fall.shoptalk.com
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20.119.8.46
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Submitted URL: https://hello.shoptalk.com/e3t/Ctc/2M+113/d120Wp04/VVZLPC2CKW17VHDf3R23qMn1W7vv0b_5h2WS3N5QLhT63prCCW7lCdLW6lZ3m3W6jKRfv6DG...
Effective URL: https://fall.shoptalk.com/agenda?utm_campaign=ShoptalkFall2024&utm_medium=email&_hsenc=p2ANqtz-_QhxIJcFOo_Gj7vuPjQ6Gojoni8...
Submission: On July 03 via manual from IE — Scanned from DE
Effective URL: https://fall.shoptalk.com/agenda?utm_campaign=ShoptalkFall2024&utm_medium=email&_hsenc=p2ANqtz-_QhxIJcFOo_Gj7vuPjQ6Gojoni8...
Submission: On July 03 via manual from IE — Scanned from DE
Form analysis 2 forms found in the DOM
POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/8820597/24d082be-2c5a-43fa-ac49-636d15af8352
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<div class="input"><input id="lastname-24d082be-2c5a-43fa-ac49-636d15af8352" name="lastname" required="" placeholder="Last Name" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
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<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-24d082be-2c5a-43fa-ac49-636d15af8352" class="" placeholder="Enter your Email" for="email-24d082be-2c5a-43fa-ac49-636d15af8352"><span>Email</span><span
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<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Stay connected"></div>
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<div class="hs-richtext hs-main-font-element"><img src="https://8820597.fs1.hubspotusercontent-na1.net/hubfs/8820597/Shoptalk-Fall-Form.png" style="max-width: 100%; max-height: 100%" data-img-aspect-ratio="7.913793103448276"
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<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-4cc5b101-6b3e-44f5-a4eb-d39c02dc00e1" class="" placeholder="Enter your Work Email" for="email-4cc5b101-6b3e-44f5-a4eb-d39c02dc00e1"><span>Work
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-4cc5b101-6b3e-44f5-a4eb-d39c02dc00e1" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-4cc5b101-6b3e-44f5-a4eb-d39c02dc00e1" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
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<div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-4cc5b101-6b3e-44f5-a4eb-d39c02dc00e1" class="" placeholder="Enter your Company name" for="company-4cc5b101-6b3e-44f5-a4eb-d39c02dc00e1"><span>Company
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<div class="hs_submit hs-submit">
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<div class="actions"><input type="submit" class="hs-button primary large" value="Submit"></div>
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Shoptalk Global
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October 16-18, 2024Chicago
Oct 16-18Chicago
Shoptalk Fall
Shoptalk Fall
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PRELIMINARY
AGENDA
The Shoptalk Fall agenda will take a fresh approach to content delivery. Our
agendas always strive to strike a balance between the strategic insights that
will position retail and brand organizations to thrive for the next 10 years and
the near-term tactics that companies can implement to move the needle today.
At Shoptalk Fall, that’ll mean kicking off each track with strategic insights
from executive retail and brand leaders, or with fresh insights from retail
organizations. As the day progresses, the content will get more tactical and
actionable, featuring brand-new frameworks and takeaways you can bring back to
your business.
WEDNESDAY — OCTOBER 16, 2024
8:30am — 10:00am CT
Breakfast
8:30am — 6:00pm CT
Show Floor Open
8:45am — 9:30am CT
First Timer's Breakfast
10:00am — 10:10am CT
Opening Remarks
10:10am — 10:30am CT
Keynote
10:30am — 10:50am CT
Keynote
10:30am — 11:30am CT
Coffee Break
11:00am — 12:15pm CT
Meetup & Hosted Retailers & Brands Program (Prescheduled Only)
12:00pm — 2:30pm CT
Lunch
12:15pm — 12:48pm CT
Shoptalk Meetup for Women
1:00pm — 1:50pm CT
Shoptalk Meetup for Women Lunch
2:10pm — 2:30pm CT
Keynote
2:30pm — 2:50pm CT
Keynote
3:00pm — 3:45pm CT
Session 1
Mastering Unified Commerce
New Research on Optimizing Store Locations and Footprints for Unified Commerce
View description
NEW RESEARCH ON OPTIMIZING STORE LOCATIONS AND FOOTPRINTS FOR UNIFIED COMMERCE
×
In a retail environment shaped by shoppers who move flexibly between the digital
and physical worlds, retailers must adapt their approaches to determining the
optimal physical store strategies. Even the slickest in-store experience can be
undermined by poor planning and low footfall. Retailers must select geographies
that complement their existing primary and secondary markets, while ensuring
their supply chain and fulfillment networks serve both in-store and ecommerce
customers flexibly. In this session, attendees will hear fresh research on store
locations and footprints designed to help them make decisions for their
businesses.
Melissa Gonzalez, Founder, The Lionesque Group, Principal, MG2
More speakers to be confirmed
Standout Customer Experiences
Fresh Research on Changing Customer Preferences and Demands
View description
FRESH RESEARCH ON CHANGING CUSTOMER PREFERENCES AND DEMANDS
×
Emerging technologies and tools, evolving working patterns, and the accelerated
pace of trends, all set against a challenging macroeconomic backdrop, are a few
of the key factors driving rapid changes in consumer behaviors, preferences, and
demands. With customer acquisition costs seeming higher than ever, and
conversion rates challengingly low, retailers and brands must do more to
understand their customers’ shifting desires and expectations. In this session,
two analysts will share the latest industry research on how consumers’ wants and
needs are changing and what retailers and brands can do to meet them.
