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* Omnichannel Features
Omnichannel Features
* Email Campaigns Join more than 60,000 clients around the globe who use our
platform to send millions of emails every month.
* SMS Campaigns Reach your audience immediately with targeted text messages
and notifications, even if your contacts are offline.
* Viber Campaigns Engage Viber users with visually appealing buttons and
images showcasing your products.
* Web Push Notifications Send relevant, personalized push notifications from
your website to users on desktop and mobile devices.
* Mobile Push Notifications Retain and engage your mobile app users with
timely offers, reminders and other personalized content.
* Email Marketing Agency Entrust your email marketing campaigs to the team
of experts providing a full range of professional support and services.
* App Inbox Enable the App Inbox notification center only for your messages
on the site and in the app.
* Lead Capture Forms (Widgets) Increase the number of leads, notify users of
important events, launch sales and stimulate purchases.
* CDP Features
CDP Features
* Email Marketing Streamline your email marketing tasks with a comprehensive
set of tools for email design, campaign automation and reporting.
* Segmentation Segment your audiences to engage the right people at the
right time with the right content.
* Artificial Intelligence Harness the power of custom AI technologies for
your business.
* Omnichannel Marketing Orchestrate multiple channels in a single system to
engage your audience through Email, SMS, Viber, Web Push, Mobile Push,
In-App Messages and more.
* Multilingual Campaigns Manage multiple channels in different languages to
reach a global customer base.
* Site Product Recommendations Show website visitors relevant product
recommendations based on artificial intelligence algorithms.
* Mobile Marketing Automate mobile phone communication and get closer to
your audience.
* Pricing
* Blog
Blog
* Blog Keep up-to-date with the latest marketing trends, tips, best
practices, case studies, success stories, expert talks and interviews.
* Email Examples Inspire your email marketing campaigns with our huge
collection of email designs from a variety of industries and occasions,
with comments by our experts.
* Retention Marketing Glossary See the comprehensive list of basic marketing
terms, collected to help you create and improve your marketing strategy.
* Webinars See, Explore, Apply
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YESPO ОMNICHANNEL CDP
ALL DATA AND ALL COMMUNICATION CHANNELS WITHIN ONE SYSTEM
Request a Demo
Try Now
GROW YOUR SALES
Advanced omnichannel marketing solutions to boost business efficiency
BUILD A LOYAL AUDIENCE AND RETAIN CUSTOMERS.
Communicate with customers through the most convenient channel:
Email SMS Web Push Viber Mobile Push
In-App
Pop-ups
Banner
Recommendations App Inbox Telegram
WhatsApp Coming soon
USE PRODUCT RECOMMENDATIONS TO INCREASE THE AVERAGE ORDER VALUE.
Collect customer information based on browser behavior, sent messages, cart
status, and CRM records. Create best personalized recommendations to build
profitable long-term relationships.
SEND RELEVANT OFFERS TO INCREASE PURCHASE FREQUENCY.
Send promo campaigns and triggered series with personalized recommendations in
all channels. The integrity of data allows you to analyze customer behavior,
divide the audience into segments, and recommend products, based on their
spotted preferences. Employ up-sell to increase purchase frequency.
More details
No-Code Solutions for Any Type of Business
Best practices for your business
Get started with digital marketing right away! Send custom-designed campaigns on
the first day of registration in Yespo! Use ready-made omnichannel campaigns for
any event, from abandoned carts to personalized greetings. Yespo’s free live
customer support for businesses will help you at any stage of marketing
automation strategy development.
See small business solutions
CDP technology for large enterprises
Personalize every interaction in each channel based on real-time user behavior
data. Increase sales with loyalty programs, individual promocodes, and
personalized discounts for each customer. We provide advanced solutions for big
ecommerce businesses: deep segmentation, omnichannel communication, mobile
marketing, multilingual messages, deep customer analytics, product
recommendations and AI.
