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TURN CUSTOMER DATA INTO CUSTOMER JOY

mParticle is the choice for multi-channel consumer brands who want to deliver
intelligent and adaptive customer experiences in the moments that matter, across
any screen or device.

Explore demoGet a demoContact us




DO MORE WITH 
MORE OF YOUR DATA.

01

Less guesswork. Better results.

AI-powered customer insights and predictions power informed decisions at scale.
With a strong data foundation as your single source of truth, your data is
always accurate, secure, and usable.


02

Move faster.

With less hassle.

Tailor mParticle to fit your existing tech stack. Our fully-configurable
platform simplifies your data and eliminates silos, so you move with greater
speed and accuracy. We grow and scale with you.


03

Turn data

into action.

Deliver personalized customer experiences at scale with mParticle’s holistic
platform. We turn data into insights and then use our proprietary AI engine to
activate that data across hundreds of API-based integrations with ease.



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1000s

of hours saved for the data engineering team


HOW HBO MAX LAUNCHED PERSONALIZED REENGAGEMENT CAMPAIGNS

With mParticle, HBO Max's marketing team is able to create audiences without
engineering support and engage with their users more strategically.

Read customer story

40%

increase in Sports+ membership using mParticle’s AI engine


HOW THE NEW YORK POST TRIPLED CAMPAIGN CONVERSIONS FOR ITS PREMIUM SPORTS
MEMBERSHIP

Learn how the New York Post leveraged AI to improve campaign targeting and drive
subscriptions.

Read customer story
mParticle is essential for Klarna because no matter what touchpoint a customer
interacts with, we’re able to create a unified profile. We also have the ability
to integrate different attributes, including our predictive attributes, within
the same profile, in real time.

Gaia Del Mauro

Product Manager, CRM Data, Klarna

44%

lift in upsell conversions driven by Predictive Audiences via Cortex


HOW ONX ACCELERATED MARKETING CAMPAIGNS WITH MPARTICLE'S AI ENGINE

onX incorporated mParticle's AI capabilities into existing workflows to fuel a
remarkable 44% conversion rate uplift, enhancing marketing efficiency and
impact.

Read customer story


SOLUTIONS YOU CAN RELY ON.


CREATE A UNIFIED CUSTOMER VIEW

Understand your customers through a single, comprehensive lens. Clean, unified
data gives you one source of truth that you can share across teams.

Unified view


UNDERSTAND CUSTOMER JOURNEYS

AI-driven predictions and analytics unlock game-changing insights to drive more
engaging, personalized, cross-channel experiences. 

Understand journeys


LOWER ACQUISITION COSTS

Use first-party data to grow your customer base for less. Use real-time
suppression, leverage lookalike models, personalize content, and test your
marketing efforts—all in one platform.

Lower costs


GROW LIFETIME VALUE

Accelerate revenue per customer with multi-channel audience activation, churn
prevention, loyalty and engagement enhancement, uplift/incrementality testing,
improved ad targeting, and implementing next best action decisions.

Grow value


ENHANCE OPERATIONAL EFFICIENCIES

Build a data-driven culture with real-time data access across teams. Make
decisions faster and optimize operational costs through seamless compliance with
privacy regulations—and reduce IT overhead.

Enhance efficiencies


ACTIVATE CUSTOMER DATA

By enabling real-time access to enriched customer profiles and ingesting event
data for activation, companies can create tailored experiences, improve
decision-making, and achieve higher engagement rates with precise targeting.

Activate data

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REDEFINING THE CDP.


OUR EASY-TO-USE AI-DRIVEN PLATFORM GIVES YOU THE POWER TO DO SO MUCH MORE THAN
MANAGE DATA.

 * Real-time data infrastructure
 * Customer 360°
 * Segmentation
 * Analytics
 * Artificial intelligence
 * Governance

See all capabilities


MEET CDP 2.0: THE ZERO WASTE CDP IS HERE.

What if we told you that zero copy data strategy is good, but zero waste is
better?

In a crowded space filled with commoditized features and false promises,
mParticle is introducing CDP 2.0 - the transformation the industry has been
waiting for. Built on a zero-waste approach, it maximizes the value of every
interaction, eliminates hidden costs, and sets a new standard for cost and
performance optimization.

Read blog series


LATEST FROM MPARTICLE

See all insights

Company

Leading the next generation of CDP solutions: mParticle celebrates acceptance
into the MACH Alliance

Company

G2 recognizes mParticle for exceptional customer support

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology
Competency

Growth

Evaluating an Enterprise CDP? Consider these five critical requirements.

Growth

Navigating the CDP Noise: It’s time to move beyond dumb pipes

Growth

Navigating the CDP Noise: Composable sleight of hand

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SEE WHAT’S POSSIBLE WITH US.

 * CONTACT US
   
   Let’s talk about how mParticle can get your business ready to scale. Fast.
   
   
   Contact us
   Let’s talk about how mParticle can get your business ready to scale. Fast.
   

 * EXPLORE THE DEMO
   
   Try it yourself. See the difference one platform can make.
   
   
   Get a demo
   See how mParticle can help you do more with your customer data.
   

Platform

 * Overview
 * Real-time data infrastructure
 * Customer 360°
 * Segmentation
 * Analytics
 * Artificial intelligence
 * Governance
 * Integrations
 * Pricing

Use cases

 * Create a customer 360°
 * Improve understanding of customers
 * Lower customer acquisition cost
 * Boost customer lifetime value
 * Drive operational efficiencies
 * Activate customer data from your warehouse

Industries

 * Media & entertainment
 * QSR
 * Retail
 * Travel & hospitality
 * Financial services

Resources

 * mParticle blog
 * Resources
 * Developer docs

Get Started

 * Contact sales
 * Request pricing
 * Request demo

Company

 * About
 * Careers
 * Partners
 * Contact us
 * Security
 * Customers
 * Brand assets

 * © 2024 mParticle, Inc.
 * Privacy policy
 * Cookie policy
 * Website terms of service
 * Platform terms of service
 * Do Not Sell or Share My Personal Data


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device to enhance site navigation, analyze site usage, and assist in our
marketing efforts.
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DO NOT SELL OR SHARE MY PERSONAL DATA

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First and Third Party Cookies used please follow this link.
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SHARE OR SALE OF PERSONAL DATA

Share Or Sale of Personal Data

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personal information to third parties. These cookies collect information for
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