Brendan Witcher, VP & Principal Analyst, Forrester
More speakers to be confirmed
Leading Successful Teams and Organizations
Track Keynote: Managing Change During Disrupted Times
View description
TRACK KEYNOTE: MANAGING CHANGE DURING DISRUPTED TIMES
×
Approximately 70% of change management initiatives fail. Successful business
transformations share common characteristics: strong leadership focus,
organizational buy-in, thoughtful cultural and value alignment, and appropriate
expectations around monetary and time requirements. In challenging times,
successful retailer and brand executives are those who demonstrate strong
leadership and a sense of purpose that overcomes inertia and justifies mandates
for transformation. In this session, attendees will hear from C-level leaders
who are successfully driving organizational change with speed and agility, who
will share the skills and qualities they rely on.
James Reinhart, Co-Founder & CEO, ThredUP
Christina Hennington, EVP, Chief Strategy & Growth Officer, Target
Growing the Business
New Insights on Unlocking Retail Growth
View description
NEW INSIGHTS ON UNLOCKING RETAIL GROWTH
×
Retailers and brands must constantly find new profitable and sustainable ways to
grow, whether it be through entering new geographies, creating new product
lines, or identifying new routes to market. However, there is no
one-size-fits-all approach to growth, and retailers and brands must identify,
assess, and implement the strategies most suited for their businesses. This
session will feature three leading researchers sharing their perspectives and
insights on how retailers and brands are unlocking new growth opportunities.
Michelle Evans, Global Lead of Retail & Digital Consumer Insights, Euromonitor
More speakers to be confirmed
3:20pm — 4:20pm CT
Coffee Break
3:55pm — 4:40pm CT
Session 2
Mastering Unified Commerce
Optimizing the Sales Channel Mix
View description
OPTIMIZING THE SALES CHANNEL MIX
×
Retailers and brands today enjoy a diverse sales channel matrix extending far
beyond traditional direct-to-consumer and wholesale. Marketplaces, resale, B2B,
social media storefronts, and more all have the potential to drive new business,
though retailers and brands must be discerning about which sales channels to
pursue, striking the right balance between business goals and brand positioning.
In this session, three senior retail and brand executives will engage in a
conversation about the strategies and tactics they use to optimize the sales
channel mix.
Natalie MacLennan, CEO - Dockers, Levi Strauss & Co.
Taryn Jones Laeben, President & Founder, IRL Ventures (Interviewer)
More speakers to be confirmed
Standout Customer Experiences
Digital Shopping Experiences that Engage Shoppers
View description
DIGITAL SHOPPING EXPERIENCES THAT ENGAGE SHOPPERS
×
Slick content marketing, beautiful, high-quality imagery, shoppable video,
AI-based recommendation tools, and human-like chatbots are just some of the
tactics and technologies that make digital shopping more engaging. Faced with a
wide array of options, retail leaders must consider which digital technologies
fit with their brands and products. They must also think about customer
preference: for some, you can never do too much, but for others, less is more.
This session will feature three companies that successfully engage their digital
shoppers, bringing excitement, surprise and joy to the ecommerce experience.
They will share how they selected features and the business benefits unlocked by
their engaging experiences.
Miguel Almeida, President, Nordstrom Digital, Nordstrom
Alicia Waters, President, Crate & Barrel and Crate & Kids, Crate & Barrel
Amanda Sabreah, Founder & CEO, Thought Factory (Interviewer)
More speakers to be confirmed
Leading Successful Teams and Organizations
Track Keynote: Fostering a Culture of Experimentation in Large Organizations
View description
TRACK KEYNOTE: FOSTERING A CULTURE OF EXPERIMENTATION IN LARGE ORGANIZATIONS
×
While large organizations often lack the lean agility of startups, fostering a
culture of experimentation and innovation is crucial for any company to keep
pace with retail’s fast-changing landscape. Leadership, structure, and
psychological safety are integral to creating an environment where departments
aren’t afraid to test and learn, potentially unlocking new revenue streams,
products, and insights in the process. In this Track Keynote, a c-level
technology leader from a leading department store will share how she has
successfully established experimentation as a fundamental pillar of her
company's culture.
Siobhán Mc Feeney, Chief Technology & Digital Officer, Kohl's
Fostering a Culture of Experimentation in Large Organizations: A Conversation
View description
FOSTERING A CULTURE OF EXPERIMENTATION IN LARGE ORGANIZATIONS: A CONVERSATION
×
While large organizations often lack the lean agility of startups, fostering a
culture of experimentation and innovation is crucial for any company to keep
pace with retail’s fast-changing landscape. Leadership, structure and
psychological safety are integral to creating an environment where departments
aren’t afraid to test and learn, potentially unlocking new revenue streams,
products and insights in the process. In this session, two leaders will discuss
how they’ve successfully established experimentation as a fundamental pillar of
their companies' cultures.
