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https://www.mintel.com/little-conversation?utm_source=crm&utm_medium=email&utm_campaign=store-blast-123&mkt_tok=MTkzLUp...
Submission: On January 17 via api (January 17th 2023, 3:50:42 pm UTC) from US — Scanned from DE

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Text Content

* About
About Mintel

The world's leading market intelligence agency.
Our expert analysis of the highest quality data and market research will help
you grow your business.

Read More
Press Centre

Mintel's global public relations team is pleased to provide accredited
journalists with access to our research, arrange interviews with our expert
analysts and share the latest insights.

* Podcast
* Contact
* Careers

EnCn / 中文De / DeutschEs / EspañolFr / FrançaisId / BahasaIt / ItalianJp / 日本語Kr
/ 한국어Pl / PolskiPt / PortuguêsTh / Thai
En
* Cn / 中文
* De / Deutsch
* Es / Español
* Fr / Français
* Id / Bahasa
* It / Italian
* Jp / 日本語
* Kr / 한국어
* Pl / Polski
* Pt / Português
* Th / Thai

LITTLE CONVERSATION PODCAST

Mintel Little Conversation—a podcast about innovation brought to you by the
experts who know consumers better than anyone else.

> WHERE TO LISTEN

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What makes a brand trustworthy? Will artificial intelligence take over the
world? What is behind our love/hate relationship with sustainability? How will
personal identity and human rights affect purchase decisions?

Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas and new
perspectives on how we eat, drink, shop, groom and think. From the key issues
impacting society to trends in food, beauty, tech and retail, we’re discussing
what consumers want and why.

Subscribe to Little Conversations wherever you get your podcasts and follow
Mintel on social media so you never miss an episode!

Mintel Little Conversation—a podcast about innovation brought to you by the
experts who know consumers better than anyone else.

Want more content? You can also view Season One, Season Two and Season Three
now.

SUBSCRIBE, RATE AND REVIEW!

SEASON FOUR

NEW

HOW CAN BRANDS ENGAGE THE GROWING NUMBER OF ‘HYPER FATIGUED’ CONSUMERS?

Host Andrew Davidson is joined by technology, travel and consumer trend experts
for a discussion about the 2023 Mintel Global Consumer Trend ‘Hyper Fatigue’.
The trend predicts that instead of trying to keep up with technology, consumers
will be tempted to give up entirely and return to the ease of tactile pleasures.
As the pandemic, economic uncertainty and geopolitical tensions impact consumers
differently, what role should brands play to support and engage? How concerned
should marketers be with influences like social media and choice paralysis? And
how can brands capitalise on the way consumers are feeling? Listen now!

LEARN MORE

EVOLUTION OF THE GAMING INDUSTRY

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach
Emmanuel as they discuss the future of the gaming industry, including social
media participation, game streaming, and the development of VR and AR
technology. What are the opportunities for in-game advertising and sponsorship?
What can brands do to address diversity in gaming and how can they provide a
safe space for gamers? Listen now to find out more about games, gamers and the
gaming industry!

LEARN MORE

BEAUTY AND PERSONAL CARE CONSUMER TRENDS FOR 2023 AND BEYOND

Looking ahead to 2023, host Andrew McDougall and beauty industry experts Sarah
Jindal and Vivienne Rudd share a preview of the three trends Mintel predicts
will impact consumer demand for beauty in the coming year, including brand and
product examples and recommendations for marketing strategy and product
innovation development over the next five years. The specific and bold trends
explore how ongoing uncertainty and new challenges are causing evolutions to
foundational consumer behaviours centred around sustainability, value, wellbeing
and experiences. Listen now to learn more about the ‘Beauty Rx’, ‘Evolved
Self-Care’ and ‘New Rules Of Engagement’ trends!

LEARN MORE

FOOD AND DRINK CONSUMER TRENDS FOR 2023 AND BEYOND

Host Andrew McDougall is joined by the brilliant minds behind Mintel’s new 2023
Global Food and Drink Trends to discuss their predictions for the future of
consumer behaviour and what that means for food and drink brands around the
world. Centred around global crises, climate change, mental performance, the
overwhelmed consumer and space, this year’s trends make recommendations for
brands to reassure consumers who continue to be challenged to adapt to a
precarious world. Find out why and how brands should support value-conscious
consumers, provide efficient product formats and encourage consumers to take
pleasure in food and drink in 2023 and beyond.

