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WHAT IS DIGITAL CURRENCY AND WILL IT BECOME THE NORM?


WHAT IS DIGITAL CURRENCY AND WILL IT BECOME THE NORM?

Imagine being able to electronically transfer currency without the need of a
financial institution. This is becoming a reality for individuals and businesses
globally. The future of new money is here.

By 2030, the digital currency industry is projected to reach US$4.94 billion,
growing at a compound annual growth rate of 12.8% from 2021-2030.

It wasn’t until Bitcoin, the largest market cap cryptocurrency was released in
2009 that cryptocurrency blew up and we saw the beginning of modern
cryptocurrency. Bitcoin has opened the doors to an exponential growth in coin
varieties.

SO HOW DOES IT WORK?

A unit of cryptocurrency exists as an entry in an online ledger known as a
blockchain, which records every transaction ever made in a cryptocurrency. Each
cryptocurrency has their own blockchain, which is updated by volunteers who keep
track of every bitcoin transaction. For every “block” added to the blockchain
(think of a block as a page full of accurate transactions), the volunteers are
awarded 12.5 bitcoins that are created spontaneously (mined), hence adding more
crypto coins into the crypto market.

There are a finite number of coins available so making fraudulent coins is not
possible. The number of coins expected to be mined for bitcoin for example is 21
million which should be reached by the Year 2140 if current mining practices
continue.

Cryptocurrency is mostly used for payment by people who believe in the cause,
which is not the majority of cryptocurrency owners. Most cryptocurrency owners
have cryptocurrency as an investment waiting for the price of their cryptocoin
to inflate so they can sell for profit, much like stocks.

WILL CRYPTOCURRENCY BECOME THE NEW NORM?

According to the cryptocurrency payment app “2gether” based in Spain, “the
everyday crypto user is a highly educated millennial male.” The majority of
users are between 26-45 years old and work in white collar professions.

A survey by Polish crypto app BitBay Pay also shows a >90% market share of male
cryptocurrencies owners. Only 25% of people who owned bitcoin have used it for a
financial transaction, however 90% considered a digital transaction with
cryptocurrency safe.

Cryptocurrency isn’t typically used to pay for necessities, like housing or
bills, and is more commonly used to pay for food and at restaurants.

SOME COUNTRIES ARE MORE OPEN TO CRYPTO THAN OTHERS

People living in countries experiencing hyperinflation in their national
currency are using cryptocurrency more frequently where it’s seen as a hedge
against political and economic instability in countries such as Turkey,
Venezuela and Argentina.

Currently El Salvador is the only country in the world to accept bitcoin as
legal tender. Other countries are trying to create regulations to minimise or
even make bitcoin as tender illegal due to its unregulated design. The Financial
Action Task Force (FATF, an international body created by the G7) has defined
cryptocurrency related services as “virtual asset service providers” and
recommended that they be regulated with the same money laundering and know your
customer requirements as financial institutions.

It is hard to say where cryptocurrency will be in the near future, but with
Commonwealth Bank announcing last week that Crypto will be accepted – the
reality of increased day to day use is drawing near. While cryptocurrencies are
being accepted as payment in a growing number of fields, they are not readily
available in day to day living but this is all changing.

 