Rebecca Wooters, Chief Digital Officer, Signet
Diana ("DB") Barnes, Chief Brand Officer, Munchkin
Baz Saidieh, Global Partner, Antler VC (Interviewer)
Growing the Business
Track Keynote: Expanding into New Global Markets
View description
TRACK KEYNOTE: EXPANDING INTO NEW GLOBAL MARKETS
×
International expansion is a logical step for retailers and brands seeking scale
beyond their home regions. At the same time, competition to win over new markets
has never been higher, and an increasingly complex macroeconomic environment
means companies must be strategic and cost-effective in their efforts. Regional
marketplaces, licensing and distribution agreements, and other international
partnerships present attractive opportunities for global expansion, though
anyone exploring them must first ensure these partnerships align with customer
needs and business goals. In this Track Keynote, the CEO of a leading retailer
will share their reasoning for expanding to new markets and the best practices
that led them to success.
Speakers to be confirmed
Expanding into New Global Markets: Partnerships, Marketplaces and More
View description
EXPANDING INTO NEW GLOBAL MARKETS: PARTNERSHIPS, MARKETPLACES AND MORE
×
International expansion is a logical step for retailers and brands seeking scale
beyond their home regions. At the same time, competition to win over new markets
has never been higher, and an increasingly complex macroeconomic environment
means companies must be strategic and cost-effective in their efforts. Regional
marketplaces, licensing and distribution agreements, and other international
partnerships present attractive opportunities for global expansion, though
anyone exploring them must first ensure these partnerships align with customer
needs and business goals. In this session, three executives from international
retailers and brands will share their reasoning for expanding to new markets and
the best practices that led them to success.
Valerie de Charette, Partner, TOMORROW (Interviewer)
More speakers to be confirmed
4:50pm — 5:35pm CT
Session 3
Mastering Unified Commerce
Tools and Tactics to Enhance Product Discovery Across Channels
View description
TOOLS AND TACTICS TO ENHANCE PRODUCT DISCOVERY ACROSS CHANNELS
×
Almost half of shopping journeys start on a search engine and over half of U.S.
consumers say that they’d like a better product discovery experience. It is
therefore essential that retailers and brands improve how they tag and describe
products so that they appear consistently wherever and whenever people are might
look for them. More than this, retailers and brands must ensure that the
products they present, across ecommerce sites, marketplaces, social media, and
other digital channels, are engaging, timely, and relevant. In this session,
three executives will share recent strategies and tactics that help shoppers
find things they are looking for, and also discover things they may not have
realized they want.
Sarah Post, VP, Interconnected Experience, Home Depot
Amber Turley, VP, Omni Convenience & Commerce Partnerships, SEPHORA
Karen Lellouche Tordjman, Managing Director & Senior Partner, Boston Consulting
Group (Interviewer)
More speakers to be confirmed
Standout Customer Experiences
Innovative Store Concepts and Designs that Delight Shoppers
View description
INNOVATIVE STORE CONCEPTS AND DESIGNS THAT DELIGHT SHOPPERS
×
Nearly 85 percent of retail sales in the U.S. still take place in stores,
highlighting the need for companies to get physical retail right. However,
shopper expectations for store experiences have increased greatly, even as the
role of the store has shifted to help support digital shopping. Innovative store
concepts and designs create unique storytelling opportunities that engage
customers, removing friction while also driving loyalty and sales. This session
will open with brief presentations from three retail executives, followed by a
roundtable discussion on the factors and considerations that distinguish good
stores from great ones.
Anna Harman, Co-Founder & CEO, Studs
Adam Katz, Global Head of Physical Retail, Wayfair
Marie Suter, Chief Creative Officer, Glossier
Leading Successful Teams and Organizations
Leading Successfully Across Generations, Genders and Cultures
View description
LEADING SUCCESSFULLY ACROSS GENERATIONS, GENDERS AND CULTURES
×
Only six percent of employees believe that leaders are well-equipped to manage a
multigenerational workplace. Add to this the additional complexities of global,
multicultural teams; ongoing racial and gender disparity; and hybrid or remote
working models, and the need for leaders to move away from traditional
leadership practices towards a more modern, forward-thinking approach becomes
imperative. In this session, three senior executives from retailers and brands
will share leadership best practices for cultivating a work environment that
unifies generations, genders, and cultures.
Kate Fannin, Executive Director, Global Consumer Technology, The Estée Lauder
Companies
Shannon Garcia, Global Chief Operating & Digital + Technology Officer - Pizza
Hut, Yum! Brands
More speakers to be confirmed
Growing the Business
Seizing the Retail Media Opportunity Without Sacrificing the Customer Experience
View description
SEIZING THE RETAIL MEDIA OPPORTUNITY WITHOUT SACRIFICING THE CUSTOMER EXPERIENCE
×
Retail media networks excite retailers with their potential to drive substantial
new, high-margin revenue. However, they need to take care that the new
advertising revenue stream does not come at the expense of the retail customer
experience. Online, customers expect a frictionless and visually appealing
experience; in-store, customers want to easily identify and select products
without unnecessary distractions. Retailers must therefore ensure that adding
sponsored messages and marketing enhances rather than interferes with their
customers' shopping journeys. In this session, three executives helping design
and build retail media offerings will discuss how they have balanced
prioritizing the customer experience while embracing the retail media
opportunity.