See enterprise
solutions
Yespo CDP solutions are for
Marketplaces
Discount services
Retailers
Ticket operators
Travel platforms
Fashion
Shopping clubs
DIY
Our Case Studies
Omnichannel
Personalized Triggers Increased Sales by 87%
Pharmacy retailer wanted to implement the essential triggers and omnichannel
campaigns. With Yespo's behavior-based segmentation campaigns proved to be
effective in the first month. On average, five personalized campaigns increased
online sales by 3% in two months, with rich messaging revenue up 87% and email
revenue up 38%.
Full Case
Omnichannel
Triggers
Triggered messages helped mobile app increase purchases by 1.5x
A complex application Umico that combines a marketplace, universal loyalty
program, and mobile bank wanted to increase retention rate and automate user
communication to bring them to the app efficiently. With triggered mobile pushes
Umico users made purchases 1.5 times more often. The app experienced 20% fewer
abandoned carts after enabling triggered messages in this channel.
Full Case
Triggers
Product Recommendations
Product recommendations increase trigger conversions up to 233%
A marketplace with website and mobile app wanted to increase retention and
repeat sales percentage. With implementing promo recommendations in messages,
they increased the conversion of existing triggers by up to 233% as well as
generated new sales by introducing additional triggers based on advanced
segmentation.
Full Case
Product Recommendations
Customer data platform to build meaningful communication with clients
Easily introduce direct marketing best practices and improve them without
developers
Use the most profitable channel automatically
Omnichannel
Omnichannel strategies combine all the necessary channels:
Email SMS Web Push Viber Mobile Push
In-App
Pop-ups
Banner
Recommendations App Inbox Telegram
WhatsApp Coming soon
“Multichannel is another advantage of the system. A combo of Email, Push and SMS
campaigns lets us communicate with the clients in the most convenient way.”
Konstantin Cherepinsky,
CEO Gold.ua
Responsive message editors
Online Drag-n-Drop editors for all channels
A simplified drag-and-drop interface is optimized for successful message
creation. Yespo’s email editor has built-in templates with all modern features —
AMP support, Multilanguage, dynamic content, real-time personalization, and
adaptiveness. Also, you can easily create and run messages for mobile and web
push, App Inbox, In-app, SMS, Viber, and build pop-ups for the site and app.
For us, this CDP is more than just an email marketing partner. Besides other
advantages, they offer easy contact base management, a cool email editor with
different useful options and great functionality for analytics
Denis Kaplunov,
CEO Studio Denis Kaplunov
Mother|
Personalization and product recommendations
Convert visitors into paying customers
The system automatically adds to the email those products the user searched for
on the site, in the mobile app or in emails. You can set up an abandoned cart
and an abandoned browse emails with personalized recommendations included
“Segmentation enabled us to personalize emails to the max and increase the
conversion rate by 1.5.”
Galina Panasyuk,
CRM Marketer Busfor.ua
INNOVATIONS IN THE SERVICE OF OUR CUSTOMERS
We constantly develop new opportunities for your business
Omnichannel workflow editor
Easily manage settings for sending ready-made messages - time, recipient, type
of channel, and conditions. Workflows are automatically triggered by real-time
events.
Effective reports
Improve the effectiveness of Email with effective reports: RFM analysis, cohort
analysis, reports on opens and clicks.
Multilanguage
Create one template for all languages and fill it with the corresponding
content. There is no need to create workflows with multiple conditions.
Communicate with subscribers in their native language using one template and one
workflow.
AMP4EMAIL support
The user can choose the available product, view different catalogs, leave a
review of the product, book a hotel, or take a survey straight in the email
without downloading the website page.
IMPROVE YOUR MARKETING PERFORMANCE TODAY!
Launch marketing campaigns, reach the customers inbox, and increase sales via
marketing channels from the first day of registration
Create and launch your first email campaign as an easy task. We provide full
support via online chat, email and over the phone at all stages: from
integration and launch to automation and customization.