LEARN MORE

LIVE FROM MONEY 2020: INTERVIEW WITH NAVY FEDERAL CMO PAM PILIGIAN

In this special episode, host Andrew Davidson sits down with Pam Piligian, CMO,
Navy Federal Credit Union, live at the Money 20/20 conference – the largest
global fintech event enabling payments and financial services innovation for
connected commerce. Hear Pam’s opinion on the evolution of the role of the CMO,
how she is navigating the marketing landscape in volatile times and how Navy
Federal is addressing the macro environment where US consumers are still
spending but the drumbeat of rising rates, inflation and recession is getting
louder.

LEARN MORE

HOW BRANDS SHOULD RESPOND TO THE RISING COST OF LIVING

Host Samantha Dover gathers a group of consumer lifestyle, personal finance and
economic experts to answer questions about the rising cost of living in the UK.
How strong is brand loyalty in such a volatile environment where consumers find
themselves trading down for better value? What is the experts’ best advice for
small players navigating this crisis? Listen now to find out!

LEARN MORE

TIKTOK AND BRANDS: WHAT MARKETERS NEED TO KNOW (PART TWO)

The conversation continues! Host Andrew Davidson and digital and media experts
Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in
part two of this special two-part episode. In this episode, our experts cover
security concerns, and what the future holds for the app. How has TikTok
evolved, and what does that mean for brands? Listen now!

LEARN MORE

TIKTOK AND BRANDS: WHAT MARKETERS NEED TO KNOW (PART ONE)

Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell,
Marissa Frys and Rebecca McGrath in a special two-part episode. In part one,
they discuss the role of TikTok in today’s culture and what the app’s explosive
growth means for brands. What’s fueling the rise? How can brands get the most
from TikTok? Our experts dive into all of these questions and more, including
what brands are doing well, and misconceptions about the platform. Listen now to
find out what brands need to know now, and how they can plan for what’s coming
next.

LEARN MORE

MENTAL HEALTH: WHAT CONSUMERS WANT AND HOW BRANDS NAVIGATE THE LANDSCAPE

[This episode originally aired in April 2021.] Mental health awareness, impact,
and support have become key concerns in recent years and have been accelerated
by the pandemic. Host Edward Bergen sits down with consumer and industry experts
in the health and wellness, food and drink, and beauty and personal care spaces
to discuss the dynamic consumer landscape of mental health awareness. What roles
should brands play in supporting consumers’ mental health journeys? Listen now
to find out!

LEARN MORE

DEBUNKING GEN Z: THE TRUTHS, TRENDS AND BEHAVIOURS BRANDS SHOULD PAY ATTENTION
TO

Host Andrew Davidson assembles a number of consumer lifestyle and marketing
experts from across the globe for a discussion about Generation Z—consumers aged
12-25 in 2022. But where to start as it’s easy to get lost in the myths,
stereotypes and exaggerations surrounding Gen Z? Our experts separate fact from
fiction, identify what brands need to pay attention to, act on and invest in and
confirm what they can ignore. There’s a lot of noise about Gen Z; get the full
picture and listen now!

LEARN MORE

CELEBRATING 100 EPISODES OF MINTEL LITTLE CONVERSATION

To celebrate Mintel Little Conversation’s 100 episode, hosts Andrew McDougall
and Sam Dover have a discussion about value and how other behaviour drivers like
experiences, surroundings and technology impact consumer preferences and
purchases related to value, convenience, cost and quality. Join us for a little
conversation with two of your favourite Mintel experts—listen now or watch our
100th episode on YouTube.

LEARN MORE

WHY SUSTAINABILITY SHOULD BE AT THE TOP OF EVERY BRAND’S AGENDA

Host Samantha Dover is joined by packaging and sustainability experts to discuss
the role of sustainability in business, including the different sustainability
frameworks businesses can utilise, why an investment in sustainability offers
brands an insurance policy on future viability and how brands should effectively
communicate sustainability missions to consumers. Listen now!

LEARN MORE

UNDERSTANDING THE ‘CRYPTO WINTER’ AND HOW BRANDS CAN PLAN FOR WHAT’S NEXT

Host Andrew Davidson and his guests discuss the state of cryptocurrency. Bitcoin
is down, ‘crypto winter’ is here. The experts dive into what that means for
consumers and brands, and debate the industry’s future in such a volatile
environment. Listen now to find out what brands need to know now and how they
can plan for what’s coming next!

LEARN MORE

WHAT BRANDS NEED TO KNOW WHEN DEVELOPING AN INFLUENCER MARKETING STRATEGY

Host Samantha Dover explores the big themes in influencer marketing. What are
the factors brands need to consider when developing an influencer strategy? How
heavily should authenticity and transparency be weighed? And how is consumer
understanding of the role influencers play in their lives evolving? Listen now
to find out!