Aaron Dunford, VP, Nordstrom Media, Nordstrom
More speakers to be confirmed
5:35pm — 8:00pm CT
Networking Events
THURSDAY — OCTOBER 17, 2024
8:00am — 9:00am CT
Breakfast
8:30am — 6:00pm CT
Show Floor Open
9:00am — 9:45am CT
Session 1
Mastering Unified Commerce
Track Keynote: Building Best-in-Class Unified Customer Experiences
View description
TRACK KEYNOTE: BUILDING BEST-IN-CLASS UNIFIED CUSTOMER EXPERIENCES
×
Delivering unified customer experiences requires companies to re-imagine both
internal and external alignment. Internally, silos must be broken down and
teams, processes, technologies, and data must be coordinated to drive a unified
external experience. Externally, a unified experience needs to be engineered to
be both consistent and continuous, spanning multiple online channels as well as
in-person experiences. In this session, two senior retail leaders will share
their approaches to unified customer experiences. One conversation will focus
primarily on building the internal foundation for unified commerce, while the
other will showcase how they designed and implemented a unified external
experience.
Speakers to be confirmed
Crafting the Right Product Assortment
Next Generation Product Design: Co-Creation, Generative AI, and More
View description
NEXT GENERATION PRODUCT DESIGN: CO-CREATION, GENERATIVE AI, AND MORE
×
Fast-changing customer needs and desires are forcing companies to re-think their
old approaches to creating new products. Although human creativity still reigns
supreme, retailers and brands that are not paying attention to generative AI and
other emerging technologies that accelerate the design process risk lagging
behind. Those that are not listening to their customers risk missing out on
emerging trends and opportunities. This session will feature three presentations
outlining how leading companies are taking fresh approaches to product
innovation, leveraging technology and outside-the-box thinking to update their
approach to product strategy and design processes. They’ll share examples of
their work, as well as talk about the agility and efficiency benefits they have
unlocked.
André Zdanow, President, FirstBuild, GE Appliances (A Haier Company)
More speakers to be confirmed
Building Efficient Retail Businesses
Rapid Fire: Major Trends in Global Trade and the Supply Chain
View description
RAPID FIRE: MAJOR TRENDS IN GLOBAL TRADE AND THE SUPPLY CHAIN
×
Managing global trade and supply chains requires dealing with threats as broad
as war, geopolitical tension, shipping capacity constraints, cybersecurity
threats, and economic uncertainty. Better news for supply chains and the people
who look after them is the rapid evolution of groundbreaking technologies and
tools that are facilitating supply chain transformation. This session will
feature three supply chain experts discussing the biggest trends defining global
trade and the supply chain today. Shoptalk’s rapid-fire format keeps the
conversation moving, covering significant ground and equipping attendees with
new perspectives, data, and actionable ideas for understanding and addressing
their own supply chain challenges.
Speakers to be confirmed
Growing the Business
Track Keynote: The CMO Perspective on Connecting Marketing to the Broader
Organization
View description
TRACK KEYNOTE: THE CMO PERSPECTIVE ON CONNECTING MARKETING TO THE BROADER
ORGANIZATION
×
The complexity of contemporary marketing strategies, tactics, and technologies
creates challenges aligning marketing with the wider business. While half of
CEOs say they’re comfortable with modern marketing tactics and tools, 66 percent
of CMOs believe the opposite. Top-down buy-in on marketing goals and clear
communication with the rest of the organization are critical to enable marketing
to live up to its potential as a lever for growth and innovation. This session
will feature fireside chats with two CMOs, one from an established organization,
and the other from a more recently founded brand. They will each share how they
align marketing goals with the needs of the business, and build connections to
enable the sharing of data and insights across teams.
Speakers to be confirmed
9:55am — 10:40am CT
Session 2
Mastering Unified Commerce
Influencing and Measuring the Cross-Channel Customer Journey
View description
INFLUENCING AND MEASURING THE CROSS-CHANNEL CUSTOMER JOURNEY
×
The modern customer journey can have many touchpoints, online and offline, and
far from a single “typical” path, as different shoppers follow many different
routes from hearing from a brand to making a first purchase to loyalty. As these
journeys become ever-more complex, retailers and brands have varying degrees of
visibility into the key touchpoints and how they impact the likelihood of a
consumer making a purchase. This session will feature a brief introductory
presentation followed by a conversation with three retailers and brands that
have excelled at gaining a full, holistic view of what’s influencing a
customer’s behavior and, crucially, intervening at opportune moments to increase
their chances of a sale.
Sandy Gilsenan, Chief Retail & Customer Experience Officer, Warby Parker
Matt Blonder, EVP, Chief Digital Officer, Canada Goose
Wilson Fong, Co-Founder, Stretch (Interviewer)
More speakers to be confirmed
Crafting the Right Product Assortment
Winning Product Assortment Strategies that Boost Profits and Satisfy Customers
View description
WINNING PRODUCT ASSORTMENT STRATEGIES THAT BOOST PROFITS AND SATISFY CUSTOMERS
×
Is the endless aisle the future, or is it the best aisle? Should retailers
expand their product assortment or focus on tight editing and curation?
Merchants face multiple potential strategies, with few definitive answers.
