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 3. Second-Best


SECOND-BEST


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SECOND-BEST

 * Description
   
   IKEA has all the furnishings parents need to make a perfect home for their
   young and growing families. But Al-Futtaim IKEA’s new campaign, created in
   partnership with DAVID Madrid and INGO Hamburg, proudly highlights that the
   brand’s items are second best when ultimately compared to the parents
   themselves. The campaign shows babies and children eating, sleeping, and
   playing on their parents instead of in the IKEA products that their parents
   have purchased for those specific uses.
   
   Credits:
   
   Campaign: IKEA Second Best Furniture Agencies: DAVID Madrid, INGO Hamburg
   Global Chief Creative Officer: Pancho Cassis, Tobias Ahrens Global COO:
   Sylvia Panico Chief Creative Officer: Saulo Rocha Group Creative Director:
   David Krueger Creative Director: Tomas O’Gorman Senior Copywriter: Ricky
   Solano, Fernando Montero Senior Art Director: Gonzalo Arica, Nicolás Lopez
   Head of Accounts: Maria Garcia Herranz Global Account Director: Annie Muñoz
   González Global PR Director: Sandra Azedo
   
   Client Approval: Carla Klumpenaar, Salama Ahmed, Dina al Sahhar, Oman Binita
   Roychowdhury
   
   Production Company: Sal Gorda Realizador: Michelle Cassis Photography
   Director: Andy Pulido Executive Producer: Juanjo Goìmez Producer: Noelia Lobo
   Production Director: Rubeìn Subirats Art Director: Baìrbara Gil y Miguel
   Junquera Estilismo: Paola Boch Post production: Full Fiction Color: GradePunk
   Sound: The Lobby
   
   Photography: Alberto Escudero, Oscar Calleja, Ricardo Moreira
   
   https://www.ogilvy.com
   
   Show More
   
   Brand
   
   IKEA
   
   Release date
   
   April 23, 2023
   
   Project type
   
   Campaign

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