TESTIMONIALS
Every day 3,500 customers get more online sales with Yespo automated
industry-specific campaigns
Andrew Sus
Digital Marketer Brabrabra
Read all review
We chose the CDP due to the functionality of transferring communication results
to Google BigQuery. For our company, it is critically important. We paid back
the costs of this integration in the first two weeks of the trigger on the
inclusion of the bonus program.
Margaryta Nalisna
Marketing manager Knygarnya Є
Read all review
We are pleased with the transfer of email marketing to the platform. Thanks to
this, we got more subtle tools for working with our subscriber base. This
positively affected both the improvement of key metrics (Open Rate,
Click-Through Rate, Unsubscribe Rate, etc.) and the growth of the base.
Anton Kondratyuk
Retention Manager at Book-Ye.com
Read all review
Thanks to Yespo CDP, we have improved almost all key metrics, starting from
email Open and Conversion Rates to retention. With CDP features, we can
communicate more effectively with our customers and offer relevant products they
are most likely to be interested in at the right time. For businesses
considering implementing CDP, I would advise not to delay its implementation :)
Rather, determine what you need exactly, and with the help of competent Yespo
managers, choose the tariff that suits you. I have been working in Retention
marketing for more than 10 years and have never heard negative feedback from
colleagues about cooperation with the Yespo service. On the contrary, people
regretted using, for example, the expensive Mailchimp, which does not have even
50% of the functionality of the Ukrainian Yespo CDP service. Try it, and you
will not regret it.
Natali Kovalenko
Teamlead of Email Marketing at Promodo
Read all review
Thanks to the omnichannel approach, we managed to increase revenue. For example,
the App Inbox brought +28% to Retention channel revenue (over 9 months). The
completeness of data provided by CDP plays a crucial role in segmentation and
personalization. By combining data, we implemented more automated messages and
optimized communication costs. For instance, one client had an extensive
database of phone numbers (valuable clients) and 2.4 times fewer emails. With
additional communications and subscription forms, about 2% of contacts who only
had a phone number added their email. This helped us shift communication to
email and thus optimize costs. Additionally, the client can choose their
preferred channel, newsletter topics, and preferences (we collect this data
through surveys or the subscription center). This makes the customer more
engaged and increases their LTV. For those considering implementing a customer
data platform in their marketing system, I recommend not to hesitate, as it's
worth it! In Yespo CDP, you can consolidate data from all communication
channels. Another advantage of this customer data platform is the prompt
technical support.
Anna Shchur
Head of Promo and Retention at Prom.ua
Read all review
Yespo CDP enables us to build omnichannel interaction and achieve better results
by communicating in the right channel and simultaneously optimizing conversion
costs. Our main communication channel is mobile pushes, but we also use emails,
Viber, and SMS. We've increased the share of mobile push in sales from 0.5% to
9%, built quality communication, and optimized the budget.
Tetiana Duchenko
Head of Retention at Stylus
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Effective behavioral segmentation allows us to reduce costs for bulk campaigns
and generate more revenue from communication with a smaller audience. As a
result, LTV grows. With a unified customer profile in Yespo, we can build
segments and send information to customers that is not annoying but rather
relevant and interesting to them. The omnichannel approach helps reach a larger
audience by communicating with the customer through the channel they prefer.
Yespo CDP is convenient because we can collect and use data in one system to set
up customer communication. Based on consumer behavior on the website, we engage
in communication aimed at mutually beneficial relationships. For the customer,
it's about getting the necessary products with the best features, prices, or
other advantageous terms for purchase. For us, it's about acquiring a loyal
customer who regularly buys on the website or in the store, leading to increased
revenue.