Balancing science and art to ensure stocking an assortment that shoppers will
want, in the right amounts, in the face of inherent uncertainty has long
challenged the industry. In this session, retailers and brands will discuss how
they are innovating and improving their merchandizing strategies, including how
they leverage private brands, discover new products, and take a data-driven
approach to ensuring that they have the right products for the right customer at
the right time.
Denise Incandela, EVP, Fashion & Private Brands, Walmart U.S., Walmart
Emily Erusha-Hilleque, SVP, Private Brands, Macy's
Liza Amlani, Principal & Founder, Retail Strategy Group (Interviewer)
More speakers to be confirmed
Building Efficient Retail Businesses
Tools, Tactics and Structures that Enable Supply Chain Resiliency
View description
TOOLS, TACTICS AND STRUCTURES THAT ENABLE SUPPLY CHAIN RESILIENCY
×
Although pandemic-era supply chain shocks have receded, local and global risks
remain in the pursuit of getting raw materials to production and goods from
factories downstream to shoppers. Resilience and agility remain key watchwords
as companies design, upgrade, and manage their supply chains. The combination of
data-driven and increasingly AI-enhanced tools with technologies like IoT are
helping ensure that supply chain disruptions can be anticipated, planned for,
and worked around. This session will showcase retailers and brands that have
built structures, processes and cultures that support modern, resilient supply
chains. They will share how they have identified and seized opportunities to
level-up their supply chains and what their firms have gained in the process.
Sowmya Gottipati, VP, Global Supply Chain Technology, The Estée Lauder Companies
Larry Grischow, EVP, Supply Chain & Procurement, Abercrombie & Fitch Co.
Janie Yu, Partner, LFX Venture Partners (Interviewer)
More speakers to be confirmed
Growing the Business
Setting Priorities in the Changing Social Commerce Landscape
View description
SETTING PRIORITIES IN THE CHANGING SOCIAL COMMERCE LANDSCAPE
×
By 2027, Emarketer forecasts U.S. social commerce revenue will exceed $144
billion, more than double 2023's $67 billion. This rapidly growing, dynamic
channel can enable retailers and brands to drive revenue and connections with
customers, though success requires understanding social commerce’s many nuances.
Demographic, cultural, and psychographic characteristics all affect how
customers engage with and buy from retailers and brands on social media, and
different platforms facilitate very different types of messaging and
propensities to transact. This session will feature three executives engaging in
a roundtable conversation about how they identify social media opportunities,
and execute against them, in this fast-changing landscape.
Michelle Peterson, Chief Marketing Officer, Kendra Scott
Steven Tristan Young, Chief Marketing Officer, Poshmark
Marisa Runyon, U.S. Head of Creative Content, SHEIN
10:55am — 12:10pm CT
Meetup & Hosted Retailers & Brands Program (Prescheduled Only)
12:20pm — 1:10pm CT
Lunch & Tabletalks
1:25pm — 1:45pm CT
Keynote
1:45pm — 2:05pm CT
Keynote
2:20pm — 3:35pm CT
Meetup & Hosted Retailers & Brands Program (Prescheduled Only)
3:50pm — 4:35pm CT
Session 3
Mastering Unified Commerce
Best-in-Class Post-Purchase Experiences
View description
BEST-IN-CLASS POST-PURCHASE EXPERIENCES
×
According to the US Chamber of Commerce, almost four-fifths of customers say
it's important that a post-purchase experience be positive, but only one percent
of shoppers say vendors consistently meet expectations. How companies treat
customers after they tap "buy" is crucial to winning or losing loyalty.
Customers expect personalization, convenient delivery options, clear, regular
and consistent communication, and a seamless returns process if needed. And the
costs of this top-notch post-purchase experience must be bundled into the price
of the product. In this session, three retailers will share the technologies and
tools, as well as internal structures and processes, they have put in place to
facilitate an outstanding post-purchase experience.
Speakers to be confirmed
Crafting the Right Product Assortment
Product Innovation and Marketing: Standout Collaborations, Drops and More
View description
PRODUCT INNOVATION AND MARKETING: STANDOUT COLLABORATIONS, DROPS AND MORE
×
The rise of drop culture and burgeoning collaborations between brands, artists,
celebrities, cultural institutions, and more has unlocked a wave of creativity
across the retail world. Limited drops and collabs help collapse the customer
journey, accelerating the time from awareness to purchase, as well as helping
brands create buzz, introduce themselves to new customers, and/or cement loyalty
with existing fans, even if they don’t make a purchase. This session will
feature three executives who will share examples of how they are merging product
innovation and marketing. They’ll then have a conversation about how their
companies have embraced a mindset at the intersection of product, brand and
marketing innovation, and what they’ve learned in terms of driving success for
their brands.
Melissa Worth, SVP, Americas, New Balance
Laura Brookhiser, Managing Director & Partner, L.E.K. Consulting (Interviewer)
More speakers to be confirmed
Building Efficient Retail Businesses
Case Studies: Highlighting Ops Initiatives that Increase Efficiency and
Sustainability
View description
CASE STUDIES: HIGHLIGHTING OPS INITIATIVES THAT INCREASE EFFICIENCY AND
SUSTAINABILITY
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With a continued focus on margins, many retailers are seeking to improve their
profitability by strategically reviewing their operations to cut costs, minimize
waste, and increase efficiency. As a side benefit, many of these moves also
reduce environmental impact. Harmonizing these sometimes-conflicting priorities
requires a thoughtful strategic approach, aided by a variety of technologies and
data analytics tools. This session will feature three retail leaders who will
present specific operational efficiency projects they have managed, with a focus
on how they evaluated alternative approaches, and the benefits to the business
(and the planet) that have resulted.
