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Cannes Lions 2024

NBCUniversal defines the television of today as a cross-platform performance
vehicle, bringing timely stories to life that forge powerful connections with
fans and opportunities realized for marketers. From sports, to entertainment, to
news, live television is only live once. It transcends screens and languages to
drive immediate, collective engagement and lasting advertising effectiveness.
Join us at Le Studio NBCU where we will host engaging live programming and
events.

Buzzer-beating 3-pointers, split-second record breakers, the sound of a gymnast
sticking their landing, the silence of awe before the applause – these moments
in time are the most powerful aspect of sports.

In the world of live entertainment, audiences can expect the unexpected.
Buzzworthy moments ripple through fandom communities, form lasting memories for
the family, and bring people together. Marketers have one shot to be part of
that collective moment and NBCUniversal is helping advertisers of all sizes tap
into the possibilities of live entertainment.

From updates in local communities to phenomenon around the world, it’s critical
audiences are informed with timeliness and accuracy from sources they trust.
NBCUniversal approaches advertising in news as a platform to share current
products and services available for informed decision-making.

Hispanic consumers are the present and future of America. From sports,
entertainment, and news in both Spanish and English, NBCUniversal leverages
premium content on television that transcends language and drives authentic
connections to audiences and effectiveness for advertisers.

Mark Marshall Chairman, Global Advertising & Partnerships, NBCUniversal

Alison Levin President, Advertising & Partnerships, NBCUniversal

Karen Kovacs President, Advertising & Partnerships, NBCUniversal

at Cannes Lions 2024

LE STUDIO NBCU 5 RUE DES BELGES

NBCU & AIMM Happy Hour Culture Lives Here

Le Studio NBCU 5:00PM – 7:00PM

RSVP Required

Plage Goéland | FreeWheel Beach 4:00PM – 5:30PM Program 5:30PM – 8:00PM Happy
Hour

The Power of Live: NBCU & FreeWheel Co-Hosted Program & Happy Hour

INVITE ONLY

Le Studio NBCU 2:00PM – 5:00PM

Future of Sports in partnership with Publicis Sports & Front Office Sports

RSVP Required

Le Studio NBCU 5:00PM – 7:00PM

NBC Sports Happy Hour Sports Lives Here

Ad Choices | Privacy Policy | Your Privacy Choices | CA Notice | Terms of
Service

Check back in the coming weeks for additional information.

Josh Feldman Chief Marketing Officer, NBCUniversal Advertising & Partnerships

Maureen Murphy Executive Vice President, Client Partnerships, NBCUniversal

JUNE 17 – JUNE 20

Anthem 1

SPORTS

Buzzer-beating 3-pointers, split-second record breakers, the sound of a gymnast
sticking their landing, the silence of awe before the applause – these moments
in time are the most powerful aspect of sports. It’s these moments that drive
lasting impact for brands and stories that are told for generations.

SPORTS

In the world of live entertainment, audiences can expect the unexpected.
Buzzworthy moments ripple through fandom communities, form lasting memories for
the family, and bring people together. Marketers have one shot to be part of
that collective moment and NBCUniversal is helping advertisers of all sizes tap
into the possibilities of live entertainment.

ENTERTAINMENT

From updates in local communities to phenomenon around the world, it’s critical
audiences are informed with timeliness and accuracy from sources they trust.
NBCUniversal approaches advertising in news as a platform to share current
products and services available for informed decision-making.

NEWS

Hispanic consumers are the present and future of America. From sports,
entertainment, and news in both Spanish and English, NBCUniversal leverages
premium content on television that transcends language and drives authentic
connections to audiences and effectiveness for advertisers.

LANGUAGE

Meetings available upon request. Please reach out to your NBCU representative.

