead and will be ready to
   help businesses meet those challenges."
 * "The acquisition of LUMA shows rare insight in the world of digital
   collaboration, in that most orgs adopt collaboration with very little design
   in the process, leaving much of the human potential of the resulting
   interactions untapped” said Dion Hinchcliffe, VP and Principal Analyst,
   Constellation Research. “MURAL's acquisition of LUMA will allow its platform
   to be embedded much more deeply and meaningfully into its customers' most
   strategic activities."


CUSTOMER ENDORSEMENTS

Though it was only introduced recently, MURAL is already supporting practices of
collaboration design at companies like Autodesk, SAP, IBM, and Intuit.

 * “It will never be enough to bring the brightest minds together and hope for
   the best. By capturing ideas and measuring teamwork, collaborative
   intelligence helps us go from start to finish and collaborate with
   confidence.” – Nico Valencia, Head of Innovation, Corporate Responsibility,
   Intuit
 * “Human-centered design (HCD) methods are ‘power tools’ for anyone
   facilitating complex discussions to get to an outcome. In addition to the
   methods, we all need a digital platform to support working in this way, and
   it's even more important now in a ‘remote-first’ or ‘hybrid’ world. MURAL
   brings all this together with collaborative intelligence.” – Rob Dickins,
   Chief of Staff, Autodesk


LEARN MORE ABOUT COLLABORATIVE INTELLIGENCE AND LUMA INSTITUTE

 * Collaborative Intelligence at MURAL.co
 * Hear from Chris Pacione, CEO LUMA Institute


ABOUT MURAL

MURAL is a collaborative intelligence company. We connect teams to unlock their
potential, increasing the innovation capacity of the enterprise. MURAL creates a
culture of effective collaboration — where everyone is connected, contributing,
and empowered to deliver business-driving outcomes. Try MURAL for free
www.mural.co.

MURAL is a registered trademark of Tactivos, Inc.


ABOUT LUMA INSTITUTE

LUMA Institute® is a recognized global leader that equips people to be
collaborative problem solvers through its acclaimed learning experiences,
digital resources, and certification programs. Founded in 2010, LUMA transforms
how teams collaborate and innovate at enterprise scale. The LUMA Principle
guides the company’s work by inviting people to Look carefully, Understand
deeply, Make resourcefully, and Adapt accordingly. Organizations around the
world rely on the LUMA System of Innovation, a modular and adaptive collection
of design methods. LUMA has reached people in more than 140 countries on six
continents through private innovation programs for enterprise clients, public
workshops that are open to all, and a digital platform called LUMA Workplace®.
Join us and let’s Make Things Better®.

Back to newsroom

An Instagram icon An Instagram icon in black.
A Twitter icon A Twitter icon in black.
A YouTube icon A YouTube icon in black.
A LinkedIn icon A LinkedIn icon in black.
A Facebook icon A Facebook icon in black.


 * PRODUCT

 * Enterprise Ready
 * Security
 * Features
 * Solutions
 * Industries
 * Facilitation Superpowers
 * Templates
 * Integrations
 * New Features
 * Changelog


 * RESOURCES

 * Remote Facilitation Guide
 * MURAL Impact Report
 * Webinars
 * Blog
 * Hire an expert
 * Learning
   Beta
 * Community
 * Resource Hub
 * Case Studies
 * Help Center
 * Facilitation Toolkit


 * MEMBERSHIP

 * Pricing
 * Consultant Network
 * Education
 * Nonprofits
 * Contact Sales


 * COMPANY

 * About Us
 * Careers
   hiring
 * Newsroom
 * Collaborative Intelligence
 * Brand Assets
 * Accessibility
 * MURAL Status
 * Contact Us


 * OUR APPS

 * iOS
 * Android
 * macOS
 * Windows 10
 * Microsoft Teams
 * Surface Hub

Privacy Policy

Terms of Use

© 2022 Tactivos, Inc. dba MURAL. Some rights reserved.


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