Alina Pshenichnikova
Head of Product Email & Retention at Netpeak
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In our work with clients, the goal is always the same – increasing revenue and
conversion rate, and with CDP, this can be done quite easily and quickly. Thanks
to Yespo CDP, we have more touchpoints with subscribers and better understand
their needs, which in turn increases conversion rates. Using the customer data
platform helps create personalized offers, segment, and communicate with
subscribers across different channels using omnichannel workflows. In projects
where we utilized deep segmentation, we experienced increased conversion to
transaction, revenue, and an increase in CToR. Typically, this segmentation is
based on orders (number of purchases, their frequency, types of products viewed
/ left in the cart / ordered). We most often use product recommendations on the
website and in emails. To create offers, we use data about the user's previous
experience on the client's website. Recommendations have increased channel
revenue to the level previously achieved by mass and trigger campaigns together.
We constantly test different approaches because user behavior changes depending
on the season, site promotions, and so on.
Alona Melon
Retention Product Manager at Shafa.ua
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For us, it's crucial that Yespo allows setting up omnichannel within one trigger
workflow. This way, we don't overwhelm the user with the same messages in
different channels and save company costs by communicating with customers in
cheaper channels. Thanks to the omnichannel approach, we've managed to reduce
the cost of order (dialogue) from retention channels and the number of messages
sent to the user (while reducing irritation). As a result of this strategy, for
example, the abandoned view trigger brought in 125,500 UAH in profit for July
2023.
Daria Harmash
Email Marketer at Omnicore
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Customers require personalized communication, so a customer data platform
becomes a necessary tool for effective interaction. In Yespo CDP, there's a
plethora of data about contacts: personal information, purchases, and loyalty
program data. This provides limitless possibilities for automated personalized
communication and significantly saves the marketer's time on setups. Thanks to
CDP's ability to store everything in one place, we've set up many trigger
communications – standard (abandoned carts, abandoned views) and unique ones
created specifically for our client's audience. In particular, we've worked on
the user journey to the first purchase, which has increased the number of those
making a purchase within the first month after subscription/registration. We
often use segmentation by gender and purchases (quantity and frequency). During
sales periods, we use segmentation based on viewing specific categories of
products to avoid spamming. In terms of email activity and purchases, such
campaigns have better conversion rates than ones for the entire base. All
clients are different, and each one requires a tailored approach. Some
fundamentally don't read emails after receiving a subscription promo code, while
others read most emails, and spamming such clients in other channels is
unnecessary. So, we're looking for better ways of interaction, which naturally
affects brand perception. We also see the effect in terms of revenue. There are
results even in the web push channel, which many consider controversial. On some
projects, trigger pushes account for about 5% of transaction volume from trigger
messages.
Tomashuk Denys
Retention Manager Pampik.com
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We regard the CDP as a strategic partner. In addition to using the service, we
daily conduct a dialogue with a personal manager and solve business problems. We
jointly come up with solutions that improve the customer experience. If we talk
about the features that we use: Web tracking on the site helps us with database
segmentation and simplifies the process of finding the target audience for
mailing lists. The recommendation blocks on the site are fully managed by the
platform's artificial intelligence. This helps customers find the right products
on the site faster, and we can focus on more important tasks. We use triggers
both standard and with product recommendation blocks. This latter helps us not
to guess what the client needs now, but to recommend him a specific product that
will satisfy his needs.
Oleksandr Kurdiuk
Deputy Marketing Director MEGOGO.NET
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We use the platform for both trigger messages, together with CRM, aimed at
recurrency and cross-selling and mass mailing of promo offers for our subscribe.
Sergei Gordienko
Email-marketer Allo.ua
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We have chosen the platform because of its combination of flexibility,
scalability and client-oriented approach.
Anna
leBoutique
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We’re very happy with our partnership with the CDP. We use the service to send
push notifications to our customers’ mobile apps. The team is very responsive
and keen in helping us meet all our business objectives.
Denys Arysmiatov
Homsters.kz
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It was very simple to implement! The manual by the platform was simple and
straightforward. The implementation took about 7-10 minutes.
Andrew Sus
Digital Marketer Brabrabra
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We chose the CDP due to the functionality of transferring communication results
to Google BigQuery. For our company, it is critically important. We paid back
the costs of this integration in the first two weeks of the trigger on the
inclusion of the bonus program.