Irene Quarshie, SVP, Global Supply Chain & Logistics, Target
More speakers to be confirmed
Growing the Business
Full-Funnel Marketing Tactics for Today's Retail Environment
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FULL-FUNNEL MARKETING TACTICS FOR TODAY'S RETAIL ENVIRONMENT
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While the range of media, channels, and marketing technologies seems limitless,
the fundamentals of full-funnel marketing remain the same: delivering a relevant
message or experience at each stage of the customer journey to build interest
and awareness, nurture relationships, and ultimately make a sale, all empowered
and informed by data. The pace of marketing today requires that companies move
faster, measure better, and ensure their messaging draws attention in a crowded
market and across fragmented media. This session will feature three senior
marketing executives who will share examples of recent work. They’ll then join a
moderator for a panel conversation, illuminating how they are staying ahead of
the curve, and in front of their customers.
Kristen D'Arcy, Chief Marketing Officer, True Religion
Mark Shambura, Chief Marketing Officer, Papa Johns
Sam Tomlinson, EVP, Strategy & Analytics, Warchawski (Interviewer)
More speakers to be confirmed
4:45pm — 5:30pm CT
Session 4
Mastering Unified Commerce
Spotlight on Cutting-Edge Technology Solutions: Unifying the Shopping Experience
View description
SPOTLIGHT ON CUTTING-EDGE TECHNOLOGY SOLUTIONS: UNIFYING THE SHOPPING EXPERIENCE
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Omnichannel customers spend from 1.5 to two times more than single-channel
customers, as well as being up to three times more loyal. Therefore, delivering
a consistent and continuous shopping experience across multiple online and
offline channels is key for retailers and brands. This session will feature four
groundbreaking solutions focused on equipping retailers to deliver unified
shopping experiences. Each company’s Founder/CEO will present their approach to
facilitating unified commerce, followed by a panel discussion on how retailers
are creating unified shopping experiences today, as well as how unified retail
solutions will evolve in the future.
Speakers to be confirmed
Crafting the Right Product Assortment
Spotlight on Cutting-Edge Technology Solutions: Product and Merchandising
View description
SPOTLIGHT ON CUTTING-EDGE TECHNOLOGY SOLUTIONS: PRODUCT AND MERCHANDISING
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Supply chain challenges, unexpected spikes or troughs in demand, and changing
customer behaviors all make it hard to ensure that brands and retailers have the
right amount of product, in the right place, at the right time. This session
will feature four cutting-edge solutions focused on solving the challenges of
product, demand forecasting and merchandising. Each company’s Founder/CEO will
present their take on industry challenges and opportunities, followed by a group
discussion on how product and merchandising roles are changing, and the part
that data-driven solutions play in equipping retailers and brands to make
smarter decisions.
Kristin Savilia, CEO, JOOR
James Theuerkauf, Co-Founder & CEO, Syrup Tech
More speakers to be confirmed
Building Efficient Retail Businesses
Spotlight on Cutting-Edge Technology Solutions: Boosting Operational
Efficiencies
View description
SPOTLIGHT ON CUTTING-EDGE TECHNOLOGY SOLUTIONS: BOOSTING OPERATIONAL
EFFICIENCIES
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Boosting efficiencies and reducing waste are key levers for improving
profitability, and they also increase speed-to-market and agility. Identifying
opportunities to improve, combined with measuring and managing the impact of
technology or process improvements, requires a strategic and data-driven
approach. This session will feature cutting-edge solutions focused on boosting
operational efficiencies for retailers and brands. Each company’s Founder/CEO
will present their take on the industry, followed by a group discussion on
common areas of waste for retailers and brands, overcoming common challenges in
efficiency boosting projects and how to foster a culture of continuous
improvement.
Dee Murthy, Co-Founder & Co-CEO, Ghost
Ronak Trivedi, Co-Founder & CEO, Pietra
Harshida Acharya, Partner & Chief Strategy Officer, Fulfillment IQ (Interviewer)
More speakers to be confirmed
Growing the Business
Spotlight on Cutting-Edge Technology Solutions: Reaching New and Existing
Customers
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SPOTLIGHT ON CUTTING-EDGE TECHNOLOGY SOLUTIONS: REACHING NEW AND EXISTING
CUSTOMERS
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Meeting new or existing customers authentically where they are is a fundamental
challenge for marketers due to increasingly complex and varied customer
journeys, with ever-evolving shopper habits and expectations. This session will
feature cutting-edge and dynamic marketing and data-focused solutions focused on
helping retailers and brands reach customers at all stages of the buying
journey. Each company’s Founder/CEO will have five minutes for a brief
introduction to themselves and their perspective, followed by a panel
conversation on how consumer habits are changing, the marketing challenges
retailers and brands face today and how companies can effectively connect and
communicate across channels.
