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Dana Marxer to be speaking at Revenue Operations Alliance’s Chief Revenue
Officer Summit Oct 3rd – Get Your Free Ticket

THE GROWTH PLATFORM™

Menu
 * Platform
   * Plan – Make a Plan for Growth
     * Strategic Foundation
     * Revenue Streams
     * Strategic Plan
   * Model – Get Real Strategic Alignment
     * Management Activation
     * Sales Activation
     * Marketing Activation
     * Cross-Functional Goals
   * Execute – Enable Teams to Win Together
     * Weekly Strategy Management
     * Leadership Team Meetings
     * Campaign Planning
   * Optimize – Improve Performance – Continuously
     * Strategy Performance
     * Model Performance
     * Sales Performance
     * Marketing Performance
 * Solutions
   * Strategy – Create Your Plan for Accelerated Growth
     * Create
     * Manage
     * Optimize
   * Process – Develop Your Engine for Growth
     * Define Processes
     * Implement Systems
     * Architect Systems
   * Planning – Align Your Teams to Your Strategy
     * Model Pipeline
     * Plan Marketing
     * Plan Sales
   * Product – Package Market-Oriented Solutions
     * Position Solutions
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   * Creative – Support Your Team with Enterprise-Level Expertise
     * Branding
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 * About
 * Resources
   * Webinars – Educational Sessions Live and On Demand
   * Success Stories – ayeQ Customer Achievements
   * Executive Guides – Brief Insights Designed for Busy B2B Executives
   * Quickcasts – Short Video Guides with Relevant Content
   * Blog – Thoughts and Perspectives from ayeQ Leaders
   * RevOps ROI Calculator – See what RevOps could mean for your company.
 * Contact
 * Demo


ABOUT

ABOUT


MEET AYEQ


OUR STORY

ayeQ began as a successful boutique consulting agency that helped both emerging
and mature B2B technology companies grow faster. With a strategy to execute
against, products packaged in a way prospects want to buy, great lead generation
campaigns, metrics-based systems to optimize performance, and process that
aligned the whole team, our clients experienced rapid growth – accelerating
sales, building brand, gaining market share, and achieving predictable revenue.
Throughout our consulting work, ayeQ: The Growth Platform was concepted, built,
and proven to give our clients enterprise-level marketing and sales expertise
with an engine on which to execute strategy and optimize performance.

Today, ayeQ is a SaaS software company with an AI-enabled RevOps platform that
defines a new market space: Strategy Automation. ayeQ brings together decades of
successful methodologies and processes into a scalable platform and community
that helps B2B enterprises grow faster by optimizing revenue operations. ayeQ
aligns leadership, marketing, sales, and operational teams around a deliberate,
collaborative growth strategy, translates that strategy into an executable model
automatically, directs the activities of growth teams, and measures performance
in real time to rapidly optimize resources. ayeQ shows you exactly what your
sales and marketing investment is producing, and helps you continuously improve
the output.

Get in Touch


OUR MISSION

To deliver a collaborative, data-driven platform that simplifies the creation,
execution, and optimization of go-to-market strategy.


OUR VISION

To empower the entrepreneurial mindset and simplify the path to growth for B2B
technology companies.


OUR PHILOSOPHY

To foster collaborative, cohesive teams by unifying them behind a clear strategy
with actionable goals. We believe that when every team member can clearly see
how they impact overall success, they become more engaged and more powerful.


OUR VALUES



WE ARE DRIVEN

We believe in purpose over profit, and doing right by our customers.

WE ARE FOCUSED

We believe we can do anything, but not everything.

WE ARE CURIOUS

We know there’s always more to learn.

WE ARE ACCOUNTABLE

We always do what we say we’re going to do.

WE ARE CHALLENGERS

We call it like we see it, then move forward together as a team.

WE ARE PRESENT

We stay engaged and make time for fun.



“I’ve had the dream of creating this platform from the moment I stepped into a
marketing leadership role almost 20 years ago. As an engineer by training, I saw
the science that underpinned marketing and sales, but I had to build the engine
by hand for every marketing department I led. It wasn’t until I found the right
team that we could make the dream a reality. Every member of our team is
remarkable, and together we have built a remarkable company. We have fun every
day, and we celebrate the accomplishments of our clients – because their results
signify our success.”

Dana Marxer, MSEE, MBA ayeQ Founder and CEO


LEADERSHIP TEAM

We are a team of entrepreneurs, innovators, engineers, marketers, product
managers, and sales professionals – all passionate about helping B2B
organizations grow faster and smarter using Strategy Automation.


DANA MARXER, MSEE, MBA

FOUNDER, CHIEF EXECUTIVE OFFICER



Dana has led B2B marketing and product teams for multiple high-growth technology
companies in various industries including business intelligence, healthcare,
manufacturing, supply chain, and non-profit sectors. An engineer by background,
Dana’s metrics-oriented growth engine, as well as strategic thought leadership
approach, have led to dramatic revenue growth, strategic transactions, and IPOs.
Almost a decade ago, Dana created Gen5 as a business accelerator that focuses on
engineering a data-driven path to revenue. As the CEO of ayeQ, she brings a
unique mix of skills as an innovative, strategic leader, with the analytical
approach and tactical execution of an engineer. While Dana has delivered
impressive business results for all companies she has served, she holds her
ability to build great teams as her most valuable gift.

Dana earned a Bachelor of Arts in Engineering and Economics from Dartmouth
College, a Bachelor of Science in Electrical Engineering from Thayer School at
Dartmouth College, a Master’s Degree in Electrical Engineering from Johns
Hopkins, and an MBA from the Smith School of Business at the University of
Maryland. Dana enjoys fly fishing, hiking, and gardening in her free time. That
said, she is the mother of 5 boys. She has no free time.