Peter Lazarus Executive Vice President, Advertising & Partnerships, NBC Sports

Ryan McConville Executive Vice President, Ad Platforms & Operations, Advertising
& Partnerships, NBCUniversal

Maureen Murphy Executive Vice President, Client Partnerships, NBCUniversal

TFQ's Working the Room: Cultivating Conversations

FQ Equality Lounge® | Hotel Martinez 1:00PM – 1:30PM

Featuring:

RTL's Claiming the Living Room - Growing the Market

RTL Beach 2:20PM – 2:45PM

Featuring:

Mark Rogers Vice President, Global Partnerships Strategy, Advertising &
Partnerships, NBCUniversal

Maureen Murphy Executive Vice President, Client Partnerships, NBCUniversal

Mark Rogers Vice President, Ad Sales Global, NBCUniversal

Mark Rogers Vice President, Ad Sales Global, NBCUniversal

Mark Rogers Vice President, Ad Sales Global, NBCUniversal

Abbey Berryman Senior Vice President, Client Partnerships, Advertising &
Partnerships, NBCUniversal

The Future of Sports Presented by Publicis Sports & Front Office Sports in
partnership with NBC Sports

Le Studio NBCU, 3rd Floor 2:00PM – 5:00PM (Panel 3:20PM-3:40PM)

Featuring:

Peter Lazarus Executive Vice President, Advertising & Partnerships, NBC Sports

Brand Innovators' Women Leadership Forum

Armani/Caffè 9:35AM – 10:15AM

Featuring:

Ann Scheiner Executive Vice President, Agency Partnerships, Advertising &
Partnerships, NBCUniversal Additional Panelists: Kelly Mahoney, Senior Vice
President, Customer and Growth Marketing, Ulta Beauty Val Kaplan, Chief
Marketing Officer, Pluto TV Lesley Klein, SVP Strategy & Brand Marketing,
Priceline

TFQ's Marketing to Today's Consumers: The Power of Live Connections

FQ Equality Lounge® | Hotel Martinez 3:30PM – 4:00PM

Featuring:

Shannon Willett Chief Marketing Officer, Peacock, NBCUniversal

Shannon Willett, Chief Marketing Officer, Peacock

TFQ's Owning the Narrative: Women Captivating Media Audiences

FQ Equality Lounge® | Hotel Martinez 12:30PM – 1:00PM

Featuring:

Mónica Gil Chief Administrative and Marketing Officer, NBCUniversal Telemundo
Enterprises Additional Panelists: Susan Boster, Founder and CEO, Boster Group
Jess Weiner, Cultural Expert and CEO, Talk to Jess

RSVP

RSVP

Ann Scheiner Executive Vice President, Agency Partnerships, Advertising &
Partnerships, NBCUniversal

LE STUDIO NBCU

5 RUE DES BELGES 06400 Cannes

RSVP

Brand Innovators' Women in Marketing Leadership Breakfast Moderated by Abbey
Berryman

Armani/Caffè 10:15AM

Abbey Berryman Senior Vice President, Client Partnerships, Advertising &
Partnerships, NBCUniversal Panelists: Greg James, CEO, Havas Media Network
Claudine Patel, Chief Marketing Officer, North America, Sanofi

Brand Innovators' Fireside Chat

Beach Stage - Influential Beach at Plage la Mandala 11:30AM

Brand Innovator's Fireside Chat

Armani Caffè 1:35PM

Karen Kovacs President, Advertising & Partnerships, NBCUniversal

Shannon Willet Chief Marketing Officer, Peacock, NBCUniversal

Featuring:

Featuring:

RSVP

RSVP

She Runs It Best of the Badass Bossess Brunch at ADWEEK House

ADWEEK House at Cannes 10:30AM – 1:00PM (Panel 11:00-11:55AM)

Featuring:

Alison Levin President, Advertising & Partnerships, NBCUniversal

RSVP

Mark Marshall Chairman, Global Advertising & Partnerships, NBCUniversal Kristyn
Cook, Executive Vice President and Chief Agency, Sales and Marketing Officer,
State Farm (Speaker) James Rooke, President, Comcast Advertising (Moderator)

Changing the Game for Sports Advertisers

Plage Goéland | FreeWheel Beach 10:40AM – 11:00AM

RSVP

Business of Live Panel

LIVE on the Road to the Olympics Panel

Power of Live Panel

Welcome Remarks

Mark Marshall Chairman, Global Advertising & Partnerships, NBCUniversal

Mónica Gil Chief Administrative and Marketing Officer, NBCUniversal Telemundo
Enterprises