Speakers to be confirmed
5:30pm — 8:00pm CT
Networking Events
FRIDAY — OCTOBER 18, 2024
8:00am — 9:00am CT
Breakfast
8:30am — 3:00pm CT
Show Floor Open
9:00am — 10:15am CT
Meetup & Hosted Retailers & Brands Program (Prescheduled Only)
10:30am — 10:50am CT
Keynote
10:50am — 11:10am CT
Keynote
11:20am — 12:05pm CT
Session 1
Mastering Unified Commerce
Saving the Store Experience
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SAVING THE STORE EXPERIENCE
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Retailers face a slew of challenges to delivering store experiences that exceed
customer expectations. Inconvenient store layouts, uninspiring assortments and
displays, challenges around product availability and concerns over staff safety
and product security all potentially imperil in-store experience, and drive
shoppers to ecommerce alternatives. Leveling up the in-store experience is
critical to make for truly great unified commerce experiences. This session will
feature a series of conversations with retailers deploying technologies and
tools that create stores that shoppers love to visit. The audience will hear
what defines a winning store experience today, and how executives are designing,
executing, scaling and measuring the success of their physical stores.
Heather Bennett, EVP, Marketing & Ecommerce, The Michaels Companies, Inc.
More speakers to be confirmed
Loyalty and Brand Trust
Track Keynote: Next Generation Powerhouse Brands
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TRACK KEYNOTE: NEXT GENERATION POWERHOUSE BRANDS
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Barriers to entry for creating a new brand have steadily fallen, while at the
same time, barriers to success for challenger brands have never seemed higher. A
few characteristics define new, powerhouse brands: a brilliant product with a
clear purpose, wide customer awareness, and diverse distribution networks.
Powerhouse brands fundamentally disrupt market incumbents, winning and retaining
market share while managing acquisition costs to build long-term sustainable
businesses. But how are they doing it? In this session, two founders of
powerhouse brands will share the strategic vision and tactical execution that
have spurred their growth, and how they have adapted to challenges on their
paths to success.
Michaela Tod, CEO, Elvie
Building Efficient Retail Businesses
New Research on Optimal Fulfillment and Delivery Strategies and Footprints
View description
NEW RESEARCH ON OPTIMAL FULFILLMENT AND DELIVERY STRATEGIES AND FOOTPRINTS
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Customer expectations around order fulfillment and delivery are in flux. Where
ever-faster delivery was once the sole objective, other factors, including
consistency, reliability, customer care, and even sustainability also factor
into customer wants and needs. Forward-thinking companies are building or
partnering with more agile fulfillment networks to meet these diverse customer
expectations. Retailers can now evaluate in real-time whether fulfillment from
warehouses, in-store, or other channels makes the most sense. This session will
feature fresh insights into fulfilment and delivery models for retailers and
brands balancing competitive pressures, customer expectations, and economic
imperatives.
Speakers to be confirmed
AI and the Changing Data Landscape
Rapid-Fire Insights from Investors: Perspectives on the AI Landscape
View description
RAPID-FIRE INSIGHTS FROM INVESTORS: PERSPECTIVES ON THE AI LANDSCAPE
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The market for AI-powered tech solutions is already worth over $136 billion with
estimates that it will grow nearly 40 percent between 2023 and 2030. The
explosion of interest in AI, driven largely by generative AI, has led to a slew
of new startup tech solutions, alongside vendors that have leveraged AI or
machine learning for years. Navigating this vibrant landscape is challenging for
retailers and brands seeking solutions that address actual business needs. In
this rapid-fire session, three investors will share their unfiltered
perspectives on the role of AI in retail technology, where it is most likely to
be a game-changer, and how they evaluate claims and sort hype from reality.
Speakers to be confirmed
12:15pm — 1:10pm CT
Lunch & Tabletalks
1:15pm — 2:00pm CT
Session 2
Mastering Unified Commerce
Building a Tech Stack for Unified Commerce
View description
BUILDING A TECH STACK FOR UNIFIED COMMERCE
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Retail success today requires evolving away from complex, monolithic legacy
technologies in favor of a tech stack that adapts quickly to changing needs.
However, the time and expense of full-scale tech overhauls mean that companies
sometimes opt to keep legacy systems long past their best-by date. This session
will feature retailers and brands that have avoided that trap by taking a
strategic, methodical approach to modernizing their tech stack, keeping a focus
on the ROI of any new investment. They will share how they have implemented
processes to identify, test, deploy, and manage new technologies and tools,
ensuring that they prioritize the best technologies to accelerate their
businesses toward unified commerce.
Dara Meath, SVP, Chief Technology Officer, Build-A-Bear Workshop
More speakers to be confirmed
Loyalty and Brand Trust
Building Customer Trust and Brand Loyalty
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BUILDING CUSTOMER TRUST AND BRAND LOYALTY
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Trust and loyalty are built through a complex harmonization of multiple factors,
including well-defined and lived brand values, authenticity, price and value for
money, quality and availability of products, customer experience, and much more.
Although they are among the most valuable intangibles of any brand, trust and
loyalty are also among the most easily lost if a brand’s words or actions
disappoint its customers. This session will feature three brands that have
successfully built a deep reservoir of trust and loyalty, by understanding and
catering to their customers’ behaviors, expectations and needs. They’ll share
how they are building products, brands, communication strategies, loyalty
programs. and more that combine to attract and retain modern shoppers.
