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https://adage.com/article/agency-news/ex-masterclass-execs-sonderco-aims-reinvent-brand-influencer-deals/2532906
Submission: On July 08 via api from US — Scanned from DE
Submission: On July 08 via api from US — Scanned from DE
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EX-MASTERCLASS EXEC’S NEW AGENCY AIMS TO REINVENT BRAND-INFLUENCER DEALS
SonderCo is led by CEO Sean Akaks and Partner and Chief Business Officer Jessie
Mash
By Lindsay Rittenhouse. Published on December 07, 2023.
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Tracking ad agency account reviews—the latest on brand creative, media and more
SonderCo is led by CEO Sean Akaks (right) and Partner and Chief Business Officer
Jessie Mash.
Credit: SonderCo
Former MasterClass executive Sean Akaks started a new agency aiming to reinvent
how brands partner with talent, including creators, celebrities, artists,
athletes, actors, influencers and creators.
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In this article:
* Agency News
* Celebrity
* Creators & Influencer marketing
* Sports
* Talent
Lindsay Rittenhouse
Lindsay Rittenhouse is a senior reporter for Ad Age, covering broad advertising
industry trends.
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