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Taurus CEO Sharon Williams was interviewed in our Barangaroo office by Channel
Seven News earlier in the week about our amazing team culture and how Taurus
values our employees preferences when it comes to work flexibility #TeamTaurus
#SharonWilliams #SevenNetwork #Channel7news #Barangaroo #TaurusMarketing
#workflexibility
Taurus CEO Sharon Williams was interviewed in our Barangaroo office by Channel
Seven News earlier in the week about our amazing team culture and how Taurus
values our employees preferences when it comes to work flexibility #TeamTaurus
#SharonWilliams #SevenNetwork #Channel7news #Barangaroo #TaurusMarketing
#workflexibility
The real secret to combatting the oncoming extreme weather is working with
modern, digitally transformed insurers. Taurus client Daniel Sandaver shared his
insights in @dynamicbusinessau on what to look for when attaining insurance in
our everchanging environment for your business. Australia is no stranger to
extreme weather. We've experienced heatwaves, bushfires, floods, hail, and it's
only becoming more extreme. While we can't reverse climate change or control its
timing, you can make sure you are safeguarded against the imminent impact. Read
the full article in our bio. #TaurusClients #TaurusMarketing #TaurusPR
#DynamicBusiness #Crunchwork #DanielSandaver
The real secret to combatting the oncoming extreme weather is working with
modern, digitally transformed insurers. Taurus client Daniel Sandaver shared his
insights in @dynamicbusinessau on what to look for when attaining insurance in
our everchanging environment for your business. Australia is no stranger to
extreme weather. We've experienced heatwaves, bushfires, floods, hail, and it's
only becoming more extreme. While we can't reverse climate change or control its
timing, you can make sure you are safeguarded against the imminent impact. Read
the full article in our bio. #TaurusClients #TaurusMarketing #TaurusPR
#DynamicBusiness #Crunchwork #DanielSandaver
@sharon_williams_taurus and the Taurus team spent their first day at the office
with an interview for @channel7 News on the amazing Taurus Culture. We’ve had
flexible working arrangements since we started 26 years ago and it’s good to see
rest of the world catching up. At Taurus, we go for gold. Watch the full clip
here: https://bit.ly/3074cH7 #taurusmarketing #sharonwilliams #barangaroo
#backtotheoffice #channel7news #taurusteam #taurusculture
@sharon_williams_taurus and the Taurus team spent their first day at the office
with an interview for @channel7 News on the amazing Taurus Culture. We’ve had
flexible working arrangements since we started 26 years ago and it’s good to see
rest of the world catching up. At Taurus, we go for gold. Watch the full clip
here: https://bit.ly/3074cH7 #taurusmarketing #sharonwilliams #barangaroo
#backtotheoffice #channel7news #taurusteam #taurusculture
It's National STEM Day today and our CEO @sharon_williams_taurus shared with
@robynfoyster at @womenlovetech, why women leaders are disrupting traditional
industries and how they are achieving this in their own working roles. Sharon is
a big advocate in of STEM and her No Bull approach ensures Taurus Marketing
provides women with equal opportunities. If you are looking to work at a PR and
marketing agency who values you for who you are, reach out, we are leading the
market in commentary and we are hiring now. Read the full article here:
https://bit.ly/3qv8kfh #NationalSTEMDay #SharonWilliams #TaurusMarketing
#WomenLoveTech #WomenInSTEM #WomenInTech #WeAreHiring #Marketing #PRAgency
It's National STEM Day today and our CEO @sharon_williams_taurus shared with
@robynfoyster at @womenlovetech, why women leaders are disrupting traditional
industries and how they are achieving this in their own working roles. Sharon is
a big advocate in of STEM and her No Bull approach ensures Taurus Marketing
provides women with equal opportunities. If you are looking to work at a PR and
marketing agency who values you for who you are, reach out, we are leading the
market in commentary and we are hiring now. Read the full article here:
https://bit.ly/3qv8kfh #NationalSTEMDay #SharonWilliams #TaurusMarketing
#WomenLoveTech #WomenInSTEM #WomenInTech #WeAreHiring #Marketing #PRAgency
