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Submitted URL: https://info.aquasec.com/e3t/Ctc/WX+113/cbBhS04/VWR4fG50dD_TW1W0S-t7c9f57W2C4PM957dPypN52hRj63qgyTW95jsWP6lZ3nHW992NJr2VC...
Effective URL: https://blog.aquasec.com/the-evolving-landscape-of-cloud-security-our-predictions-for-2024?utm_campaign=General%20website...
Submission: On December 19 via api from US — Scanned from DE

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Michal Lewy Harush
December 19, 2023


THE EVOLVING LANDSCAPE OF CLOUD SECURITY: OUR PREDICTIONS FOR 2024

In the ever-shifting realm of cybersecurity, where innovation and uncertainty
intertwine, the year 2023 has been nothing short of chaos. As the dark
underbelly of AI-powered threats surfaces, and court rulings redefine the
consequences of security failures, the security industry stands at a pivotal
juncture. CISOs face jail!



The SolarWinds ruling and the Uber Breach have already reshaped the security
landscape, propelling CISOs into the spotlight. Governments now seek to make
examples of security leaders, reinforcing the urgency of fortifying digital
defenses.  

As the year closes, we took some time to reflect on how cybersecurity has
evolved and what that means for the year to come. I've asked my colleagues for
their input on what to expect in 2024, with the aim of bringing greater
stability in the coming year.


AN EVOLVING THREAT LANDSCAPE DEMANDS EVOLVING SECURITY MEASURES

Our CISO, Moshe Weis, pointed out three key threats that emerged in 2023 that
will impact and influence security teams in 2024.  

Unsurprisingly, he shared that AI-Powered threats and mitigation were top of
mind. He said that in 2023, we saw the increasing adoption of AI in both
offensive and defensive cybersecurity strategies. This trend will intensify in
2024, with AI-driven threat actors becoming more sophisticated and organizations
deploying advanced AI-driven security measures. The industry has and will
continue to recognize the importance of staying ahead of these evolving threats
through behavioral analytics, anomaly detection, and ethical AI practices.  

The democratization of access to AI has made the need for AI trust, risk and
security management even more urgent and clear. Organizations will also need to
examine AI trust, risk and security management in the next year, and they will
need to evaluate the AI model its application governance, fairness, reliability,
robustness, security and data protection.  

The attack surface of Gen AI is all over the AI lifecycle – starting with the
development ending with runtime. Therefore, security leaders will have to
include in their security programs solutions and techniques for model
monitoring, data and content anomaly detection, AI data protection, model
management and operations, attack resistance and AI-specific application
security.

He also pinpoints that data privacy concerns gained significant attention in
2023, and the momentum behind this trend will only grow stronger in the year
ahead. As privacy regulations become more stringent, and user data protection
gains prominence, organizations are intensifying their efforts to navigate this
complex landscape. They are not only focusing on compliance but also enhancing
data security through encryption, robust access controls, and data
anonymization.  

Lastly, he pointed out that supply chain security continued to emerge as a major
concern in 2023 and will deepen next year. He acknowledged that cyberattacks
targeting the supply chain have the potential to disrupt businesses and even
national security. As a result, organizations are increasing their efforts to
assess and strengthen their supply chain security, recognizing the need for
robust vendor risk management practices and continuous monitoring to address
these growing risks.  

He further added that as these threats intensify, it underscores the industry's
commitment to staying ahead of the ever-evolving threat landscape. In 2024,
cybersecurity professionals will be challenged not only to adapt but also to
innovate and proactively secure their organizations against these dynamic and
persistent threats.


PRIORITIZING AND REMEDIATION: DEFENDING AGAINST THE CONTINUOUS THREAT EXPOSURE  

As the threat landscape evolves so does the enterprise attack surfaces, and it
continues expanding far beyond what most effective patch management programs can
cover. The time has come for a forward-looking defense strategy that requires
modernization of the assessment tool portfolio. These tools must not only
inventory patchable and unpatchable exposures, but also prioritize findings
based on what an attacker could really do. To achieve that, they must validate
the reality of the exposure based on the ability to penetrate existing security
defenses.

Gilad Elyashar, Aqua’s CPO confirms these thoughts, “Remediation is where the
market is going. Attacks are on the rise. Attackers can spin up in the cloud,
and in an hour's time they can attack your environment. How quickly the threat
can be identified, the risk prioritized when it gets through, where to find it
and how to stop it is what the market is asking for in cloud security
solutions.”

He acknowledges that not every business is at the same level of risk maturity,
but he does see the market pivoting this past year in the understanding that
visibility tools are not enough. They provide a level of value in identifying
the risk, but they do not stop attacks. With many attackers circumventing these
tools capabilities, as was confirmed in this year's Aqua Nautilus threat report,
the conversations happening amongst CISOs now are about reducing the attack
surface. This shifts the conversation to not only seeing and blocking what is
trying to get in but to stopping and responding to the things that do.


PARTNERS NAVIGATE ADVANCED CYBERSECURITY AND THE CONSTRAINTS OF TIGHTENING
BUDGETS  

What does all of this mean for our partners? I asked Jeannette Lee Heung, Senior
Director, Global Channel and Ecosystems about this. She anticipates 2024 to be a
juncture where partners must navigate the intersection of heightened demand for
advanced cybersecurity and the constraints of tightening budgets.  
A noticeable trend is the acquisition of appropriate tools by customers to
address their company's challenges.

Despite customers recognizing the necessity of these tools, a prevalent
challenge persists - finding the personnel with the requisite skills or
expertise to fully leverage the technology they have invested in.  
Looking ahead to 2024, it is evident that numerous partners will be channeling
investments into advisory and consulting services tailored to address specific
customer needs. This foresight is driven by the recognition that the services
market is poised for continued expansion.  

As traditional partners are heavily reliant on the transactional model of
reselling, they are at a crossroads. In response to the evolving landscape, they
are likely to explore strategic options such as mergers, acquisitions, or
forging partnerships with specialized services companies. This strategic shift
is essential for bridging the gap between sustaining revenues and meeting the
evolving needs of customers in the dynamic cybersecurity landscape.


A FEW FINAL THOUGHTS AS 2024 APPROACHES  

I will leave everyone with one last prediction. As cloud usage expands, more and
more organizations will have to find the balance between cost, effectiveness,
value and security. To do that, more and more CISOs together with CIOs will look
for consolidated platforms that can help people like me manage cloud spend,
security posture, asset configuration management, quality and cost optimization.
This is one prediction I am looking forward to living.  

As we look ahead to 2024, the security world is on the cusp of major
advancements – both good and bad. I hope we are wrong on some of them,
particularly as it relates to weaponization of AI, though early signs suggest
the opposite. Embracing these predictions will help you plan robust security
measures - essential for organizations in an increasingly complex and dynamic
digital environment. By staying informed and adopting innovative security
solutions, businesses can navigate the evolving landscape of cloud native
technologies with confidence. 

Subscribe for Updates
Expert insight, best practices and advice on cloud native security, trends,
threat intelligence, and compliance

Thanks! Stay tuned for updates

 

MICHAL LEWY HARUSH

Michal has 15 years of successful experience building and leading information
services and strategy for global organizations. She focuses on bridging the gap
between business and technology to combine high impact customer solutions and
delivery with meaningful business results. She currently serves as the Chief
Information Officer at Aqua Security where she leads and oversees information
security and product security implementation within Aqua. Prior to joining Aqua,
Michal was the Global CIO & Head of Procurement at Tufin and CIO at Gett. She
also held leadership roles at Outbrain and Amdocs.

Aqua Security

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