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Skip to main content MMA Global Member Login Contact Us Toggle navigation * About * Who We Are * Board of Directors * Our Executive Team * Media Center * Our Members * Marketers Future Collective * Member Testimonials * MMA Regional & Local * FAQs * Contact us * Member Center * Member Login * Member Directory * Submit Content * MMA Logos * Member Knowledge Center * Renew * Categories & Dues * Events FEATURED EVENTS JOIN MMA @ AI4, THE LARGEST AI BUSINESS EVENT August 12-14, MGM Grand, Las Vegas Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition POSSIBLE - EMBRACE THE IMPOSSIBLE April 15-17, 2024 | Miami Beach, Florida * MMA @ Ai4 * POSSIBLE * The Great CDO Debates * CMO & CEO Summit * Marketing Growth Debate * Data Journey Series * DATT Unplugged * MATT Unplugged Virtual * CX Unplugged Virtual * Identifier Solutions Debate * Events Archive * Webinars * Smarties SMARTIES™ GLOBAL AWARDS PROGRAMS * Global: SMARTIES X Global * * Regional: * North America * APAC * EMEA * * Country: * India * Indonesia * Vietnam * China * Thailand * Philippines * MENA * South Africa * Germany * Türkiye * United Kingdom * KSA * Brazil * Hispanic LATAM * Awards Programs * Business Impact Index * Case Studies & Research * Education * MMA Think Tanks * Guidelines * Benchmark Studies * Best Practices * Member Knowledge Center * Research & Insights FEATURED RESEARCH IS IT REAL AI? A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions AI ESSENTIALS A framework covering key concepts for understanding and applying AI * Advertising and the Present Moment * State of Attribution Marketer Benchmark Report * Marketer Benchmark Study on Growth * Attribution is Hard: Is MTA Worth the Effort? * Mobile Cognition Research * Marketing Attribution Think Tank * Member Knowledge Center * Think Tanks * ALC - AI Leadership Coalition * MATT - Marketing Attribution * MOSTT - Marketing Organization * DATT - Data in Marketing * Join MMA * Membership Application * Member Directory * Categories & Dues * Member Testimonials * 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. BECOME A MEMBER By enabling marketers & their partners, the MMA shapes future success and propels business growth today. Join the MMA MISSED ANY EVENTS? Visit our learning library for videos and session recaps Watch On Demand DATT Powering marketers with the best understanding of the evolving data landscape Learn More DATA MATURITY TOOL Are you keeping pace with your competition? Start Assessment Featured In NEW MMA STUDY EXPOSES DEBATE ON KEYS TO MARKETING-LED GROWTH FINDINGS REVEAL A 50/50 SPLIT AMONG MARKETERS ON HOW TO BEST ACHIEVE GROWTH Read Article Download Report DATT THINK TANK INSTITUTE PARTNERS MMA MEMBERS INCLUDE * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * View All MMA Members FEATURED IN FORBES! Our newest study exposes debate on keys to marketing-led growth, the findings that revealed a 50/50 split among marketers on how to best achieve growth SUBSCRIBE TO MMA DATT NEWSLETTER MMA APPOINTS NEW MARKETING LEADERS MMA Adds Global and North American Board Members MISSED AN EVENT? Watch on Demand DATT Powering marketers with the best understanding of the evolving data landscape DATA MATURITY TOOL Are you keeping pace with your competition? MEMBER DIRECTORY MOVABLE MIDDLES GROWTH FRAMEWORK RESEARCH INITIATIVE Join the Community and Learn More About The Research ABOUT MMA Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth. Copyright © 2024 MMA. All Rights Reserved. + 1 646 257 4515 | mma@mmaglobal.com MMA SMS Leader: Contact Us | Privacy Policy | Site Map Back to top WE USE COOKIES ON THIS SITE TO ENHANCE YOUR USER EXPERIENCE By clicking any link on this page you are giving your consent for us to set cookies. More info Accept Decline