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EPISODE 8 – BEST PRACTICES FOR SALES ENABLEMENT

Home > Sales Intelligence Weekly Podcast > Episode 8 – Best Practices for Sales
Enablement

SALES INTELLIGENCE WEEKLY PODCAST


EPISODE 8: BEST PRACTICES FOR SALES ENABLEMENT

GUEST: MARK KOSOGLOW, VP OF NORTH AMERICAN SALES AT OUTREACH

Sales Intelligence Weekly · Episode 08 – Best Practices for Sales Enablement



More than ever, sales reps must rely on data, analytics, and technology – rather
than intuition and experience – to know how to win deals. This means that the
way that sellers learn about and interact their prospects is changing. With
about 80% of the buyer’s journey happening through digital channels – your sales
reps only have a small percentage of time spent with your buyer to seal the
deal. This means that your sellers must have the resources and information they
need to create a buyer-centric sales experience. In this episode, we’ll dive
into best practices for sales enablement that can help you empower your reps to
win more.

ABOUT MARK KOSOGLOW

Mark joined Outreach in 2014 as its first “employee” (he took the job as a 100%
commissioned contractor) with a personal mission of helping more sales
professionals win. He earned his B.A. in Marketing at Penn State and lives in
Pennsylvania with his wife Julie, daughters Maqqel and Mia, and sons Sam and
Emmanuel (Eman).

ABOUT OUTREACH

Outreach is the #1 sales engagement platform that helps companies significantly
increase productivity and drive smarter, more insightful engagement with their
customers.  More than 4,000 companies including Adobe, Tableau, Okta, Splunk,
DocuSign, and SAP depend on Outreach’s enterprise-scale, customer-driven, and
robust AI-powered innovation. Outreach is a privately held company based in
Seattle, Washington. To learn more, please visit outreach.io.

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