CHRISTOPH RISCH

CO-FOUNDER, PRESIDENT



Christoph is a seasoned leader in Revenue Operations with a blend of strategic
thought leadership, tactical pragmatism, and focus on customer success. He
brings over 25 years of experience in sales and revenue operations within B2B
technology companies to his role at ayeQ. With a diverse background that
includes operations, sales, services, customer success, consulting, and IT
management, Christoph has consistently driven significant revenue growth and
operational excellence throughout his career. He is passionate about enabling
ayeQ’s customers to achieve their revenue growth targets with ayeQ’s platform
and services.

Before starting his professional career, Christoph served as a medic in the
United States Air Force, and then earned a Master of Business Administration
from the University of Bamberg in Germany with a focus on Organizational
Management & Strategic HR, Logistics & MIS, and European Law. Outside of his
professional pursuits, Christoph enjoys socializing with family and friends,
playing squash, cooking and grilling, and staying up to date on global economic
and political trends. He also has a penchant for dystopian fiction and media.


KIA CHRISTOPHER

CO-FOUNDER, CHIEF CUSTOMER OFFICER



Kia has mobilized go-to-market strategies and tactical plans for dozens of
high-growth B2B technology companies. For nearly 10 years, Kia has managed lead
generation and brand awareness campaigns, built marketing and inside sales
teams, driven alignment among marketing and sales, and architected systems (CRM,
marketing automation) and processes. Her work has resulted in dramatically
improved lead flow, decreased cost per lead and opportunity, faster sales
growth, and better sales conversion rates. Turning strategy into action is her
specialty. As the Chief Customer Officer of ayeQ, Kia is fanatical about working
with companies to fully leverage the ayeQ platform, building relationships, and
helping team members realize the value of their individual contributions to
overall company growth.

Kia graduated summa cum laude with dual degrees in International Business and
Marketing from Appalachian State University’s Walker College of Business – as
well as a semester abroad at the Kemmy Business School in Limerick, Ireland. Kia
also studied at Fudan University in Shanghai, China as a Holland Fellow. Outside
the office, Kia enjoys camping and hiking in the Blue Ridge Mountains,
gardening, renovating a 90+ year old farmhouse, seeing live music, and spending
time with her husband, son, basset hounds, and chickens. Fortunately, Kia’s
laugh can drown out the sound of the roosters when she is working from home.


KEVIN THOMPSON

CHIEF ARCHITECT



Kevin is a software architect that has worked to bring quality software,
decisions, and processes to every software and stack he is working in. From
simple, single-page forms to complex, real-time, international applications, he
excels at choosing quality software, frameworks, and infrastructure needed to
get the job done correctly while minimizing technical debt and nurturing an
environment of rapid delivery. Once the grander decisions are made, Kevin
thrives at attacking each problem from every angle, analyzing edge cases, and
solving issues before they arise. As the Chief Architect of ayeQ, Kevin is
focused on finding unique solutions to delivering the capabilities and
information companies need before they know they need it in accessible and
intuitive ways all the while being committed to addressing the changing
ecosystem that is technology today for the benefit of his clients.

Kevin is a proud Florida Gator having graduated with a degree in Computer
Science, a proud husband and father of three wonderful children, and most of
all, a proud believer in Jesus Christ as the Savior of this world. He believes
that any question can find its answer in the Bible and is constantly amazed at
the many parallels between quality software development and Biblical Christian
living.



JENNY KEINATH

CHIEF OPERATING OFFICER



Jenny brings over 20 years of sales and marketing operations experience to ayeQ.
As the Chief Operating Officer at ayeQ, she wears multiple hats – from aligning
short-term goals with long-term vision, ensuring that all things administrative
and operational run like clockwork, and constantly working to make processes and
systems more effective and efficient.  In addition, she works in close
collaboration with the entire ayeQ team to ensure the success of all client
deliverables – on time and on budget. Previously, Jenny worked at Siemens where
she was responsible for customer and prospect events, sales and marketing
operations, and was a project manager for global marketing.

Jenny earned a Bachelor of Arts degree from The University of North Carolina at
Charlotte. She is a native Charlottean and enjoys giving back to and
volunteering in the community.  When she’s not keeping the ayeQ team in line,
Jenny enjoys spending days on the water and time with her family. 


DANA MARXER, MSEE, MBA


FOUNDER
CHIEF EXECUTIVE OFFICER

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CHRISTOPH RISCH


CO-FOUNDER
PRESIDENT

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KIA CHRISTOPHER


CO-FOUNDER
CHIEF CUSTOMER OFFICER

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KEVIN THOMPSON


CHIEF ARCHITECT

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JENNY KEINATH


CHIEF OPERATING OFFICER

 * 
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KARIM LOKAS


STRATEGIC ADVISOR

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SCOTT TONEY


STRATEGIC ADVISOR

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FRED RICHARDS


STRATEGIC ADVISOR

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JOIN OUR TEAM!

ayeQ is always looking for exceptional people who want to be part of a growing
team. Review our open positions, or just reach out!

Careers


About ayeQ

ayeQ™ is the first and only strategy automation platform, built to optimize
revenue operations for the high-growth B2B enterprise. Led by veteran marketing
and sales leaders with highly technical backgrounds, the ayeQ platform brings
together decades of successful strategy methods into a scalable platform to
guide B2B companies towards creating and executing successful growth strategies.
ayeQ customers consistently outpace their competitors in gaining market share
while operating in a constrained-resource environment.

LinkedIn  |  hi@aye-Q.com*protected email*

© 2024 ayeQ, Inc. 20 W. Woodrow Ave., Belmont, NC 28012. All Rights Reserved.

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