Luciano Rodembusch, General Manager-Senior Vice President, North America,
Pandora
Jennifer Yue, VP, Strategy, Coach
Stefano Curti, Chief Brands Officer, Consumer Beauty, Coty
Tara Paton, Founder & Lead Consultant, TP & Co. (Interviewer)
Building Efficient Retail Businesses
Intelligent Inventory Planning: Optimizing Quantity, Pricing and Location
View description
INTELLIGENT INVENTORY PLANNING: OPTIMIZING QUANTITY, PRICING AND LOCATION
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Evolving customer behaviors and increasingly complex customer journeys, as well
as unpredictable supply chain challenges, have made inventory planning
tremendously complicated. The rise of data-driven, AI-based technologies and
tools is disrupting the inventory planning process, helping retailers and brands
ensure they have the right product, in the right quantities, in the right place,
at the right time, despite this complexity. This session will feature retailers
sharing how they are combining tech and human expertise to avoid the dreaded
sold-out sign, or worse, a deluge of unsellable products.
Speakers to be confirmed
AI and the Changing Data Landscape
Implementing a Data and AI Strategy Across the Organization
View description
IMPLEMENTING A DATA AND AI STRATEGY ACROSS THE ORGANIZATION
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In 2023, almost 92% of organizations said that their data analytics investments
were delivering real business value. Spurred by that and by the explosion of
interest in AI, the race for data-driven competitive advantage is accelerating.
Leveraging data analytics and AI across an entire organization requires a
well-defined, value-driven, and business-aligned strategy, underpinned by
significant financial investment, strong leadership, and cross-functional
buy-in. This session will feature three retailer and brand executives who are
successfully optimizing people, process and technology to deliver strategic data
analytics and AI capabilities that are increasing revenue, improving operational
efficiencies and/or driving profitability.
Nithin Ramachandran, VP, Data, AI & Transformation, Kohler
Adam Pressman, Partner & Managing Director, AlixPartners (Interviewer)
More speakers to be confirmed
2:10pm — 2:55pm CT
Session 3
Mastering Unified Commerce
Case Studies: Achieving Success through Cross-Functional Collaboration
Susan Kim, CEO, Kopari
Alison Hiatt, Chief Marketing and Growth Officer, Vera Bradley
More speakers to be confirmed
Loyalty and Brand Trust
Case Studies: Personalization Tactics that Increase Customer Loyalty and
Lifetime Value
View description
CASE STUDIES: PERSONALIZATION TACTICS THAT INCREASE CUSTOMER LOYALTY AND
LIFETIME VALUE
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Delivering truly personalized experiences increases likelihood to purchase. It
also potentially increases repeat purchases, as well as loyalty to a retailer or
brand. Despite the deluge of data-driven AI-based tools, unlocking
personalization is made more difficult by today’s complex customer journeys with
multiple touchpoints. As a result, retailers and brands can't always measure,
manage, and influence customer behaviors as they might hope to. In this series
of case studies, leaders will share specific examples of how they’ve overcome
personalization challenges to deliver value to their customers and, in turn,
increase lifetime value.
Anne Smith, VP, Global Loyalty Marketing, Marriott Bonvoy, Marriott
International
Bradley Breuer, VP, Loyalty & CRM, PetSmart
Kyle Clark, SVP, Merchant Loyalty, Mastercard
Building Efficient Retail Businesses
Case Studies: Using Automation to Optimize Operations
View description
CASE STUDIES: USING AUTOMATION TO OPTIMIZE OPERATIONS
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Automation, including things like in-store inventory robots, automated
fulfillment centers, and automated transport between manufacturing and
distribution points, is increasingly critical to offset the impact of hiring
challenges and to free up human staff for more strategic and higher value work.
By reducing manual tasks throughout the operational value chain, automation
improves speed to market, reduces cost, minimizes waste, improves sustainability
efforts, and, ultimately, maximizes profitability. In a series of case study
presentations, leaders will share specific examples of how they’ve identified
opportunities for automation in their operations, how they’ve overcome common
implementation challenges, and where they’re headed next on their automation
journey.
David Guggina, EVP, Supply Chain, Walmart
More speakers to be confirmed
AI and the Changing Data Landscape
Case Studies: Applications of Generative AI that Drive Growth
View description
CASE STUDIES: APPLICATIONS OF GENERATIVE AI THAT DRIVE GROWTH
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The rapid evolution and adoption of generative AI has inspired a unique
combination of excitement and trepidation among executives. While the technology
continues to generate significant industry hype, forward-thinking retailers and
brands have managed to cut through the noise to identify and deploy meaningful,
value-driving gen AI applications. In this series of case studies, leaders will
share specific examples of how they identified opportunities for generative AI
in their organizations, implementation challenges they overcame and the early
results they are seeing.
David Ting, Chief Technology Officer & Global General Manager, Zenni
More speakers to be confirmed
3:10pm — 3:55pm CT
Key Takeaways Session
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KEY TAKEAWAYS SESSION
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The past three days have been jam-packed with insights, learning, inspiration,
and experience. The Shoptalk team will lead this debriefing session to share the
biggest takeaways we've heard across the conference. This session will be
invaluable as you put your notes together and get ready to recap retails Mission
Possible with your teams and colleagues.
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