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launches Sept. 1, 2022


WE TRIED THESE 17 NEW BEAUTY LAUNCHES

By Asia Milia Ware@missasiamilia
Photo-Illustration: by The Cut; Photos: Retailers

I tried all 17 of these beauty launches and here is what I learned: For some
reason, all beauty brands must’ve gotten the memo that August was all about
fragrance and concealer because there was a new one almost every week. Me? I’m
still on my #BlushGirlSummer.

The best thing about all of these launches is that they’re great for the season
transition that we’re about to experience — floral fragrances with the perfect
amount of warmth, full-coverage concealers to replace foundations for lazy fall
days, and even some travel products if you prefer to travel after the summer
rush.




FRAGRANCE

Prada Paradoxe Eau de Parfum
$142

I wore Prada Candy throughout all of my college years. It was sweet and it got
me lots of compliments. So when I saw that Prada was officially foraying into
beauty and launching a new fragrance, I was eager to get my hands on it. When I
first sprayed it I got a whiff of nostalgia with the floral notes, but once it
settled into my skin the warmth came through a bit. For a more mature scent I’ll
probably layer it with another musky and ambrette scent. But if you love
feminine florals, you’ll love this new addition to the Prada family.

$142 at Nordstrom
Buy
Dries Van Noten Fleur Du Mal Eau de Parfum
$280

When I found out Dries Van Noten was launching a fragrance I knew the packaging
would be reminiscent of his designs. And I was right. Each bottle is designed to
attract the wearer to the bottle that they’d enjoy the scent of most.
Unsurprisingly, I fell in love with a rich-purple bottle designed with a
tortoiseshell print. It’s intense with potent suede notes but balanced with soft
jasmine and amber.

$280 at Saks Fifth Avenue
Buy
MAISON FRANCIS KURKDJIAN 724 Eau de Parfum
$275

Baccarat Rouge 540 has gone viral on TikTok. So how do you top that? Maison
Francis Kurkdijan tried with their latest scent, a musky floral. I’ve been
wearing it to the gym, which may sound odd, but I really enjoy how fresh it
smells after a long workout.

$275 at Neiman Marcus
Buy

YSL Y Eau De Toilette
$105

I’m not exaggerating when I say it’s the best cologne I’ve smelled in a really
long time. I gave it to my male friend and asked him to wear it; with one spray
the whole car smelled like lavender and incense.

$105 at Yves St Laurent
Buy
KAYALI Lovefest Burning Cherry
$118

As a full disclaimer, I am a Kay Ali stan and love almost everything they
launch. This new scent is no different.

$118 at Sephora
Buy
AERIN Joyful Bloom Fragrance
$205

Aerin’s OG Rose de Grasse scent is light and rosy, a fresh everyday scent. This
version smells a lot creamier.

$205 at Saks Fifth Avenue
Buy


CONCEALERS

Sephora Collection Best Skin Ever Full Coverage Multi-Use Concealer
$15

Sephora Collection’s Best Skin Ever foundation is dubbed one of the best-kept
secrets in the beauty industry. I had to try the concealer myself, and did so
during one of my longest and hottest days this summer. It never budged through
my sweat — in fact, my skin felt more hydrated with it on. Since then, it’s
replaced foundation for me on days where I want full coverage, but not the
cakey-ness of full coverage.

$15 at Sephora
Buy

Kulfi Main Match Crease-Proof Long-Wear Hydrating Concealer
$26

This concealer was made with Southeast Asian skin tones in mind after the
founder struggled to find concealers that matched hers. At a launch dinner
almost everyone who I saw trying it was thoroughly impressed with the golden
finish it left on their skin. Plus: It fills a void in the industry for
Southeast Asian women who’ve had the same struggles. A win for us all.

$26 at Sephora
Buy
Bobbi Brown Skin Full Coverage Concealer
$33

The lightweight, creamy Bobbi Brown concealer melts into the skin almost
instantly. I don’t have super-dark under eyes, but after some long summer nights
I looked tired, and this was the product I turned to to wake my face up.

$33 at Nordstrom
Buy
Charlotte Tilbury Beauty Skin Radiant Concealer
$33

The Charlotte Tilbury concealer is a makeup and skin-care hybrid, intended to be
both a concealer and eye cream. The smoothness or blendability sold it to me.
Plus: If you like to wear highlight, there’s none needed with this concealer. It
glows.

$33 at Charlotte Tilbury
Buy
Too Faced Born This Way Ethereal Light Smoothing Concealer
$26

Too Faced’s Born This Way foundation is hydrating and buildable; a little goes a
long way. It’s been great covering my hyperpigmentation.

$26 at Sephora
Buy
r.e.m. beauty Sweetener Concealer
$24

Ariana Grande’s r.e.m. beauty concealer is packaged like an eye cream. While it
has a great blurring effect on the skin, I loved it most for its contour
abilities. This product actually made me eager to try more of her products and
so far I have nothing bad to say about it.

$24 at Ulta Beauty
Buy



THERE WERE OTHER GOOD LAUNCHES TOO, THOUGH

RIES The Essential Refillable Travel Container
$18

So long to boring refillable product bottles in the travel section of CVS. These
sustainable and reusable bottles were created for us to travel in style. I
already have my hair products in them for my upcoming trip.

$18 at Sephora
Buy
Fenty Skin Cherry Treat Conditioning + Strengthening Lip Oil
$24

Fenty Skin’s treatment lip oil is hydrating and leaves my lips cushiony smooth.
It also has a sheer application that pairs well with nude lip liner. Plus: The
cherry scent brings me back to the 99 cent cherry lip balms the beauty supply
used to sell.

$24 at Sephora
Buy
Peace Out Instant Pore Perfector
$28

Another new product that TikTok loves. I normally don’t have enlarged pores, but
I noticed that this product quickly blurs the texture of skin and minimizes
pores. With hyaluronic acid and niacinamide, it’s a game changer for the
complexion.

$28 at Sephora
Buy
Dyson Special Edition Airwrap™ Multi-Styler Complete Long
$599

Who doesn’t love Dyson’s airwrap? They launched a new color this month, an
intense violet with metallic pink. It’s now not only one of the best tools on
the market, but the prettiest.

$599 at Sephora
Buy



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We Tried These 17 New Beauty Launches



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