It was all big warm embraces and happy faces as the Taurus Team got together
earlier in the week to celebrate Melbourne Cup for the first time in many
months. Graciously hosted by two gorgeous queens at the Slim’s Rooftop Bar the
odds were in our favour with big wins all around. We’re back into the events
season in style! The team that plays together, stays together. #thewinningteam
#taurusgold #teamtaurus #Taurusmarketing #Slimsrooftopbar #winning
#hydeparkhouse #melbournecup2021
It was all big warm embraces and happy faces as the Taurus Team got together
earlier in the week to celebrate Melbourne Cup for the first time in many
months. Graciously hosted by two gorgeous queens at the Slim’s Rooftop Bar the
odds were in our favour with big wins all around. We’re back into the events
season in style! The team that plays together, stays together. #thewinningteam
#taurusgold #teamtaurus #Taurusmarketing #Slimsrooftopbar #winning
#hydeparkhouse #melbournecup2021
Our CEO @sharon_williams_taurus sat down for a no bull interview with
@sheathermichael at The Carousel. She shared the origins of Taurus Marketing,
some of the challenges she’s faced, and why her No Bull approach and
TaurusBullseye© methodology is still as relevant as ever. Read the full article
on The Carousel here: http://ow.ly/tMcr50GCUow #TaurusMarketing #SharonWilliams
#TheCarousel #NoBull #Marketing #Business #Leadership #Branding #PR
Our CEO @sharon_williams_taurus sat down for a no bull interview with
@sheathermichael at The Carousel. She shared the origins of Taurus Marketing,
some of the challenges she’s faced, and why her No Bull approach and
TaurusBullseye© methodology is still as relevant as ever. Read the full article
on The Carousel here: http://ow.ly/tMcr50GCUow #TaurusMarketing #SharonWilliams
#TheCarousel #NoBull #Marketing #Business #Leadership #Branding #PR
The Taurus team launch our latest billboard at the Hayden Orpheum Picture
Palace! We specialise in Brand PR. Now is the time to be in investing in your
brand, just as we are investing in ours. Contact us today to see how we can help
you and your business with our strategic no bull approach. #TaurusMarketing
#TaurusTeamCulture #BrandPR #HaydenOrpheumPicturePalace #TaurusPR
#TaurusServices #PRAgency #SydneyPR #Marketing #NoBull #SydneyCity
#NorthernBeaches
The Taurus team launch our latest billboard at the Hayden Orpheum Picture
Palace! We specialise in Brand PR. Now is the time to be in investing in your
brand, just as we are investing in ours. Contact us today to see how we can help
you and your business with our strategic no bull approach. #TaurusMarketing
#TaurusTeamCulture #BrandPR #HaydenOrpheumPicturePalace #TaurusPR
#TaurusServices #PRAgency #SydneyPR #Marketing #NoBull #SydneyCity
#NorthernBeaches
@sharon_williams_taurus and the Taurus team are thrilled to launch our new
digital currency service offering TaurusCrypto© today. As always, our expert
team are on the front foot and Taurus is the first integrated Marketing and PR
agency to offer Crypto in Australia. We have been busy working away with clients
to set strategy and are enjoying strengthening their relationship with
investors, buyers and sellers plus performance in the NFT world. At Taurus, we
continue to work with innovators and new technologies that evolve the world.
TaurusCrypto© mitigates risk, sets strategy, builds trust and reputation with
the guidance of our expert consultants to build your brand successfully with our
no bull approach. At Taurus, we get Crypto. Contact us today and see how we can
implement TaurusCrypto© to build your brand. #TaurusMarketing #TaurusCrypto
#Cryptocurrency #Crypto #TaurusPR #TaurusServices #NoBull #NFT #Bitcoin
#Blockchain #Invest #Entrepreneurs
@sharon_williams_taurus and the Taurus team are thrilled to launch our new
digital currency service offering TaurusCrypto© today. As always, our expert
team are on the front foot and Taurus is the first integrated Marketing and PR
agency to offer Crypto in Australia. We have been busy working away with clients
to set strategy and are enjoying strengthening their relationship with
investors, buyers and sellers plus performance in the NFT world. At Taurus, we
continue to work with innovators and new technologies that evolve the world.
TaurusCrypto© mitigates risk, sets strategy, builds trust and reputation with