Jen Neal, Executive Vice President, Entertainment Live Events & Specials,
NBCUniversal

Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships
(Moderator)

Patrick Ouyi, Brand Director Le Coq Sportif

Alex Honnold, Professional Rockclimber

Chloe Kim, Snowboarder, Olympic Gold Medalist

Bex Smith, Footballer & Global Executive in Sports and Business

Zuri Hall, Correspondent, "Access Hollywood"; Co-Host, "American Ninja Warrior"
(Moderator)

Miguel Gurwitz, Sports Commentator, Soccer Analyst and NFL Play-by-Play,
Telemundo Deportes

Steve Kornacki, NBC News & MSNBC National Political Correspondent

Zuri Hall, Correspondent, "Access Hollywood"; Co-Host, "American Ninja Warrior"

Kenan Thompson, Cast Member, Saturday Night Live; Host and Executive Producer,
Olympic Highlights with Kevin Hart and Kenan Thompson

Akbar Gbajabiamila, Host, "American Ninja Warrior"; Host, “Gold Zone” on Peacock
(Moderator)

James Rooke, President, Comcast Advertising

Julia Boorstin, CNBC Senior Media & Tech Correspondent (Moderator)

RSVP Required

Can Akar, Sr. Director, Head of Marketing, EMEA, Uber Eats

RSVP

Additional Panelists: Michelle Stevenson, Executive Director, Marketing and
Communications, Milken Institute Sheryl Goldstein, EVP, Chief Industry Growth
Officer, IAB Suzanne Strasser Grant, EVP, Head, Global Agency and Strategic
Partnerships, MiQ Adia Matthews, Vice President, Hulu Partnership Marketing,
Hulu/The Walt Disney Company Maria Lowrey, Chief Growth Officer, Direct Digital
Holdings Jia Hyun, VP, Marketing Solutions, LinkedIn

RSVP

TFQ's Gold Medal Teamwork: Road to the Olympics Unite to Inspire

FQ Equality Lounge® | Hotel Martinez 11:30AM – 12:00PM

Featuring:

Mark Marshall Chairman, Global, Advertising & Partnerships, NBCUniversal Alicia
Tillman Chief Marketing Officer, Delta

RSVP

Adweek House Roundtable: The Touchdowns Powering Marketing Gold: Tuning into TV
to Score Big

ADWEEK House at Cannes 4:00PM – 4:45PM

Featuring:

Karen Kovacs President, Advertising & Partnerships, NBCUniversal

RSVP

Tony Yoka, Boxer, Olympic Gold Medalist

CMO Excellence Panel Presented by OMG

Le Studio NBCU 4:00PM – 5:00PM

Featuring:

Alyson Griffin Head of Marketing, State Farm

Jaime LaMontagne CMO, Exact Sciences

Jessica Spaulding CMO, Canada PepsiCo Foods

Zach Kitschke CMO, Canva

RSVP

Jamie Cutburth Executive Vice President, Creative Partnerships, NBCUniversal
Advertising and Partnerships

Mónica Gil Chief Administrative and Marketing Officer, NBCUniversal Telemundo
Enterprises

Peter Blacker Executive Vice President, Streaming & Data Products and Head of
DEI, Global Advertising and Partnerships, NBCUniversal

Jamie Cutburth Executive Vice President, Creative Partnerships, NBCUniversal
Advertising and Partnerships (Moderator)

EssenceMediacom Studio Session Fireside Chat

GroupM Rooftop, Martinez Hotel 10:00AM

Featuring:

Jamie Cutburth Executive Vice President, Creative Partnerships, NBCUniversal
Advertising and Partnerships (Moderator) Nick Palmer, Global Head of Creative
Transformation

Group Black x NBCU Fireside Chat

Inkwell Beach 4:00PM – 4:30PM

Peter Blacker Executive Vice President, Streaming & Data Products and Head of
Diversity, Equity & Inclusion, Global Advertising and Partnerships, NBCUniversal
Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black

Featuring:

Featuring:

Alison Levin President, Advertising & Partnerships, NBCUniversal

RSVP

Axios x NBCU: The Business of Covering Women's Sports

Axios House at Cannes | Villa Leo 4:05PM – 4:20PM

Featuring:

Alison Levin, President, Advertising and Partnerships, NBCUniversal

Steve Kornacki, NBC News & MSNBC National Political Correspondent

RSVP

AIMM x NBCU Leading Change: From Commitment to Action

Featuring:

Le Studio NBCU 12:10PM – 1:40PM

Carla Kelly SVP, Client Advocacy, Advertising & Partnerships, NBCUniversal
(Moderator) Additional Panelists: Lisette Arsuaga Co-CEO, DMI-Consulting,
Co-Founder, AIMM Sherina Smith Chief Marketing Officer, American Family
Insurance

RSVP

Brand Innovators' Fireside Chat with Peacock

Armani/Caffè 1:35PM – 2:00PM

Featuring:

Shannon Willett Chief Marketing Officer, Peacock, NBCUniversal Moderated By:
Adam Bergman, Group Vice President, Advertising and Data Sales, VIZIO

JUNE 17 – JUNE 20

Cannes Lions 2024

NBCUniversal defines the television of today as a cross-platform performance
vehicle, bringing timely stories to life that forge powerful connections with
fans and opportunities realized for marketers. From sports, to entertainment, to
news, live television is only live once. It transcends screens and languages to
drive immediate, collective engagement and lasting advertising effectiveness.
Join us at Le Studio NBCU where we will host engaging live programming and
events.














SPORTS

ENTERTAINMENT

Buzzer-beating 3-pointers, split-second record breakers, the sound of a gymnast
sticking their landing, the silence of awe before the applause – these moments
in time are the most powerful aspect of sports. It’s these moments that drive
lasting impact for brands and stories that are told for generations.

In the world of live entertainment, audiences can expect the unexpected.
Buzzworthy moments ripple through fandom communities, form lasting memories for
the family, and bring people together. Marketers have one shot to be part of
that collective moment and NBCUniversal is helping advertisers of all sizes tap
into the possibilities of live entertainment.









NEWS





LANGUAGE




From updates in local communities to phenomenon around the world, it’s critical
audiences are informed with timeliness and accuracy from sources they trust.
NBCUniversal approaches advertising in news as a platform to share current
products and services available for informed decision-making.





Hispanic consumers are the present and future of America. From sports,
entertainment, and news in both Spanish and English, NBCUniversal leverages
premium content on television that transcends language and drives authentic
connections to audiences and effectiveness for advertisers.































Mark Marshall Chairman, Global Advertising & Partnerships, NBCUniversal

Karen Kovacs President, Advertising & Partnerships, NBCUniversal

Alison Levin President, Advertising & Partnerships, NBCUniversal












at Cannes Lions 2024



LE STUDIO NBCU 5 RUE DES BELGES




TFQ's Gold Medal Teamwork: Road to the Olympics Unite to Inspire

FQ Equality Lounge® | Hotel Martinez 11:30AM – 12:00PM

Featuring:



Mark Marshall Chairman, Global, Advertising & Partnerships, NBCUniversal Alicia
Tillman Chief Marketing Officer, Delta





RSVP

AIMM x NBCU Leading Change: From Commitment to Action

Le Studio NBCU 12:10PM – 1:40PM



Featuring:




Carla Kelly SVP, Client Advocacy, Advertising & Partnerships, NBCUniversal
(Moderator) Additional Panelists: Lisette Arsuaga Co-CEO, DMI-Consulting,
Co-Founder, AIMM Sherina Smith Chief Marketing Officer, American Family
Insurance





Maureen Murphy Executive Vice President, Client Partnerships, NBCUniversal




TFQ's Working the Room: Cultivating Conversations

FQ Equality Lounge® | Hotel Martinez 1:00PM – 1:30PM

Featuring:



Maureen Murphy Executive Vice President, Client Partnerships, NBCUniversal

Additional Panelists: Michelle Stevenson, Executive Director, Marketing and
Communications, Milken Institute Sheryl Goldstein, EVP, Chief Industry Growth
Officer, IAB Suzanne Strasser Grant, EVP, Head, Global Agency and Strategic
Partnerships, MiQ Adia Matthews, Vice President, Hulu Partnership Marketing,
Hulu/The Walt Disney Company Maria Lowrey, Chief Growth Officer, Direct Digital
Holdings Jia Hyun, VP, Marketing Solutions, LinkedIn





