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GARTNER EXPERT


CRAIG ROSENBERG

DISTINGUISHED VP ANALYST

Craig is a Distinguished Vice President, Analyst, serving heads of sales and
marketing for Gartner. In this role, Mr. Rosenberg develops research and advises
customers on the strategy, people, process, technology, and tactics across their
sales and marketing that are required to drive repeatable, scalable growth.



Mr. Rosenberg is a well-known sales and marketing thought leader particularly
with new, innovative strategies such as account based strategy. He spoken at
100's of sales and marketing events and is featured in numerous business
publications.



Prior to be acquired by Gartner, Mr. Rosenberg was the Chief Analyst and
Co-Founder of TOPO from 2013-2019 where he lead research, advisory, and
consulting across TOPO's sales, marketing, and sales development practices.

PREVIOUS EXPERIENCE

Managed teams focused on delivering sales and marketing research, advisory, and
consulting solutions.

PROFESSIONAL BACKGROUND

TOPO

Chief Analyst and Co-Founder

Focus

VP of Sales and Marketing

TIppit

VP of Marketing

AREAS OF COVERAGE

Marketing Technology and Emerging Trends

Marketing Leadership and Strategy

CRM Sales Technology (retired)

Sales Enablement

Sales Strategy and Operations (retired)

EDUCATION

B.A., Political Science, UCLA, Magna Cum Laude

Read More Read Less


TOP ISSUES THAT I HELP CLIENTS ADDRESS

1Go-to-Market Strategy

2Sales Strategy

3Marketing Strategy

4Sales and marketing technology

5Account based strategy


LATEST BLOG POSTS

SALES TECH MAYHEM: MORE UNICORNS, SALES ENABLEMENT MAYHEM AND NEW ENTRANTS

August 23 2021

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SALES TECH MAYHEM: 39 OBSERVATIONS FROM A SCORCHING HOT TECH MARKET

July 28 2021

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SALES TECH MAYHEM: MORE UNICORNS, SALES ENABLEMENT MAYHEM AND NEW ENTRANTS

August 23 2021

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LATEST RESEARCH AND INSIGHTS

Research

THE GARTNER SALES PODCAST: INTERVIEW WITH CHRIS DEGNAN, SNOWFLAKE CRO

Learn More

Purchase Research

IMPACT OF ZOOMINFO’S ACQUISITION OF CHORUS

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Research

THE GARTNER SALES PODCAST: INTERVIEW WITH CHRIS DEGNAN, SNOWFLAKE CRO

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