LEARN MORE

NFTS: UNDERSTANDING THE HYPE AND SEEING THE VALUE FOR BRANDS

Host Andrew McDougall tracks the trajectory of non-fungible tokens, or NFTs—the
latest blockchain technology to capture attention—from both the consumer and
brand perspective. This episode explores NFT scams, regulation and
sustainability implications, how the concept of ownership is being redefined, as
well as how and why brands are entering the space. Listen now!

LEARN MORE

CONSUMERS’ SUSTAINABILITY ATTITUDES ARE SHIFTING; HERE’S HOW BRANDS SHOULD REACT

Host Andrew Davidson and his guests discuss consumers’ attitudes towards
sustainability, how they are changing and what brands should do to adapt.
Climate change and water and food shortages are rising to the top of global
consumers’ priority lists as events like the Ukraine conflict and extreme
weather play a greater role in their daily lives. Learn about the brands,
products and services that stand out – for better or worse. Listen now!

LEARN MORE

HOW BRANDS CAN BRING PLEASURE TO CONSUMERS IN TOUGH TIMES

Host Andrew McDougall and his guests explore themes of pleasure and escapism and
the nuanced role brands play in boosting consumer happiness in 2022. The 24-hour
news cycle, climate catastrophe and cost of living crisis (among others) make it
more important than ever for consumers to find moments of joy, but how do brands
strike a balance between instant gratification, anticipation and mental
containment? Listen now!

LEARN MORE

CHALLENGES BRANDS FACE IN AN EVOLVING VALUE-CENTRIC MARKET

Host Samantha Dover leads a discussion about the multifaceted definition of
value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and
Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates
brand value for consumers and how perceptions have changed since the COVID-19
pandemic. Listen now!

LEARN MORE

EXPLORING THE DTC MODEL AND WHAT DRIVES CONSUMER ENGAGEMENT

Host Samantha Dover is joined by two retail experts to discuss the
direct-to-consumer (DTC) business model. They address the key benefits for
brands, how to scale, who the best-in-class disruptors are, and what future
opportunities exist in the marketplace. But before brands jump in, consider some
of the red flags, including purchase drivers and barriers to entry. Listen now!

LEARN MORE

WHY BRANDS ARE USING ASTROLOGY IN THEIR MARKETING STRATEGY

Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to
discuss astrology. It’s has been around since the 3rd millennium BC and is
experiencing a resurgence today driven by social media. The experts explain why
the sudden interest from a consumer perspective, discussing themes like
spirituality, the collective, self-expression, decision paralysis and regaining
control. Listen now to find out more!

LEARN MORE

LET’S TALK ABOUT THE METAVERSE

Host Andrew Davidson is joined by category and consumer trend experts to discuss
the metaverse. They filter through the hype, break down what it means for
consumers, and discuss how brands should think about the metaverse in the medium
and long term, including recommendations for how to incorporate the trend into
brand innovation and marketing strategy. Listen now!

LEARN MORE

THE WHAT AND WHY BEHIND A CONSUMER TREND

Host Elysha Young shines a spotlight on the science and art of consumer trend
forecasting. She is joined by global consumer trend experts to discuss how
trends are defined, how companies like Mintel identify new trends and the value
of understanding consumer trends. Listen now to discover why understanding
consumer trends is critically important to calculating potential competitive,
disruptive implications. Listen now!

LEARN MORE

THE IMPACT OF INFLATION ON THE COST OF LIVING AND CONSUMER BEHAVIOUR

Host Andrew Davidson and Toby Clark, Director of EMEA Research at Mintel,
discuss the impact of inflation on consumers, specifically, the cost of living
and how it will shape consumer behaviour in the coming months. Brand loyalty,
value, and conscious consumerism are being tested. What brands are agile enough
to make it through? Listen now to find out!

LEARN MORE

MARKETING OUTLOOK, OMNICHANNEL TRENDS AND SPEND PREDICTIONS FOR 2022

Host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry
Group, and Lierin Ehmke, Insights Manager, Comperemedia Omni, discuss the
marketing outlook for 2022, including what marketers need to know, channel spend
and the shifting consumer relationship with various marketing channels. Listen
now for the full 2022 forecast!

LEARN MORE

PRE-SEASON SPECIAL: HOW SUSTAINABILITY IS DISRUPTING FINANCIAL SERVICES

Host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift
that’s occurring as consumers shop more consciously and things like the
environment and ethics play an increasingly important role in consumer
behaviour. Listen now!

LEARN MORE

www.mintel.com Open in urlscan Pro 2a02:26f0:6c00:1a9::1e0e Public Scan

Form analysis 2 forms found in the DOM

GET /search-page

Text Content

www.mintel.com Open in urlscan Pro
2a02:26f0:6c00:1a9::1e0e Public Scan

Form analysis
2 forms found in the DOM