RSVP

CMO Excellence Panel Presented by OMG

Le Studio NBCU 4:00PM – 5:00PM

Featuring:




Zach Kitschke CMO, Canva

Alyson Griffin Head of Marketing, State Farm




Jaime LaMontagne CMO, Exact Sciences

Jamie Cutburth Executive Vice President, Creative Partnerships, NBCUniversal
Advertising and Partnerships (Moderator)



Jessica Spaulding CMO, Canada PepsiCo Foods





RSVP

Group Black x NBCU Fireside Chat

Inkwell Beach 4:00PM – 4:30PM

Featuring:



Peter Blacker Executive Vice President, Streaming & Data Products and Head of
Diversity, Equity & Inclusion, Global Advertising and Partnerships, NBCUniversal
Bonin Bough, Co-Founder & Chief Strategy Officer, Group Black

Axios x NBCU: The Business of Covering Women's Sports

Axios House at Cannes | Villa Leo 4:05PM – 4:20PM

Featuring:



Alison Levin, President, Advertising and Partnerships, NBCUniversal



Steve Kornacki, NBC News & MSNBC National Political Correspondent





RSVP



NBCU & AIMM Happy Hour Culture Lives Here

Le Studio NBCU 5:00PM – 7:00PM



RSVP Required






RSVP





EssenceMediacom Studio Session Fireside Chat

GroupM Rooftop, Martinez Hotel 10:00AM

Featuring:



Jamie Cutburth Executive Vice President, Creative Partnerships, NBCUniversal
Advertising and Partnerships (Moderator) Nick Palmer, Global Head of Creative
Transformation

Changing the Game for Sports Advertisers

Plage Goéland | FreeWheel Beach 10:40AM – 11:00AM

Featuring:



Mark Marshall Chairman, Global Advertising & Partnerships, NBCUniversal Kristyn
Cook, Executive Vice President and Chief Agency, Sales and Marketing Officer,
State Farm (Speaker) James Rooke, President, Comcast Advertising (Moderator)

Mark Rogers Vice President, Ad Sales Global, NBCUniversal

Mark Rogers Vice President, Ad Sales Global, NBCUniversal

Mark Rogers Vice President, Ad Sales Global, NBCUniversal





RSVP

TFQ's Owning the Narrative: Women Captivating Media Audiences

FQ Equality Lounge® | Hotel Martinez 12:30PM – 1:00PM

Featuring:



Mónica Gil Chief Administrative and Marketing Officer, NBCUniversal Telemundo
Enterprises Additional Panelists: Susan Boster, Founder and CEO, Boster Group
Jess Weiner, Cultural Expert and CEO, Talk to Jess





RSVP





RSVP

RTL's Claiming the Living Room - Growing the Market

RTL Beach 2:20PM – 2:45PM

Featuring:



Mark Rogers Vice President, Global Partnerships Strategy, Advertising &
Partnerships, NBCUniversal





RSVP

The Power of Live: NBCU & FreeWheel Co-Hosted Program & Happy Hour

Plage Goéland | FreeWheel Beach 4:00PM – 5:30PM Program 5:30PM – 8:00PM Happy
Hour

RSVP Required

Welcome Remarks



Mark Marshall Chairman, Global Advertising & Partnerships, NBCUniversal



James Rooke, President, Comcast Advertising

Business of Live Panel



Mónica Gil Chief Administrative and Marketing Officer, NBCUniversal Telemundo
Enterprises



Can Akar, Sr. Director, Head of Marketing, EMEA, Uber Eats

Shannon Willett, Chief Marketing Officer, Peacock




Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships
(Moderator)

Jen Neal, Executive Vice President, Entertainment Live Events & Specials,
NBCUniversal

