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New! Enroll in Transparency using your existing serial numbers. Learn more.

Brand Protection ReportEnglish

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 * 
 * Start
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   * Start
   * Protect your brand
   * Grow your brand
 * Tools
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   * Tools
   * Brand Registry
   * Transparency
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   * Learn
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Brand Registry
✕


SELECT YOUR PREFERRED LANGUAGE

 * English - US
 * 中文 - CN

Case Studies
FAQ




PROACTIVELY PROTECT YOUR
BRAND FROM COUNTERFEITS

Transparency protects your brand and
customers by ensuring that every unit
shipped is authentic.

Learn more



SEE RESULTS WITH TRANSPARENCY

Transparency uses secure, unique codes that identify individual units, stop
counterfeits from reaching customers,
improve customer engagement, and give brands valuable insights to help optimize
supply chains.
Verify product authenticity
Ensure that only authentic units are shipped to customers. Whether fulfilled by
Amazon or shipped directly by selling partners, products cannot be listed on
Amazon or shipped without valid Transparency codes.
Engage with customers
Connect with customers post-purchase, no matter where they bought your product.
The Amazon Shopping app and the Transparency app both allow customers to scan
Transparency codes to confirm authenticity and access content you provide.
Optimize your supply chain
Gain additional insights on your items at the batch or lot level, helping you
identify supply chain or other issues, diagnose their root cause, implement
solutions, and improve products with minimal disruption to your business.
Get started


SIMPLE, YET POWERFUL


Choose which products
you want to enroll.
Apply Transparency codes
to your selected products.
Transparency codes are
scanned to ensure only
authentic units are shipped.
Customers can scan to
confirm product authenticity,
regardless of where they made
their purchase.
Engage with customers using product data, images, videos, promotions, and more.





CONNECT YOUR CODES WITH TRANSPARENCY

Serialize your own products? Use your existing unique codes to proactively
create a consistent experience for customers more quickly and at scale.


Learn more




PROTECT YOUR BRAND WITH THE POWER
OF AMAZON


TRUSTED


33K+

Brands enrolled with Transparency.




IMPACTFUL


900M+

Product units protected with Transparency.



EFFECTIVE


10

Countries in which enrolled products protected when enrolled in Transparency.


Read our Brand Protection Report to learn more about the work we are doing to
protect brands and customers

SUCCESS STORIES


WHAT BRANDS ARE SAYING

01/04


WHAT BRANDS ARE SAYING


WHAT BRANDS ARE SAYING


WHAT BRANDS ARE SAYING

> Transparency stopped counterfeiters
> in their tracks right away.
> 
> See case study

> Transparency has helped increase revenue by 30%. And, best of all, we don’t
> have any infringement attempts on any of the products we’ve enrolled.
> 
> See case study

> With the Transparency codes on the product, it’s very reassuring that we are
> delivering our authentic products to the customer. Transparency allows us the
> freedom to explore more marketplaces and business opportunities by having our
> back.
> 
> See case study

> Drillbrush wouldn't be here today without Transparency. The value we get out
> of it is immeasurable.
> 
> See case study

RESULTS MAY VARY

RESULTS MAY VARY

RESULTS MAY VARY

RESULTS MAY VARY


FROM STARTUPS TO FORTUNE 500 COMPANIES

join the growing number of brands proactively protecting customers with
Transparency.




HOW DO I GET STARTED WITH TRANSPARENCY?


TO LOGIN AND BE ELIGIBLE TO CREATE A TRANSPARENCY ACCOUNT YOU MUST:

• Enroll in Brand Registry with a government-registered trademark. If your brand
is not yet enrolled in Brand Registry, you can get started here.
• You also must have the role of Right’s Owner in Brand Registry. Please use
your Right’s Owner credentials to log in and create a Transparency account.
• Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN,
or EAN.
• Have the ability to apply unique Transparency codes (a type of serial number)
to every unit you manufacture, regardless of where the units are sold.
Get started
Need more help? Read our FAQ

EnglishUnited States
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SELECT A COUNTRY

 * Australia
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 * Netherlands
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 * Saudi Arabia
 * Singapore
 * South Africa
 * Spain
 * Sweden
 * Turkey
 * United Arab Emirates
 * United Kingdom
 * United States



 * Start
   * Protect your brand
   * Grow your brand
 * Learn
   * Case studies
   * Videos
   * FAQ
 * Brand Registry
   * FAQ
   * Sign in
   * Contact us
   * Get started
 * Transparency
   * FAQ
   * Sign in
   * Contact us
   * Get started
 * Project Zero
   * FAQ
   * Sign in
   * Contact us
   * Get started
 * IP Accelerator
   * FAQ
   * Contact us
   * Get started
 * Counterfeit Crimes Unit
   * FAQ
   * Contact us
   * Get started

✕


SELECT YOUR PREFERRED LANGUAGE

 * English - US
 * 中文 - CN

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