the guidance of our expert consultants to build your brand successfully with our
no bull approach. At Taurus, we get Crypto. Contact us today and see how we can
implement TaurusCrypto© to build your brand. #TaurusMarketing #TaurusCrypto
#Cryptocurrency #Crypto #TaurusPR #TaurusServices #NoBull #NFT #Bitcoin
#Blockchain #Invest #Entrepreneurs
This is some of our senior Taurus team who work tirelessly alongside our CEO
@sharon_williams_taurus for Taurus and our clients. From strategy and planning,
to execution, together we under promise and over deliver on our clients business
objectives. So good that we hang together through the good times and the bad –
some going back 20 years at Taurus. Great teams stick together. Great teams do
great work. Great teams grow others selflessly and great teams get things done.
No bull. #TaurusCulture #TaurusMarketing #TaurusPR #PRAgency #SydneyPR
#Marketing #TaurusGroup #NoBull.
This is some of our senior Taurus team who work tirelessly alongside our CEO
@sharon_williams_taurus for Taurus and our clients. From strategy and planning,
to execution, together we under promise and over deliver on our clients business
objectives. So good that we hang together through the good times and the bad –
some going back 20 years at Taurus. Great teams stick together. Great teams do
great work. Great teams grow others selflessly and great teams get things done.
No bull. #TaurusCulture #TaurusMarketing #TaurusPR #PRAgency #SydneyPR
#Marketing #TaurusGroup #NoBull.
@lozhannaford created the workout schedule FHIT by Lauren Hannaford to help cope
with the gruelling schedule of touring with The Wiggles. When she decided to
turn her workout into a fitness platform, she needed to rebrand as a fitness
expert based on her years as an elite gymnast. Working with Sharon and the
Taurus team with TaurusProfile©, after 8 months Lauren was voted one of the Top
5 fitness experts in Australia, far surpassing other industry professionals who
had been working for years. Contact Taurus and see how we can implement our
range of services to make your vision a reality. #NoBull #TaurusMarketing
#TaurusPR #FHITbyLaurenHannaford #PRAgency #SydneyPR #Marketing #TaurusGroup
#TaurusBullseye #TaurusProfile #TaurusGold
@lozhannaford created the workout schedule FHIT by Lauren Hannaford to help cope
with the gruelling schedule of touring with The Wiggles. When she decided to
turn her workout into a fitness platform, she needed to rebrand as a fitness
expert based on her years as an elite gymnast. Working with Sharon and the
Taurus team with TaurusProfile©, after 8 months Lauren was voted one of the Top
5 fitness experts in Australia, far surpassing other industry professionals who
had been working for years. Contact Taurus and see how we can implement our
range of services to make your vision a reality. #NoBull #TaurusMarketing
#TaurusPR #FHITbyLaurenHannaford #PRAgency #SydneyPR #Marketing #TaurusGroup
#TaurusBullseye #TaurusProfile #TaurusGold
Researchers suggest that businesses only have 2.6 seconds to make a good first
impression in the digital world. In an age where everything is on-demand, the
internet has fast tracked word-of-mouth. It is easier than ever to share
opinions, irrevocably changing how the discipline of Public Relations (PR) and
Marketing operate. In the digital age it’s hard for one to be successful without
the other. PR is about managing and influencing the perception of an individual
or organisation. Whereas Marketing is there to drive sales through engaging
audiences and maintaining relationships through effective value positioning.
Being able to wear multiple hats is the key to successful business in the new
normal. Read our latest blog here: http://ow.ly/3JUj50GtzTb #TaurusMarketing
#TaurusPR #Marketing #PublicRelations #PRAgency #SydneyPR #Marketing
Researchers suggest that businesses only have 2.6 seconds to make a good first
impression in the digital world. In an age where everything is on-demand, the
internet has fast tracked word-of-mouth. It is easier than ever to share
opinions, irrevocably changing how the discipline of Public Relations (PR) and
Marketing operate. In the digital age it’s hard for one to be successful without
the other. PR is about managing and influencing the perception of an individual
or organisation. Whereas Marketing is there to drive sales through engaging