LIVE on the Road to the Olympics Panel




Bex Smith, Footballer & Global Executive in Sports and Business

Alex Honnold, Professional Rockclimber

Shannon Willet Chief Marketing Officer, Peacock, NBCUniversal




Tony Yoka, Boxer, Olympic Gold Medalist

Chloe Kim, Snowboarder, Olympic Gold Medalist




Zuri Hall, Correspondent, "Access Hollywood"; Co-Host, "American Ninja Warrior"
(Moderator)

Patrick Ouyi, Brand Director Le Coq Sportif

Power of Live Panel




Kenan Thompson, Cast Member, Saturday Night Live; Host and Executive Producer,
Olympic Highlights with Kevin Hart and Kenan Thompson

Miguel Gurwitz, Sports Commentator, Soccer Analyst and NFL Play-by-Play,
Telemundo Deportes




Akbar Gbajabiamila, Host, "American Ninja Warrior"; Host, “Gold Zone” on Peacock
(Moderator)

Zuri Hall, Correspondent, "Access Hollywood"; Co-Host, "American Ninja Warrior"



Steve Kornacki, NBC News & MSNBC National Political Correspondent





RSVP





Brand Innovators' Women Leadership Forum

Armani/Caffè 9:35AM – 10:15AM

Featuring:



Ann Scheiner Executive Vice President, Agency Partnerships, Advertising &
Partnerships, NBCUniversal Additional Panelists: Kelly Mahoney, Senior Vice
President, Customer and Growth Marketing, Ulta Beauty Val Kaplan, Chief
Marketing Officer, Pluto TV Lesley Klein, SVP Strategy & Brand Marketing,
Priceline

Brand Innovators' Women in Marketing Leadership Breakfast Moderated by Abbey
Berryman

Armani/Caffè 10:15AM

Featuring:




Abbey Berryman Senior Vice President, Client Partnerships, Advertising &
Partnerships, NBCUniversal Panelists: Greg James, CEO, Havas Media Network
Claudine Patel, Chief Marketing Officer, North America, Sanofi

Brand Innovators' Fireside Chat

Beach Stage - Influential Beach at Plage la Mandala 11:30AM

Featuring:



Karen Kovacs President, Advertising & Partnerships, NBCUniversal

She Runs It Best of the Badass Bossess Brunch at ADWEEK House

ADWEEK House at Cannes 10:30AM – 1:00PM (Panel 11:00-11:55AM)

Featuring:

Featuring:



Alison Levin President, Advertising & Partnerships, NBCUniversal





RSVP

Brand Innovators' Fireside Chat with Peacock

Armani/Caffè 1:35PM – 2:00PM



Shannon Willett Chief Marketing Officer, Peacock, NBCUniversal Moderated By:
Adam Bergman, Group Vice President, Advertising and Data Sales, VIZIO

The Future of Sports Presented by Publicis Sports & Front Office Sports in
partnership with NBC Sports

Le Studio NBCU, 3rd Floor 2:00PM – 5:00PM (Panel 3:20PM-3:40PM)

Featuring:



Peter Lazarus Executive Vice President, Advertising & Partnerships, NBC Sports





RSVP

TFQ's Marketing to Today's Consumers: The Power of Live Connections

FQ Equality Lounge® | Hotel Martinez 3:30PM – 4:00PM

Featuring:




Alison Levin President, Advertising & Partnerships, NBCUniversal

Julia Boorstin, CNBC Senior Media & Tech Correspondent (Moderator)



Shannon Willett Chief Marketing Officer, Peacock, NBCUniversal





RSVP

Adweek House Roundtable: The Touchdowns Powering Marketing Gold: Tuning into TV
to Score Big

ADWEEK House at Cannes 4:00PM – 4:45PM

Featuring:



Karen Kovacs President, Advertising & Partnerships, NBCUniversal





RSVP

NBC Sports Happy Hour Sports Lives Here

Le Studio NBCU 5:00PM – 7:00PM

RSVP Required





RSVP





LE STUDIO NBCU



5 RUE DES BELGES 06400 Cannes

Meetings available upon request. Please reach out to your NBCU representative.

Check back in the coming weeks for additional information.



Ad Choices | Privacy Policy | Your Privacy Choices | CA Notice | Terms of
Service

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