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PRICING BEST PRACTICES, RESEARCH REPORTS, TRAINING COURSES AND WEBINARS

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SUBSCRIBER-ONLY EXPRESS GUIDE

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SUBSCRIBE AND GET IMMEDIATE ACCESS TO THIS GUIDE, FULL ACCESS TO OUR RESEARCH
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TIMING YOUR PRICING ACTIONS FOR SUCCESS


HOW TO TIME YOUR PRICING ACTIONS TO MINIMIZE CONFLICT AND MAXIMIZE ACCEPTANCE

The timing of your pricing actions can influence how those actions are perceived
and received by the affected parties. Get the timing right and you probably
won't have much of a fight. On the other hand, get the timing wrong and your
actions may produce much more pain than gain. In this Express Guide, learn how
some leading teams are getting it right more often than not.

This guide is just one of hundreds of educational resources you get access to as
a PricingBrew Journal subscriber.

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MORE SUBSCRIBER-ONLY RESOURCES FROM OUR LIBRARY

 * Isolating the Impacts of Price, Volume, Cost and Mix
   
   Using this straightforward tool, you can finally put an end to the second
   guessing and skepticism by isolating and quantifying the contributions of
   price, volume, cost and mix to period-over-period revenue and margin
   differences.
   
   View This Tool
   

 * The Marketing Research Interview Guide
   
   Categories and sample questions for developing effective marketing research
   interview guides. A robust and well-rounded interview guide can be
   constructed by just developing one question in each category.
   
   View This Tool
   

 * The Pros & Cons of B2B Pricing Strategies
   
   The conventional wisdom around pricing strategy often fails to make clear
   that some of the "standard" options are extremely dangerous in B2B
   environments! In this on-demand webinar, learn which pricing strategies
   actually work...and which ones will destroy your margins.
   
   View This Webinar
   

 * Methods of Measuring Value and Pricing Performance
   
   Ever had a request for more resources or investment met with "what have you
   done for me lately?" In this Expert Interview, Erin Cihak and Peter Bloechle
   discuss multiple approaches for credibly demonstrating value and
   contribution.
   
   View This Interview
   




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