audiences and maintaining relationships through effective value positioning.
Being able to wear multiple hats is the key to successful business in the new
normal. Read our latest blog here: http://ow.ly/3JUj50GtzTb #TaurusMarketing
#TaurusPR #Marketing #PublicRelations #PRAgency #SydneyPR #Marketing
Have you considered the impact Buy Now Pay Later (BNPL) has on your credit
score? While BNPL schemes may be desirable, increasing your spending capacity
and delaying payment can negatively impact your credit score and borrowing
capabilities in the future. Taurus client Christopher Zinn, Consumer Campaigner
of @mylifesherpa shared his insights in Money and Life Magazine on how BNPL
affects your credit score. #TaurusMarketing #TaurusPR #PRAgency #SydneyPR
#Marketing #TaurusGroup #NoBull #LifeSherpa #TaurusGold #TaurusBullseye
#MoneyandLifeMagazine #BNPL #ChristopherZinn Read the full article here:
http://ow.ly/VsM050GtzNm
Have you considered the impact Buy Now Pay Later (BNPL) has on your credit
score? While BNPL schemes may be desirable, increasing your spending capacity
and delaying payment can negatively impact your credit score and borrowing
capabilities in the future. Taurus client Christopher Zinn, Consumer Campaigner
of @mylifesherpa shared his insights in Money and Life Magazine on how BNPL
affects your credit score. #TaurusMarketing #TaurusPR #PRAgency #SydneyPR
#Marketing #TaurusGroup #NoBull #LifeSherpa #TaurusGold #TaurusBullseye
#MoneyandLifeMagazine #BNPL #ChristopherZinn Read the full article here:
http://ow.ly/VsM050GtzNm
Working from home and flexible working arrangements are THE hot topics lately.
Here at Taurus however, we've been enjoying flexible working arrangements for
the last 26 years. As CEO/Founder Sharon Williams says, "We were founded and
created by working mothers. We've known the value of flexible working
arrangements and doona days since we began. It's good to see everyone else just
catching up. If you're interested in working with us and to enjoy a culture way
ahead of its years with unparalleled benefits, call out, we are hiring. To apply
please email sharon@taurusmarketing.com.au #TaurusTeam #TaurusCulture
#WorkingFromHome #Flexible #Adapting #TaurusMarketing #TaurusPR #PRAgency
#SydneyPR #Marketing #TaurusGroup #NoBull #TaurusFastTrack #TaurusNetwork
#TaurusGold #Recruitment
Working from home and flexible working arrangements are THE hot topics lately.
Here at Taurus however, we've been enjoying flexible working arrangements for
the last 26 years. As CEO/Founder Sharon Williams says, "We were founded and
created by working mothers. We've known the value of flexible working
arrangements and doona days since we began. It's good to see everyone else just
catching up. If you're interested in working with us and to enjoy a culture way
ahead of its years with unparalleled benefits, call out, we are hiring. To apply
please email sharon@taurusmarketing.com.au #TaurusTeam #TaurusCulture
#WorkingFromHome #Flexible #Adapting #TaurusMarketing #TaurusPR #PRAgency
#SydneyPR #Marketing #TaurusGroup #NoBull #TaurusFastTrack #TaurusNetwork
#TaurusGold #Recruitment
Happy Freedom Day NSW! What are you going to do this week that you haven't been
able to do over the 100 days of lockdown? Will it be the nail salon, the barber,
a quick trip to the shops? The Taurus team look forward to celebrating the end
of lockdown and reuniting with their family and friends again. What about you?
#TaurusMarketing #FreedomDay #TaurusTeam #TaurusCulture #TaurusPR #PRAgency
#SydneyPR #Marketing
Happy Freedom Day NSW! What are you going to do this week that you haven't been
able to do over the 100 days of lockdown? Will it be the nail salon, the barber,
a quick trip to the shops? The Taurus team look forward to celebrating the end
of lockdown and reuniting with their family and friends again. What about you?
#TaurusMarketing #FreedomDay #TaurusTeam #TaurusCulture #TaurusPR #PRAgency
#SydneyPR #Marketing






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We work with Crypto Entrepreneurs

Digital Currency is the way of the future and quite simply, we get it - the
language, the jargon, the benefits, the risks and the key players. Work with us
to build your brand successfully. No bull.

Learn MoreMaybe Later



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