Margaryta Nalisna
Marketing manager Knygarnya Є
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We are pleased with the transfer of email marketing to the platform. Thanks to
this, we got more subtle tools for working with our subscriber base. This
positively affected both the improvement of key metrics (Open Rate,
Click-Through Rate, Unsubscribe Rate, etc.) and the growth of the base.
Anton Kondratyuk
Retention Manager at Book-Ye.com
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Thanks to Yespo CDP, we have improved almost all key metrics, starting from
email Open and Conversion Rates to retention. With CDP features, we can
communicate more effectively with our customers and offer relevant products they
are most likely to be interested in at the right time. For businesses
considering implementing CDP, I would advise not to delay its implementation :)
Rather, determine what you need exactly, and with the help of competent Yespo
managers, choose the tariff that suits you. I have been working in Retention
marketing for more than 10 years and have never heard negative feedback from
colleagues about cooperation with the Yespo service. On the contrary, people
regretted using, for example, the expensive Mailchimp, which does not have even
50% of the functionality of the Ukrainian Yespo CDP service. Try it, and you
will not regret it.
Natali Kovalenko
Teamlead of Email Marketing at Promodo
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Thanks to the omnichannel approach, we managed to increase revenue. For example,
the App Inbox brought +28% to Retention channel revenue (over 9 months). The
completeness of data provided by CDP plays a crucial role in segmentation and
personalization. By combining data, we implemented more automated messages and
optimized communication costs. For instance, one client had an extensive
database of phone numbers (valuable clients) and 2.4 times fewer emails. With
additional communications and subscription forms, about 2% of contacts who only
had a phone number added their email. This helped us shift communication to
email and thus optimize costs. Additionally, the client can choose their
preferred channel, newsletter topics, and preferences (we collect this data
through surveys or the subscription center). This makes the customer more
engaged and increases their LTV. For those considering implementing a customer
data platform in their marketing system, I recommend not to hesitate, as it's
worth it! In Yespo CDP, you can consolidate data from all communication
channels. Another advantage of this customer data platform is the prompt
technical support.
NPS based on 2361 customer votes
8.5 out of 10
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FAQ
WHAT IS CDP?
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Customer Data Platform is the unified data warehouse for your business. It
combines customer data collected by the system from connected channels, as well
as transferred from any external sources: Google Sheets, CRMs, BigQuery, offline
events, etc.
WHAT IS A CDP'S MARKETING CAPABILITY?
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The key goal of CDPs in marketing is customer data management. A platform
creates comprehensive customer profiles. These include personal data, order
history, online and offline behavioral data, and any custom events you want to
transfer. Collected data will be available for customer segmentation and message
personalization. The CDP users have access to built-in functionality for
omnichannel campaigns, while other systems need to be integrated with
specialized services.
WHO NEEDS A CDP PLATFORM?
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CDP is essential for enterprise-level businesses in e-commerce and mcommerce due
to a massive amount of contacts and data. Also, it's suitable to cover their
specific needs. For smaller companies, CDP has turnkey retention management
tools. It doesn't require unnecessary integrations and easily scales with the
business growth. In general, a customer data platform should be used by those
who have multiple communication channels and data sources connected.
HOW TO CHOOSE A CDP?
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Consider what CDP solutions will meet your needs, what integrations and
import/export options it must support, etc. Request a demo or test several
platforms. Check the pricing: you have to pay for all the features or only the
ones used. It's also crucial for a data platform to be trustworthy, so pick only
those CDPs whose security is confirmed by appropriate certificates.
HOW TO IMPLEMENT A CUSTOMER DATA PLATFORM?
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Before integrating a CDP and collecting customer data, you should consider what
types of data and for what purposes you'll use, from where and how you'll
transfer it. The current base also needs to be checked and prepared. Then write
a clear technical specification for developers who will set up and test the
integration, and learn the SDK library for app integration.
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